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Citizen

"Chasing Horizons"

16 October 2014

5 mins 26s


Citizen's first global campaign is an ambitious challenge to 'live in the same hour as long as is humanly possible' by chasing the sunset across the earth's time zones in a plane. The inspiration stemmed from the fact its latest model adjusts to each new time zone it enters within three seconds. Made by documentary maker Tristan Patterson, this short tells the story of the endeavour, and how they were able to experience the same hour over and over for 24 hours.

UK

Watches


CREDITS
Creative Agency: -1 Wieden + Kennedy Amsterdam
Production Co: -1 SMUGGLER
Director: -1 Tristan Patterson
Wieden + Kennedy Amsterdam
SMUGGLER
Review posted: 20 October 2014 - 10:30
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