"Workout"

25 October 2013

40s

Eye, eye... what's going on here?

This is one of those commercials that has such a perfect moment of unexpected comedy that you enjoy it each time you watch it.

We're talking - of course - of the moment when the elderly residents of a care home resign themselves to the mistake unfolding in front of them and gamely attempt to follow the energetic moves of the myopic fitness instructor. Without wanting to sound ungallant about the senior citizens, it's uncannily like the scene in Michael Jackson's Thriller video when the zombies begin to replicate the pop singer's trademark moves.

Specsavers continue to cement their reputation as a provider of first-rate commercials, this time employing the skills of Hungry Man's Tim Bullock to get the job done. Great work.

UK

Opticians