"Tube"

10 March 2010

30s

Perhaps the least plausible aspect of this excellent commercial For Microsoft's search engine is that people in London would stop to answer someone's question while walking through an underground station. After all, "that's what the maps on the walls are for love."

Setting that spurious objection aside, this is a winning piece of work. It can be incredibly difficult to find the answer to a simple question when using Google and even if this is broadly true of all search engines, suggesting that a rival piece of software is better at filtering out the rubbish may persuade computer users to give it a try. And this funny depiction of information overload is an excellent way of illustrating the phenomenon.

Having said that, the last few seconds are horrible and you can almost feel the client to shoving it into the commercial. Guys, we got some news to you... no one likes Microsoft and you'd be better off keeping quiet about your ownership of Bing.

UK

Internet Search Engines