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12 October 2026

The Toyota whisperer returns in another 20" spot about Ireland's most unorthodox mechanic. In this instalment, he leans on the bonnet like Dr Alan Grant leaned on a triceratops in 'Jurassic Park' and says: "It's not a vibration, it's a conversation." He commits to the bit, plus we like how the customer stands back and watches the guy do his thing.

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12 October 2026

When Mary's daughter arrives home after six months in Asia, it's time to break out the cheese and Jacob's Cream Crackers. It's the perfect snack for someone who no longer believes in cutlery, but she's too wrapped up in her stories to notice at first. All Mary needs is patience. The brand uses this textbook mother-daughter catch-up to present itself as the taste of home, without overplaying the daughter's first bite.

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12 October 2026

Irish comedian Anna Clifford is The Woman Who Laughs in a bloody promo for 'Waiting for Fisher', the latest song by compatriots Gurriers. Her character cannot stand what passes for comedy at an open mic night, so puts on her best Gwynplaine/Joker smile and gives killer notes to the performers. Her toothy, malevolent grin is a sight to behold, born from disgust rather than joy.

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12 October 2026

For the young man in this OTP Bank commercial, it pays to have a broken heart. Dumped by his girlfriend in a public square, he's paralysed by despair—so much so that people mistake him for a human statue (one of the best they've ever seen, as it happens). The baseball cap he drops on the ground soon fills up with coins and notes, enough to make professional human statues green with envy through metallic body paint.

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12 October 2026

This ad for Kalshi adopts an interesting approach by seeking to draw attention to the company's absence of an HQ by introducing us to a man who lives under a baseball diamond. Neither of them has a house, which in the case of Kalshi's users means an advantage to them as it allows the company to pass on the benefit of the cost saving.

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10 October 2026

In a new campaign for Kwik-Fit, the public is encouraged to use the time they spend waiting at the motoring repair outlet to have a Kwik Chat as part of an initiative designed to improve mental well-being. This is not a brand that obviously lends itself to an idea like this, and there would have been a temptation to compensate for this by adopting a very conventional approach for the marketing of it.

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10 October 2026

This entertaining series of bumpers for Fáilte Ireland advertises the tourist board's sponsorship of the Irish edition of The Traitors. Director Tiny Bullet finds comedy in the juxtaposition of the traitors' hooded costume with traditional holiday activities, riffing wryly on the idea that a traitor will be grateful for a bit of me time after a hard day of murder and associating the tourist board with a cultural phenomenon.

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9 October 2026

You've heard of the horse whisperer and the dog whisperer—now get a load of the Toyota whisperer. He's the go-to man in Ireland for repairs, supposedly, plus he plays a mean set of 'panpipes' (who knew deep sockets were so versatile). He's not your stereotypical mechanic, and that's what Toyota hopes will appeal to electric vehicle owners with a sense of whimsy.

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9 October 2026

Can a night in ever feel like a night out? Waitrose likes to think so. To promote its No.1 £15 Dine In for Two offer, the brand suggests a new mum and dad have made it out of the house at last, only to reveal they have a reservation at the kitchen table. The supermarket takes care of the quality nosh, while the baby monitor provides the, um, ambience.

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9 October 2026

In 2006, the Pasteur Institute launched Pasteurdon to raise money for scientific and medical research. Now in its twentieth year, the event wishes to remind viewers that the stakes are as high as they've ever been. Directed by Valentin Guiod, 'The Link' focuses on a seriously ill girl and the researcher who works herself into the ground. Both are fighters, but the fight takes its toll on the ward and in the laboratory.

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9 October 2026

The emotional harm caused by pretending everything is okay when it's not is perhaps greatest during early motherhood. Not only do new mums have themselves to look after, they have another person, too. How can they be expected to cope with these difficulties if they don't feel able to tell the truth? This hard-hitting commercial pulls no punches when demonstrating what it's really like behind closed doors for many post-partum women.

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9 October 2026

One of two spots directed by Kyle Jon Shepherd for Waitrose & Partners, this instalment focuses on a group of friends who love the cosy, hidden gem of a restaurant they've found. The reason you won't hear about it on social media or read about in a food magazine is because it's Tash's flat… and the food comes from the brand's No.1 £18 Takeaway for Four range.

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9 October 2026

This is rather fun. As Halloween looms—or fights for space next to the Christmas stuff on supermarket shelves—Astonish gets into the spirit with a 30" commercial directed by Jamie Maule-Ffinch, whose previous work for the brand centred around a diabolical oven. This time, the protagonist has a bathroom nightmare to endure. No matter how hard he scrubs, the guy cannot get the shower anywhere close to clean.

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9 October 2026

"According to scientific research," Alexa Chung tells us, "you have three seconds to make a difference in a video like this." The film in question is an arch advertisement for US fashion label Reformation, and Chung has a bone to pick with the three-second rule. "It's not enough!" she declares, caught between the desire to gush about the clothes she's put so much effort into and the need to stop the cursed scroll.

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9 October 2026

This commercial for Swiss online retailer Brack AG has real Nintendo Labo energy to it. In case the toys-to-life craze passed you by, Labo made cardboard cut-outs part of the game. Inspired, perhaps, by the blend of cardboard and technology, the brand has lots of fun with bespoke CG boxes that come apart to reveal products bit by bit. The bleep-bloop soundtrack is a bit much, though.

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9 October 2026

Troye Sivan wanted 'FF' to be "the gayest music video of my career" so far, and by gum, has director Gordon von Steiner delivered. The former promised it would be "GAY gay", and the latter has not disappointed on that score. Welcome, then, to Sivan's wet hot Australian summer, where he and Swiss actor Felix Mayr get hot and heavy by the coast amid von Steiner's shifting palette.

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9 October 2026

In the UK in the early 1970s, there was a children's TV programme called Fingerbob in which the characters were represented, as they are in this splendid ad for Oura, by hands made to look like people. It takes advantage of the human tendency towards anthropomorphisation which bridges the gap between what we're actually seeing and what we imagine we're seeing.

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8 October 2026

If you like to spend as much time in the fast lane as possible, we regret to inform you that this EE commercial only lasts twenty seconds. A follow-up of sorts to June's 'The Rush' ad, this is as much a plug for the iPhone 18 Pro as it is for 5G+. Not a patch on the mobile network operator's recent work, but the visuals still have plenty of poke to them.

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8 October 2026

When was the last time you flew a kite? Mark and Paul Powell would love to know. Sons of the late Peter Powell, inventor of the steerable dual-line 'Stunter' kite, the brothers star in a relaxed tie-up between shoe brand Merrell and fashion label You Must Create. Before we hear from Mark and Paul, however, 'Kite!' takes viewers to Cleeve Hill, where the cast make the most of a dry, windy day near Cheltenham.

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8 October 2026

Italian fashion house Prada and South Korean eyewear brand Gentle Monster's 'The Reader' is elemental, dear Watson. Directed by James J Robinson and cut by Geri Docherty, the ad stars Japanese actor Kentaro Sakaguchi and the five elements (wood, fire, earth, metal, and water). The more Sakaguchi reads, the more natural the scholarly set becomes... which is bound to annoy the cleaner.

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8 October 2026

We always like a spoof ad. And this one for Mercedes-AMG is no exception. With Hollywood A-lister Brad Pitt behind the wheel of the prestige car brand's GT Coupé, we're taken to what looks like the set of his latest action movie. All is going well as the actor races the vehicle over a bridge, speeds away from a leaping stuntman and screeches to a halt in front of the crew.

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8 October 2026

Another well-played spot for Subway, directed by Andrew Gaynord, sees Paul attempt to control the world the way he controls what goes into his sandwich. There's always been a fine line between bravery and stupidity, but changing the channel from football to a reality show in a busy pub could get him barred for life or worse. We like how another patron politely but firmly corrects the mistake.

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8 October 2026

Subway wants to empower customers as much as possible, but with great power comes great responsibility. Take Sophie, for example—she can ask for cucumber, jalapeños, and pickles on her sandwich and it's all good in the hood. Beyond the fast food chain's doors, however, the world tends to push back. Sophie only learns this once she's been to the supermarket, crammed the car full of bags, and turned to her driving examiner in the passenger seat.

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8 October 2026

Since 2004, the Netherlands' net-metering scheme (salderingsregeling) has allowed households to feed their own electricity into the grid and offset it against the power they use. That comes to an end on January 1 2027, which, for the family in this full-throated Zonneplan commercial, is less the end of an era and more the end of the world. Beneath an apocalyptic sky, the dad channels his inner opera singer on the roof of his house.

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7 October 2026

Motor Neurone Disease (MND) is one of those conditions that is understandably considered to be a living hell for those afflicted by it, and in this first-person depiction from agency Pablo and director Ben Liam Jones does not pull its punches in its portrayal of the unbridled awfulness of it. It uses POV to generate a sense of losing control to the disease.

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7 October 2026

It matters not whether you drink it from a can, bottle, or glass—all that matters to Asahi is that you drink it. Each ad in the 'Seek Unique' campaign focuses on a particular vessel, with ample close-ups of the golden, "super dry" liquid. The brand likes to think it appeals to and rewards the curious lager drinker, however they choose to sample the goods.

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7 October 2026

A non-wicker Alexander Skarsgård stars in the promo for 'Mr Charm', directed by Henry Scholfield for the Rolling Stones. Before the Swede disappears under layers of prosthetics for Olivia Colman's fisherwoman, he struts and smoulders through a wonderful feat of choreography and self-aware humour. Skarsgård is Mr Charm from head to toe (and that includes his washboard stomach, of course).

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7 October 2026

One of two sporty and starry commercials directed by Aaron Stoller for Wells Fargo, this 15" spot has Martin Short buy all manner of American football gear for best friend Steve Martin (also known as Bruiser). It reuses the "too much… not enough" gag from the main ad, which feels like a bit of a fumble, to use a gridiron term.

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7 October 2026

DAVID thought 'Jurassic Park' had aged terribly before he realised it was a plug for Crocs foam footwear. The company's new mascot, Niles, hatches too early, so he must put the shell back together as best he can and wait for his cue. Viewers must have the patience of a saint and not mind when the ad neglects to reward that patience.

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7 October 2026

At first glance it's hard to work out who the star of this ad for Vodafone is. Is it award-winning R&B singer-songwriter Boy Soda? Or is it Mo, the cab driver who picks him up and (possibly) goes on a wild night out with him? Thanks to the footage on their phones, we watch as Mo regales his friend Tee with the tall tale of their antics the night before.