David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

These scores are compiled from a combination of our in-house rating system and user ratings. Only UK work from the last two years is considered.
 1. Homespun 90.8%  
 2. Time Based Arts 89.3%  
 3. Freefolk 89.2%  
 4. Selected Works 88.5%  
 5. Shift Post 88.3%  
 6. Stitch 87.6%  
 7. Bubble TV 87.5%  
 8. The Quarry 87.5%  
 9. String and Tins 86.2%  
 10. Factory Studios 86.1%  
 11. Electric Theatre Collective 85.9%  
 12. 1920 85.8%  
 13. Whitehouse Post 85.6%  
 14. 750MPH 85.6%  
 15. Company3 85.3%  
 16. The Mill 85.2%  
 17. Untold Studios 84.7%  
 18. Grand Central 84.7%  
 19. King Lear 84.5%  
 20. Final Cut 84.5%  
 21. Black Kite Studios 84.4%  
 22. Rascal 84.4%  
 23. Glassworks 84.3%  
 24. Work Editorial 84.2%  
 25. Framestore 83.7%  

On This Day
(1-25 of 25)

"Adi Dassler"
22 Feb 2008
This commercial tells the story of Adi Dassler - the founder of the advertised sportswear company. We learn how Dassler provided footwear for some of the greatest athletes and teams of all time. Dassler is animated in his office while the sports stars are brought to life in his photographs.

Stella 4%
"Runaway Piano"
22 Feb 2010
A wonderfully surreal ad for Stella 4% shows a series of transformations which occur when a delivery man runs after a loose piano. Styled to look like a French film from the 1960s and with a similarly zany feel, this ad proves there's life in the old dog yet.

EA Sports
"A World In Play"
22 Feb 2012
A variety of gaming enthusiasts address the camera directly as they claim that their world is different from ours. As we've pointed out before, it's disingenuous to claim that those who play these games are living more fully than the rest of us but when it's pitched with such flair... who cares?

Anchor Butter
"A Kitchen's Life"
22 Feb 2013
This utterly charming ad shows the role the advertised product plays in the average family's kitchen over a number of years. Ups and downs, celebrations and wakes all unfold with Anchor as a low-key, bit-part character that's nonetheless integral to the plot. A beautiful script, unfussily directed, this is a pleasure to watch.

"Save the Arctic"
22 Feb 2013
There's always an interesting outcome when advertising's most creative minds turn their attention to genuine problems - rather than trying to shift boxes of breakfast cereal and whatnot - and this film urging the public to pay attention to what's happening in the Arctic is a case in point.

"Miracle Stain"
22 Feb 2013
When a 49ers fan drops a sauce-covered chip on his pristine footie top, he and his fellow fan discover the stain looks like legendary quarterback Joe Montana. 'Stain fever' sweeps the nation, creating a merchandising industry that leads to huge wealth for our sauce-dribbling fan. However, that's not the end of the story...

"Active Kids Memories"
22 Feb 2013
David Beckham lends his charisma to Sainsbury's annual effort to get children exercising inside their schools. Paralympic hero Ellie Simmonds offers her support too and both contribute to a nostalgia-tinged film designed to gain support from a generation with fond (and not so fond) memories of playing sport at school.

Dogs Trust
"Special Someone"
22 Feb 2016
Sentimentality in advertising doesn't always sit well with us and when it's used to sell financial services it can be a bit gag-inducing... but when the aim is to persuade people to adopt a dog rescued by a charity, no one with a heart should question its legitimacy. And this adorable film for the Dogs Trust will melt yours, if it's functioning.

Loud Against Nazis
22 Feb 2016
Even zombies have taste as this terrific ad for Loud Against Nazis shows. A member of the undead explores an underpass hoping to get his exposed gnashers on some tasty brains. He then comes across a vandal spray painting a swastika on the wall. Dinner is served? It would be if the bigot had anything between the ears.

"Unpacking Samsung"
22 Feb 2016
1st Avenue Machine's Asif Mian and Bob Partington direct this clever historical romp through Samsung's product past, starting with the days when a mobile phone smaller than a person's head was the stuff of a mad man's dreams. Like Russian dolls, each gadget and gizmo hides the smaller, more refined leap in technology within.

"Rugby Team"
22 Feb 2016
It'll be hard to watch the Six Nations without thinking of this latest Haribo ad where the adults are the conduits for children's voices. A rugby team take a break from their scrum to enjoy/endure a packet of Tangfastics, with memorable tasting notes including hints of "craziness" and "all of, like, the things in the world". Another charming addition to a consistently entertaining campaign.

Top Gear
"Risk Assessment"
22 Feb 2017
This amusing trail for the latest series of Top Gear sees presenters Matt LeBlanc, Chris Harris, and Rory Reid face a grilling in the BBC insurance department. The humourless pen-pusher (he's stingy with biscuits, as well) has some concerns about the programme's impending return. It's safe to say these three aren't the ones to ease them.

Domino's Pizza
"It's No Secret"
14 Apr 2017
Domino's assure us that all their pizzas are handmade in this amusing ad. Various vignettes suggest what a pizza factory might look like, featuring industrial dough-squishers, tomato sauce paint rollers, and a toppings cannon which we'd quite like to have a go on. All this before revealing that the secret to their handmade pizzas is - drumroll - hands.

Sun Bingo
"Are You Gonna Bingo?"
22 Feb 2018
Bingo goes grime in this entertaining ad for the Sun newspaper's bingo app. 'People Just Do Nothing' director Jack Clough brings his distinctive eye for the absurd into play here, as a boring wait for the bus turns into something far more lively. With intentionally-obvious green screen work and questionable rhymes, this film gleefully takes a trashy aesthetic and elevates it to art.

Centrepoint Mall
"The Boy Nobody Could See"
2 mins 47s
22 Feb 2018
Following their last commercial - an epic which championed embracing greed in all its forms - Centrepoint Mall have stripped things back for their latest foray into film. This ad tells a beautifully quiet tale of unrequited love with a pleasingly timeless feel, as a young man finds himself rendered totally invisible around his peers... especially his crush.

"Follow The Rabbit"
2 mins
22 Feb 2018
After hopping into the spotlight in 2017, O2's blue rabbit is joined by an entire warren. Guess they've been breeding like... well, you get the picture. The mobile network's spirit animal appears before those who need to get out more. Some prove resistant to change; easier said than done when you've got Thumper staring into your soul.

Das Handwerk
"Happy End"
1 min 55s
22 Feb 2018
The age-old conflict between man and boiler inspires this entertaining Das Handwerk commercial. Germany's craft initiative underline the importance of skilled labourers like this bloke. Armed with work boots and a wrench, the engineer goes where homeowners and priests fear to tread. Beautifully shot with a fiery banjo solo for good measure.

22 Feb 2018
Purveyors of sturdy work clothing Timberland have released a collection of amusing Canadian ads for their wares. The films illustrate the fact that work isn't always the most comfortable place to be... in more ways than one. The performances are spot on here, as a simple request for a favour turns out to be something significantly more personal than one of the guys is prepared for.

"Baby, Baby, Baby"
22 Feb 2018
'Pancakes' and 'phone sex' aren't words you often see in the same sentence (or perhaps you do, we're only here to judge ads), but then this ad for Timberland isn't something you see every day either. With a unique premise and great comic performances, it's sure to strike a chord with anyone whose workmates can't stop oversharing. The delivery of '100% pure maple' is going to haunt us for a long time to come.

Crate Club
"Bare Hands"
22 Feb 2019
Crate Club - the subscription service that sends its members monthly boxes of tactical survival gear - is not the kind of brand you'd associate with humour. But this Ukranian commercial flies in the face of manly grit in a way that can only be described as sublime. Dammit, sign us up now: we're happy to accept the fact we'll never match this guy's prowess come the post-Brexit apocalypse...

Apple Music
"Run This Town"
22 Feb 2023
One of three Rihanna-fied commercials for Apple Music produced by Somesuch, this one takes place on what used to be known as Westbury New Road in Bridgetown, Barbados. Once a certain resident became music royalty, city planners chose a different name: Rihanna Drive.

"Hamster (Director's Cut)"
22 Feb 2023
An unusually talented hamster stars in this wonderfully quirky commercial for Pringles, which draws attention to the multigrain incarnation of the familiar snack. A trio of friends sit on the sofa and discuss the new range of crisps, with one drawing a parallel to her mate's pet as an example of how they're the same... but different.

Pepsi Max
22 Feb 2005
As a prank, some men attach another to a high rise building with sticky pads on his hands and feet and he begins a scary descent. He asks them if is a good idea and they reply as if he has asked after the Pepsi Max drink and reassure him that it has no sugar.

"Skilled Italians"
22 Feb 2006
A number of Italians are depicted as having supernatural skills as they prepare food for us. This includes a old woman chucking a chopping board over her shoulder for her husband to catch and a beautiful woman who twirls pasta as she flirts.

22 Feb 2007
Powerful piece on behalf of the Irish Charity observes that in some parts of the World being born a girl is a greater danger than Malaria or HIV. The imagery of many babies lined up on the floor is a surprisingly powerful image and somehow brings home the tragedy of gender-based infanticide.

On This Day
(1-25 of 25)

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