David Reviews

 Biting the hand that feeds us since 2002.

These scores are compiled from a combination of our in-house rating system and user ratings. Only UK work from the last two years is considered.
 1. Time Based Arts 86.7%  
 2. MPC 84.6%  
 3. 750MPH 84.5%  
 4. Finish 84.4%  
 5. Factory 84.2%  
 6. nineteentwenty 83.8%  
 7. Speade 83.6%  
 8. Cut+Run 83.5%  
 9. tenthree 83.5%  
 10. Final Cut 83.2%  
 11. Framestore 83.1%  
 12. Electric Theatre Collective 83.0%  
 13. Whitehouse 82.9%  
 14. The Quarry 82.9%  
 15. Freefolk 82.8%  
 16. Stitch 82.7%  
 17. The Assembly Rooms 82.4%  
 18. Wave 82.1%  
 19. The Mill 81.9%  
 20. Work 81.9%  
 21. String and Tins 81.7%  
 22. Grand Central 81.6%  
 23. Envy Advertising 81.4%  
 24. Marshall Street Editors 81.4%  
 25. The Playroom 81.2%  

On This Day
(1-25 of 25)

Walkers Sensations
26 Apr 2006
Charlotte Church joins the list of co-stars for Gary Lineker in an ad that echoes a classic Campari commercial. The Welsh singer rests languidly in an exotic setting when the jug-eared ex-footballer says: "don't you just love the Orient?" To which she replies, "No. I support Cardiff. Muppet."

"Fire Engine"
26 Apr 2011
This is one of two new commercials for Drench which are, ironically enough, dryly delivered descriptions of a special institute where they're conducting experiments in rehydration. In this ad, a line of people have a fire hose turned on them to see how well this works when it comes to providing them with the water they need.

"Private Gig"
26 Apr 2011
Tinie Tempah gives a personal performance to a single member of his audience in this charming ad for O2 which aims to show how the telecommunications giant does everything it can for its customers. It's a clever way of turning the T-Mobile conceit on its head and, if you watch the longer version at their website, you'll be left with no doubt that this was done for real.

Marks & Spencer
26 Apr 2012
Joanna Lumley introduces a major new marketing initiative for Marks & Spencer. The clothing retailer is asking its customers to recycle their old clothes when they buy something new. Apparently, Oxfam are on board for this pioneering initiative and M&S are plainly hoping that the opportunity to do some good will provide an extra incentive to punters.

Weetabix Biscuits
"Morning In Reverse"
26 Apr 2013
The horror of a woman's morning is shown in reverse in this ad for a new product from the people who brought us Weetabix. After she has finished describing it to a colleague, she's faced by her cheery boss who assures her that there's plenty of work ahead so it's just as well she's fortified herself with the advertised product.

Kellogg's Crunchy Nut
"Silent Ad"
26 Apr 2015
There's some fantastic attention to detail in this crafty commercial for Kellogg's Crunchy Nut which spoofs 1922 horror movie Nosferatu. Our familiarity with this campaign could easily weigh down each new execution but - by coming up with ideas as strong as this - creative Hugh Todd has ensured that the audience can congratulate itself for guessing what's about to happen.

Hallmark Cards
"No Ordinary Mom"
1 min 40s
26 Apr 2016
Sentimentality is a property mishandled by many. Not that it requires elongated tongs and a hazmat suit, but too much schmaltz is capable of hefty damage. It pays therefore to bring in an expert like Rattling Stick's Pete Riski to handle proceedings, and this moving film for Hallmark delivers a Mother's Day message with just the right amount of sugar stirred in for good measure.

"Thrive On"
2 mins 35s
26 Apr 2016
Even when Idris Elba is at his most genial, his imposing presence still makes you think he's going to break into John Luther or Stringer Bell if you don't give him the answer he wants. Luckily, the participants in this engaging film for health drink Purdey's needn't worry as Elba has an ostensibly simple question to ask: "What do you want to be when you grow up?"

Save The Children
"Every Last Child"
26 Apr 2016
This astonishing film for Save The Children (STC) is quite unlike any other charity ad we've seen. The frantic pace of the editing and its first person POV is truly visceral: not only does the spot completely immerse us in the action from the start but we feel giddy and breathless at its urgency. Right down to the super at the end assuring us that nearly every penny of our donation goes to the STC, not a single frame or image is wasted. Stunning work.

26 Apr 2017
A teenage boy enjoys 'Truly, Madly, Deeply' a little too much at the dinner table... but not as much as his parents did in the past. That's the narrative of this extremely amusing ad for music streaming service Spotify's family premium plan, executed with aplomb by director Matt Devine. With excellent performances and a strong creative, we get the feeling one young man is about to be put off his dinner...

"Cloud Followers"
26 Apr 2006
Brief post script to earlier ad has a whole crowd of Foster's drinkers walking at close quarters to one another to stay in the shadow of a tiny cloud that is helping to keep their beer cold on a hot day at the beach as several women look on in amazement.

EA Sports
"World Cup Dream"
26 Apr 2006
Two lads talk about their World Cup dream with some enthusiasm as we see scenes from a video game made by EA Sports. The two become increasingly animated as they describe the goal and in the end celebrate as if they had scored it themselves.

Army Recruitment
"Everest Chapter Two"
26 Apr 2006
The next step in the Army's attempts to conquer Everest via its toughest route is documented here with much emphasis on the need for teamwork and the absolute reliance of one man on another.

Birds Eye
"Salmon Colouring"
26 Apr 2006
The investigations into Birds Eye's food (and fish in general) continues with this ad that examines the use of colouring to make farmed salmon look as pink as the wild salmon found in the Pacific (which is, apparently, the only Salmon that Birds Eye uses in its products).

Toyota Yaris
"Water Fall"
26 Apr 2007
Now here's a thing. Unlike in the other ads in this campaign, the act of revenge this time is perpetrated by a man on another man thus scuppering our theory that the Yaris is marketed specifically at women. Oddly, though, we can't help thinking this would work better if the avenger was female.

Thomson Holidays
26 Apr 2010
Another outing for the campaign which seeks to demonstrate the care and attention paid by Thomson to our comfort when we buy one of their package holidays. This probably works for people attracted to this kind of holiday but it all looks a bit creepy to the rest of us.

"Baby Sam"
26 Apr 2010
The voiceover explains that Baby Sam was supposed to be a football hero before revealing that 'he' turned out to be a 'she'. Um, isn't it a bit old-fashioned to suggest a woman couldn't be a star of the beautiful game? Lovingly directed nonetheless.

"Bear Grylls"
26 Apr 2010
An excellent trailer for the wilderness enthusiast whose name sounds like a delicious Canadian snack. The overly earnest explorer makes his way across a metal landscape that turns out to be giant letters spelling out the word 'discovery'.

"Get Cleanified"
26 Apr 2010
Two men stood on chairs explain that ChemDry has told them that their carpets will be dry in just one hour after it's been cleaned. Presumably, this is supposed to be a gay couple. Not because of they way they act... just because they care about clean carpets.

26 Apr 2010
Another charming collection of bumpers advertising Waitrose's sponsorship of food programming on Channel 4. In this series, two children try some Stilton and demonstrate some interesting views on the use of mould.

"Female Chef"
26 Apr 2010
KFC once again pitches the claim that their food is surprisingly wholesome. A young woman showcases the gadgets that enables the chain to produce coffee and warm buns before explaining that the chicken is coated with flour by hand.

26 Apr 2010
To illustrate the claim that the advertised mobile phone network provides things we never thought possible, we see a young man who has knocked a mug of tea off the table in front of him and is amazed as it freezes in mid-air.

26 Apr 2010
A young man reacts instinctively when he sees a truck approaching a giant puddle as he walks down the street but he doesn't immediately realise that he's jumped on top of a bus shelter to dodge the splash. Anything's possible with the three mobile network.

26 Apr 2010
A young woman can't find a pen in her office and searches frantically for one so she can write something down while on the phone. When she spies one on another desk she's amazed to see it fly gently towards her. Anything's possible with Three.

Watford Creative Advertising Course
"George & Fred"
2 mins 40s
29 Apr 2010
It's always fun when the advertising industry takes a quick look in the mirror and this ad for Watford College's famous advertising course does through a wonderfully darkened piece of glass. Follow the progress of George and Fred as they seek recognition for their work.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.