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Five Star Work
(1-25 of 25) |
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Swiss Tourism
"Falling for Autumn" |
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1 min 52s
16 Sep 2024 |
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An actor’s process takes as long as it takes, and that can’t be Alped. This Traktor-directed film for the Swiss Tourism board employs the ad within an ad trope, with Roger Federer and Mads Mikkelsen promoting autumn in Switzerland. But Mikkelsen's need to first immerse himself in nature happens on the clock, much to the (on-screen) director's distress.
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Roborock
"Eva (DC)" |
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1 min 35s
12 Sep 2024 |
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Roborock (not to be confused with 'Robot Rock' by Daft Punk) are a Chinese company that make automated vacuum cleaners. How do you get the most out of products like these? Simple—just own a dog like Eva. In this sweet commercial directed by Duncan Christie, Eva makes a mess wherever she goes.
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Nike
"Winning Isn't Comfortable - Sunshine" |
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30s
12 Sep 2024 |
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In a same same but different moment, Nike have released a new chapter in their ‘Winning Isn’t for Everyone’ campaign: ‘Winning Isn’t Comfortable’. Directed by Megaforce, it includes a series of films that put runners in the spotlight - people who are, by choice, very familiar with discomfort.
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The North Face
"We Play Different" |
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68s
12 Sep 2024 |
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As much as DAVID enjoyed the Olympics and Paralympics this summer, rules and regulations blurred together after a while. "Of course, that should have been ruled out!" "How was that illegal?" "You call yourself a referee? No? Sorry—you call yourself an umpire?" One brand, The North Face, reckon we should put the rule book back on the shelf.
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Nike
"Winning Isn't Comfortable - Morning" |
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30s
12 Sep 2024 |
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Megaforce have directed 30 seconds of people yawning for Nike. But when it’s a creative collaboration with those two names, it’s of course half a minute of half-asleep people you want to watch. The ad is one of four in Nike’s new ‘Winning Isn’t Comfortable’ chapter of their ‘Winning Isn’t for Everyone’ campaign.
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Specsavers
"Specsavers Sponsors Emmerdale" |
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52s
12 Sep 2024 |
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Bev & Barry are the latest couple to move to Emmerdale, but only for the ad breaks. The latest series of drama-filled idents for the soap’s sponsor, Specsavers, feature their own village of characters. Who, in line with the brand’s brand of schadenfreude, all find themselves in comedically less than favourable yet easily avoidable situations.
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United Sense of America
"The Fawn" |
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86s
11 Sep 2024 |
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If 'Bambi' scarred you for life as a child, Lord knows what this United Sense of America spot will do to you. Released in the wake of the Apalachee High School shooting, the ad is all about misdirection: when you listen to what the narrator says, your blood runs so cold it freezes.
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Road Safety Authority Ireland
"Lose Your Licence" |
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40s
11 Sep 2024 |
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Over the years, the RSA in Ireland has, like a lot of entities promoting road safety opted to show the gruesome out comes of traffic accidents, as well as portraying the grim consequences of what might happen to those responsible. But. as this super film illustrates, drives don't' picture themselves causing violent accidents when they weigh up the drink that might put them over the limit.
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Lavazza
"Pleasure Makes us Human" |
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86s
9 Sep 2024 |
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This delightful ad for Lavazza introduces Luigi, and your day will be better off for having met him. He’s an office’s trusty coffee maker on wheels, and a valued member of the team, leaving happily caffeinated beings in his wake. But all Luigi really wants is a taste of what it means to be human. To enjoy life’s simple pleasures like an espresso, or building sandcastles.
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Cupra
"There is no Second" |
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2 mins 09s
9 Sep 2024 |
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Spanish filmmaker J A Bayona has helmed an ad for Cupra, announcing them as the global partner for this year’s America’s Cup. It’s a dramatically cinematic tale of the reply given to Queen Victoria when she enquired about the order of a regatta; after the first team, ‘there is no second’. With bold VFX and an orchestral soundtrack, this film has the wind in its sails.
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Pepsi
"Make Your Gameday Epic" |
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3 mins
9 Sep 2024 |
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Queen’s anthem is given the Empress Megan treatment in a remake of a Pepsi Super Bowl ad from 20 years ago. RSA’s Jake Scott directs a colossal collaboration between the brand and Paramount Studios, which sees Megan Thee Stallion and Travis Kelce sub in for Beyonce, Britney Spears and Pink to launch the 2024 NFL season, and promote Ridley Scott’s 'Gladiator II'.
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Fund Your Mother
"The Hole" |
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1 min 46s
6 Sep 2024 |
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David Dencik ('Chernobyl', 'Tinker, Tailor, Soldier, Spy') is not afraid to oil up. The Swede is covered head to toe in crude by Fund Your Mother, a group concerned over how much pension funds invest in oil and gas companies. Dencik plays an executive who bathes in the black stuff—a substance he thinks is the bee's flammable knees.
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Marks & Spencer
"Big Autumn Energy" |
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30s
5 Sep 2024 |
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The luxuriously nostalgic act of popping out to pick up the paper is turned into a full-scale outing for M&S. Autumnal West London streets become a runway for the ad’s hero and her pack of poodles, as she quite literally glides down the pavement to the dulcet tones of DJ Snake & Lil Jon.
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Montefiore Einstein
"Spot It Early" |
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2 mins 30s
5 Sep 2024 |
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a pre-Raygun world, if you can imagine such a thing. No one could have predicted the events of Friday, August 9th, 2024, when Rachael Gunn danced like a kangaroo, a snake, and a sprinkler—least of all at a hospital in the Bronx.
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Riyadh Season
"Touching Hands" |
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3 mins 53s
5 Sep 2024 |
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DAVID signed off his review of the Queensberry vs Matchroom promo with a nod to Guy Ritchie. A few months later, Riyadh Season present a film directed by—you guessed it—Guy Ritchie! Our cheque from the Public Investment Fund should arrive any day now.
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Volvo
"Moments That Never Happen" |
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3 mins 45s
5 Sep 2024 |
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In this stirring short film for Volvo, the brand’s tagline ‘for life’ really comes into its own. It opens with a couple finding out they’re pregnant, and the husband calling his mother to share the news. This touchingly vulnerable conversation becomes the film’s narration, as he outlines his fears, his hopes for his child, and his sureness that they’ll have a daughter.
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Nike
"Winning Isn't for Everyone - Qinwen Zheng" |
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15s
5 Sep 2024 |
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Part of Nike’s ‘Winning isn’t for Everyone’ campaign, this spot focuses on Paris 2024 Olympic gold medalist Qinwen Zheng. And focus it does, with most of the 15-seconder spent tightly framed on the tennis star’s face as she trains with intense, well, focus. Aneil Karia aces this chapter’s direction, keeping in line with the unwavering confidence of the brand’s 2024 campaign.
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Vrbo
"Nick Saban" |
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60s
5 Sep 2024 |
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They say you should never meet your heroes, and this Vrbo spot reminds us never to stay with our heroes. When a family arrives at the home of retired college football coach Nick Saban, it's 14:55. "Check-in time's at 15:00," he tells them, which sets the tone for the entire stay.
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Tombola
"Open For Fun" |
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2 mins
5 Sep 2024 |
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Every element of this 120" commercial has been perfectly measured. Agency Meanwhile and directors Big Red Button have pulled off an audacious and clever film that is highly watchable, seems likely to go viral, and appears destined to attract punters to the advertised service. Bingo, as the people who run Tombola might say.
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National Grid
"The Great Grid Upgrade" |
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40s
3 Sep 2024 |
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The last time something was in the air was in 2004, when the Carphone Warehouse used, er, 'Something in the Air' by Thunderclap Newman to launch TalkTalk. The latest brand to call out the instigators are National Grid, who have a lot of work to do over the next few years in [drum roll] The Great Grid Upgrade.
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Lurpak
"Crush Expectations" |
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30s
3 Sep 2024 |
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You can't spell 'metal' without 'meal' (DAVID's English literature degree comes in handy every day, you know), but a Lurpak commercial scored by heavy duty rock and roll still comes as a surprise. If the brand wanted to make some noise about a new plant-based spread, however, they made the right call.
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Geordie Greep
"Holy, Holy" |
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6 mins 03s
30 Aug 2024 |
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As debut solo songs go, 'Holy, Holy' by Geordie Greep is a doozy. The Black Midi frontman is a consummate storyteller, and what a yarn he spins here. He assumes the role of womaniser extraordinaire, the kind of guy who says: "From the moment you put your hand on my knee/I knew I'd have you with ease."
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Modibodi
"Shark Week" |
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68s
29 Aug 2024 |
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Kyra Bartley gives us something to hold our breath about in this spot for Modibodi. The brand found that almost half of people who menstruate still fear swimming on their period, so an ad featuring freediver Brinkley Davies swimming with sharks during this time is daring in its approach, and the result is just as striking in its execution.
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Danish Cancer Society
"Party Crashers" |
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2 mins 19s
29 Aug 2024 |
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The young man in this Danish Cancer Society commercial sure knows how to make an entrance. He does so multiple times in Tore Frandsen's film, but soon wishes he didn't. The first time he walks through the door, he looks content with one beer—the smile disappears from his face when his exact double enters with even more bevvy.
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Garmin
"Fenix 8" |
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30s
29 Aug 2024 |
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It's hard to think of a brand whose advertising needs to work as hard as Garmin's does as they seek to compete with devices which are aligned with mobile phones. So this kinetic piece of work from director Kacper Larski does everything required by making a real impression on the audience and prick their competitive instincts.
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Five Star Work
(1-25 of 25) |
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