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Orange
"Brazilian Street Cleaner" |
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60s
22 Sep 2005 |
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This film advocates spontaneity as it tells the story of a Brazilian street cleaner called Renato who became a national hero after he began dancing during the Rio carnival. If you feel like saying something then just say it and preferably on an Orange phone (though not if it expresses desire for farmyard animals).
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Pepsi
"Christina Aguilera" |
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60s
22 Sep 2006 |
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Christina Aguilera is magically moved to various global locations after she takes a slug of Pepsi from her can. She doesn't allow herself to be distracted from the singing of her song. In her delightfully slutty motif, Aguilera even manages to stir the loins of Ozzy Osbourne, long thought comatose through drug use.
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MasterCard
"You're Fired" |
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40s
22 Sep 2007 |
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A beautiful idea which has been beautifully made in this campaign which quietly throws up more excellent commercials than just about any other. Here, a succession of children tell their parents they are 'fired' because they have been neglected in favour of work. One Dad teetering on the brink redeems himself.
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Santander
"Rory's Pie" |
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30s
22 Sep 2013 |
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The second round of Santander's sports celebrity campaign is really getting into its stride and now that it's the sports celebrities who are being nonplussed by the actors rather than the other way round... the commercials are much more successful.
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McDonald's
"Shake ’em Up" |
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40s
22 Sep 2014 |
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This US spot for McDonalds leaves us shaken and stirred. Not only is it a lovely, dynamic piece of filming for the brand, but it communicates the "shake 'em up" message in an extremely memorable way. When a young man takes a running jump off the edge of a building we certainly aren't expecting him to reappear as he does.
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Gatorade
"Derek Jeter" |
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90s
22 Sep 2014 |
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We've already seen one commercial marking Derek Jeter's retirement this year and it's a measure of his impact on baseball that this second epic also plays fulsome tribute to the star. Much of this was filmed candidly as Jeter walked among his fans and director Henry-Alex Rubin appears to have captured the honest reactions of New Yorkers as they suddenly realise their hero is among them.
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NHS Blood and Transplant
"Bleed For England" |
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30s
22 Sep 2015 |
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The stakes in the Rugby World Cup are high, but this impressive NHS ad argues that the stakes are even higher when it comes to our blood levels. A symbol sure to be worn on the chests of thousands of England fans at the moment, an English rose is shown to be a dark shadow of itself. Only a drop of blood can return it to its vivid best.
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H & M
"Beckham Meets Hart" |
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30s
22 Sep 2015 |
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It's time to scrap the 'golden rule' when it comes to working with David Beckham which was - as many of you will probably remember - whatever you do, don't give him a line. In this teaser for H&M, Beckham puts in such a naturalistic performance that it's hard to imagine acting has ever been a problem for him and much of the credit for that has to go to director Fredrik Bond.
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British Gas
"Warm And Working" |
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60s
22 Sep 2015 |
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Building on the 'No Place Like Home' concept launched in the previous commercial, this beautifully-realised spot follows a little penguin all buttoned up against the cold. Finding himself in the terrain of humans, he clambers through a catflap and explores the wonders of the house that lies behind; full of the wonders that warmth provides.
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Honda
"Paper" |
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2 mins
22 Sep 2015 |
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This animated commercial depicting Honda's history is an epic triumph... but what else would you expect from PES? Months of work have gone into creating this film using a technique that must require quite unbelievable levels of patience and dedication but prove entirely worth it. Even though it mines a familiar seam for the Japanese car maker, it feels completely fresh.
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Lurpak
"Game On, Cooks" |
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60s
22 Sep 2016 |
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Has cooking become too much of a spectator sport? Lurpak thinks so, and the brand makes a bold move by telling viewers to switch their attention from telly to belly. Lurpak being Lurpak, they've done a first-rate job. Somesuch's Daniel Wolfe meets this campaign's exacting standards head on with a brilliant execution. Once the game begins, it's something to behold.
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Old Spice
"Cinema" |
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60s
22 Sep 2017 |
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Old Spice knock it out of the park again with another excellent ad. Directed by Andreas Nilsson, we see US football player Von Miller hatch from an egg in a dry wasteland. He staggers towards a source of hydration - Old Spice sports body wash, naturally - and then things get really dramatic... Great work which makes the most of the self-aware humour we've come to expect from the brand.
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Frontline19
"One Crisis Has Caused Another " |
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2 mins
22 Sep 2021 |
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The mental health crisis running rampant among healthcare workers is brought into the spotlight by this poignant film. Directing duo Novemba zero in on the toll taken on those treating victims of the Covid-19 pandemic, bringing untold stories of post-traumatic turmoil out of the shadows throughout the film's two-minute runtime.
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Catch
"Because Crocs" |
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75s
22 Sep 2022 |
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A woman plays a strange game of Hot and Cold in this ad for Australian retailer Catch. When she arrives home, she's greeted by twenty-four men and women in crocs—as good an excuse as any to call the police, you might think.
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Virgin Radio
"Big Star" |
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30s
22 Sep 2006 |
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Mouthy radio DJ Christian O'Connell takes to the streets to persuade people to listen to his radio show which is offering a big prize in a competition. O'Connell refuses to disclose the amount that can be won even when pressed by former frontman of Madness, "Quote Me Happy" Suggs.
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Channel 4
"Twenty-five Years" |
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40s
22 Sep 2007 |
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To celebrate Channel 4's twenty-fifth birthday, there is to be a series of programmes on More 4. Here a number of iconic moments from their past have been put together as a montage. Food for thought is provided by the fact that almost every bit is from the station's earliest years.
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Audi Quattro
"Grip" |
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40s
22 Sep 2008 |
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There's a celebration of 'grip' in this attractive film for Audi. We're reminded about the delicacy of our own sense of grip as a variety of objects are shown in human hands and Simon Callow opines about its nature. Apparently, the Audi Quattro possesses the automotive equivalent.
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Orange
"Anjelica Houston" |
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60s
22 Sep 2008 |
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Anjelica Houston becomes the latest Hollywood star to subject herself to the ritualised humiliation of Orange's cinema advertising. Houston sends up her image as a kook assisted by the campaign regulars who provide their own brand of mockery in typically irreverent fashion.
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NSPCC
"Butterflies" |
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30s
22 Sep 2008 |
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In this touching film for the charity, the openness of children is represented by butterflies in this ad which shows the insects fluttering freely around children whose voices are heard but cut off from a boy who is in need of help. We can help all children to be heard by giving money to the NSPCC.
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Pringles
"Footballers" |
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30s
22 Sep 2008 |
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Footballers including Thierry Henry and Michael Owen are beamed down into a strange animated landscape where they demonstrate that they can be as nifty with a tube of cardboardy snacks as they are with a football. They then look impressed as a competition winner struts his stuff. There's no va va voom here.
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Littlewoods
"Tribal Dance" |
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30s
22 Sep 2008 |
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More amiable jungle nonsense on behalf of the clothing retailer. A collection of women in various winter fashions do a rain dance so they can take full advantage of the protective qualities of their fashionable threads. They could have tried them out by jumping aboard a train to Glasgow instead.
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Kellogg's Coco Pops
"Bowling" |
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30s
22 Sep 2009 |
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Inside your bowl of Kellogg's Coco Pops there's double the excitement because some of the cereal is crunchy and some is soft. The same effect can be achieved with any cereal if you don't fold the inner wrapping and leave the box open.
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Temperley
"Zoetrope Portrait" |
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2 mins 10s
22 Sep 2009 |
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This intriguing American film for fashion label Temperley uses a zoetrope to highlight their 2010 collection. Apparently, production company Legs constructed a twelve foot high zoetrope which was unveiled at New York Fashion Week and it's now been moved to London.
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Audi
"Do Your Part" |
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30s
22 Sep 2009 |
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This American ad flaunting the environmental credentials of the advertised car shows various people trying to do their bit for the planet. None of them are having as much fun as the Audi driver who is able to speed past a Volvo powered by vegetable oil.
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Scratch Perverts
"Neurosonics Audiomedical Laboratories" |
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2 mins 45s
22 Sep 2009 |
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A bizarre but fun piece for turntablist DJs, Scratch Perverts. The DJs experiment with various mixes using what appear to be live human heads in place of discs and drums. The effect is a good deal more mesmerising than the music.
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