David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

TOP 25 DIRECTORS
These scores are compiled from a combination of our in-house rating system and user ratings. Only UK work from the last two years is considered.
 1. Andreas Nilsson 91.9%  
 2. Jeff Low 90.4%  
 3. Steve Rogers 89.8%  
 4. Tom Hooper 89.2%  
 5. Hector Dockrill 88.9%  
 6. James Rouse 88.6%  
 7. Tim McNaughton of The Bobbsey Twins from Homicide 88.3%  
 8. Noah Harris 87.7%  
 9. Kim Gehrig 87.2%  
 10. Sam Pilling 86.0%  
 11. Sam Brown 85.7%  
 12. Clay Weiner 85.5%  
 13. Dominic O'Riordan 85.2%  
 14. Megaforce 84.5%  
 15. Henry Littlechild 84.2%  
 16. Traktor 84.0%  
 17. thirtytwo 83.9%  
 18. Ben Tonge 81.4%  
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On This Day
(1-25 of 25)

Road Safety (NSW)
"Pinkie"
45s
25 Jun 2007
The aim of this film from Australia is to shift the culture on boy racers and hit them in their most delicate area... their self-esteem. It is a brilliantly innovative approach and, we suspect, it will work... the suggestion that young men speed because they are inadequate in the trouser department will get through.

Argos
"Baby"
40s
25 Jun 2013
We can't say for certain, but it's serendipitous that our resident aliens should find themselves with child around the same time a new Royal is about to drop. Think of all that baby stuff Argos can advertise: Kate will be a fool to herself if she doesn't get all her neonatal goods there. Nice twist to have dad as the, er, mum.

Lexus
"Poise"
60s
25 Jun 2013
Impressively filmed in monochrome, this Lexus commercial creates an association between the elegant strength of a ballerina and the advertised car. When ballet is used in commercials, it's usually to evoke feyness but here we're cleverly reminded of the physical power required to execute the depicted moves.

V Energy Drink
"Silence the Trolls"
1 min 50s
25 Jun 2013
This intriguing little beast appears to show the energy drink getting behind an anti-trolling campaign... or is it? Everyone from a little girl (great casting) to zealots against dogs spews poisonous words at others as if shielded by anonymity - but V's 'paw of positivity' can save the situation.

Pride in London
"Somewhere Over The Rainbow"
2 mins
25 Jun 2018
London Pride have released this poignant film to highlight the LGBT community's ongoing struggle for acceptance. While great strides in LGBT rights have been made in some countries during the past decade, this emotional ad - directed by Billy Boyd Cape - draws attention to the fact there's still a long way to go both socially and culturally.

Audi
"Science Fair"
3 mins 11s
25 Jun 2019
Audi have a super new spokesperson for their e-tron GT concept car... literally. Peter Parker and buddy Ned Leeds (Tom Holland and Jacob Batalon) are perturbed by their lacklustre offering at a school science fair - but luckily Spider-Man has a few favours to call in for an electrical upgrade. It's an agreeably shot piece, elevated by Holland and Batalon's performances as an awkward high-schooler and secret superhero dynamic duo.

Nike
"Further Than Ever"
2 mins 10s
25 Jun 2019
This Nike commercial is a sharp riposte to anyone who said "Let me give you a piece of advice" and thought the matter closed. Across two exciting minutes, we see China's up-and-coming female athletes mute the disapproving voice in their heads once and for all... and in style, too. A brisk reminder that actions speak louder than words.

Nike
"Caster Semenya"
69s
25 Jun 2019
Nike continue their campaign celebrating those who live fearlessly with a new film focused on Caster Semenya. Despite facing

UN Women Australia
"Equality: Our Final Frontier"
90s
25 Jun 2022
UN Women Australia has torn up the rule book and decided that waiting another hundred years for a 50/50 planet is too long. Instead, they are working towards a 2030 deadline for gender equality... a highly ambitious target at the current rate of change as this clever animated commercial perfectly illustrates.

NHS
"Neonatal Nurses"
90s
25 Jun 2022
The frankness of this recruitment film for the NHS is astounding. Rather than sugarcoat the experience of being a neonatal nurse, this film confronts the viewer with the immensely challenging reality of the role. By doing so, it must usefully filter out those with a more romantic notion of caring for premature babies.

National Lottery
"The Chase"
2 mins
25 Jun 2022
The National Lottery has adjusted its approach a few times over the years, but seldom has it aimed to make purchasing a ticket seem as much fun as it does here. Well, strictly speaking, this isn't about buying a ticket, it's about a big win... and then jeopardising the triumph by failing to keep hold of the ticket.

Santander
"The Numbers Game"
60s
25 Jun 2022
Some of the Santander films featuring Ant and Dec have seemed more like commercials for the rival bank apparently run by the lovable Geordie duo, but not this time. While some of the scripts have accentuated the TV presenters' charming personas, this one depicts them as genuinely irritating and disruptive, and it's all the better for it.

Love Island
"Love Shack"
60s
25 Jun 2006
A down tempo version of The B52s' Love Shack provides the soundtrack as we see various poolside scenes signifying that ITV's tacky reality TV Show is coming back for a second run. Just how desperate for publicity does someone need to be to appear on one of these shows?

Nintendo
"Nicole's Brain"
30s
25 Jun 2007
At least she doesn't say: "I love to dance" in an astonishing fey manner that makes it hard to believe she earns her money acting. Be grateful for that. Nicole Kidman tries to improve her mental skills using the Ninetendo hand-held console that appraently taxes your brain and improves it.

Galaxy Minstrels
"Sophisticated Silliness"
30s
25 Jun 2007
A pair of women seem to be gearing up for an event of considerable cultural significance as they discuss it. But it turns out what they are awaiting is not quite so high-falutin' as we have been led to believe... basically, it's strippers. Male strippers, that is.

O2
"Do The O2"
40s
25 Jun 2007
An aerial journey across London is marked by a number of clever visual references to the music industry in this ad which advertises the reinvention of the Millennium dome as a music venue sponsored by O2. We particularly like the way the flood barrier is depicted.

Nike
"Turning Spanish"
70s
25 Jun 2008
The best take yet on the effect that no British involvement is having on the people of these islands shows Liverpudlians switching their allegiance to Spain because of their devotion to Fernando Torres. Torres himself puts in a brief appearance, seeming mightily surprised to hear his native tongue being spoken. As well he might.

Specsavers
"Gok's Fashion Fix"
40s
25 Jun 2008
An excellent series of sponsorship bumpers advertising Specsavers's involvement with Gok's Fashion Fix manages to extend the "should have gone to" motif into a new area as we see people who have fallen victim to the fashion police. We particularly like the opening bit which shows a body outline done with garish clothes.

Co-op Pharmacy
"Sneezing Bee"
10s
25 Jun 2008
A bee on a flower appears to sneeze as it delves for some pollen. Of course, this has been achieved by adding a funny soundtrack to a little piece of stock footage rather than by putting a bee through RADA or anything like that.

Mercedes-Benz
"Museum Trip"
30s
25 Jun 2009
The new Mercedes Benz tears along a road to make its way to a museum containing vintage examples of previous models made by the German company. It deserves its place too, according to this ad, which has it crashing its way into the building.

Staples
"Business On 4 Sponsorship"
60s
25 Jun 2009
An amusing series of bumpers advertising Staples's sponsorship of Business On 4. A Dragon's Den style presentation is based around various pieces of stationery. We have to love the bubblewrap bit... no, really we do.

T-Mobile
"Eliis' Invite"
30s
25 Jun 2010
Another in this charming series for T Mobile introduces us to Eliis who appears to be a fan of the High School Musical genre. Playing two different parts, she simulates a typical scene from one of these movies as she attempts to entice her friends round for a night in.

Best Buy
"Happy Morning"
60s
25 Jun 2011
Oh, you guys. You love flirting with disaster, don't you? It must make it all the sweeter when you manage to deliver a charming ad when the script threatens to produce a terrifying catastrophe. Hats off to all involved for pulling this one off.

Geordie Shore
"On The Beach"
30s
25 Jun 2012
Sending the cast of Geordie Shore to Cancún was an excellent idea - bringing them back... not so much. The regulars are shown walking down a hot beach after a heavy night making it look like a trail for a version of 'Lost' in which the incomprehensible plot has been replaced by incomprehensible accents.

BBC
"Amazing Summer"
90s
25 Jun 2012
Altogether Now by The Beatles provides a perfect musical backdrop for this piece reminding us of the extraordinary range of sporting events on the BBC this summer. Gary Lineker and other luminaries can be briefly spotted among members of the public going through the domestic pre-match rituals.

On This Day
(1-25 of 25)

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