David Reviews

 It's the work, stupid.

TOP 25 BRANDS
These scores are compiled from a combination of our in-house rating system and user ratings. Only UK work from the last two years is considered.
 1. Amazon Prime 89.8%  
 2. Macmillan 89.3%  
 3. Three 87.5%  
 4. Honda 86.7%  
 5. Volvo 86.6%  
 6. Short Films 86.5%  
 7. moneysupermarket.com 86.5%  
 8. T K Maxx 86.4%  
 9. Squarespace 86.3%  
 10. H & M 86.0%  
 11. Paddy Power 85.4%  
 12. E.on 85.4%  
 13. Halifax 85.3%  
 14. Cadbury 85.1%  
 15. IKEA 85.0%  
 16. Finish 84.7%  
 17. Nike 84.2%  
 18. Toyota 84.1%  
 19. John Lewis 84.0%  
 20. Land Rover 83.3%  
 21. Apple iPhone 83.2%  
 22. Samsung 82.7%  
 23. Guinness 82.7%  
 24. Canon 82.5%  
 25. HSBC 82.4%  
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Five Star Work
(1-25 of 25)

Aldi
"Crash Landing"
90s
15 Nov 2018
Santa gets a helping hand in this charming Christmas ad for Aldi's Australian arm. When a sleigh crash ends his seasonal trip around the world a little earlier than expected, a tight-knit outback community take it upon themselves to get him back in the air. The action is nicely understated, as the townspeople pool their resources and accept St Nick as one of their own.

Just-Eat
"Squadron"
60s
15 Nov 2018
Donna Summer's ‘Hot Stuff' provides the apt soundtrack to this 60" Just-Eat commercial, which sees the company's airborne delivery drivers descend on the nation's hungry, sofabound masses. Riffing on pilots' radio chatter and unreliable moped engines, agency Karmarama and director Jeff Low offer a, er, heightened spin on the UK's fast food obsession.

John Lewis
"Elton's Piano"
2 mins 20s
15 Nov 2018
The rumours around Elton John's involvement in this year's John Lewis Christmas ad were true then. The 71 year old superstar has lent his voice and his gravitas to the advertising's biggest event as it edges away from its well-established template into a slightly different shape. The film uses a Time's Arrow approach to Elton John's life, opening with a reflective moment on the piano and a glance through his stellar career.

KFC
"Showdown"
60s
13 Nov 2018
The season of goodwill may be upon us, but KFC are in a fighting mood if this 60" outing is anything to go by. Scored by Ennio Morricone's ‘The Ecstasy of Gold' from ‘The Good, the Bad, and the Ugly', the ad depicts one of nature's, erm, fiercest rivalries: chicken versus turkey. A tongue-in-cheek reminder that the chain are only interested in one bird.

Cadbury
"Secret Santa"
60s
13 Nov 2018
Discretion is paramount in this charming Cadbury ad, which sees a cadre of Secret Santas avoid detection through precision, good timing, and - most importantly - a paper Santa mask. As Mathilda Homer's cover of ‘Do You Want to Know a Secret' wafts in the background, Secret Santas young and old surreptitiously place their confections before beating a hasty retreat.

VW Vans
"Check-Up"
30s
12 Nov 2018
At last week's Ciclope Festival in Berlin, Richard Brim spoke about the value of a WTF? moment in advertising. This film for VW's vans out of Brim's agency adam&eveDDB has a really powerful WTF? moment. Wherever you think this might be leading as a mechanic runs through a checklist of what's what, not many of you will anticipate that the van's owner is so impressed by this exhibition of thoroughness that he's going to expose his nether regions for a similarly rigorous examination.

Boots
"Gifts That Get Them"
90s
8 Nov 2018
This year's Christmas offering from Boots focuses solely on one family - a household comprising just a mum and her daughter. We witness the usual scenes of tension between the generations - mum putting her foot down; daughter embarrassed at mum's sniffling through a weepy movie - but all that changes when the teen gets an opportunity to see her mother as a person in her own right.

Sainsbury's
"The Big Night"
2 mins
11 Nov 2018
Sainsbury's get into the real spirit of Christmas with this joyful ad focused on a seasonal mainstay - the Christmas play. Far from shepherds with tea towels on their heads and conspicuously home made costumes, however, this is a show with some serious pizzazz. While some commenters have noted similarities between this and another recent film about precocious performers, this has a charm all of its own.

Levi's
"Use Your Vote"
90s
11 Nov 2018
This excellent film by Benito Montorio for Levi's - an extended version of an ad we featured earlier in the year - beautifully encapsulates the importance of voting. Although it's international in its scope and doesn't explicitly take aim at the US electorate, there can be little doubt that this is a clarion call to responsible voters over there. And, by 'responsible', we do of course mean voters who are prepared to place their X wherever it will do the most damage to the demagogue in the White House.

Aldi
"Kevin and the Wicked Parsnip"
60s
9 Nov 2018
Kevin the Carrot's Liam Neeson-esque transformation into certified action hero continues with part two of Aldi's Christmas campaign. Having previously diced with death on a cliff edge, the anthropomorphic vegetable must now rescue his family from a dastardly parsnip. As we have come to expect from the little CG carrot that could, the action is peppered with foodie visual gags and the odd double entendre for the adults.

Heathrow Airport
"Homecoming"
1 min 35s
9 Nov 2018
Heathrow's teddy bear couple return for another touching holiday commercial in 2018. This year, their retirement in the sunny Florida Quays is interrupted by a sudden, seasonal stab of homesickness. Directing duo DOM&NIC return to bring their distinctive emotional sensibility to this campaign, mixing moments of comedy and poignant reminders of home.

Waitrose
"Concert"
30s
9 Nov 2018
Waitrose (or Waitrose & Partners, if you're not into the whole brevity thing) believe nothing should get in the way of a mince pie this Christmas… not even a community choir rendition of ‘Jingle Bells'. Eager to get their chops around the supermarket's chocolate and sour cherry offerings, the choir and their pianist deliver an accelerated version of the festive staple.

Waitrose
"Mistletoe"
30s
9 Nov 2018
Love is in the air in this latest 30" Waitrose commercial… although so is the smell of turkey. As a couple gather under the mistletoe, a Christmas snog to remember seems inevitable - only for the woman to decide that Christmas dinner is her true love. Well, the heart wants what it wants... and, erm, so does the stomach.

Unity
"Mesut Ozil and Mathieu Flamini"
78s
6 Nov 2018
Now is a good time to launch an eco-friendly brand. After all, Collins Dictionary has named ‘single-use' as 2018's word of the year (following in the illustrious footsteps of ‘Brexit' and ‘fake news'). The latest environment-savvy outfit to hit the market are skincare pedlars Unity, and this rousing launch ad comes with Premier League approval.

T K Maxx
"The Neverending Stocking"
90s
7 Nov 2018
TK Maxx get into the Christmas spirit with this whimsical commercial for the holiday season. While hunting for the perfect gift at her local upscale jumble sale, a woman comes across a stocking with rather unusual properties. The magical concept is nicely executed by director Nick Ball, who injects plenty of humour to the situation as a bottomless sock belches out presents not just over Christmas, but all year round.

White Ribbon
"If Love Hurts"
2 mins 12s
7 Nov 2018
Domestic abuse charity White Ribbon mark this year's International Day for the Elimination of Violence Against Women with a heightened depiction of an abusive relationship. When a man kisses and fondles his girlfriend, he leaves behind a raft of bruises and lesions instead - and the pain only gets worse from there.

Tesco
"However You Do Christmas"
60s
6 Nov 2018
Tesco were obviously very pleased with the commercial BBH made for them last year... so much so that they've essentially asked them to make it for them again. We're all familiar with the expression 'if it ain't broke, don't fix it' but too often we treat that idea as anathema in the advertising business where there's often an insistence on progress for progress's sake.

Samsung Galaxy
"Victory Dance"
55s
5 Nov 2018
There was a time when an actor's must-have attributes included ‘skilled at accents' and ‘can ride a horse'. Nowadays seemingly every performer worth their salt must pull off a thoroughly modern feat: flossing. The hip-defying dance has achieved particular notoriety as one of online shooter Fortnite's myriad victory celebrations, and this 55" Samsung commercial aims to give as many of them an airing as possible.

Save The Children
"Christmas Jumper Day"
50s
6 Nov 2018
Save the Children draw attention to their annual Christmas Jumper Day event with this amusing compendium of fashion mishaps from adam&eveDDB and director Jeff Low. Keen to make the most of their seasonal threads, the cast defy their surroundings to wear their festive layers… with unsurprisingly mixed results.

Amazon
"Singing Boxes"
60s
5 Nov 2018
This is all about the music really. A special version of the Jackson Five's' 'Can You Feel It?' is brought to a terrific crescendo by a choir formed by the boxes being delivered by Amazon. It's a reminder that the retailer whose dominance now threatens all the other retailers is also taking over their relationship with Christmas.

Asda
"Bring Christmas Home"
60s
2 Nov 2018
The whole of Christmas is heading down the hill after Santa fires the starting cannon in this spectacular effort for green supermarket. There are clear echoes of a 2015 Christmas ad for Argos but there are only so many ways to draw attention to the advent of Yuletide and someone else will probably suggest the Argos ad was a rip-off of a Rudimental promo so let's not even go there.

Aldi
"Truck"
40s
2 Nov 2018
Having riffed on Kenneth Branagh's ‘Murder on the Orient Express' last year, Aldi channel ‘The Italian Job' for this 40" festive offering starring Kevin the Carrot. As if parodying Michael Caine's ill-fated trip up the Alps wasn't enough, however, the supermarket have another target in their sights: Coca-Cola's ‘Holidays Are Coming' ad.

Argos
"The Christmas Fool"
90s
2 Nov 2018
Ever wondered why your Christmas lights never seem to work after a year in storage? Or why your well-behaved pet suddenly decides to tear this year's presents to shreds? Well, Argos have the answer: a pint-sized CG imp with a sizeable mean streak. That's the premise of this 90" commercial, which sees the aforementioned sprite wreak havoc on numerous households in the run-up to Christmas.

Currys PC World
"Festive Upgrade"
40s
2 Nov 2018
Historians may balk, but Currys PC World's gadget-heavy spin on Victorian England offers viewers a vintage Christmas caper… except one with more drones and OLED TV's than Dickensian street urchins. From butlers supplanted by Google Assistant to Christmas carols sung from tablets, newfangled technology eases its way into some well realised sets.

WWF
"Fight For Your World"
90s
1 Nov 2018
The World Wildlife Fund believe Earth's endgame is closer than we thought, and this 90" film aims to mobilise enough bystanders to help turn the tide. Narrated by Ghostpoet and actor Jonathan Pryce, a visually striking montage of flora, fauna, and manmade calamities prompts viewers to ask themselves which side they are really on.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.