|
|
|
|
|
|
|
|
Google
"Hangout" |
|
60s
18 Dec 2012 |
|
 |
|
Wallace & Gromit get in touch with some old friends using some new technology in this ad for Google +. Aardman Animation in Bristol - who else? - made this for the software giant and they'll be hoping that some of the charm associated with these well-loved characters will rub off on them.
|
|
|
|
|
|
|
Dancing On Ice
"Rhythm Is A Dancer" |
|
60s
18 Dec 2012 |
|
 |
|
Pamela Anderson is the star turn from this year's line-up getting ready to brave the ice and the humiliation. This is a stylish and confident trail... ironically, perhaps ITV is more confident in this programme than The X Factor after Simon Cowell's Saturday night offering was kicked in the ratings by Strictly Come Dancing.
|
|
|
|
|
|
|
5 Seeds Extra Dry
"Herbert Junior" |
|
60s
18 Dec 2013 |
|
 |
|
What a wonderfully wacky ad. DAVID has never been partial to cider himself, but is willing to reconsider his position in light of this and imbibe a little of the brand in question. Herbert Junior takes over the company on his father's demise, and sets about transforming the way cider is made. We particularly like the introduction of the Svetlana 3000.
|
|
|
|
|
|
|
Apple
"Duet" |
|
60s
18 Dec 2014 |
|
 |
|
This is a truly lovely commercial which demonstrates the positive emotional impact computer technology can have on our lives. A young woman discovers an old vinyl recording from her grandmother to her grandfather, and decides to compose an accompaniment for the song. She gives this to her gran on an iPad mini as a Christmas gift, and the quiet response it provokes is very touching.
|
|
|
|
|
|
|
Below the Belt
"The Success Man" |
|
40s
18 Dec 2016 |
|
 |
|
This is a commercial that has to be seen to be believed. It has echoes of a famous Audi ad from the 1990s which gave voice to a young man who turned out to be a complete cock. In both ads, the voice we hear offers a glimpse into its owner's psyche and it doesn't paint a pretty picture. Self-absorption is the order of the day as an immensely selfish philosophy is revealed.
|
|
|
|
|
|
|
Esso
"The Reindeer Princess" |
|
60s
18 Dec 2017 |
|
 |
|
It says something about the skill that's gone into making this commercial that it uses a moving human interest story to advertise a brand operating in one of the most demonised sectors of business... and you just don't mind. Its protagonist Anne grew up in a small rural community in Norway where her sense of differentness left her feeling as isolated spiritually as she was geographically.
|
|
|
|
|
|
|
Marks & Spencer
"Christmas Food" |
|
40s
18 Dec 2005 |
|
 |
|
With Christmas just around the corner, Marks & Spencer go for the jugular with their final Yuletide salvo. Dervla Kirwan sounds like she's rolling around a satin-sheeted bed as she describes the sumptuous delights M & S want to put on your dinner table this year which are, as usual, are photographed beautifully.
|
|
|
|
|
|
|
MTV / Autotrader Anti Drink Drive
"Idiots" |
|
60s
18 Dec 2006 |
|
 |
|
The real idiots, according to this public information film produced by JWT for MTV and Autotrader, are not the men and women behaving badly in the back of a taxi but those who opt to drive home instead. At least, these folk are only endangering their sense of dignity.
|
|
|
|
|
|
|
Asda
"Emilio's Clementines" |
|
40s
18 Dec 2010 |
|
 |
|
Another of the series of ads drawing attention to the quality of the produce available at green supermarket. Sorry to keep going on about it but the clever thing about this campaign is the way 'Asda' is kept out of it until the last possible moment.
|
|
|
|
|
|
|
Cockburn's Port
"12 Incher" |
|
30s
18 Dec 2011 |
|
 |
|
According to this Cockburn's viral, it's important to make sure you're properly understood when stating your wishes to a friendly genie. This man, for example, was hoping to be enhanced in the trouser department but he's misheard and it all ends in tears.
|
|
|
|
|
|
|
KFC Krushems
"Trailer Spoof" |
|
30s
18 Dec 2011 |
|
 |
|
A young woman who appears to have everything risks ruining it all when she develops a 'crush' on the advertised product. It's a vaguely amusing spoof but it doesn't really resonate... possibly because a cupful of sweet mush fails to appeal.
|
|
|
|
|
|
|
Sainsbury's
"Driving Home for Christmas" |
|
20s
18 Dec 2012 |
|
 |
|
Again, a nicely observed truth about Christmas from orange supermarket. As they quite rightly suggest, food isn't required for the 25th alone - this is about the whole festive season. Using an ordinary family in an ordinary house, it's beautifully shot and shows that it doesn't take a fortune to get into the spirit of things.
|
|
|
|
|
|
|
Diesel
"Anticipation" |
|
2 mins
18 Dec 2012 |
|
 |
|
This is one of a trio of virals made for the fashion retailer which involved genuinely hypnotising a group of young adults to make them behave as if they were five years old. In this – the first of the three – the 'children' anticipate the gifts they may receive when they think they've woken up on Christmas morning.
|
|
|
|
|
|
|
Diesel
"Joy" |
|
2 mins
18 Dec 2012 |
|
 |
|
We're assured that the young adults in this ad were genuinely hypnotised to believe that they were five years old in order to capture the childlike delight that only those under the age of ten can offer at this tie of year. One question though: if they thought they were five, why were they so happy with gifts that aren't toys?
|
|
|
|
|
|
|
Diesel
"The Goodwill" |
|
2 mins
18 Dec 2012 |
|
 |
|
In the final instalment of this series of virals showing what happens when you hypnotise suggestible people to believe that they're five years old, the 'children' play joyfully with their lovely new possessions. Obviously Diesel wouldn't want to suggest that you have to be under a spell to like their stuff.
|
|
|
|
|
|
|
Gordon Ramsay Cookalong
"Chimney Arrival" |
|
40s
18 Dec 2012 |
|
 |
|
A larger helping of last year's trail for Gordon Ramsay's Christmas Cookalong features footage shot in 2011 in which the two boys sat in front of the fireplace speculate about the fellow they are expecting to emerge from it as the clock strikes midnight. It's not centre, of course, it are craggy-faced bad-tempered bully.
|
|
|
|
|
|
|
Channel 4 News
"At 7 On 4" |
|
20s
18 Dec 2012 |
|
 |
|
Someone at Channel 4 looks to be in playful mood. Jon Snow has long been in the habit of zestfully animating the live trails for the news programme he anchors but seldom has he looked quite as electrified as he does here. Could it have something to do with the dolly zoom camera trick used to manipulate the background?
|
|
|
|
|
|
|
Call The Midwife
"Christmas In Poplar" |
|
40s
18 Dec 2012 |
|
 |
|
And the prize for feel-good Christmas programme of the year goes to... Call The Midwife. Miranda Hart seems likely to score a rare double with her participation in this hugely popular drama as she also bound to secure impressive ratings for the Christmas special of her eponymous sitcom.
|
|
|
|
|
|
|
The Great British Bake Off
"The Smell of Christmas" |
|
40s
18 Dec 2012 |
|
 |
|
The Great British Bake Off has been a huge hit for the BBC so the decision to make a Christmas special must have been a no-brainer. (Actually, come to think of it, all of the BBC's decisions these days are no-brainers - especially those emanating from Newsnight and those concerning severance deals for departing executives.)
|
|
|
|
|
|
|
Africa United
"West Africa vs. Ebola" |
|
1 min 50s
18 Dec 2014 |
|
 |
|
Idris Elba lends his charisma to this film being shown across West Africa in a bid to halt the terrible threat of Ebola. The British actor delivers a 'team talk' to a roomful of Africans (including some high profile footballers from the region) which is actually advice about avoiding infection. You'd hope all of this information was already widely available but if not, the fact this that film will be shown during the draw for the African Cup of Nations could make a difference.
|
|
|
|
|
|
|
Universal Channel
"Alison Baskerville" |
|
2 mins 48s
18 Dec 2015 |
|
 |
|
Yet another sparkling demonstration of the short documentary from Peter Maynard's team at Betsy Works. This time, Brian Harrington has put together a film offering an insight into the life of photographer Alison Baskerville whose experiences in Iraq are both inspiring and moving. This team has a tremendous ability to tell extraordinary stories in a very succinct manner.
|
|
|
|
|
|
|
Marks & Spencer
"The Big Day" |
|
30s
18 Dec 2015 |
|
 |
|
The reliably sensational Marks & Spencer's Christmas work continues with a 30" film concentrating on the big day itself. M&S have set new standards for food photography this year. Having said that, there are signs here that the techniques are starting to repeat themselves and it may not be too long before a new approach is needed and that's partly because these are so distinctive.
|
|
|
|
|
|
|
Health and Safety Executive Northern Ireland
"Tractor" |
|
40s
18 Dec 2015 |
|
 |
|
Another helping of tragedy from Northern Ireland in a campaign that aims to remind farmers take care. Told backwards to amplify the emotional impact, this film reveals how a tragic accident led to the destruction of an entire family... and how it all could have been prevented with a bit more caution in the farmyard.
|
|
|
|
|
|
|
Text Santa
"Knitted Ad Break" |
|
3 mins 15s
18 Dec 2015 |
|
 |
|
Inspired by the Lego ad break, ITV Creative decided to support the annual Text Santa charity drive with a specially commissioned knitted ad break... and it's great fun. Apparently, they had to avoid any commercial with water, fireworks, or swift scene changes as it's too difficult to recreate these using wool. DAVID loves these kinds of stunts and hopes to see more in 2016.
|
|
|
|
|
|
|
Assassin's Creed
"Live Leap" |
|
87s
18 Dec 2016 |
|
 |
|
To draw attention to the forthcoming release of the film version of Assassin's Creed, Channel 4 put a live stunt in one of their ad breaks. A man wearing the costume of one of the film's major characters jumped from a building towards an airbag a hundred feet below. Anxious viewers were able to see the leap in real time before a series of slow-mo replays emphasised the madness of it.
|
|
|
|
|
|
|
|
|
