Channel 4's still identifies as revolutionary

19 June 2023

Channel 4's new idents hit the screen last week, and in a new podcast, we speak to 4Creative's Lynsey Atkin and Time Based Arts's Mike Skrgatic about their labour of love.

Channel 4's fantastic new idents hit the screen last week, and in a new podcast, we speak to 4Creative's Lynsey Atkin and Time Based Arts's Mike Skrgatic about their labour of love.

It is a colossal film, and it was achieved with contributions from an unusually large group of creative talent, and it's fascinating to find out how it came to be, and how to of the senior people involved helped to ensure its coherence and brilliance.