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Newsletter - 26 February 2024

I went to see some comedy last night and one of the acts was an Australian called Ray Badran. He didn't have a wildly successful night, in truth, but he did a bit about advertising that landed well, and it demonstrated – in its own way – that TV commercials still permeate the national consciousness... even if, as in this case, it's because they're very very strange.

If I tell you at this point that the brand in the commercial which puzzled Badran was M&Ms, are you able to immediately guess which execution it was?

That's right, it was this 2016 ad set in a bedroom. Badran's description of it was entertaining because he provided an analysis of its camp 'carry on' humour with a series of observations that were entirely pornographic.

He may have been coarse in his choice of words, but he's not wrong... you really are supposed to picture one piece of confectionery watching another commit a sex act with a married woman before her husband catches them in flagrante delicto.

The amazing thing about this ad is that it got made. This is hardly a brand with a reputation for edgy advertising, and you'd have thought this idea would have been strangled at birth. Maybe the powers that be didn't get what it was driving at, as it's hard to see how else it got past them. Still, eight years on and a whole audience seemed familiar with it, so, maybe it was a stroke of genius.

VW - 'Lighthouse Keeper'

25 February 2024 (90s)

The car is modern, but the occupation isn't… there aren't actually any unmanned lighthouses in Australia any more, but let's not quibble because the premise is lovely.

VW - 'Lighthouse Keeper'

25 February 2024 (90s)

The car is modern, but the occupation isn't… there aren't actually any unmanned lighthouses in Australia any more, but let's not quibble because the premise is lovely.
DDB Sydney
Steve Rogers - Revolver
Simon Duggan
Steven Jones-Evans

VW - 'Lighthouse Keeper'

25 February 2024 (90s)

The car is modern, but the occupation isn't… there aren't actually any unmanned lighthouses in Australia any more, but let's not quibble because the premise is lovely.
DDB Sydney
Steve Rogers - Revolver
Simon Duggan
Steven Jones-Evans
Jack Hutchings - ARC Edit
Alt VFX
Trish Cahill - Alt VFX
Tone Aston - Rumble Studios

Blinkink add Ng'endo Mukii.

25 February 2024

After the success of ‘Kizazi Moto: Generation Fire’ at the 2024 Annie Awards, Blinkink have signed director Ngendo Mukii to the global roster.

Blinkink add Ng'endo Mukii.

25 February 2024

After the success of ‘Kizazi Moto: Generation Fire’ at the 2024 Annie Awards, Blinkink have signed director Ngendo Mukii to the global roster.

Blinkink add Ng'endo Mukii.

25 February 2024

After the success of ‘Kizazi Moto: Generation Fire’ at the 2024 Annie Awards, Blinkink have signed director Ngendo Mukii to the global roster.

Paul Mitchell joins Untold Studios.

25 February 2024

Los Angeles-based director Paul Mitchell now has international representation thanks to Untold Studios.

Paul Mitchell joins Untold Studios.

25 February 2024

Los Angeles-based director Paul Mitchell now has international representation thanks to Untold Studios.

Paul Mitchell joins Untold Studios.

25 February 2024

Los Angeles-based director Paul Mitchell now has international representation thanks to Untold Studios.

Suzuki - 'Time Machines'

25 February 2024 (45s)

This commercial uses the line 'for fun's sake' at the end, and, ironically, DAVID murmured the phrase that inspired this pun as he was watching it.

Suzuki - 'Time Machines'

25 February 2024 (45s)

This commercial uses the line 'for fun's sake' at the end, and, ironically, DAVID murmured the phrase that inspired this pun as he was watching it.
Emmanuel Damianos / Talia Stone - Deloitte Digital

Suzuki - 'Time Machines'

25 February 2024 (45s)

This commercial uses the line 'for fun's sake' at the end, and, ironically, DAVID murmured the phrase that inspired this pun as he was watching it.
Emmanuel Damianos / Talia Stone - Deloitte Digital
Alt VFX

Concacaf - 'Champions Battle'

23 February 2024 (2 mins 29s)

The CONCACAF Champions Cup is North America, Central America, and the Caribbean's equivalent of the UEFA Champions League.

Concacaf - 'Champions Battle'

23 February 2024 (2 mins 29s)

The CONCACAF Champions Cup is North America, Central America, and the Caribbean's equivalent of the UEFA Champions League.
Babysweet - WildPigs
Jack Maddison

Concacaf - 'Champions Battle'

23 February 2024 (2 mins 29s)

The CONCACAF Champions Cup is North America, Central America, and the Caribbean's equivalent of the UEFA Champions League.
Babysweet - WildPigs
Jack Maddison
Chris Bell - Wash

LV Liverpool Victoria - 'Car'

23 February 2024 (30s)

This Liverpool Victoria/LV= commercial leans on the insurance company’s green heart logo.

LV Liverpool Victoria - 'Car'

23 February 2024 (30s)

This Liverpool Victoria/LV= commercial leans on the insurance company’s green heart logo.
Nathan Church - Designate
Stephen Pipe - tantrum

LV Liverpool Victoria - 'Car'

23 February 2024 (30s)

This Liverpool Victoria/LV= commercial leans on the insurance company’s green heart logo.
Nathan Church - Designate
Stephen Pipe - tantrum
Matt Chodan - Gorilla Editors
Rascal
Munzie Thind - Grand Central

Battersea Dogs & Cats Home - 'The Bond'

23 February 2024 (3 mins 29s)

Everyone gets first day jitters, even at Battersea Dogs and Cats Home.

Battersea Dogs & Cats Home - 'The Bond'

23 February 2024 (3 mins 29s)

Everyone gets first day jitters, even at Battersea Dogs and Cats Home.
New Commercial Arts
Hector Dockrill - Magna Studios
Joel Honeywell

Battersea Dogs & Cats Home - 'The Bond'

23 February 2024 (3 mins 29s)

Everyone gets first day jitters, even at Battersea Dogs and Cats Home.
New Commercial Arts
Hector Dockrill - Magna Studios
Joel Honeywell
Richard Woolway - Stitch
Jason Wallis - Electric Theatre Collective
Giselle Hall - 750MPH

Odense Håndbold - 'Time Out'

23 February 2024 (60s)

This worthy tie-up between professional women's handball team Odense Håndbold and national helpline Girltalk explores the pressure on young Danish to be the best.

Odense Håndbold - 'Time Out'

23 February 2024 (60s)

This worthy tie-up between professional women's handball team Odense Håndbold and national helpline Girltalk explores the pressure on young Danish to be the best.
The Unicorn
Naghmeh Pour - New Land
Maria von Hausswolff
Jacob Stig Olsson

Odense Håndbold - 'Time Out'

23 February 2024 (60s)

This worthy tie-up between professional women's handball team Odense Håndbold and national helpline Girltalk explores the pressure on young Danish to be the best.
The Unicorn
Naghmeh Pour - New Land
Maria von Hausswolff
Jacob Stig Olsson
Nik Kohler - Cabin Edit
Hannibal Lang - Bacon X
Kevin Koch