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Newsletter - 17 September 2024

The Booker Prize shortlist was announced last night but I couldn't watch the live stream on YouTube as I was otherwise occupied... interviewing the brilliant director M J Delaney in front of an audience in a cosy room in Soho House.

In addition to a series of fascinating insights about her life making TVCs, films and television, M J spoke passionately about the continuing paucity of opportunity for women directors, noting that, by many measures, the situation remains unchanged since she began directing a decade-and-a-half ago. Despite this, she remains optimistic, and spoke enthusiastically about how a welcome shift in the complexion of crews might contribute to a shift in the ratio in the future. Here's hoping.

M J will be pleased, as I am, that the Booker judges saw fit to reflect the reality of this year's entrants by deciding on a short list which has five books authored by women, and only one by a man. Having read twelve of the thirteen long-listed books (annoyingly, 'Playground' by Richard Powers is not yet available as it hasn't been published), I suspect the judges must have given serious consideration to an entirely female shortlist, as this would not have been unjust.

My favourite is 'The Safekeep'. a debut novel by Yael van der Wouden, which sits among a quartet of powerful contenders which also includes 'Creation Lake' by Rachel Kushner; 'Stone Yard Devotional' by Charlotte Wood; and 'Held' by Anne Michael. (For my money, 'Orbital' by Samantha Harvey and 'James' by Percival Everett, while fine books, are also rans.)

For those who find fault with an 80:20 ratio in favour of women on the Booker shortlist, I would point out that if female directors were to helm as many as 20% of Super Bowl spots in 2025, it would be nothing short of revolutionary.

'Eusexua' by FKA twigs

16 September 2024 (7 mins 57s)

Jordan Hemingway has directed the promo for FKA Twigs’s latest single.

'Eusexua' by FKA twigs

16 September 2024 (7 mins 57s)

Jordan Hemingway has directed the promo for FKA Twigs’s latest single.
Jordan Hemingway - Object & Animal
Daniel Landin
David Lee

'Eusexua' by FKA twigs

16 September 2024 (7 mins 57s)

Jordan Hemingway has directed the promo for FKA Twigs’s latest single.
Jordan Hemingway - Object & Animal
Daniel Landin
David Lee
Charlie von Rotberg - Stitch / Homespun
Pretend VFX
Connor Coolbear - Electric Theatre Collective
Trait Sound

Bever - 'Outside, You'll Realise What You Need'

16 September 2024 (60s)

This documentary-style ad encourages the Dutch to get outdoors.

Bever - 'Outside, You'll Realise What You Need'

16 September 2024 (60s)

This documentary-style ad encourages the Dutch to get outdoors.
Remco Marinus / Bram Vervoort - Havas Lemz
Juul Op Den Kamp - Pink Rabbit
Daan Bukman

Bever - 'Outside, You'll Realise What You Need'

16 September 2024 (60s)

This documentary-style ad encourages the Dutch to get outdoors.
Remco Marinus / Bram Vervoort - Havas Lemz
Juul Op Den Kamp - Pink Rabbit
Daan Bukman
Nayim Saati
Roman Strijbos - Het Kleurlokaal
Soundcircus

Hyundai - 'Launch'

16 September 2024 (90s)

Hyundai’s new masterbrand spot is a 3930km journey from Perth to Sydney.

Hyundai - 'Launch'

16 September 2024 (90s)

Hyundai’s new masterbrand spot is a 3930km journey from Perth to Sydney.
Innocean Australia
Alex Roberts - FINCH
Tim Tregoning

Hyundai - 'Launch'

16 September 2024 (90s)

Hyundai’s new masterbrand spot is a 3930km journey from Perth to Sydney.
Innocean Australia
Alex Roberts - FINCH
Tim Tregoning
Brendan Jenkins - The Editors
Ben Eagleton
Simon Kane - MassiveMusic

Swiss Tourism - 'Falling for Autumn'

16 September 2024 (1 min 52s)

An actor’s process takes as long as it takes, and that can’t be Alped.

Swiss Tourism - 'Falling for Autumn'

16 September 2024 (1 min 52s)

An actor’s process takes as long as it takes, and that can’t be Alped.
Wirz Werbung
Traktor - Mcqueen Films
Par Ekberg
Robin Fessel

Swiss Tourism - 'Falling for Autumn'

16 September 2024 (1 min 52s)

An actor’s process takes as long as it takes, and that can’t be Alped.
Wirz Werbung
Traktor - Mcqueen Films
Par Ekberg
Robin Fessel
Edward Line - tenthree
Framestore
Matthieu Toullet - Company3
Gregor Rosenberger - DubDub Studios

Wrangler - 'Good Mornings Make for Better Days'

16 September 2024 (30s)

Jake Scott directs his second spot for the NFL season ads, with a diner full of Wrangler denim-clad cowboys and girls.

Wrangler - 'Good Mornings Make for Better Days'

16 September 2024 (30s)

Jake Scott directs his second spot for the NFL season ads, with a diner full of Wrangler denim-clad cowboys and girls.
Martin Baker - Wrangler
Jake Scott - RSA
Chris Soos
Jason Hamilton

Wrangler - 'Good Mornings Make for Better Days'

16 September 2024 (30s)

Jake Scott directs his second spot for the NFL season ads, with a diner full of Wrangler denim-clad cowboys and girls.
Martin Baker - Wrangler
Jake Scott - RSA
Chris Soos
Jason Hamilton
Akiko Iwakawa-Grieve - Rock Paper Scissors
Yerlan Tanayev - The Mill

Kohl's - 'Where Families Come First'

16 September 2024 (60s)

Sara Dunlop directs a warm, slice-of-life commercial for Kohl's, the American department store for when "life gets real".

Kohl's - 'Where Families Come First'

16 September 2024 (60s)

Sara Dunlop directs a warm, slice-of-life commercial for Kohl's, the American department store for when "life gets real".
VMLY&R Chicago
Sara Dunlop - The Corner Shop

Kohl's - 'Where Families Come First'

16 September 2024 (60s)

Sara Dunlop directs a warm, slice-of-life commercial for Kohl's, the American department store for when "life gets real".
VMLY&R Chicago
Sara Dunlop - The Corner Shop
Bill Smedley - Work Editorial

Mercedes-Benz - 'The Rise of Electric'

16 September 2024 (40s)

Bradley Cooper imparts Hollywoodified wisdom as the new face of Mercedes Benz.

Mercedes-Benz - 'The Rise of Electric'

16 September 2024 (40s)

Bradley Cooper imparts Hollywoodified wisdom as the new face of Mercedes Benz.
Antoni / team x
Sermed Dahar - Zauberberg Productions

Mercedes-Benz - 'The Rise of Electric'

16 September 2024 (40s)

Bradley Cooper imparts Hollywoodified wisdom as the new face of Mercedes Benz.
Antoni / team x
Sermed Dahar - Zauberberg Productions
Spellwork
Kraatz Studio

Tumi - 'Alpha Bravo and Tegra-Lite'

16 September 2024 (30s)

Sorry, Tottenham fans, but Son Heung-Min's bags are packed—OK, just two for now.

Tumi - 'Alpha Bravo and Tegra-Lite'

16 September 2024 (30s)

Sorry, Tottenham fans, but Son Heung-Min's bags are packed—OK, just two for now.
Grey London
Paul Ward - Magna Studios

Tumi - 'Alpha Bravo and Tegra-Lite'

16 September 2024 (30s)

Sorry, Tottenham fans, but Son Heung-Min's bags are packed—OK, just two for now.
Grey London
Paul Ward - Magna Studios
Matt Schaff - Cabin Edit

Ireland - 'The Home of Halloween'

16 September 2024 (60s)

Ireland like Halloween as much as the next country, but they like it better when people know about Samhain.

Ireland - 'The Home of Halloween'

16 September 2024 (60s)

Ireland like Halloween as much as the next country, but they like it better when people know about Samhain.
Publicis
Leonn Ward - Tiny Ark

Ireland - 'The Home of Halloween'

16 September 2024 (60s)

Ireland like Halloween as much as the next country, but they like it better when people know about Samhain.
Publicis
Leonn Ward - Tiny Ark
Rob Hegarty
James Benn - No.8

'Movement 2 (Part I)' by Joe Hisaishi

16 September 2024 (5 mins 23s)

Studio Ghibli fans will appreciate the new release from Joe Hisaishi, composer of eleven Hayao Miyazaki films.

'Movement 2 (Part I)' by Joe Hisaishi

16 September 2024 (5 mins 23s)

Studio Ghibli fans will appreciate the new release from Joe Hisaishi, composer of eleven Hayao Miyazaki films.
Rich Hall - Riff Raff Films
Uri Barcelona
Alexandros Girginer

'Movement 2 (Part I)' by Joe Hisaishi

16 September 2024 (5 mins 23s)

Studio Ghibli fans will appreciate the new release from Joe Hisaishi, composer of eleven Hayao Miyazaki films.
Rich Hall - Riff Raff Films
Uri Barcelona
Alexandros Girginer
Nik Kohler - Cabin Edit
Matthieu Toullet - Company3
Ben Gulvin - Wave Studios