I went to see some comedy last night and one of the acts was an Australian called Ray Badran. He didn't have a wildly successful night, in truth, but he did a bit about advertising that landed well, and it demonstrated – in its own way – that TV commercials still permeate the national consciousness... even if, as in this case, it's because they're very very strange.
If I tell you at this point that the brand in the commercial which puzzled Badran was M&Ms, are you able to immediately guess which execution it was?
That's right, it was this 2016 ad set in a bedroom. Badran's description of it was entertaining because he provided an analysis of its camp 'carry on' humour with a series of observations that were entirely pornographic.
He may have been coarse in his choice of words, but he's not wrong... you really are supposed to picture one piece of confectionery watching another commit a sex act with a married woman before her husband catches them in flagrante delicto.
The amazing thing about this ad is that it got made. This is hardly a brand with a reputation for edgy advertising, and you'd have thought this idea would have been strangled at birth. Maybe the powers that be didn't get what it was driving at, as it's hard to see how else it got past them. Still, eight years on and a whole audience seemed familiar with it, so, maybe it was a stroke of genius.