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Newsletter - 24 May 2024

On Wednesday evening, the winner of the International Booker Prize was announced at the Turbine Hall in London. The winner was 'Kairos' by German author Jenny Erpenbeck, and although I'd have been even happier if the sublime 'Crooked Plow' by Brazilian Itamar Vieira Junior had shared the honours, Erpenbeck symbolic tale of an age inappropriate love affair in East Germany just before the fall of the Berlin Wall deserves all the plaudits that have come its way.

The International Booker Prize is very respectful towards the art of translation. The £50,000 prize money is split evenly between author and translator, which is a major indicator of the competition's esteem for the men and women tasked with rendering these great works into English.

The ceremony was live streamed on YouTube, and if you can get past the gauche interviewing style of 'influencer' Jack Edwards, there are some interesting contributions from those he spoke to.

Among these was a contributor who pointed out that, in the "era of machine translation", we must continue to recognise the importance of the human translator. This is so so true. The act of translation is much more than a simple phrase-by-phrase language swap. The translator must find a way of safeguarding the spirit and artistry of the prose while adhering as closely as possible to the original text. It is hard to imagine a more nuanced task.

Michael Hofmann, the translator of 'Kairos', was a bit lost for words when he gave his victory speech... which felt like the perfect dilemma for someone who normally has others' words to work from when he writes. But he must have done a great job. 'Kairos' wasn't nominated for any literary prizes in Germany when it was published there, and while there's been some suggestion that might be because its subject matter is still an uncomfortable topic in Germany, it must also be possible there was a special alchemy within Hoffmann's translation of Erpenbeck' s text.

Even if that's not the case and he merely produced a faithful translation with no elevation of its brilliance, he obviously deserved his share of the loot.

Genesis Motors - 'Spotlight'

23 May 2024 (74s)

Nicolai Fuglsig directs this gorgeous commercial for Genesis, Hyundai's luxury off-shoot.

Genesis Motors - 'Spotlight'

23 May 2024 (74s)

Nicolai Fuglsig directs this gorgeous commercial for Genesis, Hyundai's luxury off-shoot.
Nick Cade / John Kritch - Innocean Worldwide USA
Nicolai Fuglsig - MJZ
Rodrigo Prieto

Genesis Motors - 'Spotlight'

23 May 2024 (74s)

Nicolai Fuglsig directs this gorgeous commercial for Genesis, Hyundai's luxury off-shoot.
Nick Cade / John Kritch - Innocean Worldwide USA
Nicolai Fuglsig - MJZ
Rodrigo Prieto
Leo Scott - Cartel
JAMM

PHC join Academy Films.

23 May 2024

Academy Films have signed PHC, or John Angus Stewart and Max Coles.

PHC join Academy Films.

23 May 2024

Academy Films have signed PHC, or John Angus Stewart and Max Coles.

PHC join Academy Films.

23 May 2024

Academy Films have signed PHC, or John Angus Stewart and Max Coles.

Waitrose & Partners - 'Summer Tastes Good Right Now'

23 May 2024 (30s)

There's a consensus among advertisers about the true nature of the British summer, and it's perfectly encapsulated by this ad from Saatchi & Saatchi which was directed by Billy Boyd Cape.

Waitrose & Partners - 'Summer Tastes Good Right Now'

23 May 2024 (30s)

There's a consensus among advertisers about the true nature of the British summer, and it's perfectly encapsulated by this ad from Saatchi & Saatchi which was directed by Billy Boyd Cape.
Saatchi & Saatchi
Billy Boyd Cape - Academy Films

Waitrose & Partners - 'Summer Tastes Good Right Now'

23 May 2024 (30s)

There's a consensus among advertisers about the true nature of the British summer, and it's perfectly encapsulated by this ad from Saatchi & Saatchi which was directed by Billy Boyd Cape.
Saatchi & Saatchi
Billy Boyd Cape - Academy Films
Billy Mead - tenthree
1920
Toby Tomkins - Cheat
Sam Ashwell - 750MPH

On the Menu - 'Fridge'

21 May 2024 (30s)

The last of the recent trio of commercials for On the menu once again has someone abandoning their station because they're concentrating instead on the food provided by the advertised service.

On the Menu - 'Fridge'

21 May 2024 (30s)

The last of the recent trio of commercials for On the menu once again has someone abandoning their station because they're concentrating instead on the food provided by the advertised service.
Mark Jones / Rob Hibbert - TBWA\Melbourne
Jason Perini - Hooves
Sherwin Akbarzadeh
Milly Rogers

On the Menu - 'Fridge'

21 May 2024 (30s)

The last of the recent trio of commercials for On the menu once again has someone abandoning their station because they're concentrating instead on the food provided by the advertised service.
Mark Jones / Rob Hibbert - TBWA\Melbourne
Jason Perini - Hooves
Sherwin Akbarzadeh
Milly Rogers
Jon Holmes
Daniel Stonehouse - Crayon
Lachlan Vermont

Quorn - 'The Switch'

23 May 2024 (30s)

Quorn's pig, cow, and chicken puppets are back for an important stealth mission.

Quorn - 'The Switch'

23 May 2024 (30s)

Quorn's pig, cow, and chicken puppets are back for an important stealth mission.
Gaby Grant / Jane Barker - adam&eveDDB
Jim Archer - MindsEye
Murren Tullett
David Hamilton

Quorn - 'The Switch'

23 May 2024 (30s)

Quorn's pig, cow, and chicken puppets are back for an important stealth mission.
Gaby Grant / Jane Barker - adam&eveDDB
Jim Archer - MindsEye
Murren Tullett
David Hamilton
David Whittaker - tenthree
George Neave - Coffee & TV
Jack Hallett - Factory Studios

Boots - 'Take a Hike'

23 May 2024 (30s)

This 30" Boots spot reminds never to ask Triathlon John for holiday recommendations.

Boots - 'Take a Hike'

23 May 2024 (30s)

This 30" Boots spot reminds never to ask Triathlon John for holiday recommendations.
Sarsha Drakeford / Charlie Hallam - VMLY&R / The Pharm
Andrew Gaynord - MindsEye
Kasper Wind

Boots - 'Take a Hike'

23 May 2024 (30s)

This 30" Boots spot reminds never to ask Triathlon John for holiday recommendations.
Sarsha Drakeford / Charlie Hallam - VMLY&R / The Pharm
Andrew Gaynord - MindsEye
Kasper Wind
Saam Hodivala - Shift Post
Matt Hare - Gramercy Park Studios
Zak Kurtha - Gramercy Park Studios
LS Productions

The Macallan - 'Timeless Spirit'

23 May 2024 (2 mins 47s)

Rather than go cold turkey on the Doctor, David Tennant becomes a time traveller of sorts for Macallan whisky.

The Macallan - 'Timeless Spirit'

23 May 2024 (2 mins 47s)

Rather than go cold turkey on the Doctor, David Tennant becomes a time traveller of sorts for Macallan whisky.
Jérémie Rozan - Mirror Mirror
Julien Poupard

The Macallan - 'Timeless Spirit'

23 May 2024 (2 mins 47s)

Rather than go cold turkey on the Doctor, David Tennant becomes a time traveller of sorts for Macallan whisky.
Jérémie Rozan - Mirror Mirror
Julien Poupard
Greenroom Films

Green Mountain Energy - 'Lucy's World'

23 May 2024 (30s)

Would you trust a firefly to care of your energy needs? If so, you’re in luck!

Green Mountain Energy - 'Lucy's World'

23 May 2024 (30s)

Would you trust a firefly to care of your energy needs? If so, you’re in luck!
PMG
Laurie Rowan - Nexus Studios

Green Mountain Energy - 'Lucy's World'

23 May 2024 (30s)

Would you trust a firefly to care of your energy needs? If so, you’re in luck!
PMG
Laurie Rowan - Nexus Studios
David Slade / Andrea Zantiras - Nexus Studios
Josh Campbell - Factory Studios

Heinz - 'Heiress'

23 May 2024 (30s)

"House-made ketchup" is the worst thing a member of the Heinz family can hear.

Heinz - 'Heiress'

23 May 2024 (30s)

"House-made ketchup" is the worst thing a member of the Heinz family can hear.
Wieden + Kennedy New York
Hannah Levy - Tool of North America
Trent Opaloch

Heinz - 'Heiress'

23 May 2024 (30s)

"House-made ketchup" is the worst thing a member of the Heinz family can hear.
Wieden + Kennedy New York
Hannah Levy - Tool of North America
Trent Opaloch
Taylor Walsh - Cabin Edit

'Double Drop' by Partiboi69

23 May 2024 (3 mins 16s)

The no-half-measures promo for 'Double Drop' is directed by Tom Clover.

'Double Drop' by Partiboi69

23 May 2024 (3 mins 16s)

The no-half-measures promo for 'Double Drop' is directed by Tom Clover.
Tom Clover - MindsEye
Adam Singodia
Harry Beedle

'Double Drop' by Partiboi69

23 May 2024 (3 mins 16s)

The no-half-measures promo for 'Double Drop' is directed by Tom Clover.
Tom Clover - MindsEye
Adam Singodia
Harry Beedle
Vid Price - Trim
Max Ferguson-Hook - Crayon