The Corner Shop lands Jake Mavity.

3 September 2026

Now on the books at The Corner Shop, director Jake Mavity says the company "has some of the best storytellers in the game, so I'm chuffed to bring my style of big, emotional filmmaking on board."

Now on the books at The Corner Shop, director Jake Mavity says the company "has some of the best storytellers in the game, so I'm chuffed to bring my style of big, emotional filmmaking on board." As Mavity makes himself at home, founder Anna Hashmi shares her thoughts on the ever-reliable director.

"Having a talented filmmaker like Jake on the roster only strengthens The Corner Shop's creative output and his approach to crafting compelling and human stories aligns with our ethos for creating narrative rich films and commercials that resonate with audiences from across the world," Hashmi says. "We cannot wait to get started on this new creative chapter together and look forward to sharing more with everyone in the near future."

Before that, crabs invade a man's home in this OceanSaver commercial, but not in a malevolent way. Instead, they want to compliment him on his choice of laundry detergent. If someone uses plastic-free capsules that help keep the ocean spick and span, they deserve a song live from the kitchen worktop.

The man is flattered but wary at the same time—these CG crustaceans may, erm, snap at any moment now they have him outnumbered. He needn't worry though, as the last line of this sea shanty is: "Hope you don't mind we broke into your house." Not only do these eco-warriors know how to put on a show, but they also have manners.

If you wish to hire Jake Mavity, email Heather Link (heather@thecornershop.tv) or Tanya Ramsurrun (tanya@thecornershop.tv) now.