Somesuch welcomes Alfie Whiteman.

30 October 2025

Unless DAVID's mistaken, Alfie Whiteman is the only director and photographer on the circuit to have won the Europa League then joined Somesuch on a free transfer.

Unless DAVID's mistaken, Alfie Whiteman is the only director and photographer on the circuit to have won the Europa League. A goalkeeper by trade, he was part of the Tottenham Hotspur squad that lifted the trophy in May. Like Ange Postecoglou, he left the club soon after—unlike Ange Postecoglou, he's had a great second half of the year.

Not only has Whiteman secured a free transfer to Somesuch for global representation, he's also behind one of the most memorable curios in recent memory: a black-and-white commercial about the annual Toe Wrestling Championships. Turns out Vibram shoes, which enable those so inclined to slot each toe into a special aperture, make all the difference.

Whiteman's doc-style approach allows his roving camera to capture the eccentricity of the Toe Wrestling Championships without patronising those taking part. His non-judgemental lens certainly amps up the strangeness, and he allows the participants to display a hint of self-deprecating, but stops short of mockery.

The outcome is eye-catching and impactful, and has a great synergy with the kind of clips which people share on social media. It's little wonder why brands like Vibram and Baracuta (see 'Keep the Faith' below) want a piece of him, and why Somesuch swooped when it did. You might say clients are in safe hands with Whiteman.

Has Alfie Whiteman piqued your interest? Then call Rose Brownlow on 020 3487 1270 or email rose@somesuch.co.