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Andrew MacGregor

Robbie Samuels heads to Not Just Any.

11 March 2025

Robbie Samuels, director of short films like 'Hip Hop Cafe' and commercials for brands like TNT Sports, Ford, and CG Insurance, has signed to Not Just Any for representation.

Not Just Any's new director is, well, not just any director. Sometimes known as superocketman (like Elton John's 'Rocket Man', only better), Robbie Samuels is a graduate of Central St Martins and Edinburgh College of Art who's made short films like 'Hip Hop Café', directed Brian 'Logan Roy' Cox in a TNT Sports ad, and bought a Moviola for the love of 35mm film.

All of this and more leads executive creative director Aidan Gibbons to say: "I am so delighted and excited to welcome Robbie to the family. His work compliments our other talented NJAs perfectly. Robbie's such an approachable, talented gentleman with some incredible stories. I know he's found a new home as we have been nerding out on all things Stanley Kubrick and Kurosawa. Welcome, Robbie!"

To learn more about Robbie Samuels, drop Prudence Beecroft a line via prudence@notjustany.com.
Posted: 11 March 2025 - 13:57
Not Just Any

Not Just Any

When Not Just Any opened its doors in 2023, the content studio knew how tough it was out there. Yet with the sheer level of talent and know-how at its disposal, the company knew it had what it took to succeed. Under the Ntropic umbrella, Not Just Any are all about creative development, storytelling, production, post-production, and emerging technologies.