ProdCo presents PSG.

1 September 2026

ProdCo has signed PSG for commercial representation—not Paris Saint-Germain, of course, but directors Pau López, Yukihiro Shoda, and Gerardo del Hierro.

ProdCo has signed PSG—not Paris Saint-Germain, of course, but directors Pau López, Yukihiro Shoda, and Gerardo del Hierro. Now a trio with "a shared obsession for craft", PSG will be represented everywhere except Spain, France, and Germany. Before they get started, let's learn more about Shoda, López, and Del Hierro, shall we?

Born in Osaka, Japan, Yukihiro Shoda is one of ProdCo's original directors. A man obsessed with film and edomae sushi in equal measure, Shoda also studied architecture and design at the Kyoto Institute of Technology. He was therefore the ideal man to direct a 20" factory tour for Amazon Web Services in 2024, scaling operations in the blink of an eye.

As for Pau López and Gerardo del Hierro, they used to be known as Turbo, delivering all sorts of live-action, VFX, animation, and 3D work from their base in Barcelona. As well as commercials for the likes of Renault, Pirelli, and Cupra, they also helm music videos for performers such as Rosalia and Katy Perry (still with turbo-charged artistry and technical flair).

For more information about PSG, drop Toby Tobin a line via toby@prodco.xyz or call 020 7070 2722.