It's Paul Butterworth for Tantrum.

11 February 2026

Director Paul Butterworth, whose reel includes work for Butternut Box, McDonald's, Jose Cuervo, and Richmond, has signed on the dotted line for Tantrum.

It's taken no time whatsoever for Paul Butterworth to open his Tantrum account. No sooner has the director signed on the dotted line, he's delivered a 30" spot for dog food maker Butternut Box. Just to be clear—the man from Bournemouth makes ads for brands with or without "butter" in the name (his reel includes work for Richmond, McDonald's, and Denny's).

For his Tantrum debut, a combination of live action and stills is used to let dog owners know about the happiness-generating qualities of Butternut Box food. The commercial is styled to push home the message about the connection between decent grub and active happy canines, and it seems sure to capture the attention of those who cannot do enough for their precious pooches.

It prompts MD and producer Stuart Wrigglesworth to say: "Anyone who knows Paul will understand why we're so delighted he has joined. We look at the work first, of course, but to find someone who is also so like-minded and fun to work with is a rare treat.

"Paul's work is exciting and relevant—the energy he brings catapults his films onto our screens. We love this. Scripts, please!" Oh, and shots of Jose Cuervo all round.

For more information about Paul Butterworth, call Will Waters (will@tantrum.tv) or Stuart Wrigglesworth (stuart@tantrum.tv) on 020 7439 9105.