Merman swoops for Roisino.

10 February 2026

When DAVID learned that Merman had signed Roisino, he thought they were an Irish-Brazilian striker brought in to score twenty-plus goals a season.

When DAVID learned that Merman had signed Roisino, he thought they were an Irish-Brazilian striker brought in to score twenty-plus goals a season for the company. As it turns out, Roisino is a Northern Irish director and coveted Zillenial talent (she also loves giant props, so the more of them in 2026, the better, please).

Merman calls her work "vibrant, energised, and deeply attuned to the cultural zeitgeist", whether it's a commercial, music video, or social media campaign. Some of Roisino's recent satisfied customers include XO, Sophie and the Giants, Treatwell, and Charlotte Tilbury, with Merman eager to share her talents with a whole host of switched-on clients.

Ziver Irkad, Associate Executive Producer at Merman, says: "Roisino is a true Zillenial voice, with an aesthetic that speaks directly to her generation. Her expertise in social-first storytelling paired with her energy, drive, and love for the craft make her a standout on the Merman roster, bringing a fresh perspective and opening up new creative worlds. We're proud to have her representing a new generation of Irish female talent."

Roisino says: "Feeling cemented in my director's style and aesthetic, I'm beyond excited to join forces with such an incredible production company and team to embark on this new stage of my career. I can't wait for the journey to unfold together and create some sick, stellar work with Merman."

Keen to learn more about Roisino? Of course you are. Just ring Ellen Crane on 020 7846 0650 or email ellencrane@hellomerman.com.