By joining Business Club, cult director Jim Hosking has found the perfect match for his sensibility, and agencies and clients in the UK, the US and the Netherlands now know where to turn for a dose of his chaotic magic.

When Jim Hosking's outstanding Australian commercial for DiDi broke the internet earlier this year, DAVID's curiosity was aroused about his representation in the UK, because it was obvious to us how much his home market would benefit from his unique outlook, and his unrivalled ability to provide the kind of edge that gains notoriety for those with sufficient vision to back his approach.

While other film production companies aim to cover all bases with a roster of eclectic talent that puts them in contention for every single script out there, under the stewardship of Tom Berendsen, Business Club appear to be bucking the trend by placing the eggs in a basket of a distinct and unusual shape.

New signing Jim Hosking makes up a quartet of directors, each of whom has a showreel characterised by films that fulfil Business Club's stated mission to make commercials for people who hate advertising, which is, of course, most people, including many who work in the industry.

Jim Hosking epitomises this idea. The ad for DiDi is a piece of work that would terrify a lot of CMOs, who would fear for their jobs when presenting it to their stakeholders. But the very qualities that would invoke this terror are exactly what make it worthwhile. Despite everyone knowing that advertising has to stand out, there are very few who have the know-how to put this into practice, and few, if any, who have the unique set of skills to deliver work that is so good that it transcends the audience's expectations of advertising.

Little wonder then that Tom Berenedsen describes himself as "lucky" to have secured Hosking for Business Club's roster: "It's overused, but the label 'one of a kind' feels apt, anyone who's watched a single one of Jim's films knows he's unique in a way that can't be replicated. He creates stories and characters that are completely unforgettable (even if you want to forget them). He's been with us in Sweden for a while, but I'm so excited he's now joined us in the UK, the US and the Netherlands as well. I can't wait to start building farcical worlds with Jim."

Hosking reciprocates the love: "I met up with Business Club and immediately felt like we all spoke the same language. And we actually do. We speak the same language. And we can understand each other.

And what's more we use this language to make beautiful things. Or at least we will. We have only just started. Give us a moment."

Watch more of Jim Hosking's reel here, and for enquires please contact Noah Matthews using noah@businessclub.tv or call +44 7544 013739.