Jesse James McElroy signs to Blinkink

4 June 2025

Australian mixed-media director Jesse James McElroy is now on the books at Blinkink, who, similar to Rick Blaine in 'Casablanca', reckon this is the start of an exciting relationship.

Australian mixed-media director Jesse James McElroy is now on the books at Blinkink, who, similar to Rick Blaine in 'Casablanca', reckon this is the start of an exciting relationship. Though delighted to be contacted by the company, McElroy, whose reel includes spots for Combantrin, McDonald's, Dabble, and more, thought it was for a completely different reason.

"When Blinkink first got in touch," says McElroy, "I assumed they were following up on a job application I submitted in 2011 to be a background worm in a stop-motion animated short. I was wrong… but somehow ended up joining the roster anyway. I'm thrilled to be directing in the UK with a company that feels very much in my wheelhouse."

Said wheelhouse contains a bunch of surreal creatures that star in this likeable ad for streaming service Philo. The stream wars have become increasingly fraught of late, with Disney+, Netflix, Amazon Prime, and more adding to the ever-growing list of subscriptions viewers are expected to maintain in order to access the latest content.

In contrast, the glitzy critters here are depicted in states of total relaxation due to using Philo. Whether turning to mossy stone in front of the telly, soaking in a relaxing bath, or absorbing their favourite show on the go, the cutely designed characters make a compelling case for choosing the streamlined streaming option.

Click here to see more of Jesse James McElroy's work. Next, ring Josef Byrne on 020 3909 1760 or email josef@blinkink.co.uk.