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Jason Stone

Everything's Hunky Dory after Mustard swansong

15 June 2016

The decision to relaunch Mustard as Hunky Dory has created a new impetus for the film production company.

When Mustard's joint-managing director Matt Hichens decided to move away from TVCs to concentrate on a feature film project, his partner John Doris decided it would be a good moment to re-energise the company.

And to send a very clear signal about that, he also decided it was the right time for a rebrand... bringing Hunky Dory into being.

So Mustard is no more? What will I put on my hot dogs? The condiment still exists... it's just the film production company that's gone. Well, not gone - repurposed as Hunky Dory. Now that he's no longer working in partnership with Matt Hichens, John Doris decided it was the right moment to freshen the roster - and to ensure everyone realises changes are afoot, he gave them a spanking new identity.
And why Hunky Dory? Is it John Doris's nickname? Apparently not, he says he doesn't put in the gym time to secure a moniker like that. It's just one of his favourite sayings. If other film production companies follow suit and rename themselves after the boss's favourite sayings, we'll soon have companies called 'I Said Skinny Latte, You Useless Twat' and 'Tell Him To Shove It Up His Arse'.
And he's recharged the roster? That's where the most significant change has come. As John Doris explained when we spoke: "Eight or nine directors went and I brought in eight or nine new ones, covering different disciplines. I felt there were some areas we were short... certain genres... and because of the ever-evolving demand for content, you're always looking for a younger, fresher approach." The line-up reflects those criteria with a well-balanced mix of the old and the new. You can check out the new roster at Hunky Dory's website.

“

At the end of the day, you're only as good as the sweeties in the window.

”

John Doris            
What are John Doris's hopes for Hunky Dory? He's brimming with positivity. He acknowledges that these are tough times for everyone in film production but his excitement about meeting the challenges of 2016 massively outweigh any reservations about the current climate. He's realistic about the impact of the rebrand: "At the end of the day, you're only as good as the sweeties in the window." And he's confident that his new line-up provides advertising agencies and other potential clients with some pretty special sweeties.

So check out their new roster and give Anthony Baker on 020 7267 5000. He'll be more than willing to tell you more.
Posted: 15 June 2016 - 16:24