Felix Scheynius heads to new—land.

2 October 2025

Five years after he joined as a director's assistant, Felix Scheynius is now a bona fide director at new—land, where he's already shot commercials for Volvo and UNNA, plus a music video for Swedish DJ. Prof. Stranger.

In 2020, Felix Scheynius was a director's assistant at new—land. Five years and change later, he's now a bona fide director at new—land, where he's already shot commercials for Volvo and UNNA, plus a music video for Swedish DJ. Prof. Stranger. Needless to say, he's delighted to be represented by the company in the UK, Scandinavia, and the Netherlands.

"For me, new—land has always felt like family," Stockholm-based Scheynius says. "I started out here as a director's assistant, learning the craft from so many of the great directors. Now I couldn't be more excited to take the next big step: officially joining the roster myself."

Here's Executive Producer Erik Torell's take on it: "Felix has been a part of new—land for a long time and he's a huge talent. We are so excited to see his career launch in the advertising and music video world."

One of the spots under his belt already addresses what Volvo calls a timeless question: how to cross country. The answer, unsurprisingly, is inside one of the advertised cars, but with little responsibility taken for the parts of the trip which are not based inside the vehicle. There are some great individual shots that bode well for the future.

You can watch more of Felix Scheynius's work here. Next, ring Trine Pillay (trine@newland.tv) on 07870 657 578 or Stephanie Walton (stephanie@newland.tv) on 07860 340 507.