Feel and New Forest launch Feel AI.

3 October 2025

Feel Films has teamed up with New Forest—not to be confused with the national park—to curate the best AI experimenters and tinkerers around, like Fredrik Jonsson and Leo Cannone.

Feel Films is the latest company to set up its own AI corner (like Dictionary Corner, but different). Feel's teamed up with New Forest—not to be confused with the national park—to curate the best AI experimenters and tinkerers around. For now, Feel AI believes in the power of two: Sweden's Fredrik Jonsson and France's Leo Cannone.

The former has a bevy of experimental works and a 30 Seconds to Mars promo to his name, while the latter is responsible for short films like 'Nightmare N°24' and 'Where Do Grandmas Go When They Get Lost'. Who knows what else they'll get up to at Feel AI—what is certain, however, is that Nick Hirschkorn is hyped.

The founder of Feel Films says: "I have been captivated by some of the work I have seen in the AI space over the last year and am thrilled to be introducing some of the most exciting creators we have discovered to a wider audience. In a world where anything is possible, unique vision and creativity becomes the most important currency."

And what does partner in crime New Forest have to say about all this? "We're empowering a new generation of high-end screen talent to use cutting-edge tools to tell their stories, and it’s very exciting to come together with our friends at Feel Films to create incredible new work in the advertising space. We can't wait to show the world what's possible."

To see more of Fredrik Jonsson and Leo Cannone's work, have a gander at Feel AI's website here.