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Andrew Macgregor

Elena De Palma signs for Work.

Work Editorial's new editor needs no introduction—just so we're all on the same page, however, it's Elena De Palma, whose credits include 'The Wonder of Us' for Coca-Cola, 'Bears' for Center Parcs, and 'Ray' for Arthritis Research UK.

Work Editorial's new editor needs no introduction. Just so we're all on the same page, however, it's Elena De Palma, whose credits include 'The Wonder of Us' for Coca-Cola, 'Bears' for Center Parcs, and 'Ray' for Arthritis Research UK. Before she gets to... work, let's hear what the former tenthree talent has to say about the move.

"Work has always represented editors who truly love the craft—people who are both intuitive storytellers and fearless experimenters. I've admired their work for years, as it consistently showcases elegance, surprise, and emotional intelligence. Joining Work feels like a natural next step, to be surrounded by a collective of editors who challenge and inspire each other creatively."


Jane Dilworth says: "Elena has a wonderful body of work, is great company, and is such a talented editor. To have her join us in the London office is so fantastic—we are all excited for our future together."

As we await De Palma's first cut for Work, let's go back to 2017 and a Arthritis Research UK spot that challenges expectations in more ways than one. An ex-convict take his first steps back into society—all this young man wants is to get back on track, reconnect with his son, and find work. So far, so good. Yet De Palma and director Ben Liam Jones wrongfoot us... only later in the ad do we see the pain strike.


Click here to see more of Elena De Palma's work. Next, drop Frankie Elster a line (frankie@workeditorial.tv) or call 020 7845 6220.

Posted: 5 December 2025 - 16:50
Work

Work

Founded in 2006 by EP Jane Dilworth and a trio of cutting-edge editors - Bill Smedley, Neil Smith and Rich Orrick – Work quickly became known by directors and agencies for its skill, creativity, and – not to be underestimated – plain decentness. Now with offices in NY and LA, the company has never lost sight of the importance of nurturing up-and-coming editors, developing their skills and providing mentorship. Other companies could do worse than emulate Work's ethic.