|
In fairness to Rogers, the American has no desire to convert people like a cult leader (that's the hope, at least). Instead, he wants to foster a more "humane" work culture and help others reach a better work-life balance. The Swarm takes the weight off an individual cutter's shoulders and draws other Parallax editors into the fold; they, as Rogers puts it, "push and challenge each other to uncover unexpected narrative directions". Is it a case of too many cooks spoil the broth? Not if you ask talent like The Daniels, Isaiah Seret, and Kahlil Joseph (co-director of Beyoncé's 'Lemonade' opus and the man behind 'BLKNWS'). Brands such as Nike and Expedia, meanwhile, have also warmed to the hive mind idea. If you happen to hear the sound of the Swarm near you, no need to call Michael Caine's harassed entomologist—it just means Rogers is onto something. |