XOXO marks the spot for Caviar.

1 October 2025

Spanish directors XOXO (friends and family call them Tessa Dóniga Johnson and Paula Martin-Ferro) are now represented by Caviar in the UK, the US, France, and the Netherlands.

Spanish directors XOXO (friends and family call them Tessa Dóniga Johnson and Paula Martin-Ferro) are now represented by Caviar in the UK, the US, France, and the Netherlands. We're not sure if they greeted Caviar with hugs and kisses or vice versa—we do know that executive producer Mia Powell is tickled pink to have them on board.

Powell says: "XOXO's style has a real fresh energy and edge that I think will resonate across every market we represent them in. I love that Tessa and Paula are so dynamic while still having a clear signature to their work."

"Their recent spot with our Paris office for YoPRO is a perfect example of smart, punchy, and visually striking filmmaking. We're excited to continue building on this momentum with more work that embodies strong world-building, visual metaphors, and stories that truly capture audiences."

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This is just the beginning of a creative journey that makes us dream big.

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XOXO, directors at Caviar.            

Salim El Arja, Executive Producer at Caviar Los Angeles, adds: "XOXO are the kind of directors who make you forget you're working. Their energy is infectious, their synergy is pure chaos in the best way possible, and somehow it all translates into work that’s sharp, beautiful, and wildly original."

The last word goes to Dóniga Johnson and Martin-Ferro: "We're thrilled to join the Caviar family! It feels like the perfect place to keep growing, opening new paths, and bringing our ideas to life.

"We're excited about everything we can create together, from music videos to short films, and we're truly grateful to the team for their trust. This is just the beginning of a creative journey that makes us dream big."

Keen to work with XOXO sooner rather than later? Then call the redoubtable Mia Powell on 020 3219 7960 or email mia.powell@caviar.tv.