BITE Collective signs Alex Grima.

2 June 2026

The outlook looks Grima—Alex Grima, that is—for BITE Collective, as the company signs one of France's foremost food and drink directors.

The outlook looks Grima—Alex Grima, that is—for BITE Collective, as the company signs one of France's foremost food and drink directors. A popular man both on and offline (he's taken both TikTok and Instagram by storm), Grima’s passion for the craft is clear for all to see. He even launched his own studio in pursuit of culinary perfection.

All that hard work and social media hustle caught the eye of BITE co-founder and executive producer Dom Seymour, who says: "I've been excited to watch Alex grow—not only his unique visual style and persona, but also his vast army of followers on TikTok and Instagram (650,000 and counting!) and thrilled to have Alex join the BITE family and can't wait to see what we can create together."

And what does Monsieur Grima have to say about the move? "Joining BITE Collective feels like the perfect next chapter. I've spent years perfecting the art of food cinematography, from Phantom slow-mo to macro details that make you hungry. BITE understands that level of craft, so let's make some beautiful work together."

You can sample more of Alex Grima's work here. After that, call Dom Seymour on 07973 631 212 or email dom@bitecollective.com.