David Reviews: Art Practice makes perfect for Daniel Eatock.'


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New Signing

Andrew MacGregor

Art Practice makes perfect for Daniel Eatock.

9 January 2025

Multidisciplinary director Daniel Eatock is now on the books at Art Practice, the company founded by James Allen, Dan Tobin Smith, and Mike Skrgatic.

Multidisciplinary director Daniel Eatock is now on the books at Art Practice. Described as "one quarter artist, one quarter designer, one quarter wholly individual thinker, and one quarter lovely northern dude" by his new home, Eatock is the whole package as far as Mike Skrgatic and James Allen are concerned.

"We've been fans for a long while," they say. "Daniel inhabits all of the known creative spaces and applies his unique way of looking to everything he does. The world is a far nicer, more colourful place with him on board. We think he epitomises the type of crossover talent that makes Art Practice."

Managing partner and executive producer Sam Chitty agrees wholeheartedly: "Daniel is one of the most exciting creatives I've had the good fortune of working with. When you talk to him you cannot help but be inspired. You immediately want to pick up a paintbrush and go and make something yourself."

Don't own a paintbrush? No problem! Eatock once used a rolling pin to create a series of colourful flat artworks. We'd love to see him on 'The Great British Bake Off' one day—Channel 4 already like him for his work on 'Big Brother' and the idents launched in 2023.

For more Daniel Eatock chat, ring Jo Rudolphy on 020 3728 8177 or email jo@artpractice.studio.

Posted: 9 January 2025 - 01:34



	Art Practice Founded by James Allen, Dan Tobin Smith, and Mike Skrgatic in 2022, Art Practice is a production company and creators' studio addicted to new ideas and hooked on collaboration. With a carefully curated crew of directors, photographers, artists, and designers on red alert, whatever you need Art Practice for, you're in safe hands.


	Daniel Eatock Multidisciplinary director Daniel Eatock is synonymous with 'Big Brother', thanks to the many colourful variations on the eye logo he whipped up over the years for Channel 4. As an artist, the Royal College of Art graduate is known to use rolling pins as well as paintbrushes, so let's hope he applies to go on 'The Great British Bake Off' one day.