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Lu Xiao Wei joins Kode.

by Andrew MacGregor

Kode have signed the talented young director Lu Xiao Wei for commercials and music videos. EP Jack Goodwin calls her a "stellar addition" to the roster, saying: "When we first met earlier this year, it was abundantly clear how deeply passionate she is about telling creative stories, and how driven she is to refine her craft through our partnership.

"She is definitely one to watch," adds Goodwin, "and we look forward to piloting her career to new bounds." Given what's she already achieved with brands like Nike, Bumble, and Instagram, they have a solid base to work from.

So what does Lu have to say about all this? "I am incredibly excited to join forces with KODE - a production company that not only shares my vision and passion for storytelling but also embodies the creativity, innovation, and dedication that I believe are essential to producing exceptional work.

"Together, I believe we have the potential to create boundary-breaking, meaningful, and beautiful films that resonate with audiences on a profound level. I look forward to this collaboration and the amazing projects we will bring to life." DAVID will be all over her KODE debut as soon as it drops.

You can see more from Lu Xiao Wei here. To discuss a potential collaboration, ring Leanne Tarvin on 020 8133 5633 or email