It's Jelly for Lucy Hardcastle.

Multidisciplinary director Lucy Hardcastle is now part of Jelly's global roster. Not long after she graduated from the Royal College of Art with a master's degree in Information Experience Design, Hardcastle launched her own studio and has been busy ever since.

Commercial campaigns, large-scale design installations, visual experiments… her mastery of computer-generated imagery lets her tackle all of these and more. When Jelly saw what Hardcastle was capable of, it knew she would fit right in, but her philosophy sealed the deal.

She says: "I believe the power of visual storytelling can change or define a perspective, opinion or association of a brand. I really enjoy the process of building a potentially new or 'unseen' world around a brand or product, as if I'm uncovering something for their audience."

Around three-thousand people responded to her work for Swiss sportswear brand ON. To celebrate both the London and New York marathons, Hardcastle developed visual identities for two events as well as the concept, design, and direction for the installation spaces. It was a marathon effort, so to speak, but Hardcastle would do it again in a heartbeat.

To learn more about Lisa Hardcastle, call Jelly on 020 7323 3307 right away.