Several Vimeo Staff Picks later, the Argentine is ready for whatever the commercial arena throws at him. Spurred on by Sugar Pie DeSanto's 'Go Go Power', this Honda ad portrays a blue Civic in full flow, able to swap town for country in the blink of an eye and part traffic like Moses on the school run. Livschitz makes the most of thirty seconds, with clever shots that incorporate time-lapse photography, reflections, and subtle perspective tricks. Coupled with a bullish soundtrack that even evokes a car alarm at one point, it suggests that Civic owners see and navigate the world differently. |
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