Next comes Relta, who executive producer Tess Mitchell calls a "fabulous addition to the Shop". She adds: "His visual style is a breath of fresh air, full of cinematic references, and succinct art direction that fully represents the talents of emerging filmmakers today. Relta romanticises the filmmaking medium, experimenting with storytelling and visual intrigue all in one."
This came in handy when Relta directed the promo for Arthur Hill's 'Fuck You', a track that revels in petty insults and resentment but with a self-aware streak. Remember Eamon and Frankee, the foul-mouthed 'exes' who dissed each other through song? Relta responds with an irreverent and heightened spin on couples therapy.