Party Politics.

Channel 4 have launched a cheeky ad campaign to herald the arrival of their latest docudrama.

'Partygate' focuses on one of the major scandals of former PM Boris Johnson's political career - the fact that numerous drunken parties were held at Downing Street while the rest of the country was locked down due to Covid-19. Because of the audacious nature of these gatherings, the 4Creative team took their cues from another prohibited party culture: Nineties raves.

Dan Warner and Andy Vasey, creative directors at 4Creative, explained the reasoning behind the irreverent approach: "This campaign is a simple solution to a great brief - invite the entire nation to the most notorious illegal house party in UK history. Crafting a campaign inspired by the style and culture of Nineties illegal raves was the obvious way to bring it to life."

The campaign features an innovative collection of interactive elements - alongside the bright, acid house-inspired posters which kick things off. A party hotline takes people to a pre-recorded message from 'DJ BJ' (Jon Culshaw, the actor portraying Boris Johnson) giving details about when to watch the show, while printed wristbands provide a quirky reminder-slash-souvenir.

While it's all a fun effort to get people engaged and excited about the upcoming programme, there's a distinct thread of satirical rage running under the colourful aesthetic. It makes the circumstances of 'Partygate' all the more horrific - a law-breaking bacchanal which will forever be held up as crystalising the country's unchanging culture of different rules for different classes.

Those interested should tune in to Channel 4 on Tuesday, October 3 at 9.30pm. No masks or social distancing necessary.