James zeroes in on Parr's creative pedigree: "Everything about Stuart says design: a master’s in furniture design from The Royal College of Art; his little black book, and, of course the scripts that have sought out his filmmaking aesthetic." Like Parr, she predicts a successful collaboration.
Partner in crime Hirschberg is equally bullish about Parr's arrival: "I'm so happy to have Stuart onboard. He's a super-cool Londoner who has travelled the world and brings all this to the macro. We have been looking for the best of the best in tabletop and finally here we are."