They call Jones an "introspective thinker who constructs memorable visuals that capture and accentuate the heart of each subject". Furthermore, his "broad voice and vision let him create and tell stories within a wide range of genres" across music videos and commercials.
It will be interesting to see what form Jones's Riff Raff debut takes. In the meantime, check out this textured Adidas commercial that takes viewers on a whistle-stop tour of New York with DJ Odalys Peña. A whole day at Little Cupcake Bakeshop would have suited DAVID just fine.