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Ace Norton lands at Friend London.

by Andrew MacGregor

Ace Norton may sound like a brand of anti-virus software, but he's actually an American director who's joined Friend London for representation. Known for his tongue-in-cheek humour and eclectic approach, Norton is happy to put Friend first.

"I'm beyond excited to collaborate with FRIEND," Norton says, "as this amazing group of creators and innovators have been on my radar for a while." The man from Venice, California adds, "I can't wait to start a new chapter of my life in London again."

The welcome party is led by executive producer Luke Jacobs, who calls Norton "a real innovator with a truly unique eye and a prolific body of work behind him". It'll be fascinating to see how this reel grows over the next few months.

In the meantime, check out this operatic spot for German shoe manufacturer Birkenstock. Aided by Rossini's William Tell Overture, Norton celebrates the bare feet, tootsies, and trotters of Venice Beach—thank goodness Smell-O-Vision is no longer a thing.

Like the cut of Ace Norton's jib? Then speak with Luke Jacobs on 07977 114 331 or email