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News Bite Lemonade Reps hires Katie Millington as Talent Partnerships Director.
28 April 2025 Katie Millington is "thrilled to be joining Corin West and his incredible team of switched-on, can-do Lemonaders" as Talent Partnerships Director. The Australian says: "After a bit of a hiatus from the industry, it was always going to take the right opportunity to bring me back, and Lemonade's unique model and outstanding talent offering made the decision easy—right place, right time, right company. I'm excited!"
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 New Signing Sing J Lee joins Andrew Porteous at Moirai Films
28 April 2025 Moirai Films describe themselves as thrilled after adding writer/director Sing J Lee to their roster of talent, commenting that the partnership provides an opportunity for Lee to expand his creative footprint in the UK market, following the theatrical release of his Sundance-winning feature debut, 'The Accidental Getaway Driver'.
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News Bite Kat Downs becomes Joint MD at Darling.
25 April 2025 Kat Downs is now Joint Managing Director of Darling Films in tandem with Kelly Doyle Montejo and Clare Timms. Downs, who excelled as Executive Producer and Head of New Business, says: "Darling is all about collaborating and I love being part of that energy. Stepping into the MD role means I get to help steer where we go next, while still doing what I love: building the relationships that make great work happen."
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 New Signing Keith McCarthy signs for Pulse.
25 April 2025 Drinks are on director Keith McCarthy as he signs for Pulse Films, a company he says has "great taste, great people, and the kind of creative energy that makes you want to get out of bed early". No alarm clock necessary—the promise of a new day at Pulse is all McCarthy needs. So what makes the former screenwriter and 4Creative tick, so to speak?
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News Bite Business Club lands executive producer Jay Lovelock.
25 April 2025 Jay Lovelock means business—Business Club, that is. The Anglo-Swedish company's new executive producer says he "can't wait to help build the next stage of Business Club," while managing director Tom Berendsen says: "Everyone knows he's one of the best producers in this business. For Jay to join us feels like a real stamp of approval which we don’t take lightly— we’re very lucky to have him
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 New Signing Lydia Garnett lands at Somesuch.
23 April 2025 Lydia Garnett is a director and photographer who's all about style and subculture, who crafts intimate stories rooted in a collision of ritual, collectivity, and play (the best kind of collision, if you ask us). They're also the latest addition to Somesuch's global roster for commercials, music videos, branded content, as the company knows street-smart talent when it sees it.
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 New Signing Stink welcomes Ramez Silyan.
23 April 2025 Syrian-American writer and director Ramez Silyan is now on the books at Stink for UK and US representation, with Ireland, Canada, and the Netherlands covered for good measure. After a visit to a rather unusual optician, Silyan now sees "Americana through a poetic, sun-drenched lens", much to the delight of brands like Ford and UGG, plus artists in the vein of Charli XCX and Post Malone.
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 Launch 42 Branded awareness.
22 April 2025 OB42 is now 42 Branded as Otis Bell leaves the company he founded two decades ago. In the years that followed, him and Matt Davey launched photo agency Probation in 2011, then joined forces with management and production company 42 in 2022. This, Bell says, took OB to another level... now he wants Davey and Clancie Brennan to push it even further.
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 New Signing It's Florence Poppy Deary for Biscuit Filmworks.
22 April 2025 Writer, animator, and director Florence Poppy Deary is now on the books at Biscuit Filmworks. The move coincides with the release of 'SOS, But Don't Worry If Not', a short and sweet film about an unusual distress signal. When a warship starts sinking, the crew's ready to send out an SOS… but the captain (Steve Brody) needs time to think.
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 New Signing Miranda May hooks up with Darling Films.
22 April 2025 How did Miranda May know it was time to sign with Darling Films? Because she pitched and won five jobs in a row with them. More often than not, if it seems like a no-brainer, it is a no-brainer, with May "delighted" to work with Clare Timms, Kelly Doyle, and Kat Downs on projects tailor-made for a "editorial-forward" and "unmistakably bold" director and photographer like herself.
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 New Signing Dan Tobin Smith adds strength to Art Practice.
16 April 2025 Director and photographer Dan Tobin Smith's addition to the roster of talent at Art Practice is, according to managing director Sam Chitty, a real moment for the production company, because of the skills he possesses and the commitment to his artistry which, she hopes, will further extend the inspiration he already provides to the company as a whole.
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 New Signing Katarína Gramatová wanders into The Den.
16 April 2025 Katarína Gramatová, who has just been added to the roster at The Den for representation in America, is an editor with an array of skills so manifest that it's easy to understand why her new US company describe themselves as "thrilled" to have her on board. Gramatová is fully immersed in the world of film, having recently directed her first feature film, as well building a fantastic body of work as an editor.
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 New Signing Sound designer Ben Gulvin joins No.8
15 April 2025 Sound designer Ben Gulvin is the latest impressive signing for ambitious post house No.8, and his reunion with Sam Robson makes for a highly impressive sound team at the Soho outfit. Gulvin has a well-deserved reputation as one of the finest exponents of his craft, and, with two decades of experience under his belt, has the ability to nail every band brief.
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 New Signing WAAAW sign to Pulse Films.
10 April 2025 Director duo WAAAW (Jack Antoine Charlot and Sidney Van Wichelen) has the UK market in its sights with Pulse Films. Formed in 2023, WAAAW has work for Adidas, McDonald's, Swatch, Nike, and more under its belt, with Charlot and Van Wichelen determined to help brands stand out good and proper. So what can UK clients expect from the pair?
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 New Signing Merman swoops for Scott Weintrob.
10 April 2025 Scott Weintrob, director of action film 'Paradox Effect', reality series 'Orlando Bloom: To the Edge', and Lewis Hamilton's recent ode to 'Ferris Bueller's Day Off', is now represented by Merman in the UK. When asked about the move, Weintrob keeps it short and sweet: "I'm a big fan of Merman and love the team. The roster is superb and their recent works are incredible."
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 New Signing LA MAISON and JW Collective partner up.
10 April 2025 LA MAISON, the production service company founded in 2021 by Richard Ostiguy, is now part of JW Collective, whose founder Jane White says: "Canada is now increasingly offered as an option for US and UK production, for new locations, and like-for-like city shoots. Working with Richard and LA MAISON offers our clients a very safe and experienced pair of hands."
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 News No.8 acquires JAMVFX
10 April 2025 No.8 describe the acquisition of JAMVFX as a significant expansion of their company's capabilities because of JAMVFX's "expertise in visual effects for major productions". Looked at from the other angle, the acquisition fuels JAMVFX's growth with access to No.8’s resources and established infrastructure... so it's a win win for the two companies, and a win for the market as well.
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 New Signing Duran Sodré Joins Eleanor in the US
10 April 2025 As a former actor - a bad actor, no less, according to the man himself - director Duran Sodré knows a thing or two about coaxing great performances from actors, and it was this actor first approach together with his "lyrical visual language" that persuaded Eleanor's Sophie Gold to bring him to her roster in the US, and make him available to the American market.
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 New Signing Revolver Films makes a Radical Friend.
8 April 2025 Radical Friend, also known as Kirby McClure, is ready to take Canada by storm with the help of Revolver Films. McClure, whose credits include 'The Comeback' for KFC and 'Design Disrupted' for Lexus, says: "Don Allan, Luc Frappier, and Richard Cureton are absolute legends and I'm super excited about having them represent me. It feels like we're going to make great work together!"
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 Launch Electric Theatre Collective takes Manhattan.
7 April 2025 So there is some good news to come out of America over the last few days: Electric Theatre Collective has opened a studio in New York. Both Antonia Vlasto and Polly Durrance have moved to the Big Apple from London as a result (nice work if you can get it), with former Mill producers Katherine Miccio and Dara Ó Cairbre also on board for good measure.
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News Bite Framestore welcomes Daniel Blacker and Patrick Ledda.
7 April 2025 Animation Supervisor Daniel Blacker and VFX Supervisor Patrick Ledda are now part of Framestore's London leadership team. Fiona Walkinshaw, CEO of Film and Episodic, says: "Patrick and Daniel join us at a pivotal time, as we embark on film productions that are both creatively ambitious and technologically demanding. We know that they are more than up to the task and are really looking forward to seeing what they create."
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News Bite Chris Kiser means New Business at No.8.
3 April 2025 No.8 has hired Chris Kiser as its fresh Head of New Business. The Texan says: "The team and talent at No.8 are top-notch and I am thrilled to join at such an exciting time for the company. The combined 'Sound & Vision' offering backed by industry-leading artists and production sets us apart and I am excited to expand No.8's reach and introduce them to new partners on a global scale."
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 New Signing Andzej Gavriss hooks up with Pulse.
2 April 2025 Pulse Films has completed the signing of Latvian director Andzej Gavriss for global representation. After graduating from RISEBA University in 2015, Gavriss plunged headfirst into commercials and music videos. With ten years' experience under his belt and a reputation for "powerful, emotive, and fearless" work, Gavriss think it's the right time to hook up with Pulse.
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 New Signing Ernest Desumbila thinks Stink.
1 April 2025 Stink has signed venerated director and post-production housemaster Ernest Desumbila for representation in the UK, Brazil, Germany, Austria, Switzerland, and the Czech Republic/Czechia. Barcelona born and bred, Desumbila has directed big-budget commercials across the globe and even found the time to launch SAUVAGE.TV in his hometown.
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 Opinion The state of play.
30 March 2025 The British Arrows is by far the UK advertising industry's glitziest and most important awards ceremony. It is, as it should be, an evening for celebration. But it also provides a moment for reflection on the industry's current state of play, and for the second year running, Simon Cooper - the Arrows' current chair - took the opportunity to provide a thoughtful commentary on where we are. Here, it can be read in full:
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 News The British Arrows 2025 As it happened!
27 March 2025 The British Arrows styles itself as the Oscars of advertising, and it's a comparison that works to a great extent. The vibe is incredibly impressive and there's no doubt that these awards matter. There are far too many of them but that's a discussion for another day. All being well, this will be a continually updated feed as the evening unfolds. If you have something to say about what's going on, message DAVID via WhatsApp using 07418 632348.
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 News ARK's deep dive is a wet fart.
27 March 2025 You can't spell Snail Games without AI. Even so, the developers of 'ARK: Aquatica' (downloadable content for 'ARK: Survival Evolved') were taken aback when an AI-generated trailer for 'Aquatica' dropped on March 18th. Apparently, the marketing department thought it would be a great idea to animate still images of game assets with the help of artificial intelligence.
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News Bite Partners galore at Marshall Street Editors.
27 March 2025 Seasoned cutters Matt Pochettino, Patric Ryan, and Chris Walker are now partners at Marshall Street Editors. They'll now work with existing partners Tim Thornton-Allan and John Mayes to oversee leadership, as well as maintain high standards in project delivery and talent development. With such a wealth of experience at the helm, the company is excited for the future.
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 News Primo aligns with JW Collective.
27 March 2025 Primo, the global production company founded in 2008 by directors Nico Perez Veiga and Martin Kalina, is the latest outfit to partner with JW Collective. With offices in Buenos Aires, Madrid, New York, São Paulo, Mexico City, Santiago, and Bogota, Primo's good-natured tilt at world domination is set to continue thanks to Jane White and her team of operatives.
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 New Signing Outsider signs Michelle Cassis.
26 March 2025 Talented Chilean director Michelle Cassis now has UK representation courtesy of Outsider. The New York Film Academy graduate has worked all over the world on commercials, music videos, short films, et cetera, and her arrival on these shores is not before time. Not only is it a big deal for her, it's a big deal for Outsider executive producer Otis Denison.
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