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League Tables.

Welcome to our League Tables. Now, we cannot emphasise this enough... these are just a bit of fun.

We understand that this is a very status-driven industry, and everyone wants to take data like this very seriously but at DAVID, we have largely tried to stay away from that approach - which is why there are not and never will be DAVID REVIEWS AWARDS.

A few years ago though, we thought it would be fun to use the data gathered from the ad ratings, tempered by our own ratings in a bit to factor out professional jealousy and other forms of overly negative voting, and generate league tables.

Little did we know that you lot would imagine they mean something significant. They don't... they're just a bit of fun. As we may have said.