David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work
(1-25 of 25)

Experian
"Anglers"
40s
18 Oct 2019
Experian's alternative spin on the Rapture continues with this 40" commercial set on a fishing lake. Like the credit score company's previous outing on a goth-filled train, it's the few, not the many that count - namely, a bloke called, erm, Rod. Before he takes centre stage, however, directors DOM&NIC treat us to another mass, amusing vanishing act.

John Lewis
"Fashion Event"
20s
18 Oct 2019
Let's face it - there's only one John Lewis commercial on the nation's radar, and we're still weeks away from the retailer's Christmas showpiece. Still, this 30" ad for their discount fashion event has a job to do, and does so with enough autumnal hues and toe-tapping chic to keep punters abreast of all things AW19.

Iris Tyres
"No Matter The Distance"
72s
18 Oct 2019
Algeria is the real star of this sweeping commercial for tyre manufacturer Iris, which features a sentient tyre rolling its way across the North African country's varied terrain. Fetchingly shot by director and DP Theo Gottlieb, the ad sees the holey protagonist come full circle, so to speak, as it's drawn to a car factory many miles away.

Roadhouse
"Burger and Bun"
30s
18 Oct 2019
This 30" plug for Italy's Roadhouse restaurant chain gets up close and personal with a good old-fashioned cheeseburger... or as much as food hygiene legislation will allow. Director Scott Grummett's exacting food photography does the advertised burger and bun justice, while ASMR-esque sound design attempts to crawl under the skin of hungry viewers.

Palace
"Heaven Up There"
7 mins 08s
17 Oct 2019
This single-shot promo for ‘Heaven Up There' by Palace holds it nerve across seven minutes thanks to a plaintive lead performance by Kenneth Cranham. Much like the recent 'Shemira' starring John Rhys-Davies, the promo relies on its veteran star to fill the screen and retain audience interest... which an expressive Cranham manages with gusto.

Gore-Tex
"Test To the Limits"
60s
17 Oct 2019
Gore-Tex prove they're serious about making sure their clothing can meet life's challenges in this pacy commercial. The brand let viewers in on their extensive testing procedures as fabric is stretched, drenched, and battered in extreme conditions. Interspersed with this are real-world examples of clothing under similar duress.

Adagio
"Stay, Live, Enjoy"
25s
17 Oct 2019
Frequent travellers will know that a hotel room can never deliver that homely vibe, but Adagio are determined to try anyway. A pastel-hued montage of different guests and rooms offers a polished, well-shot look at the sort of accommodation the brand offers... we just wish they wouldn't keep using the clunky 'aparthotel' portmanteau.

Burger King
"Illegal"
10s
15 Oct 2019
Burger lovers beware - chowing down on the Steakhouse Angus could land you in hot water with the local constabulary. That's according to Burger King's latest brief commercial outing, at least. The film exhibits a slightly more grown-up aesthetic for the brand, joining the trend of fast food joints attempting to bring a little edge to their image.

Oak Furnitureland
"Everyday Table"
30s
17 Oct 2019
A woman is determined to hear the pitter-patter of little feet in Oak Furnitureland's latest ad. She's even planned ahead by acquiring a table which can expand as needed (although if there's a difference between an "everyday" table and a special one, we can't see it), and her partner doesn't seem to be quite so enthusiastic about their family expanding with it.

Toyota CH-R
"Stuck"
30s
17 Oct 2019
An instrumental version of Bree Runway's ‘2ON' accompanies this deliberately glitchy piece of work for Toyota, which suggests their CH-R model is the ideal escape from mundanity. This is loosely illustrated by a motorist watching the world stop and start around her, which does add a certain eye-catching quality to an otherwise pedestrian ad.

Starling Bank
"Feel Good About Money"
30s
15 Oct 2019
Online banking upstarts Starling urge customers to "start feeling good about money" with this flock-heavy commercial. A cover of Nina Simone's 'Feeling Good' and some arresting aerial photography set the tone well enough. However, we wonder how many more birds can fill the skies above Adland before an aeroplane engine is blown out.

Trivento
"Bold Discovery"
30s
17 Oct 2019
This lofty commercial for Trivento wines manages to equate personal exploration with, erm, drinking wine. A woman learning to use aerial silks doesn't seem to be the most obvious analogue of trying a new variety of adult grape juice, but her routine is beautifully shot by director Michael J Ferns and elevates the ad above its slightly odd premise.

Sick Kids
"This Is Why"
2 mins 23s
17 Oct 2019
A precocious cover of Nine Inch Nails' ‘Hurt' drives this latest affecting communication from Toronto's Hospital for Sick Children, with the charity keen to show those lucky enough never to have required their services what staff and patients encounter every day. As a children's choir deliver lyrics such as "Everyone I know/Goes away in the end" with disarming power, director Mark Zibert's camera roves up and down the hospital's corridors.

Santam
"Say I"
60s
17 Oct 2019
This ad for South African insurance provider Santam offers a personable spin on targeted advertising, as a spokeswoman addresses the nation via TV, radio, and smartphone. The ayes have it, so to speak, with punters shown to be on the exact same page as their inquisitor - especially when it comes to reliable and responsive insurance firms.

Scandinavian Airlines
"Why Do You Travel?"
45s
17 Oct 2019
Next time you're bored stiff waiting for a flight, imagine why your fellow passengers are doing the same. That's the premise of this bracing commercial for SAS (not to be confused with the British special forces unit), which casts one female traveller as a marine scientist, an architect, and a Silicon Valley game changer to name but a few.

Winamax
"The New King"
85s
17 Oct 2019
We suspect there are many more expletive-laden celebrations (and commiserations) than gambling ads let on, so for this Winamax commercial to drop the f-bomb after mere seconds is quite the achievement. What follows is an otherwise PG riff on Disney's 'The Lion King' (1994 or 2019, depending on your taste), as the residents of a housing estate pay tribute to the lucky son of the gun who wins £284.

BMW 1 Series
"The 1"
30s
15 Oct 2019
There's a certain sort of commercial which could be for pretty much any product, and this outing for the BMW 1 Series fits the bill. Were it not for the frequent shots of the advertised vehicle driving through town and country, vague talk of "heightening senses" and "finding what you're looking for' might as well be trying to sell anything from condoms to coffee.

Turkey
"How Was It?"
30s
15 Oct 2019
An unconvincing pair of friends bookend this rosy depiction of Turkey for potential travellers. From paragliding to absorbing the local scenery and cuisine, they reckon there's plenty for tourists to do. However, recent political developments may send prospective holidaymakers looking for a less controversial destination.

Argos
"Autumn Wardrobe"
30s
15 Oct 2019
As clothes retailers unleash their AW19 wares on the public, Argos disrupt proceedings with another instalment of their ‘So Stylish You Could Wear It!' campaign. Once again, directors Traktor confound fashionistas nationwide with fixtures, fittings, and furnishings spliced with haute couture. Naturally, the catwalk is now a seasonal forest.

Slaves
"One More Day Won't Hurt"
3 mins 16s
15 Oct 2019
Punk rock duo Slaves are on typically febrile form with new track ‘One More Day Won't Hurt', and director Will Hooper has delivered a seizure-baiting promo to boot. As Laurie Vincent and Isaac Holman stew inside an anonymous building, the broil of toxic masculinity threatens to overwhelm the screen. This is represented by flashes of crushed cars, stale pints of cider, and nails embedded in slabs of meat.

Swale Heating
"Robot"
30s
15 Oct 2019
Swale Heating may have a lawsuit on their hands if the makers of ‘WALL-E' catch this 30" effort. In what can charitably be described as a homage to Extraterrestrial Vegetation Evaluator (otherwise known as EVE), the ad depicts a hovering boiler unit with blue LED eyes that promises to reduce customers' energy bills. Flesh-and-blood engineers may fear for their jobs as a result.

Compare The Market
"Farmageddon"
20s
15 Oct 2019
Compare the Market continue their run of movie tie-ins with this 20" ad inspired by 'Farmageddon: A Shaun the Sheep Movie'. Aleksandr, Sergei, and co. receive more than they bargained for at the cinema, however, as they're transformed into claymation versions of themselves. Alas, viewers don't get long to enjoy the results.

Bespoke London
"Be Your Bespoke"
30s
16 Oct 2019
Do you know your vetiver from your sandalwood, or your sweet spices from your tonka beans? Well, Superdrug-exclusive eau de parfum Bespoke seemingly have you covered. This 30" commercial introduces four of the brand's signature scents, with director Toby Tremlett enhancing each bottle's plain design with an inviting colour palette.

Tesco
"All-Change Casserole"
30s
15 Oct 2019
Let's get one thing straight, folks: the number of vegans and vegetarians is increasing exponentially at the moment, for both moral and environmental reasons. In that context, it's absurd that Tesco has run into controversy for this sweet commercial about a father accommodating his daughter's dietary request. Luckily, the brand are standing firm against the haters.

Apple Watch
"Series Five"
1 min 50s
16 Oct 2019
This slick communication for the Apple Watch draws attention to the tech's most important feature - telling the time. At least, that's ostensibly its most important feature, as director Ian Pons Jewell demonstrates with tongue firmly in cheek. Indeed, with all the other uses on display, it seems like there would hardly be, er, time to stay on schedule.

Latest Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.