David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work
(1-25 of 25)

Short Films
"Lions in the Corner"
9 mins 10s
22 Aug 2019
This poignant film from director Paul Hairston takes an emotional look at one man's journey to turn his life around. From a youth marred by fire, tragedy, and felonies, the guy known to friends as Scarface is a fascinating subject - both for his history and current work to serve his community. The film is a gripping watch, shifting between hectic fight scenes and Scarface's measured narration.

The 1975
"People"
2 mins 52s
23 Aug 2019
The 1975 are in fine form on latest single 'People', with the raucous track serving as a call to action for those dim enough not to realise the world is literally on fire. The accompanying promo opens with a warning for those with photosensitive epilepsy... and its necessity becomes apparent after only a few strobe-spattered seconds.

Purple Bricks
"Family Time"
30s
23 Aug 2019
Another charming animated outing from Purple Bricks sees a family explain their journey to becoming homeowners. Unfortunately, one of their sprogs doesn't seem to have got the memo about keeping the new house nice, and promptly causes pint-sized disarray. Now, if only Purple Bricks also did babysitting.

Gladstone Brookes
"Are You the One?"
30s
22 Aug 2019
Oh, fuck off, Gladstone Brookes. Another 30" spent haranguing the viewer about not claiming their PPI while managing to somehow sound smug and condescending at the same time, now resorting to the childish logic of 'but everyone else is doing it'. If everyone else jumped off a bridge... actually, no, we wouldn't mind if this campaign took a swan dive.

Short Films
"The Big Jig"
52s
23 Aug 2019
Fourteen different animators show what dancing means to them in this fun piece out of Seed Animation Studio. As a pulsing dance track sets the tone, a colourful cast of movers, shakers, and boppers show what the queue at the bar is missing out on. Those already with drink in hand have mixed fortunes, as it goes.

The Circle
"Metamorphosis"
60s
23 Aug 2019
Emma Willis finds herself in an identity crisis in this clever promo for Channel 4's The Circle, which sees the presenter undergo a variety of transformations to convey the programme's zest for online alter-egos. As a shapeshifting Willis sagely reminds us, being yourself takes on a whole new meaning once when we log in.

Gala Bingo
"Emmerdale"
10s
23 Aug 2019
"Are you playing the Gala Bingo Soap Spectacular?" asks this blink-and-you'll-fortunately-miss-it ad for the online bingo hall. As part of their tenuous association with ITV soaps, the brand turn a woman into a slapdash Emmerdale character. Why she reacts like she's in a kung fu movie is beyond us, while even loyal players may hesitate to raise their hands.

BetVictor
"Shopping"
30s
23 Aug 2019
Despite numerous managerial vacancies already cropping up this season, gaffer-turned-jam roly-poly spokesman Harry Redknapp seems content with his role as BetVictor's knock-off Alexa. The campaign makes the most of Redknapp's limited acting range, although there is a touch of the Method School to his cries for wife Sandra.

Beabadoobee
"She Plays Bass"
3 mins 29s
23 Aug 2019
Eighteen-year-old singer-songwriter Bea Kristi aka Beabadoobee has talent to burn, as this in-your-face promo for 'She Plays Bass' confirms. Blue hair clashing against a red backdrop, Beabadoobee reveals her crush on the eponymous bass player as the camera rotates to convey her world turned upside down.

Amazon Prime
"End of Summer Sale"
20s
22 Aug 2019
Amazon are having a summer sale, and this relatively low-key commercial uses their iconic cardboard boxes to remind the audience that they can take advantage of it to snap up some bargains. The special effect is so understated that you can almost fail to appreciate how cleverly it has been done – and that's the wrong way round.

South Western Railway
"Great Days Never Leave You"
40s
22 Aug 2019
This is such a lovely idea – kudos to Alicia Job and Jess Watson at Engine – and it's been beautifully executed by Don & Nic at Outsider. It encourages punters living south west of London to use the advertised railway to make a day trip to remember. This notion is brought to life by depicting characters from the places they visit as a growing cavalcade joining in the fun.

Sky
"Farewell"
68s
21 Aug 2019
Sky have bowed out of the Tour de France after a highly successful spell as the world's leading team, albeit not without controversy (in a sport where controversy is a constant companion). The broadcaster was always very good at connecting the high-performance racers with grassroots encouragement, and that remains the case in this rather sweet farewell.

slenderbodies
"Arrival"
5 mins 44s
22 Aug 2019
The intriguing duo slenderbodies continues to carve out their own groove with latest track 'Arrival'. Savannah Setten directs the accompanying video; the second she's made for them after the haunting 'Belong'. It's set in a high security prison in Ukraine, and the grim, diminished environment ensures any sunlight that comes through the windows or shines over the yard only sharpen the pain of what these young men have lost.

Bree Runway
"All Night"
3 mins 34s
22 Aug 2019
Bree Runway may describe herself as that "weird black girl", but she's calling the shots in Tash Tung's erotic, fetishistic video for 'All Night'. Beautifully lit by Jordan Buck, this minimalist clip has Runway in total control of her own sexuality as she sets her sights on a guy who evidently isn't going to get much sleep in the small hours.

PrettyLittleThing
"Jungle"
30s
22 Aug 2019
Young women writhe around in snakeskin-patterned beachwear which evidently doubles up as sturdy jungle kit. While it's good that we're seeing more diverse women in fashion ads instead of the etiolated twigs that were once de rigeur, it's depressing to think it's still only in the context of being consumed by the male gaze.

Sofology
"Surfboard"
30s
22 Aug 2019
Sofology have a thing for laid-back American actors, don't they? Following a brief collaboration with David Duchovny, the furniture retailer bring Owen Wilson back into the fold with this 30" ad. His languid rumination on the design of a surfboard (surf-ology?) draws viewers to the brand's Odyssey sofa... if they don't join Wilson in a nap first.

Bombay Sapphire
"Discover the Possibilities Within"
30s
22 Aug 2019
Vodka has often been presented as the spirit of choice for creative types - now it's Bombay Sapphire's turn to make the case for gin. The result is about as far removed from a traditional G&T you can get, as a series of mini-art installations and optical illusions promote responsible drink---erm, creativity.

Paddy Power
"Break-Up"
30s
22 Aug 2019
How long until Paddy Power's Horsebot runs out of batteries? Not until the beast has visited every stable in the country, it seems. This latest instalment of the campaign delves into the mind of a heartbroken stallion, wherein director Luc Schurgers draws on his knowledge of cheesy Eighties pop videos with aplomb.

Finn
"The Chair"
67s
20 Aug 2019
This beautifully judged satire from Norwegian classifieds website Finn targets brands who turn conservation into a sales opportunity. Or those who ask questions like: "If a chair could speak, what stories would it tell?" Set in a lush Nordic forest, the ad muses on the humble chair's place in the world with increasing absurdity.

MasterCard
"Sister Surprise"
77s
21 Aug 2019
A trio of sisters chart the rise of ten-times major champion Annika Sörenstam and women's golf in this lilting commercial for MasterCard. Bookended by sequences in the girls' native Ireland, the film explains how Sörenstam and her sister Charlotta made the most of one particular childhood present: a set of golf clubs.

Adidas
"Feel The Boost"
62s
21 Aug 2019
Everybody's on the run in this Adidas commercial, which deftly zips between numerous joggers across the city. Even if the film pounds a similar pavement to other running ads (which is understandable), directors PANTERA keep viewers interested by placing the camera close to the ground and adjusting the pace when necessary.

Royal Mail
"Redirection"
30s
21 Aug 2019
Cowboy boots, a pine cone, and a Roman bobblehead are just some of the, er, valuables unearthed in this understated Royal Mail ad. The service claim those moving house - like Mr and Mrs Drake here - should spend less time fussing over bric-à-brac and more time redirecting their mail to prevent identity fraud.

Nintendo Switch
"Projector"
30s
21 Aug 2019
A father and son bid to paper over the cracks in their relationship with an outdoor game of Mario Kart in this Nintendo Switch ad. The use of a projector and a bedsheet convey the brand's play anywhere ethos well enough, but the dad's half-hearted promise that they should play again sometime doesn't bode well for the lad.

Cadillac
"Crew Ready"
60s
21 Aug 2019
Cadillac have their best foot forward in this single-minded commercial, which draws attention to the marque's spacious new XT6 SUV. Directed by Anthony and Joseph Russo, the ad acknowledges that the "stone cold, never blink, walk in slow motion" posses of America need adequate seating on the road… and by gum, they're going to give it to them.

Short Films
"Beautiful Chaos"
75s
21 Aug 2019
There's a unique perspective to this short film which is sure to grip audiences from the start: that order and chaos can exist simultaneously, and even be a thing of beauty. Director Fernando Livschitz uses a combination of clever editing and canny VFX to explore the proposition, turning an ordinary theme park into a surreal wonderland.

Latest Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.