David Reviews

 Biting the hand that feeds us since 2002.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work
(1-25 of 25)

Greenpeace
"Rang-Tan"
90s
15 Aug 2018
Environmental campaigners Greenpeace draw attention to the issue of deforestation with this touching film. As a kid finds their bedroom overtaken by an inconvenient guest, Emma Thompson delivers a poetic script which explains the creature's plight. The animation work is lovely, with a sketchy style which adds to the storybook feel of the piece.

VW
"Raccoon"
45s
15 Aug 2018
A pair encounter an unusual car companion in this pleasingly surreal commercial from VW's German arm. After stumbling around sleepily in an effort to remember where they parked, they realise a furry friend has taken up residence in the vehicle... except it might not be so friendly. It's a funny way to draw attention to the brand's car location feature, with some great slapstick moments.

Reebok
"Be More Human"
55s
15 Aug 2018
Pain and gain inform this tactile piece of work from Reebok for the Chinese market. As the sportswear brand's ‘Be More Human' campaign reaches the Far East, directors PANTERA capture what it means to try, fail, and ultimately prevail. Needless to say, muscles will be stretched and beads of sweat will roll.

Neneh Cherry
"Kong"
4 mins 47s
14 Aug 2018
This measured outing from trip-hop doyen Neneh Cherry draws inspiration from a world beset by conflict and humanitarian woes. White paint splattered like freckles across her face and torso, Cherry delivers a low-tempo, high-stakes treatise on an increasingly fractured global community - one which has yet to learn from its past mistakes.

Red Bull
"Fetch"
30s
10 Aug 2018
A lazy dog uses Red Bull's purported properties to its advantage in this animated ad. The pooch isn't interested in a rousing game of fetch, and instead downs a can of the advertised energy drink before getting another dog to do its bidding. What that has to do with being given wings - as the tagline states - we're not quite sure.

Carlsberg
"Good Foundations"
5 mins 19s
15 Aug 2018
Friendships - like pubs - need solid foundations, according to the second instalment of this online series for Carlsberg. The strangers tasked with building a pub together are given some help from oddly-dressed craftsman - a detail which adds to the whimsy of the piece. The group even begin to grasp hygge - the Danish concept of being in the moment with friends - as they commence construction.

Bud Light
"Wizard"
30s
14 Aug 2018
Bud Light's bid to adapt their "dilly dilly" campaign for the UK continues with another medieval-themed ad. This time a magician performs for the court, who marvel at his fantastical feats... although he's somewhat perturbed when all they ask him to do is turn various objects into cases of the advertised beer. Tim the Enchanter, he ain't.

Sevdaliza
"Shahmaran"
6 mins 59s
15 Aug 2018
Sometimes a promo takes us by surprise. While we're already familiar with the commanding voice of Sevdaliza, her collaboration with Ghanaian director Emmanuel Adjei on the track 'Shahmaran' draws us into their orbit with its size and power. This is a film that immerses us in opulence yet simultaneously scorns it... and the result is utterly mesmerising.

Superorganism
"The Prawn Song"
3 mins 15s
15 Aug 2018
This Superorganism video from director Robert Strange feels like a trippy marine biology lecture. Curious to know whether one has ever "kissed a prawn" and got a cold sore for their troubles (no judgement here), the London eight-piece receive a suitably off-piste promo replete with pixelated crustaceans and karaoke dolphins.

Macklin Motors
"Daphne Stokes"
30s
7 Aug 2018
Macklin Motors introduce us to Daphne Stokes - a fussy old dear with a zest for cardigans. Don't her kindly guise fool you, however, as she's every car dealer's worst nightmare… especially when she nicks a Ford Mustang from a defenceless young salesman. Doesn't say much for the retailer's staff if they can be outfoxed by a walking cardi sale.

CR Smith
"Beautiful Homes, Beautiful Windows"
30s
14 Aug 2018
Like to contentedly mill around the house whilst holding a cuppa? Then CR Smith may be the firm for you. This halcyon ad for the glaziers harnesses much of Scotland's annual sunshine for 30", while ‘I Close My Eyes' by Liz Reynolds provides the lyrically apt soundtrack - we like to think it's required listening for all CR Smith staff.

L'Oreal
"The Roots Family"
20s
14 Aug 2018
At first glance, one could be forgiven for thinking this L'Oreal ad was a starry remake of ‘Bride of Frankenstein'. Brand ambassadors including Morena Baccarin, Andie MacDowell, and a bewigged Helen Mirren each sport a shock of white hair as the brand introduce audiences to the Roots Family - an unfeasibly good-looking brood afflicted by dull roots.

MediCinema
"Comfort Viewing"
90s
14 Aug 2018
Charity MediCinema's aim is to bring the magic of film to children who couldn't otherwise access it - namely, kids stuck in the hospital long-term. Simon Pegg acts as spokesperson in this quiet ad, which allows the viewer to see emotions play over a child's face as she's able to escape her medical issues for a little while. Evocative work which lets the performance speak for itself.

Carlsberg
"Build the Danish Way - Episode One"
4 mins 34s
14 Aug 2018
Carlsberg continue to espouse the virtues of living life "the Danish way" in a new series of online films. The project follows a collection of strangers who are brought together to build the world's first waterfall-powered pub... in just five days. irector Jack Laurance purposefully strays away from a reality TV vibe throughout, ensuring shots have a more cinematic, artistic feel.

Admiral Insurance
"Costume Party"
20s
13 Aug 2018
Woe betide anyone drafted into serving Admiral Insurance employees at their annual… erm, costume party. Such a fate befalls one canapé waitress, as she encounters the eponymous Admiral and her semi-detached minions. Even if their multi-cover policy knowledge is up to scratch, their attempts at banter merit a vol-au-vent stuffed in the gob.

Halifax
"Ghostbusters"
60s
13 Aug 2018
Pop culture miners Halifax snag two-thirds of the original ‘Ghostbusters' line-up in the bank's latest nostalgia hit. Having previously answered the ‘Wizard of Oz' gang's mortgage queries, Greg from the Halifax - that's his name, don't wear it out - now accompanies Egon Spengler (Harold Ramis) and Raymond Stantz (Dan Ackroyd) on their Sedgewick Hotel assignment.

John Frieda
"Hair Lottery"
20s
13 Aug 2018
John Frieda insist curly hair needn't mean punters have lost the, er, "hair lottery" - so long as they use the brand's latest formula, that is. Sure enough, three customers reveal their burdensome manes have been tamed by Frieda's new mousse and spray range… though we imagine results will depend on more than a click of one's fingers.

Hyundai Tuscon
"Lucky Guy"
30s
13 Aug 2018
Some people have all the luck... or make their own luck, according to this ad for the Hyundai Tuscon. Evelyn Knight's 'Lucky, Lucky, Lucky Me' provides a vintage soundtrack, as a bloke who appears to be a paragon of capitalist society gives presentations, burns the midnight oil, and manages to squeeze in time with his family too.

SCS
"I Like It"
20s
12 Aug 2018
This obnoxious ad for sofa purveyors SCS offers an assault on both the eyes and ears. Gerry and the Pacemakers's chirpy track 'I Like It' provides a frantic soundtrack, mostly drowned out by a bombastic voiceover booming numbers at us. Coupled with caps-lock onscreen text and brief shots of overly-enthusiastic people 'having fun'... sigh, it's a lot to take in.

Google
"Boyega Heart Google"
31s
14 Aug 2018
John Boyega continues to be notably suave for Google in these latest ads for their mini home assistant. As well as his Arobeats playlist, even a rising star like Boyega can't resist a quick self-Google... although he doesn't seem overly happy when the search engine trots out his role as a leopard in a school play as his most notable achievement to date.

Open University
"Meat Packer"
30s
13 Aug 2018
Meat packer-turned-engineer Faye is the latest Open University graduate to be quizzed by Channel 4's Anna Richardson in this conversational campaign. Even if viewers have the volume turned down, copious on-screen text ensures Faye's journey from the factory floor to an engineering firm is received loud and clear.

Sky Sports
"Ultra HD Salah"
30s
13 Aug 2018
Just as Manchester City's Ederson had forgotten all about his Premier League ricket against Liverpool last season, Sky Q replay the incident in heightened detail with this 30" ad. To promote the broadcaster's Ultra HD functionality, Liverpool talisman Mohamed Salah's forty-yard effort is tracked from golden boot to empty net.

Maltsmiths
"Job Satisfaction"
30s
13 Aug 2018
Craft beer's recent rise to prominence has prompted the likes of Heineken to pursue a fresh brew, as it were. As niche lagers, pilsners, and pale ales compete to quench the nation's collective thirst, the multinational brewer aim to fight back with their own ‘artisan' tipple: Maltsmiths. Set to ‘You Make My Dreams' by Hall & Oates, this dancey launch ad offers a, er, fly-on-the-wall glimpse at the lager's production process.

Financial Conduct Authority
"Bob"
60s
13 Aug 2018
This film from the Financial Conduct Authority offers a stark warning to retirees about the danger of being ripped off by criminals. It introduces us to Bob - a 57 year old who worked for "just shy of forty years" - who was tricked into signing his pension to a conman who approached him out of the blue. Sat alongside his wife Cathy, he describes how he was fooled and how he is now facing a retirement with no funds at all.

Sony Xperia
"Café"
30s
13 Aug 2018
Sony Xperia encourage consumers to break up with their old phone in this online ad. We're led to believe a woman is video-calling her partner to end their relationship, only for the reveal that she's ditching her old handset in favour of Sony's younger, sleeker model. There's even a slice of innuendo thrown in for good measure - much to the shock of some nearby pensioners.

Latest Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.