David Reviews

 Biting the hand that feeds us since 2002.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
QUICK SEARCH

Latest Work
(1-25 of 25)

Harrison’s Fund
"Meeting Grandad"
2 mins 28s
21 Jan 2018
Squire Studios' Phil Tidy provides a consummate lesson in pacing in this touching and important film for charity Harrison's Fund. Without ever feeling rushed, this film manages to capture and sustain the audience's attention, and leave it feeling fully invested in the story of the charity founded in the name of a young man called Harrison Smith.

Jai Wolf
"Starlight"
4 mins 17s
22 Jan 2018
There's an element of Stranger Things in this promo by Andrew Donoho, as a young boy is cheered at a funeral by the presence of his older friend, and the pair take off on their bikes to leave the gloom behind. Sweet though the friendship is, something feels unsettling about the older boy as they set off to discover the landing place of a meteor which streaks across the sky.

Young Fathers
"In My View"
3 mins 23s
22 Jan 2018
Young Fathers continue to defy genre with 'In My View'. Thoughtful, subdued, intimate, it reminds us that nothing comes for free and even if our ambitions are achieved, the reality is never as good as the dream. Rattling Stick's Jack Whitely conveys this message beautifully in a promo which strings together a series of vignettes obliquely depicting tensions, threats, soul baring, and promises - all of which come at a price.

Audi
"Cooling Down"
60s
22 Jan 2018
Audi make idle gains in this refined RS 4 commercial. While the camera probes the vehicle's exterior, fine-tuned sound design captures the engine's post-lap rattle and hum. Those wary of fast and furious car ads will appreciate the audio-visual restraint here. A measured companion to 2017's 'Drag Race' film.

Benylin
"Fiesta"
30s
21 Jan 2018
Another pleasantly vintage ad for Benylin shows a cinematic moment interrupted by a pesky cough. A singer gives it his all and belts out a moving tune... only to be cut off by an inconvenient coughing fit. It's an amusing way to illustrate the product's effectiveness in telling coughs to, ahem, cough off.

Robinsons Cordials
"Grown-Ups"
40s
19 Jan 2018
Robinsons have released this entertaining ad for their 'grown up' range of cordials - just in time to grab the attention of the Dry January crowd. Targeting the adult market is an astute move, as a kid explains that the posh squash contains a ton of fruit and those who consider themselves too mature for plain old cordial should put some in their bodies immediately.

NFU Mutual
"Real Conversations"
30s
19 Jan 2018
This ad for NFU Mutual suggests it's time for a real conversation about insurance. The soundtrack is part 1980s infomercial, part Style Council, and provides the glue that binds together the split screen montage of domestic nothingness. The glamour shot of a shepherd's pie feels a bit out of place... we're not sure dinner insurance is a thing yet.

Animal Friends
"Orbit"
30s
19 Jan 2018
'Gravity' meets low-cost pet insurance in this latest Animal Friends commercial. Imperilled humans Sandra Bullock and George Clooney are replaced by animated cats and dogs who outline the company's affordable policies. Floating above the Earth is a useful means of plugging their global charity efforts, too.

Crosse & Blackwell
"What's in the Soup?"
30s
21 Jan 2018
Readers with misophonia should probably consider giving this ad for Crosse & Blackwell a skip... even if it is very good. A gaggle of children slurp soup, chomp veggies, and give their best impressions of food critics in a montage which is both amusing and endearing. The beauty in this ad lies in its simplicity, as the kids are given free rein to be their weird, unscripted selves as they ruminate on what their food could possibly be made from.

Platanos Canarias
"The Gift"
6 mins 36s
21 Jan 2018
This emotional Spanish ad for Canarias bananas shows the relationship between a kid and her grandfather - and the imagination which ties them together. The relationship between the pair is nicely drawn - as is the slow realisation of the stressed-out father that work isn't everything - but the effect is spoiled by the film's scale... it's waaaaaaay too long.

Nissan Micra
"Airport"
40s
20 Jan 2018
Nissan suggest that owning a Micra can absolve you of the need to obey security restrictions in this curious ad. A couple run into traffic on their way to the airport, and quickly take a detour which takes them through a plane hangar and onto the tarmac... at which point it's revealed just why their journey was so important. We're just surprised there aren't any warnings in the small print to dissuade copycats.

Adidas
"Colours"
45s
20 Jan 2018
This vibrant Adidas commercial celebrates how we perceive colour. Does blue chill you out? Red get the blood pumping? Or does green put you in the mood for some avian-inspired topiary? Chances are the advertised sportswear brand have the right shade for you. Scored by Edvard Grieg's 'In the Hall of the Mountain King', the ad hops between alarms, rubber ducks, and dollar bill showers.

IKEA
"Ready For Bed"
10s
19 Jan 2018
Naptime specialists IKEA focus on one determined snoozer from 2017's 'Win at Sleeping' commercial. Night cream applied and alarm set, this woman enjoys a slow-motion leap of faith. Her reward? The brand's pocket sprung double mattress. Sleep-deprived viewers are given a concise nudge in the Swedish retailer's direction.

Coke Zero
"Mr Hadley"
60s
19 Jan 2018
Retirement gets a kick up the jacksie in this Coca-Cola Zero Sugar ad. Emboldened by the drink's sugar-free properties, Mr Hadley tackles his bucket list with gusto. Cue a sprightly montage featuring high dives, "sweet" tattoos, and joining the world's friendliest Roman legion. "Where are all the ladies?", he asks. We're sure someone will bring him up to speed.

Mitsubishi
"Dust Storm"
30s
19 Jan 2018
Tired of plain old tarmac? Try driving straight into a sandstorm instead. That's the premise behind this Mitsubishi Eclipse Cross ad. The Japanese marque suggest their tech-laden SUV can handle any environment... ideal if your commute involves giant hand sculptures and dodging vintage warships, then.

Tootle
"Model Cars"
30s
19 Jan 2018
Car auction site Tootle illustrate their hassle-free approach to selling vehicles in this stop motion ad. We see an auction take place in miniature, as toy cars make their way across a living room. The animation work is well executed - and demonstrate the site's function effectively - but the punning script is just, well, tootally too much.

BBC Sport
"The Fearless Are Here"
90s
22 Jan 2018
Fear meets its match in this beautifully animated BBC Sport promo. As Winter Olympians descend on Pyeongchang, the Beeb pay tribute to their indomitable spirit. When the mercury drops, this lot bring the heat. Wolves, tentacles, and giant eyes do their best to thwart their prey but these medal hopefuls have trained too hard to let fear win.

Charlotte Cardin
"The Kids"
7 mins 37s
21 Jan 2018
Charlotte Cardin's track about the turbulent lives of a family in the flat upstairs has been expanded by Kristophe Brandl into a short about a young boy and his drug-addicted parents. Shot in monochrome, it has a cinematic expansiveness and any number of beautifully-composed images bookended by a figure - the boy? his father? - floating in space; distanced from the chaos surrounding them back on earth.

Adam French
"My Addiction"
4 mins 10s
19 Jan 2018
In his plangent song 'My Addiction', Adam French lets us know how his obsession with the woman he loves feels like drug withdrawal when she's not around. Directorial duo Silent Tapes have created a suitably moody video to match: glimpses of her compel him to follow her from a crowded city street to an inky void before he's enveloped in a collapsing parachute.

Jack White
"Connected By Love"
5 mins 03s
19 Jan 2018
The lead single from Jack White's new album Boarding House Reach, 'Connected By Love' feels disappointingly lacking in freshness. Still, the accompanying promo is more dramatic, as three separate families prepare for the end of the world which is due to collide with the moon. Restraint and wonder are the moods of the moment in contrast to the gospel vibe Jack gives himself over to.

Virgin Active
"Can Do Andrew"
30s
11 Jan 2018
Andrew's feeling the strain of his sedentary job, and a limp sandwich at lunchtime doesn't make matters any better. What will give him a boost though is membership at a Virgin Active gym, where he can find a workout that fits in with office hours. It's nicely paced, but would be even better if it provided a reason for choosing Virgin over other gyms.

Apple iPhone
"Animoji Yourself"
30s
19 Jan 2018
There is something oddly compelling about this 30" ad focussing on a new facility of the latest version of the iPhone. Model Alana Greszata exhibits an inordinate amount of self-possession as she sings along with animated animal versions of herself and it's little wonder that the denizens of the internet have been clamouring to identify her since it first popped up on our screens in November.

Vivo Telecoms
"Rethink"
1 min 37s
21 Jan 2018
this optimistic film out of Brazil - ostensibly advertising a telecommunications company - urges us to look at life more generously. A number of people appear on the screen, together with a drop-down list offering a number of alternative ways of looking at them. The first, lazy choice underlines an existing prejudice but beneath there are better options because... there are always better options.

Darkest Hour
"Reviews"
15s
21 Jan 2018
This piece of social marketing makes clever use of graphics to advertise a film in a situation where - for whatever reason - it's not been possible to include any clips from the film itself. The praise received by Churchill drama 'Darkest Hour' takes centre-stage via an attention grabbing trick and excellent iconography which ensures we have to read the quotes.

Knorr
"A Rich Life"
30s
20 Jan 2018
This classic 30" commercial for Knorr makes the advertised product look like it'll be the centre of a better life than the one you have now. Buy this stuff and you'll get to hang out with cool exotic people who dance as they cook and live life to the max. This has been made with a lot of love and makes a convincing argument for using Knorr.

Latest Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.