David Reviews

 Biting the hand that feeds us since 2002.

Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work
(1-25 of 25)

Nike
"Korobka"
60s
19 Jun 2018
"Ask and you won't receive," says this punky blend of live action and animation for Nike Russia. While conventional wisdom suggests one can achieve anything if they speak up, the young protagonist of this 60" number disagrees. Confronted by an older boy on a korobka (concrete pitches found in urban neighbourhoods), the lad decides to let his feet do the talking instead.

Moët & Chandon
"First Time"
60s
19 Jun 2018
Keen to halt Prosecco's millennial boom in its tracks, Moët & Chandon insist a glass of champers is the only way to mark life's milestones… such as the birth of your first child or stepping onto Mars. Even if most punters aren't likely to don their spacesuit any time soon, this cinematic outing makes the tipple appear accessible without diluting its swanky reputation.

Audi
"Dream"
40s
19 Jun 2018
Audi buck the car ad trend with this intriguing commercial for their approved used cars. A sultry cover of 'All I Do is Dream of You' accompanies the dreamy visuals, as the camera takes us on a drive through countryside and city alike... the catch is, there's no car in sight. It's a clever conceit, allowing the brand to draw attention to buying their cars second-hand without over-emphasising one particular model.

Trip Advisor
"Refreshing"
20s
18 Jun 2018
Trip Advisor's strangely stiff mascot Little Wisdom relaxes poolside at yet another luxury resort in this ad for the hotel comparison app. The feathery jet-setter sips on a cocktail as he explains the app's features - all while sporting a curious pair of sunglasses. Not sure they'll offer much UV protection... but they do evoke the brand's logo.

Eve Sleep
"Pregnant"
30s
18 Jun 2018
A pregnant woman's life is made easier by the kindness of strangers in this entertaining ad... though all is not what it seems. After her ruse for nabbing a seat on the bus and skipping the takeaway line is revealed, the film poses the question "How does she sleep at night?". Very well, thank you, considering she's got a swanky mattress.

Royal Navy
"Making a Difference"
60s
19 Jun 2018
One of two stirring Royal Navy films released this week, this 60" outing focuses on the fleet's humanitarian efforts. Told through the eyes of an Edinburgh-born recruit, the ad reminds potential applicants that helping others to survive is just as important as protecting our own - a timely sentiment amidst global floods and volcanic eruptions.

Go Jetters
"Match of the Day"
30s
19 Jun 2018
If you've ever wanted to see Gary Lineker and Alan Shearer converse with a funk-loving unicorn, then… you have very particular tastes. Still, this animated Go Jetters promo delivers as the Match of the Day regulars discuss the "Geographic World Cup" with Ubercorn. Animating Mark Lawrenson must have been a design challenge too far.

ClearScore
"Avocado"
30s
18 Jun 2018
ClearScore have performed a millennial miracle: their service makes it possible for potential homeowners to save for a deposit and eat all the avocado they fancy. While consumers may scoff at the idea that trendy veg consumption won't eat into their savings, this ad offers an effective spin on the popular meme.

BBC News
"What's Actually Happening"
40s
18 Jun 2018
BBC News claim they can cut through the digital clutter in this noisily animated ad. With fake news, exaggerated facts, and general misinformation rife throughout the web, the Beeb suggest their news service offers a simple way to gauge the facts - as evidenced by tongue-in-cheek graphics referencing everything from environmental concerns to Brexit.

Pampers
"Wriggle Wrestle"
55s
19 Jun 2018
War is declared in this online Pampers film as parents steel themselves for a test of strength and endurance… namely changing their babies' nappies. Featuring bouts including ‘Big Daddy vs Hurricane Sally', the script offers a good-natured riff on this domestic ritual before the brand's new slip-on pants ensure a parental victory.

Pokerstars
"Motion Capture"
30s
18 Jun 2018
Yet more contractual humiliation for Andrew Flintoff as the former cricketer finds himself in a green screen bind for PokerStars. While Freddie grapples with motion capture technology (and the ignominy of being a floating head), his corporate paymasters put the website's one-million-dollar jackpot first.

Domino's Pizza
"Debut"
15s
19 Jun 2018
Part four of ‘Staying Home with Jimmy Bullard' sees the no-cap wonder indulge in some late-night fantasy football. You'd think the retired midfielder's Subbuteo career would be a guaranteed success - alas, Bullard's international tabletop bow is a hit and a miss. At least he can console himself with free Domino's afterwards.

Corona Extra
"Chilled"
30s
19 Jun 2018
Corona Extra try to tempt summer drinkers to take a sip of their wares with this ad. The visuals keep the focus firmly on the product, emphasising the beverage's 'Made in Mexico' credentials while it pours, froths, and fizzes its way to pale golden perfection. Fluid photography which is sure to inspire thirsty thoughts.

Royal Navy
"Michael's Story"
90s
18 Jun 2018
Walt Whitman must be one of adland's choice poets. From luxury saloons to Chinese milk, Whitman's verses pepper various works striving for poetic heft. Now the American bard and Breaking Bad plot device propels this latest ‘Made in the Royal Navy' film.

Screwfix
"ITV World Cup Sponsorship"
43s
17 Jun 2018
Perennial ITV football backers Screwfix tap some world-class talent for their World Cup sponsorship ads… well, sort of. Rather than cough up appearance fees for the likes of David Seaman and Paul Ince, the brand enlist their supposed namesakes instead. Alongside Alan Ball and Ashleigh Cole, their mild DIY antics are accompanied by some light crowd noises because, er, football.

Mitre 10
"Kong's Out Again"
45s
18 Jun 2018
A donkey named Kong proves the ultimate escape artist in this entertaining ad for New Zealand hardware chain Mitre 10. Unlike its boisterous simian namesake, however, this pet beast causes more small-scale disruption. When chain link fences and corrugated metal fail, dad seems doomed to accept Kong as man of the house.

BBC Sport
"A Freestyle Through History"
80s
18 Jun 2018
This online BBC film pays tribute to one of the World Cup's oft-overlooked stars: the football itself. From head-pounding leather balls to 2010's notorious Jabulani effort, professional freestyler Liv Cooke and director Claire Norowzian put the competition's spherical alumni through its paces with a nimble kick about.

Smooth Radio
"Dogs"
30s
14 Jun 2018
Even canines appreciate some inoffensive melodies, according to this Smooth Radio ad. While some humans would rather eat dog food than tune into easy listening, these pooches are enraptured by the station's daily offerings. Their eclectic tastes are highlighted by different snippets of music - one dog's a Luther Vandross fan; another likes a bit of Lady Antebellum, and so forth.

Betfair
"Exchange"
30s
16 Jun 2018
Ever wondered where your other half disappears to during major sporting events? This Betfair ad may provide the answer. While the rest of the population go about their business, a man slips into a mysterious tunnel filled with television screens and spellbound punters - imagine if the local bookies tried to entice the art installation crowd.

Thatchers
"Summer Day"
15s
15 Jun 2018
It's cloudy in more ways than one in this 15" Thatchers commercial. Standing in front of a sun-kissed orchard, the cider maker's spokesman suggests the brand's Haze variant - made with Jonagold eating apples, no less - is the ideal accompaniment for clement conditions. Alas, a green screen malfunction reveals a gloomier forecast…

Garmin Forerunner
"Steve Way"
20s
16 Jun 2018
Long-distance running fiend Steve Way enjoys a countryside trot in this ad for Garmin's latest sports watch. While Way keeps a good pace, he's soon joined by a colourful chasing pack aided by the brand's GPS timepiece. The ad appeals to both elite and amateur runners… though some may think Way is being pursued by a gang of malevolent fun runners instead.

Domino's Pizza
"Learning Russian"
25s
18 Jun 2018
Despite sounding like one of Alan Partridge's dubious TV pitches, there's a low-key charm to ‘Staying at Home with Jimmy Bullard'. Episode three of this Domino's mockumentary finds a domesticated Bullard learning Russian… while hoovering the front room. Who would have thought a non-existent international career would pay off years later?

Ladbrokes
"Brian and Boris"
40s
16 Jun 2018
Brian Blessed rides into the action aboard a bear in this attention-grabbing ad for Ladbrokes promoting their World Cup special offers. Knowing Brian Blessed, the 81 year old actor was probably disappointed when it turned out he wasn't required to ride an actual bear but he'll be pleased with the end result which is pretty convincing.

Apple Mac Book
"Behind the Mac"
60s
17 Jun 2018
Apple once again pushes its creative credentials in the latest ad for the Mac Book. A diverse series of people stare in wonder at their screens as an unusual piece of music unfolds. This makes an effective statement about the gang you join when you choose the Apple route... and, by implication, contrasts them with the pedestrian folk who prefer Windows.

VW
"The Tattoo"
43s
18 Jun 2018
This is a great example of a series of bumpers that make a real effort to engage with the viewer... and succeed. Displaying a confidence that they'll be seen as a collection and not worrying too much about how the individual instalments will stand alone, they tell the story of a committed England fan.

Latest Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.