David Reviews

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Latest Clips By Category
Choose from the list below, press 'GO!' and you'll be whisked directly to the latest commercials for that category. As you might imagine, some categories have a lot more ads than others so don't be put out if your chosen category doesn't have many. It's just how it is.
  
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Latest Work
(1-25 of 25)

McDonald's
"It Must Be"
40s
18 Oct 2018
A blossoming romance takes centre stage in this youth-focused ad for McDonald's. Directed by Sara Dunlop, the film sees a group of friends spending a day by the seaside together... although apparently most of them are joyless sods who don't like ice cream. One enterprising girl takes advantage of the group's reticence to stop for a cold treat, however.

Bose
"Café"
60s
18 Oct 2018
Bose encourage customers to tune out the everyday with this classy ad. When the hustle and bustle of a busy coffee shop becomes too distracting, noise-cancelling headphones allow a designer to mute the world so inspiration can strike. The premise is skilfully executed by director Juan Cabral, whose restrained approach gives the film a deftly dreamlike quality.

Western Union
"Sadio Mane"
30s
18 Oct 2018
Liverpool forward Sadio Mané puts family first in this inoffensive ad for Western Union. While his Reds teammates enjoy a dressing room kickabout, the Senegalese player wires some dosh to his uncle back home. The gent's first port of call? His local telly shop, of course - thus ensuring extra screen time for his nephew.

Co-op Supermarkets
"Halloween Kickabout"
30s
18 Oct 2018
The Co-op talk tactics 'n' treats in this Halloween-focused ad, which sees footie parents attempt to fashion a game plan with candy eyeballs and skull-shaped biscuits. As well some spooky on-pitch action, the film also draws attention to the supermarket's charity scheme, which donates one per cent of everything members spend on seasonal snacks to local causes.

Currys PC World
"Wandering Eyes"
40s
18 Oct 2018
Currys PC World take a more bait-and-switch approach than previous instalments of this ‘Kitchen Envy' campaign, which leads the audience to think a bloke's wife is flirting with another man... until the camera changes focus and it becomes apparent it's the oven she's eyeing up. A lovely reaction from the husband seals the deal.

Hertz
"Escape"
25s
18 Oct 2018
The car is the day out in this offbeat commercial for vehicle rental service Hertz. After arduously searching for a scenic picnic spot, a family decide to take in a, erm, alternate view to the one we might expect. It's a nicely executed gag which draws attention to the brand's promotion to win a luxury SUV for the weekend.

Elvis Costello
"Suspect My Tears"
5 mins 01s
18 Oct 2018
This noirish animation from director Mustashrik depicts a torrid love affair in shades of black and white. Set in a rain-soaked city where citizens fear to tread outdoors, the promo is a cocktail of brooding glances, flicked cigarettes, and fork-tongued villains. Paired with Elvis Costello's latest single, ‘Suspect My Tears', this monochrome tale engrosses with its dripping aesthetic and sketchy character designs.

Vitality
"Positively Different"
40s
18 Oct 2018
Who knew Stanley the dachshund was a Blur fan, eh? We honestly had him pegged as an Oasis mutt. Britpop musings aside, Vitality's four-legged mascot expresses his customary disdain for exercise through a loose cover of ‘Parklife' - and not even Sebastian Coe, Jessica Ennis-Hill, or Jonny Wilkinson can change his tune.

Tu Clothing
"The Style Refresh"
3 mins 17s
18 Oct 2018
Orange Supermarket's Tu Clothing label enlist broadcaster Lisa Snowdon for this three-minute makeover challenge. Tasked with revamping mum Charmaine's wardrobe, Snowdon and one of Tu's fashion gurus wrangle their own choice ensembles. Which outfit will Charmaine pick in the end? Sorry - no spoilers here.

Girls Who Code
"Anthem"
3 mins 04s
15 Oct 2018
Girls Who Code mark International Day of the Girl with an upbeat cover of ‘O-o-h Child' by the Five Stairsteps. Eager to mobilise the next generation of female coders, programmers, and computer science whizzes, the organisation lend the Seventies soul classic a net-savvy lick of paint. Director Kathryn Ferguson proves up to the task here, delivering a kinetic promo-stroke-awareness film with plenty of energy to burn.

YouTube
"More Than Views"
30s
15 Oct 2018
YouTube take a phone's-eye look at the world with this personable ad. Focusing on the platform's utility as a learning tool, we see users learn to bake, apply makeup, and even, er, pickle vegetables - all from the perspective of the video itself. Given that the online world has increasingly become reliant on the site as a source for facts as well as entertainment (so much that brief outage inspired panic across the web), the ad's message is a canny move.

Donate Life
"What Would Jesus Do?"
60s
17 Oct 2018
As brand ambassadors go, Jesus Christ is a bold pick. Whether he's promoting industrial-strength glue or, erm, the church, the son of God is a magnet for controversy… though Australia's DonateLife campaign think he's just the man to kick-start organ donation down under. Such holy larks are sure to inspire spleen and goodwill in equal measure.

TV Licensing
"Glowman"
30s
17 Oct 2018
As Halloween looms closer, a gang of children summon pure evil in this latest TV Licensing ad… well, not quite. Riffing on the legend of Bloody Mary and, erm, early Nineties slasher ‘Candyman', one boy threatens to unleash the mysterious Glowman on his friends - ultimately one of horror's more docile boogeymen.

Prada
"Woman's Best Friend"
90s
17 Oct 2018
Actor-turned-delivery man J.K. Simmons shows posties how to avoid dog attacks in this latest Prada commercial. While 'American Honey' starlet Sasha Lane awaits a special delivery, Simmons fools her guard dogs with a CD of cat noises... though it's lucky the Academy Award winner keeps both mind and body in shape.

Prada
"Midnight Request"
75s
17 Oct 2018
One shouldn't be surprised to learn Prada favour a more theatrical approach when it comes to shipping. This strobe-lit offering sees ‘Whiplash' and ‘Spider-Man' actor J.K. Simmons turn courier for the brand, delivering a purse to fellow thesp Pom Klementieff while chomping on a hefty cigar. Sure beats a 'Sorry We Missed You' card.

Jaguar
"Electrical Storm"
30s
16 Oct 2018
Like a sultry reboot of ‘Turner and Hooch', this Jaguar E-Type curio sees Eva Green saunter into a hotel lobby while accompanied by a CG big cat. While the concierge is more concerned with the thunderstorm outside, Green insists a little electricity "is nothing to be afraid of". We're sure health and safety officers would beg to differ.

Three
"Phones Are Good"
2 mins 33s
17 Oct 2018
Three thumb their nose at technophobes with this excellent ad singing the not-so-humble phone's praises. Directed by Ian Pons Jewell, it dismisses at the haters who claim we were better off in the 'good old days' before the scourge of mobile technology. The premise - that phones would have improved history - is deceptively simple... it's the execution which makes this such an entertaining watch.

NSW Rural Fire Service
"Bushfire"
75s
17 Oct 2018
While bushfires are thankfully not something we have to worry about on these shores, they're a very real hazard down under. This dramatic ad from New South Wales Rural Fire Service urges residents to think ahead, as being prepared can mean the difference between life and death. The tangible sense of menace achieved in this film makes the message land with searing gravitas.

Freshpet
"Despondent"
30s
17 Oct 2018
Let's get this out of the way: Freshpet is an awful name for this product. The concept of chilled pet food is all well and good, but naming it like cat litter isn't. The ad itself is lovely, though - an ably constructed montage of cute mutts waiting mournfully for their inadequate bowls of kibble until some minimally processed morsels light up their lives.

Ford F-150
"The Big Dog"
30s
8 Oct 2018
They do love a truck in America and this macho ad is how they love to sell them. Appearing frequently in the ad breaks during NFL games, this is a dynamic and persuasive effort at establishing the idea that this particular truck is the truckiest of the lot. It's a decent piece of work and we're sure GTB are proud of it... even if they have other things on their mind just now.

Goldman Sachs Marcus
"Mattress Farm"
30s
8 Oct 2018
This US ad satirises banks with very low interest rates by suggesting that using them is as useless as stuffing money under your mattress. It was made by Elephant - a New York agency so up its own fundament that it doesn't have contact details on its website - and the wonderful Australian director Nick Ball who has brought a dystopian vibe to the comedy.

Charli XCX
"1999 (ft. Troye Sivan)"
3 mins 29s
16 Oct 2018
Charli XCX takes us back to the 90s with a heady dose of nostalgia in the form of '1999'. From Jack and Rose astride the bow of the Titanic to Matrix-calibre bullet time, anyone over the age of eighteen will receive a pre-Y2K overdose thanks to this peppy montage of pop culture milestones. An affectionate time warp from director Ryan Staake.

twenty one pilots
"My Blood"
3 mins 52s
16 Oct 2018
When two young boys lose their mother, the bond between them becomes tighter than ever. The eldest protects his shy sibling from the bullying kids at school until - in their teens - everything comes to a head at a Halloween party where twenty one pilots are playing. Tim Mattia's promo confidently ticks the bildungsroman boxes that portray the experience of being a teenage boy in the US.

Au/Ra
"Emoji"
3 mins 58s
16 Oct 2018
Up-and-coming pop auteur Au/Ra makes a splash with this unnerving promo for 'Emoji'. Directed by Sophia Ray, the film's glitchy visuals create an uncanny atmosphere, as the sixteen-year-old singer applies her make-up in a seemingly normal manner... until things take a slide into the surreal. Those squeamish about technological debridement may wish to close their eyes at certain points.

PhotoBox
"Grandad"
30s
16 Oct 2018
VIP treatment needn't require limousines or a champagne reception, according to this 30" Photobox commercial. Instead, one can treat the "very important people" in their life - like grandpa, for instance - to a personalised calendar from the advertised printers. Snap-happy punters may wish to enquire further.

Latest Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.