David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • One World, One CurrencyNew cryptocurrency outfit Libra Coin say they have a solution to worldwide strife: an accessible global economy.
    • Use The ForceAn effective back and forth between protagonist and narrator drives this energetic ad from the Royal Air Force.
    • A giant leap through time.Boston's John F Kennedy Presidential Library and Museum are revisiting the moon landing for its fiftieth anniversary via a new augmented reality app, Moonshot.
    • Nerdo hook up with Partizan Studio.Partizan Studio are pleased to announce the signing of Italian animation outfit Nerdo to their roster.
    • No Hair DayA bloke suffering a bad hair day is lectured by a fellow commuter with a very different problem in this amusing outing for Supercuts.
    • Deadliest DupesSantander enlist the resident, er, bad boys of Kurupt FM to educate younger customers about the dangers of identity fraud.
    • Won't you show me new tricks.Online mattress vendor Eve convey the benefits of a good night's sleep via Moloko's ‘Pure Pleasure Seeker' and a dancing toy sloth.
    • Richard 'Stretch' Russell joins Big Buoy.Flame artist Richard Russell - otherwise known as 'Stretch' - has joined the growing team at Big Buoy.
    • Johnny Kelly arrives at Antidote.Animation whizz Johnny Kelly has joined Antidote for representation in Ireland.
    • Here comes the sun... ?Google pay tribute to the Great British summer in this 30" commercial.
    • Stoked.As today's cricket World Cup final reached its astonishing denouement, the marketing team at Red Bull must have been praying for an England victory.
    • Cutting remarks.House of Cards actor Michael Kelly may seem an odd choice to advertise a hairdressers, but bear with. The follically-challenged thespian wanders the city streets being affronted by the things the hirsute do with their hair.
    • Ancient inkers.Although their films are a little portentous for our tastes, travel company momondo are very skilled at engaging with the online audience, and their latest offering is no exception.

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Google
"The Great British Summer"
30s
13 July 2019

Multiple washouts and rain delays ensured this summer's Cricket World Cup was the wettest on record, cementing the Great British weather's reputation as a reliable party pooper. For Google, however, it just makes that odd day of sunshine all the more satisfying.

Such meteorological quirks are celebrated in this 30" ad, which offers a lively snapshot of how our nation reacts to clear skies. From sunbathing on the pavement to scrambling directions to the nearest beach, it's hardwired into our vitamin D-deprived brains.

The ad itself, meanwhile, is comprised of clips shot by viewers, who presumably gave permission for their information to be used... unlike, say, Google Home users in Belgium and the Netherlands. Talk about a dark cloud over your brand, eh?


Red Bull
"Tactical Training"
60s
14 July 2019

As today's cricket World Cup final reached its astonishing denouement, the marketing team at Red Bull must have been praying for an England victory, regardless of their own nationality. They got the outcome they craved and, better still, the man of the match was Ben Stokes - star of their latest commercial, which was scheduled to run on Sky Sports following the conclusion of the match.

It must be a considerable relief for Stokes to no longer be considered persona non grata by advertisers… especially as it could have gone either way when he was stood in the dock at Bristol Crown Court after some late-night shenanigans had got out of hand the year before last.

At least when he gets an opportunity to appear in a commercial he's handed a script which doesn't shred his credibility, which is more than can be said for most of his England colleagues.

In this terrific piece, the Durham all-rounder is put through his paces by a series of tests held in a grungy location. It's visually intriguing and the excellent camerawork makes the most of its star's athleticism. Best of all, after appearing immediately after his match-winning performance, it's better timed than the crispest of cover drives.


Supercuts
"Don't Take Your Hair for Granted"
60s
13 July 2019

House of Cards actor Michael Kelly may seem an odd choice to advertise a hairdressers, but bear with. The follically-challenged thespian wanders the city streets being affronted by the things the hirsute do with their hair.

Director David Shane brings his distinctive brand of humour to the project, making it great fun to watch. Even though some of these tropes have become a little familiar, Shane delivers them with aplomb, and makes them funny.

DAVID is not accustomed to seeing commercials for hairdressers but Supercuts appear to be the McDonald's of the business with thousands of outlets in the USA, and more than a few over here. This explains how the company can afford the likes of TBWA Chiat Day in Los Angeles to make their advertising. And why one of the world's best directors appears to be making TVC for his local hairdresser.


momondo
"The World Piece"
5 mins 14s
13 July 2019

Although their films are a little portentous for our tastes, travel company momondo are very skilled at engaging with the online audience, and their latest offering is no exception. Copenhagen advertising agency &Co and Smuggler's Joshua Neale are responsible for bringing together a diverse collection of people to create a piece of living art. Part installation and part performance, this artful collaboration is designed to draw attention to the benefits of global corporation.

Each of those who volunteered to have their backs tattooed for this project talk inspiringly about their motives. There are one or two surprises, but mostly their stories feel rather familiar to our jaundiced ears.

But, to judge by the comments on social media, this film has hit the exact nerve it was aiming for. So, credit where credit is due – plainly, the agency and the filmmakers know exactly what it takes to generate positive viral attention.


Lotto
"Calm Before the Storm"
60s
12 July 2019

There's a significant change of tack in the latest commercial for Camelot's Lotto, as we're given a glimpse of the company's inner workings. Michelle – a real life employee – explains that she has a very unusual job as we see her arriving for work. She's not wrong. She is one of the people discharged with the responsibility of handling the calls from hopeful holders of winning lottery tickets.

DAVID has long argued that there is a significant problem with the way the National Lottery is managed and the way it's marketed. It's actually rather strange that there appears to be an acceptance on the part of Camelot and its advertising agencies that their role is to manage and mitigate the decline in ticket sales rather than reverse it.

While tacitly accepting this inevitability, they have broadly ploughed on with the same strategy: enticing the public to purchase a ticket in the hope of becoming a multimillionaire. The reason for this is obvious… ticket sales are always boosted by a rollover and an increased jackpot. The promise of obscene wealth can appear to be the most reliable lure, but clearly this only achieves a short-term spike in sales, while the overall trend continues to move downwards.

This is a global pattern. Every country which runs a lottery has faced the same dilemma, and they all appear to have drawn the same conclusion: there's nothing they can do about the overall decline, but they can benefit from an occasional frenzy driven by contriving a massive jackpot.

None of them appear to have considered the possibility that the short-term boosts and the long-term decline have a common root.

Perhaps, ticket sales would be steadier if there were many more wins of around, say, £50,000. That's enough money for anyone to feel its impact… indeed, it could be argued that it's a much healthier sum to receive than a potentially ruinous fortune. If each £10m jackpot was divided into wins of £50k, then there would be enough dosh for two hundred individual winners. That would massively increase the chances that we would all know someone who – at some point for other – had been blessed with a win. Instead of seeming like a faraway possibility that happens to people we don't know, a lottery win would become a lot more proximate. The power of this would be tremendous.

And instead of advertising lottery tickets by showing us some wanker on a jetski who never has to work again, the focus would be on ordinary people whose lives have been made a great deal easier by a more modest bolt from the blue.

If that were the case, then the featured clip is what we would expect the advertising to look like… a calm, measured piece of work eschewing the trappings of wealth.

This lovely film may not come in tandem with the changes longed for by DAVID, but like the punters buying a ticket on a Saturday night, he can dream.


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Five Star Work
(1-25 of 25)

Libra Coin
"The Future of Currency"
90s
16 Jul 2019
As various world economies do their absolute best to throw themselves directly into the shitter, cryptocurrency outfit Libra Coin say they have a solution: an accessible global economy which claims to cross borders to digitally overcome divisions. This is illustrated by a dynamic 90" film, directed by Alex Hulsey, which demonstrates the diverse range of people and experiences the currency intends to serve.

RAF
"Find Your Force"
70s
16 Jul 2019
An effective back and forth between protagonist and narrator drives this energetic ad from the Royal Air Force. Directed by Adam Berg, the film follows a young potential recruit as she's shown the myriad options for RAF careers, from running a kitchen to defending satellites from unidentified threats in space. A suitably well-constructed outing from Berg and co.

Eve Sleep
"Cuddly Toy"
30s
15 Jul 2019
Online mattress vendor Eve convey the benefits of a good night's sleep via Moloko's ‘Pure Pleasure Seeker' and a dancing toy sloth in this 30" commercial. Ostensibly keen to fill the gap left by Neal of Sofaworks fame, the brand introduce their own arboreal mascot with merchandising potential. Tactile and above all fun work from directors DOM&NIC.

Red Bull
"Tactical Training"
60s
14 Jul 2019
As today's cricket World Cup final reached its astonishing denouement, the marketing team at Red Bull must have been praying for an England victory, regardless of their own nationality. They got it and, better still, the man of the match was Ben Stokes, the star of their latest commercial, which was scheduled to run on Sky Sports following the conclusion of the match.

Supercuts
"Don't Take Your Hair for Granted"
60s
13 Jul 2019
House of Cards actor Michael Kelly may seem an odd choice to advertise a hairdressers, but bear with. The follically-challenged thespian wanders the city streets being affronted by the things the hirsute do with their hair. Director David Shane brings his distinctive brand of humour to the project, making it great fun to watch.

Lotto
"Calm Before the Storm"
60s
12 Jul 2019
There's a significant change of tack in the latest commercial for Camelot's Lotto, as we're given a glimpse of the company's inner workings. Michelle – a real life employee – explains that she has a very unusual job as we see her arriving for work. She's not wrong. She is one of the people discharged with the responsibility of handling the calls from hopeful holders of winning lottery tickets.

NatWest
"Freddie vs Freddie"
4 mins 43s
12 Jul 2019
As any sports psychologist will tell you, a competitor's toughest opponent is often themselves. Keen to test this theory are England cricket sponsors NatWest, who pit 2005 Ashes hero Andrew Flintoff against - you guessed it - Andrew Flintoff. Thanks to a machine that "can recreate any ball that's been bowled in Test history", the ad puts Flintoff into bat against his younger, pedalo-jacking self.

Harry Potter: Wizards Unite
"Calling All Wizards"
3 mins
9 Jul 2019
This live-action trail for 'Harry Potter: Wizards Unite' boasts some high production values - and the odd Niffler - as dark forces converge on a housing block. To prevent Mugglegeddon, a teenage girl and her friends must use all their skill to thwart Death Eaters and Dementors alike... and pray their smartphone batteries last long enough, too.

Duracell
"Beach x Bear"
30s
10 Jul 2019
Duracell's latest innovation in battery design takes centre stage in this amusing commercial - and thankfully, there isn't a single pink bunny in sight. The brand have released a new range of batteries which can deliver extra power or last longer depending on what they're used for: something which could make a significant difference if one were, say, trying to block the path of an angry grizzly.

Peperami
"We Are Animal"
48s
9 Jul 2019
You know something's changed at Peperami when their famously expendable mascot comes face-to-face with some rotor blades and survives. No longer content with life as meat for the grinder, Animal declares himself "#Fearless" after leaping over a helicopter... and he's not the only one with a point to prove.

Lexus
"Defying Logic"
40s
9 Jul 2019
Japanese car maker Lexus defy the laws of physics - alongside a few other rules of nature - in this surreal 40" commercial. Directed by ManvsMachine, the film draws attention to the marque's self-charging hybrid via a slick presentation of paradoxes in many different forms. From umbrellas that provide their own rain to upside-down swings, each scenario is smartly designed for maximum visual impact.

Nike
"Never Stop Winning"
60s
8 Jul 2019
As the USA team celebrated their unprecedented achievement of four successive World Cup final wins, the chants of "equal pay" chimed powerfully around the stadium. The case is unarguable. The women's national team has far outstripped its male equivalent, becoming a worldwide sensation into the bargain - and their financial reward should reflect that.

Dublin Bus
"Long Road to Pride"
2 mins 38s
4 Jul 2019
This touching film from Dublin Bus reminds us that celebrating identity isn't just for the young, as a group of older people get to experience Dublin Pride for the first time. Shot documentary-style by Ken Wardrop, the senior group candidly discuss their experiences of growing up before being proud of their sexuality or gender was an option.

New Zealand Transport Agency
"Distractions"
71s
4 Jul 2019
The New Zealand Transport Agency flips the script on distracted driving in this smartly constructed commercial. The film explores the myriad ways we're glued to our smartphones every day, and frames being behind the wheel as a chance to escape the inevitable digital noise. Smart work from director Jakob Marky.

Urban Decay
"Pretty Different"
60s
3 Jul 2019
What better way to give your brand a boost (on these shores anyway) than to luckily feature Glastonbury 2019's breakout performers in your latest ad? That's the position Urban Decay find themselves in with this punchy ad starring rapper and body positive campaigner Lizzo. Spunky and energetic, the ad makes the most of its already photogenic cast.

Adidas
"This Is Home"
1 min 50s
28 Jun 2019
This film was an Internet sensation when it was 'leaked' towards the end of June. Charismatic footballer-turned-pundit Ian Wright explains how both London and Arsenal - the club where he spent most of his career - have a tendency to adopt people and claim them as their own. The current crop of Arsenal stars prove they are game as they underline his point by speaking in the vernacular of those born in and around Highbury.

Apple AirPods
"Bounce"
1 min 47s
28 Jun 2019
Apple's latest AirPods commercial highlights the product's wireless charging capability in an unusually acrobatic way. A man's day is brightened up with the addition of music - especially when he discovers his tunes give him reality-bending abilities. Up-and-comer Tessellated's 'I Learnt Some Jazz Today' accompanying the fluid black-and-white visuals.

Lotto
"Against the Odds"
80s
28 Jun 2019
This well crafted film rattles through some of the grassroots football schemes funded by the National Lottery. As England's women currently ensure another memorable summer for the beautiful game, director Ben Falk takes a closer look at those playing for more than fame or glory. A salient reminder that it's not the winning but the taking part that counts.

Evian
"The Bare Baby Necessities"
45s
27 Jun 2019
A decade after they first made a splash in the advertising world with their rollerblading skills, Evian's dancing babies return with a modern twist. Directed by Vania & Muggia, the spot sees the uncanny valley sprogs get down to a hip-hop influenced rendition of 'The Bare Necessities' from Disney's 'The Jungle Book'.

VW
"Look Down in Awe"
60s
27 Jun 2019
It's safe to say Volkswagen went down in consumers' estimations after the 2015 emissions scandal. To promote the marque's 2019 Atreon model, this sly commercial invites viewers to once again look down on the brand... literally. As Love's 'Always See Your Face' plays in the background, we see motorists, pedestrians, and horses alike notice something off camera.

Short Films
"Lessons"
90s
26 Jun 2019
Director George Watson taps into the raw power of spoken word performance with this confronting short film. Poet and performer Ana Paz cuts a striking, eloquent figure, as she talks about the modern cages women find themselves trapped in through societal expectation. Paz's controlled anger makes for riveting viewing, and the urban setting adds another layer of intrigue to the piece.

Nike
"Further Than Ever"
2 mins 10s
25 Jun 2019
This Nike commercial is a sharp riposte to anyone who said "Let me give you a piece of advice" and thought the matter closed. Across two exciting minutes, we see China's up-and-coming female athletes mute the disapproving voice in their heads once and for all... and in style, too. A brisk reminder that actions speak louder than words.

Audi
"Science Fair"
3 mins 11s
25 Jun 2019
Audi have a super new spokesperson for their e-tron GT concept car... literally. Peter Parker and buddy Ned Leeds (Tom Holland and Jacob Batalon) are perturbed by their lacklustre offering at a school science fair - but luckily Spider-Man has a few favours to call in for an electrical upgrade. It's an agreeably shot piece, elevated by Holland and Batalon's performances as an awkward high-schooler and secret superhero dynamic duo.

Nike
"Caster Semenya"
69s
25 Jun 2019
Nike continue their campaign celebrating those who live fearlessly with a new film focused on Caster Semenya. Despite facing

Lotto Powerball
"Lost"
90s
24 Jun 2019
A flight attendant describes the moment her world came crashing down - or, crashing into a fruit stand, to be more precise - in this twisty commercial for the New Zealand lottery. Arm in plaster, the woman tells her enthralled nurse how she won the jackpot... and lost the ticket just minutes later. A touching reminder that life is a bumpy ride worth taking.

Five Star Work
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.