David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Water World.Water Aid reminds viewers of the origin of rainbows - and the importance of ensuring everyone can have them.
    • Boxed In... with Paul Burke and Sue HiggsIn the first of a new series of podcasts that will soon have its own home outside of DAVID, Paul Burke and Sue Higgs share their top TV boxset tips with Jason Stone.
    • What The What?This slick communication suggests style and substance can, on occasion, coexist quite comfortably
    • Cheque it out.As Covid-19 continues to disrupt the financial sector, TD Bank urge customers to party like it’s 1992… and not for the first time, so to speak.
    • Protect our protectors.This extraordinarily impactful film supports frontline healthcare workers in their bid to force the government into providing badly needed PPE to help protect them against Covid-19.
    • All clapped out.Clapping for the NHS aside... let's look at how we respond to Covid calls to arms.
    • Comfort eating.This eloquent short film by director Libby Burke Wilde sheds light on Blackpool’s Syrian community, and the importance of food to those forced to leave their homeland.
    • A cycle for life.Joe Ogunmokun - a producer at Havas - is using his furlough to 'cycle to France' in his living room to raise money for his friend Ben Chatfield's fight against cancer.
    • When the stars align.ITV’s big guns are on the case to mark Mental Health Awareness Week 2020.
    • Front Line FacesThere's a second epidemic brewing amidst the chaos of Covid-19: a looming avalanche of mental health problems.
    • Life: InsideThe barbarity of the American prison system is widely documented, but Covid-19 has thrown its issues into stark relief.
    • Fear of the UnknownThe prospect of contracting Covid-19 is scary for everyone, but those with pre-existing conditions have an extra layer of worry.

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Laura Hyde Foundation
"No Mask for Mental Health"
66s
18 May 2020

There's a second epidemic brewing amidst the chaos of Covid-19: a looming avalanche of mental health problems. While all of us have dealt with heightened anxiety over the past few months, front line workers have had far more intense crises to handle.

The persistent use of military terminology surrounding disease doesn't help. Patients 'battle' the virus and nurses 'wage war' despite a desperately underfunded health service, implying that those who die, somehow, just didn't fight hard enough. This makes it extra difficult for medical personnel to seek help for mental distress - if they step away from the battle, are they a coward?

This dilemma is neatly illustrated in this affecting film, which sees nurses wearing face masks explain a little of what they've been going through. The depersonalising effect of the mask is especially poignant, as their pain stays hidden behind both a physical and mental barrier. Those chiding teachers about being 'too cowardly' to prematurely open schools, take note.


Short Films
"We Matter Too"
2 mins
18 May 2020

The barbarity of the American prison system is widely documented, but Covid-19 has thrown its issues into stark relief. From a lack of hygiene supplies to being refused basic medical care, this affecting film outlines the system's problems in the words of inmates themselves.

The crux of director Savanah Leaf’s film is that inmates are seen as problems, not people. Social distancing is impossible in overcrowded institutions, and it's hard to fault inmates for wondering if they would simply be left to die upon becoming infected.

The intense black-and-white aesthetic and sketchy imagery used to accompany their words is deeply evocative, highlighting the real-life horror film these people are living through. This is a much-needed reminder that those at the mercy of an unjust system still matter, and deserve protection just as much as those on the outside.


British Heart Foundation
"Questions"
30s
18 May 2020

The prospect of contracting Covid-19 is scary for everyone, but those with pre-existing conditions have an extra layer of worry to deal with. The omnipresent nature of that concern is skilfully portrayed in this ad for the British Heart Foundation, which addresses the uncertainty and anxiety those with heart conditions are currently living with.

Various methods of escapism are tainted by unanswerable questions - from crosswords filled with fear to video games flashing up worries instead of loading screens. It's a relatable look at how such anxieties can creep into every facet of daily life, and why the advertised charity's helpline is such a vital resource.


Lego
"Drive What You Love"
52s
18 May 2020

This Lego ad provides a welcome jolt to the system amidst a glut of commercials that are well-meaning but samey by necessity. Tapping into a desire to hit the road and somehow leave coronavirus in the dust, the ad sees various high-performance vehicles roar into life and tackle a distinctly homey race track.

Bolstered by some well-tuned sound design and a few choice cuts to the driver’s seat, the film makes a compelling case for the brand’s Technic fleet. As much of the target audience remain cooped up indoors, it’s also a shrewd reminder that even the most mundane setting can host something spectacular.


Virus Crisis Podcast: Nathan Price

In the latest Virus Crisis podcast, New Zealander Nathan Price talks about his life and directorial career.

The Park Pictures director charts a story which begins on a sheep farm in his native New Zealand and takes him and his wife-to-be to the most romantic city in the world before returning home in a blaze of glory. Or something like that.


CLICK HERE TO READ MORE...

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On This Day
(1-25 of 25)

Irn Bru
"Goths"
40s
28 May 2007
Even Goths will laugh at this hilarious depiction of the transformative powers of Irn Bru which has a group of the aforementioned Teen fashion victims brightening up no end after drinking the product and having the time of their lives in Blackpool.

Club Orange
"The Ultimate Wingman"
40s
28 May 2013
"Once every few generations there comes an extraordinary child. He is marked with a sign..." announces the VO, as a small meteorite turns out to be a baby with a moustache. He is destined to be the man who, knowing how to harness the best bits in nature, can unlock the best bits in life. Extraordinarily silly fun.

Quit
"Last Dance"
60s
28 May 2013
A man with smoking-related cancer heaves himself out of bed and is ministered to by his loving wife, with whom he shares an impromptu, heartbroken dance as Que Sera plays and their child looks on. The idea is that we don't have to accept 'what will be' - fate is ours to change, and we can quit.

Mike's Hard Lemonade
"Bowling Alley"
30s
28 May 2013
Normally a rhyming script is a fast track to a big fat catastrophe of an ad. This, however, has the silliness of Dr Seuss without being in the least annoying; and there's a made-up-on-the-hoof quality to each line that adds to its charm. You're quite happy to buy into the notion that there's no occasion when Mike's Hard Lemonade would be inappropriate.

Adidas
"Nitrocharge"
60s
28 May 2013
An array of disconnected images have been welded together to brilliant effect in this spectacular ad for the German sportswear giant. Don't try to seek meaning in any of it, just let the images rush over you like the crazy sped-up montage it is, and - if you're among the target market - the idea will permeate that Adidas has the coolest gear around.

Scrabble
"Anagram Lovers"
80s
28 May 2015
The ever-reliable game of Scrabble has been in the news recently over its inclusion of modern words such as 'newb', 'emoji', and the 28 point powerhouse 'checkbox'. The game's publishers claim its all part of keeping the game relevant. Controversial for some, but there's nothing contentious about this terrific work of wordplay from Lola Madrid.

Barclaycard
"A Nation of Shoppers"
60s
28 May 2016
Foolish Napoleon, damning the British as 'a nation of shopkeepers'. Because there are no shopkeepers without shoppers - and what defines us as a breed, says Barclaycard, is not our humble status as purveyors of products but as a people who know what they want and will pay to obtain it, whether it's an out-of-hours pickle or a designer dog coat. We rock.

RNLI
"Float to Live"
60s
28 May 2017
In stressful situations we are often guided by our instincts - but how reliable are they? This film for the RNLI demonstrates that they can be insanely unhelpful. When we find ourselves suddenly immersed in freezing water, our instincts push us towards a series of actions perfectly designed to kill us.

Swedish Heart and Lung Association
"Road Trip"
1 min 35s
28 May 2019
The Swedish Heart and Lung Association offer a stark reminder for those who rely on old wives' tales for their medical knowledge in this thought-provoking ad. A father and daughter's trip in a classic car takes a turn for the worse when the neglected vehicle begins to sputter - needless to say, some warning lights shouldn't be ignored.

AT & T
"The Train"
90s
28 May 2019
This genre-hopping expedition from US telecom giant AT & T demonstrates the wide range of media accessible via their unlimited data plans - as well as director Dougal Wilson's ability to handle drama and comedy with equal panache. What begins as a traditional Western flick takes a turn to something far more PG-rated at a critical moment.

Capri-Sun
"Squeeze Please"
30s
28 May 2006
A strange animation technique that's, you know, for kids as Tim Robbins's character in The Hudsucker Proxy would no doubt have put it. One squeeze of the orange-based drink leads to all kinds of unforeseen consequences including a bizarre haircut that has a man looking rather like Mr T.

Pimm's
"Fancy Dress Shop"
1 min 40s
28 May 2006
Alexander Armstrong reprises his role as the twit with a penchant for Pimm's in this series of Idents which went around the programme about the Beckhams' World Cup party. Armstrong seeks inspiration at a fancy dress shop where he is seeking a costume for a big event.

Amnesty International
"Cattle Market"
60s
28 May 2008
A disturbing reminder of how sex workers are often forced into prostitution by the unscrupulous in this hard-hitting film for Amnesty International. A woman is one of many gathered together for a human cattle market before she is put on sale in a brothel where she is gazed at by a passing group of men on a stag night.

Fox's Biscuits
"Good Stuff"
30s
28 May 2008
An animated creature called Vinny who is neither a panda or a dog but is certainly something of a wiseguy tells us that he enjoys the finer things in life. That includes Fox's biscuits from England as well as hand-made shoes from Italy and French furniture.

Ford Fiesta
"Blipvert"
30s
28 May 2008
A visually striking ad for Ford draws attention to the launch date of the new Fiesta. We don't get to see much of the car itself but that actually enhances the notion that it might be worth seeing. On the other hand... it's a Ford Fiesta so don't get too excited.

Europride 09
"Pufff"
40s
28 May 2009
This Swiss ad uses a mix of live action and animation to illustrate its claim that there's a little gay in all of us. This is literally true in the case of the slumbering protagonist as a drag queen emerges from his person while he sleeps and sings a little ditty.

Magners
"Pearapy"
40s
28 May 2009
This amusing Irish ad suggests that the locals have not taken to cider made from pears with the enthusiasm its manufacturer might hope for. Even after a re-education programme they are struggling to embrace the pear.

Shell
"Helix"
60s
28 May 2010
The advertised product is put into a car made entirely from transparent components to illustrate the claim that it provides performance you can see. If DAVID's car was made from glass, all you'd see is biscuit crumbs and bits of sandwiches.

Argos
"Find It"
30s
28 May 2010
A neat metaphor has been devised to illustrate Argos's claim that their online service makes things easier to find. A beachcomber searches an empty beach when he's suddenly assisted by the advent of giant signs pointing to valuable items beneath the surface.

Waitrose & Partners
"Delia's Duck"
30s
28 May 2010
No one was more sceptical than DAVID when Heston Blumenthal and Delia Smith were signed up to make these commercials for Waitrose but he needn't have been... this sure-handed approach is delivering the goods week after week and it does so again here.

See Saw
"Surgery"
30s
28 May 2010
More nonsense from the barbershop populated by television actors discussing the minutiae of their favourite offerings. Sally Phillips steps into the breach this time and she prompts a silly conversation about Spooks. It feels a tad obscure even for its target audience.

Old Speckled Hen
"Pime Time On Dave Sponsorship"
40s
28 May 2010
One of a series of bumper collections advertising Old Speckled Hen's sponsorship of prime time programming on Dave. In each case back projection has been used to place the fox in an unusual situation and Griff Rhys Jones then gives sardonic voice to the fox.

Old Speckled Hen
"Prime Time On Dave Sponsorship"
40s
28 May 2010
One of a series of bumper collections advertising Old Speckled Hen's sponsorship of prime time programming on Dave. In each case back projection has been used to place the fox in an unusual situation and Griff Rhys Jones then gives sardonic voice to the fox.

Eastenders
"Eddie Moon"
40s
28 May 2011
'Papa Was A Rolling Stone' is a great track and it has obvious resonance here but how much more fun would it have been if David Essex's 'Rock On' had been used to convey the news that the 1970s pop idol is about to join the regulars in Albert Square for some working class angst?

Samsung Galaxy
"Hen"
30s
28 May 2011
The screen of the advertised phone is so lifelike that a chicken is persuaded to sit on it after photographs of eggs are shown on its display. This enables the quirky looking protagonist to continue reading his book without further disturbance.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.