David Reviews

 It's the work, stupid.

Latest Work
    • Give them a game.This poignant short film looks at the plight of Italians of African descent who are effectively stateless because of Italy's refusal to automatically recognise as citizens those who are born there.
    • Papaya launch Young Directors CompetitionPapaya Films have launched the sixth edition of their Young Directors Competition.
    • Sweet DreamsA night club designed for sleeping - no, it's not the latest Millennial fad, it's the premise of this quirky ad for IKEA.
    • Lyft Your SpiritsA guy fulfils the dreams of many commuters in this entertaining ad for ride-sharing app Lyft.
    • This Is My Truth, Tell Me YoursThis excellent ad for the New York Times follows in the footsteps of previous ads, but its length enables us to appreciate in full the sheer effort that goes into producing a story.
    • The most offended a man can get.Gillette has received significant backlash for its new slogan, swapping 'The best a man can get' for 'The best a man can be'.
    • First contact.A welcome return for Babbel's resident spokes-alien finds Alexi in a spot of bother.
    • Boss Mentality Bosch breathe life into an old meme in this entertaining ad, which draws attention to their range of smart products.
    • Alan Friel joins Dark Energy.Dark Energy's ongoing talent search has now led them to seasoned filmmaker Alan Friel.
    • No WordsThe Truth Project has released this hard-hitting film about speaking out against sexual abuse.
    • Tonal TakeoverApple encourage customers to fully embrace colour with this visually arresting ad.
    • Prepare to try.This is a change of pace for the Beeb's pre-Six Nations advertising drive.


We have great news for fans of CraftWorks. 2019 will see it return in a multitude of different formats.

These will include several shows at BAFTA in London - the first being on Monday, February 11th.

Watch this space for further announcements.

There are sponsorship opportunites associated with its return, please contact Jason Stone on 0141 776 7766 if you'd like to know more.

Truth Project
"Speech Bubbles"
14 January 2019

The Truth Project have released this hard-hitting ad about speaking out against sexual abuse. Set up in response to the Government Inquiry into Child Sexual Abuse (IICSA), the organisation attempts to break the culture of silence around historic abuse, creating an environment where survivors can speak up and be heard.

MullenLowe's accompanying film carries a potent sense of foreboding, as it flits between scenes with one one common thread: blank speech bubbles above characters' heads. This effect was achieved in-camera by director Chris Palmer, and as a result the balloons move as they catch the wind.

It's a striking effect, and one which makes the organisation's message extremely clear - anyone could have such a past looming over them, and they all deserve to be listened to and believed.

"Color Flood"
12 January 2019

Apple encourage customers to fully embrace colour with this visually arresting ad. Boasting a substantial cast of freerunners with Prague as their playground, it's yet another memorable outing for the tech giant. One that looks like it could be the Crystal Skull in relation to the Sony Bravia trio from the mid-noughties.

Directed by Rupert Sanders, the tightly-choreographed film has a surreal feel as waves of brightly-coloured jumpsuits create moving works of art. The choice of song (Cosmo Sheldrake's 'Come Along') may seem incongruous at first, but the track brings an added sense of whimsy to proceedings.

Naturally, some consumers may need more persuasion to drop upwards of $700 on the iPhone XR, but this attractive effort nonetheless provides a spirited introduction to the new model's potential

BBC Sport
"Six Nations 2019"
14 January 2019

This is a change of pace for the Beeb's pre-Six Nations advertising drive, as the channel ditch fan testimonials and match footage in favour of tackling the winter blues. Guided by director Elliot Dear's sure hand, the 30" trail introduces a rugby ball to the likes of cough syrup, bathroom scales, and post-festive budgets (represented here by a piggy bank).

As these seasonal linchpins are smashed to smithereens, the ad suggests the BBC's live-but-not-quite-exclusive coverage of England, Scotland, Wales, Ireland, France, and Italy will see viewers right. After all, what better way to mark hibernation's end than with a few thirty-man scrums?

"100 Years"
12 January 2019

While the rest of us look to the future with mounting trepidation, Tesco revel in past glories with this 30" commercial. Propelled by Earth, Wind & Fire's ‘September', the ad from BBH and directors The Sacred Egg plonks shoppers from the past hundred years into one of Blue Supermarket's branches.

From mods to roller disco divas, hair guitar bands and monochrome housewives, the cast wend their way through the weekly shop with varying grades and visual flourishes. However, it's the yellow on-screen discount stickers that threaten to steal the show.

The brand's sudden emphasis on price points show it's keen to wrest consumers from the sector's budget upstarts. Even so, we doubt that permits fans of ‘Quadrophenia' to peruse the aisles via moped.

Short Films
12 mins 53s
12 January 2019

In this sweetly funny, thought-provoking film by Georgi Banks-Davies, a young woman (Mandeep Dhillon) wakes to find herself in a strange apartment in the company of a young man (Matthew Trevannion) she doesn't entirely recognise.

On second viewing, you notice there's a little bit of exposition in the audio snippets from the night before during the opening sequence, but these don't answer all the questions in the viewer's head... or, indeed, in its female protagonist's. She's trying to piece together the events that brought her to his apartment while maintaining a casual air and trying to ignore the harassment-level efforts of her brother to discover where she is and what she's been up to.

The dialogue riffs on the modern nature of identity, as they learn a little about each other and she tries to work out the extent to which they became acquainted the night before. She introduces him to the term 'coconut' - a painful accusation of cultural disloyalty, and he describes his plight as a 'ginger' - "the last remaining acceptable prejudice". There's a dance going on between them as they try to find a firm footing with one another. His is founded in the hope that she will value his kindness, hers a bid to discover the limit of her existing embarrassment and to avoid worsening it.

Georgi Banks-Davies has drawn super performances from her two actors with Mandeep Dhillon displaying the subtle anxieties of a young woman struggling to live her life without provoking the profound disappointment of her family.

Like all the best short films, it offers a glimpse rather than a rounded examination and it does so with sufficient intrigue to leave you wishing it was part of something bigger and that you would get to find out what happens next.


On This Day
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"Car Insurance"
16 Jan 2005
The usual nonsense from Mark Benton's bank manager character, here asking a series of increasingly silly questions of a man wanting car insurance. The poor man gives up entirely when it is suggested that he will get a better deal if he pretends to drive the car instead of really doing so.

Silver Spoon Light
"Mistaken Identity"
16 Jan 2006
Wonderful animated film in which a female animated sugar cube accidentally gets into bed with some Silver Spoon Light because he so resembles her husband, Mr Sugar. Exceedingly silly but good fun.

Toyota Yaris
16 Jan 2007
Hats off to whoever decided the two scenes should be shown in reverse order here as it is the key to this ad working. When a woman crashes her boyfriend's model aeroplane, we are not quite sure whether it was an accident. All becomes clear when we drop back a couple of days to an earlier incident.

"Liverpool Street Station"
2 mins 40s
16 Jan 2009
This commercial features three hundred and fifty dancers filmed using hidden cameras at Liverpool St Station. Onlookers are mesmerised as the dancing appears to spread outwards and the overall effect is brilliant.

"Get It On"
16 Jan 2009
A fiendishly clever piece for Durex uses balloon animals to illustrate the fun that can be had with the advertised product. This is the kind of film that usually flushes out half a dozen art students in the Paraguaya. Jungle claiming that they thought of it first. Hats off to whoever did.

Live Aid
16 Jan 2010
Ben Kingsley reprises his role from Jonathan Glazer's Sexy Beast in this winning piece for the Live Aid charity. Kingsley gives a sublime performance as he describes how he accidentally donated a tenner after originally thinking a pound would do.

"Frozen Moment"
16 Jan 2010
The drama of a crucial moment during a basketball match is captured to perfection in this vintage ad for Nike. The audience in the stadium is gripped as well as those watching on television... will he dump the ball in the thingy? Watch it and find out.

"Whatever You Ride"
16 Jan 2010
The only constants in a young man's life as he journeys across America are his Wrangler jeans and the soundtrack from the Wizard of Oz. He wears the former while the latter plays endlessly in his head... a brilliant vintage ad from Jonathan Glazer.

1 min 40s
16 Jan 2010
Guinness advertising at its surreal best in this sure which introduces us to the champion of the dream club. He goes to sleep with questions and wakes up with answers... although, it has to be said, not all of the answers entirely make sense.

American Airlines
16 Jan 2010
This vintage commercial wryly speculates on what might have happened to the seats that the advertised airline has removed from its planes. Using music which could have come from Twin Peaks, the seats are spotted in the unlikeliest of places.

VW Polo
16 Jan 2010
This vintage commercial for VW Polo shows people feeling physically vulnerable in a variety of situations. In each case they protect themselves by rolling themselves into a ball and, it's suggested, that this may be the reason why we feel safe inside the advertised car.

BBC 1Xtra
"Street Music"
16 Jan 2010
This clever promo for the BBC's black music channel superimposes excerpts from tracks onto incongruous scenes filmed in the street. The net effect is beguiling and its irreverence will unquestionably appeal to the target audience.

VW Passat
16 Jan 2010
This amusing ad for the VW Passat has a German woman propositioning an engineer who works for the car manufacturer. When she asks him whether he has a ruler in his pocket or is just pleased to see her... he innocently produces a ruler.

"Kung Fu"
16 Jan 2010
There's some marvellous kung foolery in this vintage commercial by Jonathan Glazer. A lot of care has been taken to reproduce the look of a 1970s Hong Kong movie as a young man is surrounded by attackers as he bids to reach the launderette.

16 Jan 2010
This vintage commercial for Audi introduces us to a vile bunch of people who are members of an exclusive golf club. Any dread you feel that they are about to endorse the advertised car is quickly relieved... they wouldn't be seen dead in an Audi and that's the point.

"City Match"
16 Jan 2010
This vintage commercial for Adidas focuses on the pure joy of football... famous players mix with ordinary folk in an old part of the city to have some fun kicking balls around. The resulting footage combines candid footage with staged sequences.

"Swim Black"
16 Jan 2010
This vintage classic introduced us to a veteran swimmer who races against the pouring of a pint of Guinness in a special event every year. His brother reassures him that he'll never lose the race and the reason for his confidence is revealed to us.

Stella Artois
"Last Orders"
16 Jan 2010
An enduring classic for Stella Artois features an elderly man making a series of deathbed requests each of which is dutifully carried out by his son. Except the last, of course, which is a request for a pint of the Belgian beer.

Cancer Research
"Spot Cancer Early"
2 mins
16 Jan 2013
In this viral a casual approach to cancer is used to persuade is that we can talk to whoever we want about our health concerns provided we also speak to a doctor. Like all the best virals it grabs the attention early on and provides an incentive to stay tuned and find out what it's all about... which is good as this is an important message.

"Call to Arms"
16 Jan 2014
Are they kidding? If this was a Coca-Cola commercial then we wouldn't doubt its sincerity (while pouring scorn on it, natch) but Axe? Axe are suggesting that the world could be more harmonious if there was a bit more deodorant-inspired love around... and they appear to be pretty serious.

Land Rover
16 Jan 2014
Advertising quite frequently references our unreliable weather but we can't remember seeing anything quite like Land Rover's brilliant new commercial. The car itself barely gets a look in as we're led instead through a celebration of this 'grey and pleasant land' in a succession of vignettes depicting the foolhardy bravado our temperate climate appears to provoke.

"The Notebook"
2 mins 15s
16 Jan 2015
A stressed mother puts on a cheerful face when her young son comes home from school but is almost immediately distracted again; putting a piece of paper he hands to her down on the table as she answers the phone. He watches her thoughtfully, before taking out a notebook and beginning to record a series of chores that she would otherwise have to do.

Vauxhall Corsa
"A to Z"
16 Jan 2015
This vibrant slice of life positions the Vauxhall Corsa as a car we might find at the centre of normal human existence... a life utility vehicle helping young drivers who are trying to make their way into the adult world. It's a canny move. The vehicles of yesteryear that occupied this space - the Mini and the VW Beetle - have been seriously upgraded in the last decade or two and although this may mean they are far superior to their forebears, they are probably beyond the financial reach of many youngsters.

Apple AirPods
16 Jan 2017
The first advertising push for Apple's AirPod earphones has a job on its hands. Last year's Apple press conference sparked frenzied reactions online as headphone jacks and wires were consigned to history. Now the tech giant has to convince consumers that cordless earbuds are the future... and they've gone about it in typical Apple fashion.

Marks & Spencer
"Healthy Food"
16 Jan 2006
Dervla Kirwan continues to seduce us into buying Marks & Spencer food even now the festive season is over. We have barely burped away the last of the Christmas pudding she talked us into buying and now she wants us to get some more healthy food down our necks. Anything you say, Dervla.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.