David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Forever nab Fons Schiedon.Multidisciplinary artist Fons Schiedon has joined Forever’s bespoke roster for UK representation.
    • Game changer.This epic commercial for Facebook's Oculus is a game changer.
    • Dog Eat Dog sign Iain MorrisDog Eat Dog have signed acclaimed comedy writer and director Iain Morris to their roster.
    • Knickerbocker glory.Two-time NBA champions the Knicks celebrate New York's unquenchable character in stark black and white
    • Studio Desk arrive at Jelly London.Jelly London have bolstered their animation wing by signing Emily Downe and Kathrin Steinbacher, a.k.a. Studio Desk.
    • Home truths.This stirring piece of work offers a valuable insight into growing up Black in modern Britain.
    • Helena Coan joins OB's independent RosterOB Management have signed director, writer, and musician Helena Coan to their roster for independent representation.
    • Round eight for Papaya Young Directors.We take our good news stories where we can get them right now, and word of Papaya's eighth Young Directors competition certainly fits that bill.
    • The right direction.This delicately animated series for the CTCP takes a positive approach to attempts to quit smoking.
    • Step on my Day-Glo boots.This hyper-caffeinated Puma commercial riffs on Neymar's reputation as the ultimate wind-up merchant.
    • Scott Carthy joins SpindleLondon-based director and filmmaker Scott Carthy has joined Spindle's roster for representation in the UK.
    • Leading RoleThis intriguing film from Gillian Zinser interrogates traditional masculinity, focused on Cuban ballet dancer Andy Sousa and his story.
    • Vincenzo Lodigiani lands at Curate Films.Curate Films have completed the signing of Italian director Vincenzo Lodigiani to their growing animation roster.
    • Nil desperandum.You would think that failure would be frowned upon by the British Army, but this 30” recruitment film actively encourages it.
    • Matt Carter signs for Kode.Highly regarded director Matt Carter has joined Kode for commercial representation.
    • Mutt ado about nothing.This entertaining ad for Waggel puts a cinematic spin on animal-led horror.
    • Choc value.This Cadbury Creme Egg ad is the latest commercial to have its YouTube comments disabled to stop online abuse.
    • Retrofuturistic banking.Few are likely to be missing the in-branch bank experience, but the bank of Antandec is happy to oblige those who are.

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California Tobacco Control Program
"Tell Your Story"
1 min 35s
12 January 2021

Smoking cessation is often framed as a matter of pure willpower - an approach which can discourage those who 'fail' the test of personal strength when it comes to quitting for good. This delicately animated series for the California Tobacco Control Programme, however, takes a more diverse approach and reaches out to smokers with different stories to tell.

The visually arresting trio is brought together by director Robertino Zambrano, who ensures a consistently sympathetic tone of voice throughout. The need to smoke is triggered by time, location, or emotion respectively, but none is deemed to be a more 'acceptable' reason to succumb to temptation than any other.

It's a smart approach for the campaign, as past shock-and-awe or gross-out tactics may prove less effective to a population numbed by watching their loved ones die of a plague due to preventable government incompetence. Framing each attempt to quit as a step in the right direction rather than a failure encourages the audience to try again - small steps are still moving forwards, after all.


Puma
"Drive Them Crazy"
1 min 39s
12 January 2021

This hyper-caffeinated Puma commercial riffs on Neymar's reputation as the ultimate wind-up merchant. Co-directed by Frenchmen Adrien Lagier and Ousmane Ly, the film sees the Brazil and Paris Saint-Germain striker execute Plan Z: an assortment of tricks designed to turn defenders' heads à la 'The Exorcist'.

Of course, nothing in football goes unshared these days, with Neymar and his Day-Glo, Future Z boots causing the letter Z to go viral. Zorro may wish to contact his lawyers right about now.

Augmented by loud VFX and the odd crick in the neck, the ad ably delivers this sector's customary blend of showmanship and ball skills. Meanwhile, the ‘more is more’ approach used in Nike’s ‘Nothing Beats a Londoner’ film shows no sign of fading.


Scott Carthy joins Spindle

London-based director and filmmaker Scott Carthy has joined Spindle's roster for representation in the UK.

Blending beautifully-composed visuals with emotionally authentic stories, Carthy has proven his talent behind the camera across a wide variety of genres. Whether shooting fashion or football, his films always engage with the audience on a personal and thought-provoking level.


CLICK HERE TO READ MORE...

Short Films
"Be A Man"
2 mins 31s
12 January 2021

As the past four years of hyper-masculine cult activity and its violent culmination at America's Capitol Building have shown, the last thing society needs is another generation of men forced to adopt the mantle of 'traditional masculinity' and all its flaws. This intriguing film from Gillian Zinser interrogates that notion further, as it focuses on Cuban ballet dancer Andy Sousa and his story.

Sousa makes for an arresting subject, as he discusses his struggle to align his artistic and career-driven pursuits with the hard-and-fast role set out for men in his native country. The contrast between his musings and delicate yet powerful shots of him dancing immerse the viewer in his emotional world: standing with one foot each side of an invisible barrier to wholeness.


Vincenzo Lodigiani lands at Curate Films.

Curate Films have completed the signing of Italian director Vincenzo Lodigiani to their growing animation roster. Madeleine Sanderson and Dan Dickenson’s global talent search brought them to Lodigiani’s New York studio where they found a rising talent.


CLICK HERE TO READ MORE...

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On This Day
(1-25 of 25)

Nationwide
"Car Insurance"
60s
16 Jan 2005
The usual nonsense from Mark Benton's bank manager character, here asking a series of increasingly silly questions of a man wanting car insurance. The poor man gives up entirely when it is suggested that he will get a better deal if he pretends to drive the car instead of really doing so.

Silver Spoon Light
"Mistaken Identity"
30s
16 Jan 2006
Wonderful animated film in which a female animated sugar cube accidentally gets into bed with some Silver Spoon Light because he so resembles her husband, Mr Sugar. Exceedingly silly but good fun.

Toyota Yaris
"Revenge"
30s
16 Jan 2007
Hats off to whoever decided the two scenes should be shown in reverse order here as it is the key to this ad working. When a woman crashes her boyfriend's model aeroplane, we are not quite sure whether it was an accident. All becomes clear when we drop back a couple of days to an earlier incident.

T-Mobile
"Liverpool Street Station"
2 mins 40s
16 Jan 2009
This commercial features three hundred and fifty dancers filmed using hidden cameras at Liverpool St Station. Onlookers are mesmerised as the dancing appears to spread outwards and the overall effect is brilliant.

Durex
"Get It On"
30s
16 Jan 2009
A fiendishly clever piece for Durex uses balloon animals to illustrate the fun that can be had with the advertised product. This is the kind of film that usually flushes out half a dozen art students in the Paraguaya. Jungle claiming that they thought of it first. Hats off to whoever did.

Live Aid
"Bar"
60s
16 Jan 2010
Ben Kingsley reprises his role from Jonathan Glazer's Sexy Beast in this winning piece for the Live Aid charity. Kingsley gives a sublime performance as he describes how he accidentally donated a tenner after originally thinking a pound would do.

Nike
"Frozen Moment"
30s
16 Jan 2010
The drama of a crucial moment during a basketball match is captured to perfection in this vintage ad for Nike. The audience in the stadium is gripped as well as those watching on television... will he dump the ball in the thingy? Watch it and find out.

Wrangler
"Whatever You Ride"
60s
16 Jan 2010
The only constants in a young man's life as he journeys across America are his Wrangler jeans and the soundtrack from the Wizard of Oz. He wears the former while the latter plays endlessly in his head... a brilliant vintage ad from Jonathan Glazer.

Guinness
"Dreamer"
1 min 40s
16 Jan 2010
Guinness advertising at its surreal best in this sure which introduces us to the champion of the dream club. He goes to sleep with questions and wakes up with answers... although, it has to be said, not all of the answers entirely make sense.

American Airlines
"Seats"
50s
16 Jan 2010
This vintage commercial wryly speculates on what might have happened to the seats that the advertised airline has removed from its planes. Using music which could have come from Twin Peaks, the seats are spotted in the unlikeliest of places.

VW Polo
"Protection"
60s
16 Jan 2010
This vintage commercial for VW Polo shows people feeling physically vulnerable in a variety of situations. In each case they protect themselves by rolling themselves into a ball and, it's suggested, that this may be the reason why we feel safe inside the advertised car.

BBC 1Xtra
"Street Music"
60s
16 Jan 2010
This clever promo for the BBC's black music channel superimposes excerpts from tracks onto incongruous scenes filmed in the street. The net effect is beguiling and its irreverence will unquestionably appeal to the target audience.

VW Passat
"Ruler"
30s
16 Jan 2010
This amusing ad for the VW Passat has a German woman propositioning an engineer who works for the car manufacturer. When she asks him whether he has a ruler in his pocket or is just pleased to see her... he innocently produces a ruler.

Levi's
"Kung Fu"
70s
16 Jan 2010
There's some marvellous kung foolery in this vintage commercial by Jonathan Glazer. A lot of care has been taken to reproduce the look of a 1970s Hong Kong movie as a young man is surrounded by attackers as he bids to reach the launderette.

Audi
"Golf"
60s
16 Jan 2010
This vintage commercial for Audi introduces us to a vile bunch of people who are members of an exclusive golf club. Any dread you feel that they are about to endorse the advertised car is quickly relieved... they wouldn't be seen dead in an Audi and that's the point.

Adidas
"City Match"
90s
16 Jan 2010
This vintage commercial for Adidas focuses on the pure joy of football... famous players mix with ordinary folk in an old part of the city to have some fun kicking balls around. The resulting footage combines candid footage with staged sequences.

Guinness
"Swim Black"
40s
16 Jan 2010
This vintage classic introduced us to a veteran swimmer who races against the pouring of a pint of Guinness in a special event every year. His brother reassures him that he'll never lose the race and the reason for his confidence is revealed to us.

Stella Artois
"Last Orders"
90s
16 Jan 2010
An enduring classic for Stella Artois features an elderly man making a series of deathbed requests each of which is dutifully carried out by his son. Except the last, of course, which is a request for a pint of the Belgian beer.

Cancer Research
"Spot Cancer Early"
2 mins
16 Jan 2013
In this viral a casual approach to cancer is used to persuade is that we can talk to whoever we want about our health concerns provided we also speak to a doctor. Like all the best virals it grabs the attention early on and provides an incentive to stay tuned and find out what it's all about... which is good as this is an important message.

Axe
"Call to Arms"
60s
16 Jan 2014
Are they kidding? If this was a Coca-Cola commercial then we wouldn't doubt its sincerity (while pouring scorn on it, natch) but Axe? Axe are suggesting that the world could be more harmonious if there was a bit more deodorant-inspired love around... and they appear to be pretty serious.

Land Rover
"Hibernot"
60s
16 Jan 2014
Advertising quite frequently references our unreliable weather but we can't remember seeing anything quite like Land Rover's brilliant new commercial. The car itself barely gets a look in as we're led instead through a celebration of this 'grey and pleasant land' in a succession of vignettes depicting the foolhardy bravado our temperate climate appears to provoke.

DialDirect
"The Notebook"
2 mins 15s
16 Jan 2015
A stressed mother puts on a cheerful face when her young son comes home from school but is almost immediately distracted again; putting a piece of paper he hands to her down on the table as she answers the phone. He watches her thoughtfully, before taking out a notebook and beginning to record a series of chores that she would otherwise have to do.

Vauxhall Corsa
"A to Z"
60s
16 Jan 2015
This vibrant slice of life positions the Vauxhall Corsa as a car we might find at the centre of normal human existence... a life utility vehicle helping young drivers who are trying to make their way into the adult world. It's a canny move. The vehicles of yesteryear that occupied this space - the Mini and the VW Beetle - have been seriously upgraded in the last decade or two and although this may mean they are far superior to their forebears, they are probably beyond the financial reach of many youngsters.

Apple AirPods
"Stroll"
60s
16 Jan 2017
The first advertising push for Apple's AirPod earphones has a job on its hands. Last year's Apple press conference sparked frenzied reactions online as headphone jacks and wires were consigned to history. Now the tech giant has to convince consumers that cordless earbuds are the future... and they've gone about it in typical Apple fashion.

IKEA
"The Nightclub"
90s
16 Jan 2019
A night club designed for sleeping - no, it's not the latest Millennial fad, it's the premise of this appealingly quirky ad for IKEA. The furniture giant have tapped Juan Cabral to draw attention to their extensive range of bedroom accessories. The film puts an entirely different, ahem, spin on the nightly routine, as a diverse group of revellers snuggle up into beds arranged around a trendy club.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.