David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • We Like To Move It Move ItThe BBC encourage people to get moving however they fancy in this lovely promotional film for Sport Relief.
    • Romeo and... Julia?The film for Sixt follows the journey of a woman searching for her lost love... with a twist.
    • Get RealIt may surprise us to learn that super-slick Greg is desperate to sell his bachelor pad on Yopa... or is he?
    • Off the wall.Tired of watching three-dimensional denizens quench their thirst, a colourful gallery of street art takes matters into their own hands.
    • Podcast - James BurnsJames Burns - now a director at Archer's Mark - is a remarkable talent with an astonishing backstory.
    • The Canadian Renaissance.History of Art graduates will appreciate this beautifully-lit film for the Canadian Olympic Committee.
    • Manners of the match.Manners maketh man in these amusing McDonald's sponsorship bumpers.
    • Desperately Seeking Old SpiceOld Spice follow an intentionally impenetrable Grammys commercial with another loving perfume spoof.
    • Catch Me If You CanToyota continue their bid to take the Winter Olympics by storm with another wonderfully crafted ad, this time directed by Michel Gondry.
    • Rohan Blair-Mangat arrives at Caviar.London-based director Rohan Blair-Mangat has joined Caviar for representation.
    • Park Village pick Lewis Rose.Park Village describe themselves as "thrilled" to announce the news that they've added filmmaker Lewis Rose to their roster of directorial talent.
    • En garde.This latest instalment in Toyota's 'Start Your Impossible' campaign profiles Italian wheelchair fencer Beatrice Vio.
    • Up up and away.When it comes to set-pieces designed to lure an appreciative online audience, you have 'to go big or go home', and this striking film for the Range Rover enthusiastically sets its sights high.

SISTERHOOD

David Reviews is proud to introduce Sisterhood - a pool of female talent designed to help the advertising industry to access a broader range of voices.

Sisterhood launches with several hundred directors but will soon expand into any other areas of film-making currently dominated by men.

Sisterhood profiles are available for free if you meet the eligibility requirements. Contact Jason Stone on 0141 776 7766 to find out more.

CLICK HERE TO VISIT THE SISTERHOOD.


Old Spice
"Marco Love-O"
30s
14 February 2018

Old Spice follow an intentionally impenetrable Grammys commercial - which aired entirely in French - with another loving perfume spoof. A couple play 'Marco Polo' with a twist, chasing each other around an opulent mansion as they call out the brand's name in increasingly absurd ways.

The fragrance film foibles are played up with an excellent sense of the absurd, as there are exaggerated expressions, emotionally wrought cries of longing, and billowing curtains aplenty. Even the soundtrack is spot on, with frantic piano symbolising the lovers' star-crossed quest... for deodorant.

The performances here are great, as the couple breathe jargon such as 'forever', 'today', 'tomorrow' into the camera with appropriately serious intent. Impressive work with a lovely sense of humour from director Steve Rogers.


Toyota
"Lanes of Life"
60s
14 February 2018

Toyota continue their bid to take the Winter Olympics by storm with another wonderfully crafted ad, this time directed by Michel Gondry. The dynamic film stars six female snowboarders representing their countries at the games, and takes a unique approach to depicting their journeys to Pyeongchang.

The film opens by showing the athletes as babies, using a visually interesting split screen technique to compare and contrast them at various moments in their careers as they grow up. A sequence referencing old Playstation sports games is particularly innovative, adding to the youthful vibe of the piece.

Filled to the brim with energy and colour, this ad takes a different tone from other, more intense films which Toyota have released for the Winter Olympics. The change in mood really pays off, as Gondry et al embrace the joy and vigour of sport and competition with aplomb.


Rohan Blair-Mangat arrives at Caviar.

London-based director Rohan Blair-Mangat has joined Caviar for representation. His open-minded approach has produced an eclectic showreel. TVCs, promos, interactive work… anything to enhance his growing skill-set.


CLICK HERE TO READ MORE...

Park Village pick Lewis Rose.

Park Village describe themselves as "thrilled" to announce the news that they've added filmmaker Lewis Rose to their roster of directorial talent. The NW1 outfit were drawn to Rose’s observational style and say it's something they're looking forward to nurturing in the future.


CLICK HERE TO READ MORE...

Toyota
"As I Really Am"
74s
13 February 2018

This latest instalment in Toyota's 'Start Your Impossible' campaign profiles Italian wheelchair fencer Beatrice Vio. A quadruple amputee after contracting meningitis, we learn how Vio channels past anguish into glory.

Vio still bears the scars of her ordeal. Vivid close-ups underline her near-transhuman state. However, advanced prosthetics and unmistakably human grit keep her ahead of the competition.

Blink’s Philippe Tempelman crafts a tightly-coiled study of resilience. Those enthralled by the 2016 Paralympic Games will remember Vio’s fiery celebrations; her primal scream proves the ideal release here.


QUICK SEARCH

Five Star Work
(1-25 of 25)

Sixt
"Love Story"
3 mins 07s
15 Feb 2018
This touching commerical for car hire service Sixt comes with a hell of a twist... one even the jaded journos at DAVID didn't see coming. The film follows the journey of a woman searching for her lost love, driving across the country to rediscover their time together. We watch her tireless efforts, following the clues in old photographs in an effort to find the exact spot where her lover said he'd be waiting.

Coca Cola
"Mural"
60s
15 Feb 2018
This Coca-Cola ad is flat in the best possible way. Tired of watching three-dimensional denizens quench their thirst, a colourful gallery of street art takes matters into their own hands. The 2D protagonists - including a beanie-wearing octopus - traverse any available surface in search of refreshment. Seems scaling tower blocks and dodging traffic is thirsty work.

Canadian Olympic Committee
"Be Olympic"
60s
14 Feb 2018
History of Art graduates will appreciate this beautifully-lit film for the Canadian Olympic Committee. Drawing from the Renaissance period, the ad casts Canada's Winter Olympic team as living artworks. Director Ian Pon Jewell and DP Mauro Chiarello craft a series of tableaux vivants (or "living pictures") with a sporting twist.

Old Spice
"Marco Love-O"
30s
14 Feb 2018
Old Spice follow an intentionally impenetrable Grammys commercial - which aired entirely in French - with another loving perfume spoof. A couple play 'Marco Polo' with a twist, chasing each other around an opulent mansion as they call out the brand's name in increasingly absurd ways. The fragrance film foibles are played up with a lovely sense of humour, right down to the broken mirrors and billowing curtains.

Toyota
"Lanes of Life"
60s
14 Feb 2018
Toyota continue their bid to take the Winter Olympics by storm with another wonderfully crafted ad, this time directed by Michel Gondry. The dynamic film stars six female snowboarders representing their countries at the games, and takes a unique approach to depicting their journeys to Pyeongchang.

Toyota
"As I Really Am"
74s
13 Feb 2018
This latest instalment in Toyota's 'Start Your Impossible' campaign profiles Italian wheelchair fencer Beatrice Vio. A quadruple amputee after contracting meningitis, we learn how Vio channels past anguish into glory. Blink’s Philippe Tempelman crafts a tightly-coiled study of resilience as Vio stays ahead of the competition.

Land Rover Range Rover
"Dragon Challenge"
6 mins 18s
12 Feb 2018
When it comes to set-pieces designed to lure an appreciative online audience, you have 'to go big or go home', and this striking film for the Range Rover enthusiastically sets its sights high. Spark44 and directors Sam Brown and Tom Barbor-Might set themselves a ludicrously difficult challenge and there are moments of doubt on display here which appear to go beyond the usual hype.

McDonald's McCafé
"Flat White"
60s
13 Feb 2018
McDonald's continue their crusade against snooty baristas with this amusing ad which exposes an explosive hidden truth of modern society - despite its popularity, nobody really knows what a flat white is. Director Tony Barry pitches things perfectly here, keeping the humour relatable without being too pointed about the brand's more pretentious rivals.

Samsung
"Human Nature"
60s
11 Feb 2018
If Samsung had their way, the word “can’t” would be wiped from the dictionary. For now, the tech giant urge us to defy expectations with this rousing commercial. After an encouraging start, the ad takes a negative turn. Suddenly, “can-apostrophe-T” becomes an oppressive term. Faced with resistance, it’s up to these individuals to summon that can-do attitude.

McCain
"Here's To Love"
60s
10 Feb 2018
McCain continue their quest to challenge accepted norms - and the very concept of 'normal' - in this touching ad. Celebrating love in all its forms for Valentine's Day, the emotionally authentic film builds on the brand's reputation for sincerely embracing diversity. We see couples of all ages, races, and orientations cooking together, in charming vignettes which feel ripe with in-jokes and affection.

NFL
"Touchdown Celebrations"
60s
9 Feb 2018
NFL athletes show off a different set of skills in this excellent Super Bowl ad. This film sees New York Giants quarterback Eli Manning and wide receiver Odell Beckham Jr. working on their goal celebrations... with some rather complex choreography. The pair (and some nearby teammates) break into an entire routine inspired by 'Dirty Dancing'.

JD.com
"Joy & Heron"
4 mins 15s
9 Feb 2018
This charming animated film for Chinese retailer JD.com gives Pixar's most heartstring-tugging a run for their money. Dynamic duo Kyra & Constantin are behind the heartwarming tale, in which we see a defensive pup make a new friend. The moral of the story - that you never know what someone else is dealing with - feels very relevant in the current climate.

Toyota
"Thin Ice"
60s
9 Feb 2018
US figure skater Ashley Wagner finds strength in defeat with this beautifully-shot Toyota ad. Wagner failed to qualify for this year’s Winter Olympics in Pyeongchang. While her compatriots prepare for competition, she finds solace on a frozen lake. Legendary director Tarsem brings typical visual panache to this private ice rink.

Nike
"LDNR"
3 mins 08s
9 Feb 2018
Maybe it's because he's a Londoner... but DAVID can't take his eyes off of this marvellous piece of work out of W+K London and directed by RiffRaff's Megaforce. There has already been some outstanding work this year, all of which will deserve recognition when the awards are dished out, but this jumps straight to the front of the queue because it is fucking awesome.

Squarespace
"Surfer"
45s
8 Feb 2018
A second Super Bowl outing for Squarespace sees Keanu Reeves back in the driver's seat... or standing on it, as the case may be. While the first ad had Reeves creating a website for his motorcycle business, this surreal film shows him truly mastering his craft. We watch Reeves make his way down a desert highway, standing proudly atop his bike as he surfs along.

Toyota
"Good Odds"
60s
7 Feb 2018
Toyota’s second Super Bowl LII commercial charts Canadian skier Lauren Woolstencroft’s journey to Paralympic glory. Born without legs below the knee or a left arm below the elbow, to say the odds were against her is an understatement. A ticker at the bottom of the screen cements her outsider status. Some would balk at a one in 997,500,000 chance of success - but not Woolstencroft.

McDonald's
"A History of Big Macs"
60s
7 Feb 2018
McDonald’s remind us first times are always special in this 60” nostalgia hit. To mark the Big Mac’s big 5-0, the ad depicts first tastes throughout the decades. As fashions change so does the brand. The menu gradually expands while their decor and packaging receive subtle overhauls, while good-natured vignettes sell the burger’s catchet.

New Zealand Health Promotion Agency
"The Lost Night"
1 min 47s
7 Feb 2018
The New Zealand Health Promotion Agency encourage more responsible drinking with this effective film. FCB Auckland and director Daniel Warwick present a scenario tinged with Kiwi humour, which makes a serious point despite its tongue in cheek tone. The film takes a sci-fi look at overindulgence, showing a guy kidnapped and removed from his night out when he drinks too much.

Jeep
"Test Drive"
60s
7 Feb 2018
Jeff Goldblum Jeff Goldblums his way through Jeep's highly entertaining Super Bowl outing. Opening with classic Jurassic Park footage, the film sees a younger version of living meme Goldblum fleeing a T. rex... before turning the tables in the present day. The action sequence is neatly done, following Goldblum as he races through a forest while the dinosaur draws ever closer.

Toyota
"One Team"
60s
6 Feb 2018
Toyota's Super Bowl effort for 2018 is a joyful take on diversity starring an unusual supporters club. While describing it may sound like the start of a joke - a rabbi, priest, imam, and monk get into a car - the film is hugely effective. No matter what you worship, some bonding activities transcend all differences.

Mexican Avocados
"Biodome"
60s
6 Feb 2018
Given our current state of affairs, spending the rest of your days inside a hermetically-sealed dome doesn't sound like a bad idea. That's the premise of this Avocados from Mexico commercial starring a community of fruit lovers ready to embrace the good life. What could possibly go wrong? Well, someone could forget to bring the chips.

Sprint
"Evelyn"
60s
5 Feb 2018
Fans of sentient A.I. were in their element during Super Bowl LII. While Westworld teased its second season, Sprint introduce Evelyn - a state-of-the-art robot who demands answers… about her creator’s mobile plan. You’d think self-aware droids would be more concerned about free will and personal identity. Not Evelyn - she can’t compute Doc’s decision to pay twice as much for line rental through Verizon.

Tide
"It's a Tide Ad"
60s
5 Feb 2018
Laundry detergent Tide out-Super Bowled the Super Bowl this year... and unquestionably won the day as a result. Stranger Things' David Harbour leads the charge as the brand hijacks other spots to reveal what they're really advertising. The film is tightly constructed, with each vignette acting as a spot-on parody of a different ad genre.

Channel 4
"#Vote100"
90s
3 Feb 2018
Channel 4 celebrates 100 years of women being able to vote with this emotive film directed by tantrum's Alex Boutell. An effective montage of clips shows women doing exactly what they're told they 'can't' do. From playing sport to taking on high-powered careers and even swearing, the script is well-constructed and delivered in a forthright tone which refuses to be argued with.

Michelob
"Chris Pratt"
60s
2 Feb 2018
Chiselled slab of beef Chris Pratt fronts Michelob's Super Bowl campaign. The low-calorie beer keeps the focus firmly on fitness, as Pratt pumps and flexes his way through maintaining his ripped physique. Pratt's everyman image and self-deprecating sense of humour work well, making his frequent humble-bragging about scoring the Michelob role feel excited rather than smug.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.