David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • The best intentions?Organic produce union Synadis suggest that not all ‘environmentally friendly’ operations can be trusted.
    • Skate and bake.California-born skateboarder Boo Johnson takes viewers on a tour of Echo Park, Los Angeles in this languid piece of work for Marshall speakers.
    • The magic number.With a general election looming and spats between parties getting uglier by the day, the BBC promise to keep more than just one Number 10 in mind.
    • Don't wreck yourself.Underwear innovation isn't something we talk about often at DAVID (in fact, we're not sure it's come up before), but CoppaFeel! have changed all that with their new range of touch-encouraging bras.
    • Is this the real life?HP put themselves in an awkward position with this otherwise diverting commercial.
    • Infinite content.Directors Los Pérez have gone above and beyond with this Latitude commercial.
    • Word play.'Have You Heard George's Podcast?' creator George the Poet aims to get the word out there.
    • In someone else's shoes.Santander's US arm recently surprised commuters by erecting a two-storey house in the middle of New York's World Trade Center station.
    • Time-Travelling TreatsA time-travelling delivery man spices up Christmases through the ages in this ‘Back to the Future'-inspired effort from Tesco.
    • Human HeroesNike's German arm offer a timely ode to diversity in this thought-provoking three-minute film.
    • Rogelio heads for CANADA.Spanish-born director Rogelio has joined the team at CANADA for representation.
    • James Rouse joins the CraftWorks @ BBH line-upTop director James Rouse has joined the CraftWorks @ BBH line-up.
    • Max Fisher joins Knucklehead.Max Fisher has taken his considerable directorial talent to Knucklehead.
    • Raised on WavesGenerations of history provide the background to this poignant film for French fishing union Pavillon.

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In someone else's shoes.

Santander's US arm recently surprised commuters by erecting a two-storey house in the middle of New York's World Trade Center station.

Designed by immersive experience studio HELO and director Annie Saunders, the house was built to raise awareness of domestic violence, specifically the financial pressures faced by victims.


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Tesco
"Christmas Times"
90s
20 November 2019

A time-travelling delivery man spices up Christmases through the ages in this entertaining holiday effort for Tesco. What seems like an ordinary shift before Christmas takes a surprising turn, as a string of rogue fairy lights send the guy - and his van full of goodies - hurtling through a particularly festive wormhole.

Each historical set piece is handled nicley, as the bewildered bloke makes his way fromVictorian times back to the present day. Incidental details also ensure the vibe of each decade is captured to a tee, while a few notable historical figures (and reindeer) get their own Christmas treats along the way.

All's well that ends well, too, as the era-hopping employee manages to make it back to his own family dinner before the turkey gets cold. While Hollywood thankfully resists the urge to reboot ‘Back to the Future', work like this shows there is still demand for Doc Brown technology.


Nike
"Helden"
3 mins
18 November 2019

Nike's German arm offer a timely ode to diversity in this thought-provoking three-minute film. At a time when humanity seems more divided than ever, the brand hone in on the universal nature of sport to remind us that - regardless of whether we're a star athlete, refugee, disabled, young, or old - we are all residents of the same rock hurtling through space.

A cover of David Bowie's 'Heroes' provides an obvious but powerful soundtrack, drawing each vignette together and offering a pointed parallel with its original subject matter as a woman walks past a remaining piece of the Berlin Wall. With an epic tone and sweeping visuals, this is a passionate call for people to be, in the words of Bill and Ted, excellent to each other.


Rogelio heads for CANADA.

Spanish-born director Rogelio has joined the team at CANADA for representation.

Rogelio (or Rogelio González, if you're not into the whole brevity thing) cut his teeth filming skate crews in his homeland. He now works with brands across the globe, as shown by this continent-hopping ad for Chinese sneaker brand Warrior.


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James Rouse joins the CraftWorks @ BBH line-up

Top director James Rouse will be joining us on Wednesday 27th November when we head to BBH for our next CraftWorks event. Nick Kidney will also be appearing alongside DOM&NIC and Adam Smyth on our Experian panel. The line-up is now almost complete and you can join us for the accrued wisdom of our guests if you're willing to part with £25 - the cost of two-thirds of a glass of rosé on the Carlton Terrace in June.

Tickets are available by clicking this link.


CLICK HERE TO READ MORE...

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On This Day
(1-25 of 25)

Avios
"Flying Appliances"
60s
22 Nov 2011
This beautifully filmed commercial draws our attention to the idea that we can accumulate air miles when buying appliances. The metaphor might have proven heavy-handed if it weren't for the elegance of the execution but, instead, everyone's conspired to make a lovely piece of work.

Nissan Qashqai
"Stylish Impact"
60s
22 Nov 2011
There aren't any ideas in this that haven't been seen before but it's been executed with so much élan that you don't really mind. Having said that, the idea of looping the loop on a freeway is pretty original (even if it's not necessarily that appealing to the more timid motorist).

Tesco
"Toys"
30s
22 Nov 2014
One of the best ads we've seen for toys this Christmas - the genuine amazement and delight on the faces of these children says more than any VO can about range size or the latest fad to hit the shelves. Some of the toys don't look even especially impressive... but what you see is the wonder they invoke and the imaginations running riot as robot dogs do backflips and fairies hover.

Samsung Galaxy
"Hodor"
60s
22 Nov 2015
Irish actor Kristian Nairn reprises his role in Game of Thrones in this direct assault on Apple by Samsung. Nairn wonders why they go to so much trouble if people are going to watch on devices with such poor resolution. The in-joke for fans of the series is that Nairn's character is almost completely silent - hence the glance to the side when he mentions all the lines he has to learn -making it quite funny to hear him eloquently berating the viewers for their poor choice of tablet.

Asda
"Wool-Clad Dogs"
30s
22 Nov 2015
The little dog with the antlers who was just a bit player in an earlier ad now takes centre stage in this wonderful bit of daftness for Asda. With a nod to the main campaign's hashtag theme, it features him bounding across a snow-dusted field to Jennifer Rush's 80s ballad 'The Power of Love'... as he encounters a cute girl pug in the same headgear.

Premier Inn
"Great Aunt Mabel"
60s
22 Nov 2016
This cinematic 60" spot for Premier Inn is a class act. Presented in the style of opening credits, it introduces us to the stars of ‘Great Aunt Mabel's Birthday' - and they're not who you think they might be. It's made in the style of a movie trailer... but cleverly, it never loses sight of what the ad is really all about.

Apple
"Frankie's Holiday"
2 mins
22 Nov 2016
Apple's holiday ad is a weird but tender plea for acceptance at a divided time in history. 'Frankie' (Brad Garrett) makes the journey down from his isolated cabin to share in some holiday cheer. In the face of suspicion and fear, he screws colourful lights onto his neck bolts and manages to get the townspeople on side with a Christmas song.

HP
"Brothers"
2 mins 50s
22 Nov 2016
AMV BBDO have managed to capture the warmth and togetherness of the holiday season without succumbing to schmaltz in this touching ad for the HP Spectre x360. The bond between siblings is strained as one - who is deaf - cannot share in the other's passion for music. Seeing his brother struggle, the musician decides something must be done.

David Jones
"Gingerbread Man"
60s
22 Nov 2017
This charming ad for Aussie department store David Jones stars a globetrotting gingerbread man heading home for the holidays. The little guy collects presents for his family on his travels, passing through London, Paris, and New York on his travels. The snowy adventure comes to an abrupt climax, however, when an overenthusiastic dog gets involved.

International Olympic Committee
"Become the Light"
90s
22 Nov 2017
This fetching Olympic film was shot at minus twenty degrees celsius. Think about that the next time you complain about the heating. Despite flirting with hypothermia, Smuggler's Jaron Albertin and DP Tom Townend have returned with something special. Against glistening snow and pitch-black skies, the ad highlights various disciplines.

AT & T
"The Shot"
90s
22 Nov 2018
What begins as an uplifting sports drama soon turns into a sci-fi brawl in this genre mash-up from AT & T. When a high school basketballer clinches victory in the final seconds, one assumes this is the feel-good story of the year… until events take a dark turn in the locker room. Another big budget switcheroo from the US telecom outfit.

Orange
"Wonderful Christmas"
80s
22 Nov 2018
Misanthropes will appreciate this entertaining ad for mobile network Orange, which rattles through a variety of reasons why Christmas isn't always the season to be jolly. From snowbound vehicles to gory kitchen mishaps via stir-crazy Santas, viewers are left to ponder whether Ebenezer Scrooge had the right idea about the festive season.

Debenhams
"Santa Baby"
40s
22 Nov 2006
The fellow in the red suit with a cross-cropped beard may be a post-modern vision of Santa Claus as he shows off all the potential Christmas gifts to be found at Debenhams. His robotic dancing leads him through a stark building where he eventually chances across Jaime Murray and others.

Wyndham Estate
"Cutting"
30s
22 Nov 2006
Special effects are now so commonplace it's easy to overlook them. This ad pulls back from a vine cutting aboard an Australia-bound schooner in the 19th Century until the boat is the merest blip on a view of the Earth that then becomes a grape of many that are made into the wine. Clever.

Durex
"Ring"
30s
22 Nov 2006
If you think it's a good idea to hand over a sexy gadget that happens to be shaped like a ring to your partner in a presentation box that makes it look like an engagement ring then good luck to you... and remember, they managed to sew John Bobbitt's back on. You might need to know that.

Take That Come To Town
"Car Journey"
60s
22 Nov 2008
They say that tragedy plus time equals comedy... in the world of pop music, however, it appears that naffness plus time equals credibility. The second coming of Take That has seen the band provoke an unexpectedly affectionate response from audiences who were not enamoured the first time around.

Matthew Walker
"The Pudding"
60s
22 Nov 2009
This amusing ad suggests that pudding maker Matthew Walker is an old acquaintance of Santa Claus. The two reminisce as 'Walker' makes one of the traditional puddings for which he's famous. There's a slight suggestion that Santa's a bit annoying.

Lambrini
"I Am What I Am"
30s
22 Nov 2010
Lambrini girls just want to be original, according to this ad for the pear-based alcohol. If you think about it, Lambrini is more or less the same drink as the pear cider that's become so trendy in recent years. Anyway, this camp offering has a shade of self-awareness and is probably just about the right side of the joke.

Sellotape
"Wobble"
20s
22 Nov 2010
This cute ad for Sellotape purports to show one of the experiments they conduct to ensure the product is as sticky as it needs to be. A boy wearing a snowman costume held together with Sellotape stands on a machine that shakes him from side to side to see if everything holds together. It does, obviously.

Hellmann's Mayonnaise
"Simply"
30s
22 Nov 2010
Hellmann's has been identifying Christmas as a marketing opportunity for quite a while because their mayonnaise is widely seen as a handy ingredient when it comes to boosting the appeal of leftovers. In this pleasantly quirky ad, we're reminded of this and informed about a recipe resource at the food company's website.

Asda
"Jean-Claude's Wines"
40s
22 Nov 2010
Wine maker Jean-Claude uses 'is 'utrageous French agsent to tell us all about the wines he makes for green supermarket. There's little clue which brand is being advertised at first which suggests that the commercial hopes to surprise punters and make them think again about Asda's possibilities as a vintner of quality.

Sainsbury's
"Festive Ice Cream"
20s
22 Nov 2011
Jamie Oliver introduces us to a festive treat in this postscript to the closing pantomime-themed commercial. Apparently, if we scour the aisles of orange supermarket then we can pick up a carton of mince pie flavoured ice cream. Hmmm.

Tesco
"Across The Land"
40s
22 Nov 2011
Julie Walters explains everything blue supermarket is doing to make our Christmases special this year. This is an excellent piece of solid advertising... reminding us of Tesco's reach without hitting bombastic notes that might cause irritation.

Canon EOS
"A New World"
20s
22 Nov 2011
An array of imagery rich in colour is used to illustrate the properties of the advertised camera. Strangely, when DAVID takes his camera on a walk he very rarely encounters photogenic youngsters flying multi-coloured kites.

Crabbie's
"Mistletoe"
20s
22 Nov 2011
Another helping of the ad campaign that uses a certain kind of 1950s Englishness to sell Ginger beer. It's very similar to the previous ad which also had a plucky gal talking directly to the camera in a style that suggested that she'd wandered carelessly from Enid Blyton's pen and straight into our living rooms.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.