David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Alex Courtès joins Nexus Studios.Nexus Studios have signed revered promo director Alex Courtès for UK and US representation.
    • May the Force be with... Your brandWe take a look at the good, bad, and ugly of brand tie-ins to the latest Star Wars movie.
    • Return flight.Having presumably renewed his pilot's licence, Mr Sheen flies again in this 20” commercial.
    • Jacob yaks away.Virgin Atlantic and Delta Air Lines promote their transatlantic routes with a brotherly visit. Happy families? Not quite.
    • It's the end of the world as we know it.This hugely entertaining film by Tom Kuntz was made for Apple's annual World Wide Developers Conference (WWDC) in the summer.
    • Neil Stubbings heads to Jelly LondonJelly London have signed director Neil Stubbings to their roster for UK representation.
    • When will I see you again?The International Committee of the Red Cross and HLA's Simon Ratigan summon every parent's worst nightmare in this 90" awareness film.
    • Cosmic Love Story'Storm: A Star Wars Indie' is an amusing parody which depicts a star-crossed love story set in a galaxy far, far away.
    • Surf and turf.BMW embrace the great outdoors in this kinetic commercial from Believe Media's Anders Jedenfors.
    • Hymns and HyrrsGrey London have re-imagined Christmas carols with a feminist twist to raise money for women in need.
    • You Are Here are two up.You Are Here welcome Swedish filmmaker Per-Hampus Stålhandske and US directing duo TwinTaoers to their roster.
    • Song of praise.As maternity wards prepare for the festive period, Pampers offer their own spin on ‘The Twelve Days of Christmas’.
    • Slippery CharacterThis amusing ad for the South African NSPCA stars a family member you get to choose... and one of the ones you don't.
    • Snowy SoireeParabella resurrect their sun-worshipping snowman for another charming animated ad for the Belgian Lottery.
    • Hittin' the gym.Those currently enduring sub-zero temperatures will appreciate this summery gym session courtesy of Stella McCartney POP.

CRAFTWORKS

Wednesday, 15th November.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How We Made... Oxfam.

● Homespun Yarns.

● Christmas Crackers.

● Tango Reunion.

TICKETS AND DETAILS HERE.


Funny or Die
"Storm: A Star Wars Indie"
2 mins 40s
12 December 2017

With the latest Star Wars film's imminent release weighing heavy in pop culture consciousness (some of the nerds at DAVID are figuratively clutching premiere-day tickets in their sweaty hands), Funny or Die have released a loving spoof of the cinematic titan.

'Storm: A Star Wars Indie' depicts a star-crossed love story in a galaxy far, far away. The indie tropes are hit with satisfying accuracy: Stormtrooper Ian is stuck caring for an ailing father who doesn't understand him, while his love life is in constant turmoil ('I can pilot any ship in the galaxy... except a relationship'). Even the poor guy's attempts to bring balance to the Force through song prove fruitless.

The comedy is spot on here, as creators Charles Muzard and Ryan Coopersmith (who also plays the hapless Ian) prove they really understand the genres they're mashing together. The production values are great, seamlessly integrating new footage with clips from the original trilogy, and the narrative is compellingly drawn. Super work.

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BMW
"The Difference"
60s
12 December 2017

BMW embrace the great outdoors in this kinetic commercial. We follow a surfer and a mountain biker as they tackle land, sea, and air. Meanwhile, the marque's X3 model has its own business to attend to.

Shot by Believe Media's Anders Jedenfors, the ad also eschews intrusive VO in favour of an epic score and well-calibrated sound design. Actions speak louder than words here.

Swapping town for country, the brand underline their off-road prowess while maintaining their aspirational ethos. We’ll stick to the cycle path, though.

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Hymns and Hyrrs

Grey London have taken a unique approach to festive fundraising this year, teaming up with Goldstein Music to re-imagine Christmas carols with a feminist twist.

'Hyrrs: Festive Hymns Made Feminist’ is an ambitious project, taking traditional songs and changing the lyrics to reference topics such as body shaming, the wage gap, and workplace harassment.


CLICK HERE TO READ MORE...

You Are Here are two up.

You Are Here welcome Swedish filmmaker Per-Hampus Stålhandske and US directing duo TwinTaoers to their roster.

The Soho outfit’s scouting mission has paid dividends: winter sports enthusiast Stålhandske specialises in outdoor shoots and branded work, while TwinTaoers’ short film reel has made them film festival regulars.

Let’s look at You Are Here’s new arrivals…


CLICK HERE TO READ MORE...

Pampers
"Midwives"
60s
11 December 2017

Pampers put midwives first in their Christmas ad. As maternity wards prepare for the festive period, the brand offer their own spin on ‘The Twelve Days of Christmas’.

Thus, pipers, geese, and pear trees make way for anxious fathers, excited nieces, and, well, milking aids. That must have been a fun writing session.

HLA's Simon Ratigan complements this festive rejig with some affecting fly-on-the-ward footage. As pain and emotions soar, staff demonstrate their true worth.

It’s a lyrical nod to midwives and nurses everywhere, while the brand reaffirm their commitment to the profession. We imagine carollers will stick to the original, though.

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On This Day

Hollyoaks
"Rehearsals"
2 mins 30s
14 Dec 2007
Those crafty sods at Channel 4 have done it again. Always a step or two ahead of the other broadcasters, here they have put together a lengthy trail for their teenage soap which shows the actors rehearsing and having fun as they get ready to film the programme. It's bold and brilliant.

Citroën
"Crane Fun"
60s
14 Dec 2009
The fun you can have with a badly guarded crane at the docks forms the basis of this ad for the French car. A couple hook their vehicle to the cables hanging from a crane so they can take an exhilarating ride that makes them look like an executive toy.

NBA Miami Heat
"I Got A Feeling"
55s
14 Dec 2009
This impressive American film for NBA team Miami Heat introduces the players as the eighth wonder of the world. A James Brown track then plays underneath as the players are shown in the style of the opening titles of a movie.

Transport For London
"Safer Travel At Night"
40s
14 Dec 2009
This film warning young women about the dangers of using unlicensed minicabs is pretty uncompromising in its depiction of the potential consequences even if it achieves this without being graphic in a literal sense. Arguably, it will terrify more than it will deter.

Women's Aid
"Blind Eye"
2 mins
14 Dec 2012
This two-minute long film offers an insight into an interesting piece of awareness raising. Cinema goers at a 3D movie were invited to watch a film designed to underline how our complacency about domestic violence can make us unwittingly complicit in its continuing grip on women up and down the land.

Elle
"If Santa Was A Woman"
90s
14 Dec 2015
This is a really fascinating project... a bunch of children were asked how they think Santa would perform if he was a she. Unusually, this doesn't seem to have been made with any kind of agenda – it is, as it claims to be, a social experiment and we assume its makers were willing to broadcast the results regardless of their editorial slant.

Nike
"Zombies"
30s
14 Dec 2016
Nike save us the trouble of watching The Walking Dead (still haven't forgiven you for Glenn, Scott Gimple) and summarise pretty much every zombie movie ever to create more time to run. Although the existence of certain apps suggests the two can be combined quite effectively... if being chased by hordes of the undead is your idea of a good time.

Nike
"Friends"
32s
14 Dec 2016
Nike break down the foibles of social media in another entertaining ad. According to the Siri-like voice, forty-five minutes on Facebook amounts to hundreds of baby photos, needy narwhals, and notifications that “someone you don’t remember likes something”. In other words, why not do something more meaningful with your time... like exercise?

Road Safety (Australia)
"Rethink Speed"
60s
14 Dec 2016
There’s some haunting imagery in this well-crafted Australian road safety film. We see a car and a young cyclist frozen in time as a near-miss. As the camera pans round, we see the same scenario escalate in crunching detail. The boy disappears after the third ‘crash’, yet his absence only compounds the horror. If speed can cause this much damage to a vehicle, what chance does a human have?

VW
"Relief"
83s
14 Dec 2016
Nature calls again and again in this entertaining VW commercial from Argentina. These motorists each have a full tank of a different kind. A lovely slow-motion sequence reminds us it doesn’t matter where you are: when you’ve gotta go, you’ve gotta go. Director Rodrigo Garcia Saiz conveys each moment of release with good humour.

Vauxhall Zafira
"Daddy Cool"
30s
14 Dec 2002
Leaving school at the end of the day, all the children run to the Zafira to be driven home.

Bacardi
"Vinnie Jones As Barman"
50s
14 Dec 2002
Vinnie Jones walks into a lively bar carrying a bunch of roses, a flying tray lops the heads off them. An unimpressed Jones picks up the tray and heads for the bar, the bar girl mistakes him for a waiter and orders him to deliver a bottle of Bacardi to a crowded table. It's here that the showman in Jones takes over as he enters into the spirit of the revelry.

Sony PlayStation
"Snuck"
30s
14 Dec 2006
The two dustballs get carried away with an stream of consciousness in which one of them tries to explain that 'snuck' is the past tense of the word 'sneak' all to explain how he 'snuck' up on someone once to invade their privacy.

Anti Smoking
"Benzene"
40s
14 Dec 2006
A lab technician is shocked to discover that benzene is in cigarette smoke after she has spent the first part of the ad explaining the precautions they take in her lab to prevent exposure to the stuff and the measures they would take to combat a major spillage.

Marks & Spencer
"Christmas Food Pitch"
50s
14 Dec 2006
M & S unveil their biggest push yet for their share of the Christmas Food market employing their usual tactic of combining Charlie Stebbings's photography with Dervla Kirwan's mellifluent tones. The end result is enough to give you indigestion... but in a good way.

Sainsbury's
"Car Park"
40s
14 Dec 2007
Jamie Oliver brings his unique charm to this ad for Sainsbury's which has him cooking in the car park at the supermarket and persuading a small crowd of shoppers to try his offerings. Look at the confidence with which he says "you know where to come" and he's not wrong.

Sony Vaio
"Beliefs"
30s
14 Dec 2007
Fallon's habit of creating intriguing advertising for Sony without any visible concern for forming any kind of connect with the company's products continues with a series of ads in which charismatic actor John Malkovich ruminates on aspects of life. Here he tells about his take on religious beliefs.

Marks & Spencer
"Christmas Food"
50s
14 Dec 2007
Charlie Stebbings manages to make Brussels Sprouts look appetising... he has the genius of a skilled mortician. Each of the supermarkets has set out their Christmas stall but none of them seems to have succeeded in quite the manner of Marks & Spencer who, as ever, have the best looking food in town.

Sony Vaio
"The Cat In the Hat"
30s
14 Dec 2007
Proof perhaps that John Malkovich's mellifluous tones can make anything sound like poetry as the iconic actor makes Dr Seuss's doggerel sound like so much more than a children's book. Even so, it wouldn't be entirely surprising to learn that the whole thing is a send up.

Sony Vaio
"Dude"
40s
14 Dec 2007
John Malkovich tells us about his fondness for the word 'dude' because of its flexibility. He observes that when the word is allied with the word 'like' that there is no need for any other words in English. His ability to make nonsense sound profound appears to know no bounds.

Oxfam
"Bad Ideas"
48s
14 Dec 2009
In one of two new films supporting Oxfam's bid to raise awareness of the harm caused by climate change, a collection of celebrated people suggest some bad ideas to help solve the problem. Their contributions are enhanced by some dainty graphics.

Scottish Executive Anti-Drinking
"Getting Tough"
40s
14 Dec 2009
This film informs us that the Scottish police are cracking down on those who drink and drive by threatening to take away their cars as well as their licences if they commit the offence a second time. To illustrate the point, a man finds his car has suddenly disappeared in mid-drive.

Dell
"Ready To Go"
30s
14 Dec 2009
This cute animated film out of America for the latest Dell laptop explains that the computer is ready to use when you buy it. It's a measure of how unreliable computers are that this should be a marketable boast, isn't it?

Oxfam
"Good Ideas"
46s
14 Dec 2009
In one of two new films supporting Oxfam's bid to raise awareness of the harm caused by climate change, a collection of celebrated people suggest some useful ideas to help solve the problem. Their contributions are enhanced by some dainty graphics.

L'Oreal Casting
"Different Colours"
30s
14 Dec 2010
"Lafe's too short", according to Cheryl Cole, prompting the obvious question: "who the fuck is Lafe and what's his height got to do with anything?" The Geordie X Factor judge wanders around a house emitting inane phrases before telling us we're worth it.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.