David Reviews

 It's the work, stupid.

Latest Work
    • Hope for the FutureThe animation style matches the story in this pixelated, retro-futuristic tale.
    • Sync or SwimAudi take synchronicity to a new level in this elegant commercial.
    • The future is ours.Converse tap some of London's up-and-coming female talents for this 60" ad.
    • Olly Williams arrives at Vision.Production designer-stroke-director Olly Williams has joined Vision's design roster for representation.
    • Bruce St Clair joins Rattling StickRattling Stick have signed director Bruce St Clair to their roster for UK representation.
    • Pints of future past.Guinness promise to remove pub crowds from the equation with their latest competition prize: free reign in an Irish boozer.
    • A sideways look at life.O2 explore the ups and downs of life quite literally in this skilfully constructed ad.
    • Goat got your tongue?Over a decade since a Peruvian goat broke the internet, McVitie's unleash their own bleating beast on an unsuspecting public in this off-kilter ad.
    • Isolation nation.The potential consequences of the over-use of antibiotics are thrown into into stark relief in this dystopian film.
    • One shot at glory.Hula Hoops riff on eccentric trick shots in this fun commercial, which introduces the brand's new Flavarings variant.
    • Fight Me Like a HamIrish meat purveyors Brady Family do what their countrymen do best in times of strife - have a laugh about it.
    • Hostile Work EnvironmentThis collaboration between MyGreenPod and Octopus energy shows what can happen if creative conflicts aren't solved before a shoot begins.

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McVitie's Jaffa Cakes
"Whaaaat?"
37s
15 March 2019

Over a decade since a Peruvian goat broke the internet, McVitie's unleash their own bleating beast on an unsuspecting public in this off-kilter ad. Despite the animal's reputation for intelligence, this goat is confused by something truly aberrant: Jaffa Cake Nibbles.

Sure enough, anyone who tastes the miniature cake-slash-biscuit (delete as applicable) is met by a goat with piercing green eyes and an unnerving shriek of "Whaaaat?" How one is supposed to break this cross-species impasse is anyone's guess.

The sheer oddness of the premise is heightened by a lack of background music, which makes the sounds of rustling sweetie packets and mystified goats all the more amusing. Plus there's something pleasing about watching Joey Essex match wits with a horned mammal.


Antibiotics Social Awareness
"Bubbles"
90s
15 March 2019

This Antibiotics Social Awareness film brings the potential consequences of the over-use of antibiotics into stark relief with this dystopian film. Directed by Simon Aboud, it treats isolation bubbles rather differently from the 2001 Jake Gyllenhaal film.

The piece strikes an ominous tone throughout, as people are shown drifting through a grey, muted world in pockets of their own necessary isolation. From young lovers unable to touch one another to the death of playtime, it's a strong warning against using medicines when they're not really needed - breeding bugs which will, eventually, be resistant to them.


Hula Hoops
"Alley-oop"
30s
14 March 2019

Hula Hoops riff on eccentric trick shots in this fun commercial, which introduces the brand's new Flavarings variant. When a pool party attempts to execute a perfect alley-oop, online immortality seems all but assured… but not every participant has their eye on the ball.

Those familiar with the Hula Hoops oeuvre won't be surprised at the outcome, but what precedes it is impressive stuff. The eleven-pass movement is captured in a single take, which draws the viewer in until the moment of truth.

Though a more indignant reaction to the closing gag might have been welcome, it doesn't detract from another lively helping from the brand - one which raises the stakes whilst retaining the snack's USP.


Brady Family Ham
"It's Your Only Ham"
30s
14 March 2019

Irish meat purveyors Brady Family do what their countrymen do best in times of strife - have a laugh about it. While the UK effectively cripple themselves over how best to ruin their international standing for the next millennium, this film takes The Wolfe Tones' 'Come Out Ye Black and Tans' - which concerns British atrocities in the '70s - and uses it to sell ham.

It's a wonderfully bold and tongue-in-cheek approach, the audacity of which is bound to be a hit with contrarians all over Ireland. Presented with a smile and a wink, the cheery re-imagining of the once-serious song is performed by jaunty butchers who seem to be having the time of their lives. It's a finely tuned piss-take from director Declan Lowney, and it merits more than one viewing.


MyGreenPod
"Octopus"
80s
14 March 2019

This collaboration between MyGreenPod and Octopus Energy offers a cautionary tale on what can happen if creative conflicts aren't solved before a shoot begins. The lead actor is under the impression he's shooting a commercial of immense gravitas, delivering a lofty environmental poem to camera - at least, until his multi-limbed co-star appears.

Shot in a single take, the ad grows into a drily amusing double-header as the interloping mollusc continues its leisurely performance while actor Jamie refuses to be reasoned with. It's also an entertaining plug for the two eco-friendly brands, and one that with deadpan laughs to spare.


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Five Star Work
(1-25 of 25)

Audi
"Synchronised Swimming"
60s
18 Mar 2019
Audi take synchronicity to a new level in this elegant commercial. Shot by car wrangler Johnny Hardstaff, the film offers a fresh take on synchronised swimming as a pair of motors move in precisely choreographed unison. Swirling and swooshing to the sounds of Faultline's 'Follow You Follow Me', the ad delivers a hypnotic demonstration of the vehicles' features.

McVitie's Jaffa Cakes
"Whaaaat?"
37s
15 Mar 2019
Over a decade since a Peruvian goat broke the internet, McVitie's unleash their own bleating beast on an unsuspecting public in this off-kilter ad. Despite the animal's reputation for intelligence, this goat is confused by something truly aberrant: Jaffa Cake Nibbles.Sure enough, anyone who tastes the miniature cake-slash-biscuit (delete as applicable) is met by a horned intruder.

Hula Hoops
"Alley-oop"
30s
14 Mar 2019
Hula Hoops riff on eccentric trick shots in this fun commercial, which introduces the brand's new Flavarings variant. When a pool party attempts to execute a perfect alley-oop, online immortality seems all but assured… but not every participant has their eye on the ball. Those familiar with the Hula Hoops oeuvre won't be surprised at the outcome, but what precedes it is impressive stuff.

Brady Family Ham
"It's Your Only Ham"
30s
14 Mar 2019
Irish meat purveyors Brady Family do what their countrymen do best in times of strife - have a laugh about it. While the UK effectively cripple themselves over how best to ruin their international standing for the next millennium, this film takes The Wolfe Tones' 'Come Out Ye Black and Tans' - which concerns British atrocities in the '70s - and uses it to sell ham.

Audi
"Our Safest Car So Far"
90s
12 Mar 2019
An uncanny piece of work for Audi sees a woman experience multiple double takes as she cruises the city streets in her new A6. Hazards greet her from all directions, be they taxis, errant pedestrians, or cyclists. What they have in common is that they each involve the protagonist's doppelgängers. This neatly casts the woman as both motorist and potential victim.

P & O Cruises
"Souvenirs"
90s
12 Mar 2019
Following his Nordic adventure earlier this year, Rob Brydon enjoys more temperate climes in this attractively shot film for P & O. Scored by The Cranberries' ‘Dreams', the ad dispenses with Brydon's gregarious traveller shtick for a more lucid, inviting portrayal of holidays abroad. Enough to suggest a cruise holiday is the stuff memories our made of.

Audi
"A Pleasure to Follow"
60s
11 Mar 2019
Audi announce the launch of their R8 model with this high speed city caper. Ably shot by Sam Brown, the film documents the hijinks which ensue as a colourful cast of characters vie for pole position behind the snazzy new vehicle. Meanwhile, a cover of The Carpenters's 'Close to You' provides a dreamy soundtrack.

Mercedes-Benz
"Bertha Benz"
3 mins 55s
10 Mar 2019
Mercedes-Benz tell the story of the first long-distance car ride in this attractively made film. Directed by Sebastian Strasser, the piece sees Bertha Benz (wife of co-founder Karl) drive her open-topped vehicle through the countryside, astonishing villagers who've never seen such a contraption before. an intriguing retelling of a little-known tale with huge cultural significance.

moneysupermarket.com
"Calm"
60s
10 Mar 2019
Matt Berry lends his idiosyncratic tones to this ad for Money Supermarket, as the brand ditch dancing supervillains and gyrating action figures in favour of a more zen approach. And, erm, some gravity-defying antics into the bargain. Shot from a first-person POV, the ad turns the act of opening bills into a stratospheric episode.

Kew Gardens
"Marianne North"
2 mins 10s
8 Mar 2019
This lovingly crafted film from Kew Gardens and animation studio Trunk celebrates the art of Marianne North in time for International Women's Day. Drawing from North's extensive portfolio, the piece immerses viewers in the Victorian painter's comprehensive world tour. The end result is a soothing jaunt through this chapter of botanical art history.

Com Hem
"The Hike"
60s
8 Mar 2019
Swedish broadband providers Com Hem portray a truly committed group of friends in this compelling film. When one of their number is injured while hiking, the rest of the team carry her so she doesn't miss out on the summit. At least, that's how it seems... Thanks to a sudden canine intrusion, it's revealed that the injured party is, in fact, witnessing the trek from the comfort of her own sofa.

English Collective of Prostitutes
"Illegal Act"
2 mins
7 Mar 2019
Launched to mark International Sex Worker's Rights Day on March 3rd, this hard-hitting film for the English Collective of Prostitutes brings attention to an absurd foible of the British legal system: it's perfectly legal to be a sex worker, but working alongside others is prohibited. Directed by Charlotte Regan, the film neatly lays out the difference between a woman being left alone as a sex worker vs the relative safety and companionship of others.

Lexus
"Sunrise to Sunrise"
60s
7 Mar 2019
South Africa-based photographer Elsa Bleda is the focal point of this terrific commercial for Lexus. There's no sign that director Georgi Banks-Davies was daunted by the idea of building a film around someone famous for creating her own striking images... on the contrary she has risen to the challenge by furnishing this TVC with her own impressive photography.

Halo Top
"For Adults"
30s
7 Mar 2019
High-protein ice cream brand Halo Top believe children have taken the frozen treat for granted while their parents toil day after day. This bleakly funny commercial from 72andSunny and director Tim Godsall aims to restore the balance. Laden with cynicism and harsh truths, the ad pits a gaggle of sprogs against a world-weary ice cream vendor.

Formula E
"Street Level"
90s
5 Mar 2019
Thought the remote control car you got for Christmas was cool? Think again. This cleverly made film unleashes two miniaturised Formula E cars on the city streets, with plenty of towering obstacles between them and the finish line. Even if the contest is over too soon, a darkly funny end gag shows the brand isn't messing around.

London North Eastern Railway
"This is Our LNER"
60s
5 Mar 2019
With its nod to British Rail's classic 'Relax' campaign, this sumptuous delicacy for LNER reminds us again of the creativity and tranquility that can't be found in rush hour traffic. It has that same seductive quality of the original - and, even though we can't quite suspend our disbelief, we find ourselves wanting to agree that yes, it's far better to travel by train.

Guide Dogs
"We Need Each Other"
40s
4 Mar 2019
This film promoting the need for Guide Dogs makes its point very sweetly. A little girl is providing a running commentary as she plays football but it doesn't seem out of the ordinary - just an exhibition of her excitement. But, when you realise why she's doing it, it melts your heart. Her blind father is stood on the sidelines 'watching' her play and is able to keep up with the action via her enthusiastic narrative.

Booking.com
"Curious Encounters"
30s
4 Mar 2019
Booking.com continue their campaign to get holidaymakers feeling adventurous with another compelling ad - this time for the UK market. Directed with Big Red Button's characteristic energy, the film draws attention to the wide variety of accommodations - and experiences - which potential travellers have at their fingertips thanks to the advertised site.

Seamless
"We Fuelled This City"
70s
4 Mar 2019
Food delivery service Seamless enter the realm of musicals with this attractive commercial. Riffing on Starship's classic 80s anthem 'We Built This City', the brand's delivery drivers take on the role of cycling superheroes - fuelling their launch city of New York with food of all varieties. With rewritten lyrics referencing different foodstuffs, the film takes us all the way back to the company's founding at the turn of the century and through to the present day.

Carling
"Black Country Fusion"
7 mins 41s
4 Mar 2019
This winning documentary from Carling and director Stella Scott focuses on Sunday league trailblazers Black Country Fusion FC - a team that welcomes players of any gender or sexual preference. Juggling match day preparations with the odd pint of lager, on and off-field representatives discuss what it means to be an LGBTQ-friendly football club.

Netflix
"Make Room"
60s
1 Mar 2019
Netflix emphasise their role as a platform for diverse voices in this persuasive film, directed by Malik Vitthal. Orange is the New Black's Uzo Aduba fronts the earnest pitch, which addresses the issue of diversity in film and television creators head-on. The streaming service's eclectic portfolio is nicely illustrated by Aduba flitting through different 'rooms'.

Michelob
"Call from Nature"
1 min 37s
1 Mar 2019
Michelob encourage beer lovers to, erm, answer the call of nature in this impressive ad. Directed by the ever-talented Ian Pons Jewell, the film sees disaffected diners and commuters take on the characteristics of various wild animals - from running on all fours to taking flight with a flap of their arms.

M J Cole
"Waking Up (ft. Freya Riding)"
3 mins 18s
1 Mar 2019
Director FILFURY aka Phil Robson keeps this hypnotic MJ Cole promo in the family as he casts his own son in the lead role. Set in a palatial mansion and the surrounding country roads, this three-minute film offers a heightened depiction of childhood innocence in more ways than one. Furthermore, it may inspire stressed adults to hop on their bikes and leave their worries in the dust.

Nordstrom
"An Open Mind is the Best Look"
2 mins
28 Feb 2019
American department chain Nordstrom sets out its stall in this bold new ad campaign. Directed by Martin de Thurah, the two-minute launch film explores just some of the ways we are connected - the bonds both physical and societal which extend deeper than the things which divide us. A thought-provoking look at the America beyond the headlines.

Co-op Supermarkets
"Feel the Heat"
30s
28 Feb 2019
Anyone who's ordered the hottest curry on the menu and lived to regret it will appreciate this well-observed ad from the Co-op. Like a game of chicken (erm, curry), a bloke and his prospective son-in-law square off in an eating contest worthy of Rajasthan while their other halves look on. Engaging and deftly shot, it's another strong addition to a relatable campaign.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.