David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • One World, One CurrencyNew cryptocurrency outfit Libra Coin say they have a solution to worldwide strife: an accessible global economy.
    • Use The ForceAn effective back and forth between protagonist and narrator drives this energetic ad from the Royal Air Force.
    • A giant leap through time.Boston's John F Kennedy Presidential Library and Museum are revisiting the moon landing for its fiftieth anniversary via a new augmented reality app, Moonshot.
    • Nerdo hook up with Partizan Studio.Partizan Studio are pleased to announce the signing of Italian animation outfit Nerdo to their roster.
    • No Hair DayA bloke suffering a bad hair day is lectured by a fellow commuter with a very different problem in this amusing outing for Supercuts.
    • Deadliest DupesSantander enlist the resident, er, bad boys of Kurupt FM to educate younger customers about the dangers of identity fraud.
    • Won't you show me new tricks.Online mattress vendor Eve convey the benefits of a good night's sleep via Moloko's ‘Pure Pleasure Seeker' and a dancing toy sloth.
    • Richard 'Stretch' Russell joins Big Buoy.Flame artist Richard Russell - otherwise known as 'Stretch' - has joined the growing team at Big Buoy.
    • Johnny Kelly arrives at Antidote.Animation whizz Johnny Kelly has joined Antidote for representation in Ireland.
    • Here comes the sun... ?Google pay tribute to the Great British summer in this 30" commercial.
    • Stoked.As today's cricket World Cup final reached its astonishing denouement, the marketing team at Red Bull must have been praying for an England victory.
    • Cutting remarks.House of Cards actor Michael Kelly may seem an odd choice to advertise a hairdressers, but bear with. The follically-challenged thespian wanders the city streets being affronted by the things the hirsute do with their hair.
    • Ancient inkers.Although their films are a little portentous for our tastes, travel company momondo are very skilled at engaging with the online audience, and their latest offering is no exception.

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Richard 'Stretch' Russell joins Big Buoy.

Flame artist Richard Russell - otherwise known as 'Stretch' - has joined the growing team at Big Buoy.

A late starter in the post-production realm, Russell cut his teeth as a runner before easing into VFX work. He's now looking forward to honing his craft further under the likes of Big Buoy's Tim Davies.


CLICK HERE TO READ MORE...

Johnny Kelly arrives at Antidote.

Johnny Kelly - who has just joined Antidote for representation in Ireland - is a man of simple pleasures. When asked about his career highlights so far, the multiple Cannes Grand Prix winner says: "Nothing in my career has topped the Ronald McDonald toothbrush I won for a colouring competition in 1984."

If anything, that toothbrush has only spurred Kelly on. Thanks to the Irishman's flair for mixed media projects and likeable character designs, he's delivered a host of colourful and memorable ads for brands across the globe.


CLICK HERE TO READ MORE...

Google
"The Great British Summer"
30s
13 July 2019

Multiple washouts and rain delays ensured this summer's Cricket World Cup was the wettest on record, cementing the Great British weather's reputation as a reliable party pooper. For Google, however, it just makes that odd day of sunshine all the more satisfying.

Such meteorological quirks are celebrated in this 30" ad, which offers a lively snapshot of how our nation reacts to clear skies. From sunbathing on the pavement to scrambling directions to the nearest beach, it's hardwired into our vitamin D-deprived brains.

The ad itself, meanwhile, is comprised of clips shot by viewers, who presumably gave permission for their information to be used... unlike, say, Google Home users in Belgium and the Netherlands. Talk about a dark cloud over your brand, eh?


Red Bull
"Tactical Training"
60s
14 July 2019

As today's cricket World Cup final reached its astonishing denouement, the marketing team at Red Bull must have been praying for an England victory, regardless of their own nationality. They got the outcome they craved and, better still, the man of the match was Ben Stokes - star of their latest commercial, which was scheduled to run on Sky Sports following the conclusion of the match.

It must be a considerable relief for Stokes to no longer be considered persona non grata by advertisers… especially as it could have gone either way when he was stood in the dock at Bristol Crown Court after some late-night shenanigans had got out of hand the year before last.

At least when he gets an opportunity to appear in a commercial he's handed a script which doesn't shred his credibility, which is more than can be said for most of his England colleagues.

In this terrific piece, the Durham all-rounder is put through his paces by a series of tests held in a grungy location. It's visually intriguing and the excellent camerawork makes the most of its star's athleticism. Best of all, after appearing immediately after his match-winning performance, it's better timed than the crispest of cover drives.


Supercuts
"Don't Take Your Hair for Granted"
60s
13 July 2019

House of Cards actor Michael Kelly may seem an odd choice to advertise a hairdressers, but bear with. The follically-challenged thespian wanders the city streets being affronted by the things the hirsute do with their hair.

Director David Shane brings his distinctive brand of humour to the project, making it great fun to watch. Even though some of these tropes have become a little familiar, Shane delivers them with aplomb, and makes them funny.

DAVID is not accustomed to seeing commercials for hairdressers but Supercuts appear to be the McDonald's of the business with thousands of outlets in the USA, and more than a few over here. This explains how the company can afford the likes of TBWA Chiat Day in Los Angeles to make their advertising. And why one of the world's best directors appears to be making TVC for his local hairdresser.


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Recent Promos
(1-25 of 25)

Freya Ridings
"Castles"
3 mins 28s
16 Jul 2019
A deconstructed grand piano forms the centrepiece of this Isaac Rentz-directed promo for Freya Ridings. The instruments appears as if frozen in time after a bomb's gone off inside, with wooden shards and contorted innards stuck in mid-air. This quirky design is accompanied by the singer and her red-and-blue entourage flitting between rooftops and the streets below.

Mark Ronson
"Find U Again (ft. Camila Cabello)"
4 mins 11s
12 Jul 2019
The latest cut from Mark Ronson's 'Late Night Feelings' receives a noirish, Kill Bill-esque promo courtesy of directing duo Bradley & Pablo. As guest vocalist Camila Cabello bemoans the one that got away, the accompanying visuals see rival bounty hunters converge on a desert bar called Club Heartbreak - which is also the name of Ronson's playlist of sad bangers.

Beach Baby
"Human Remains"
3 mins 36s
11 Jul 2019
This latest from Beach Baby ponders the idea that we are all just human remains waiting to happen. But as we see in Jamie Gyngell's video, one unfortunate soul discovers what a ghastly prospect this is when his own body begins to decay while he's still living in it. There's some neat effects in the clip, all the more effective for being simple (that thumbnail!) but we're left asking who are the menacing dudes staring from the sidelines even as the unfortunate victim finally deliquesces?

Editors
"Frankenstein"
4 mins 29s
11 Jul 2019
'Frankenstein' starts out sounding like a plangent plod-rock clunker - but suddenly it veers into unexpected territory and becomes a dancefloor banger with a nightmare beat... freaky, full-on and totally fresh. And Greg Ohrel's promo is in every way a match for it; tuning in to the sinister sexiness with the story of a jaded cop looking for bigger thrills than he's currently getting.

Sigrid
"Mine Right Now"
4 mins 34s
11 Jul 2019
Anyone who's had a shoot lurch from one disaster to the next will admire the resourcefulness on display in this promo for Sigrid's 'Mine Right Now'. The Scandi pop sensation opens the video by explaining that she couldn't make it to the shoot due to travel issues... so director Max Siedentopf stepped in. The artist appears at various points via FaceTime, although the director gamely flailing his way through various scenes is the real star of the show.

Ritual
"Using"
3 mins 30s
11 Jul 2019
US model and musician Cailin Russo graduates from her early appearances in Justin Bieber videos to this Sophia Ray-directed probe into social media addiction. Accompanied by Ritual's latest track 'Using', the promo sees Russo - herself a prolific Instagrammer - experience the dizzying highs and startling lows of life on a smartphone screen.

Headie One
"Back to Basics (ft. Skepta)"
3 mins 15s
9 Jul 2019
There's no shortage of hoods or cigars in this murky promo for Headie One and Skepta's 'Back to Basics'. Grime and drill forge an uneasy alliance here as the duo chart run-ins with the police ("Feds ask questions, I get evasive/That's "no comment" up in the station") and a shift in priorities, while director Hugo Jenkins laces the action with lo-fi menace.

Bat for Lashes
"Kids in the Dark"
3 mins 33s
9 Jul 2019
This dreamy promo for Bat For Lashes's latest single 'Kids in the Dark' mixes romance and nostalgia to good effect. Directed by the artist herself, the film sets up a mysterious boy-meets-girl (or possibly boy-is-hypnotised-by-girl) scenario, with a blink-and-you'll-miss-it flash of fang hinting at more supernatural motives. Subtle, sleek work with just a touch of looming darkness.

Bree Runway
"Big Racks (ft. Brooke Candy)"
3 mins 36s
8 Jul 2019
Bree Runway's latest collaboration with director Fred Rowson begins with a trio of statistics which indicate workplace discrimination is still alive and kicking in 2019. Using the struggles of BAME workers as a launchpad, the promo then offers an absurdist vision of Runway's one-woman cosmetics empire.

Stormzy
"Crown"
3 mins 39s
5 Jul 2019
Stormzy gets soulful on his latest track 'Crown', released on the heels of a stormingly successful Glastonbury performance. Appropriately, the single ruminates on the artist's meteoric rise to success, and what it really means to have all eyes on the 'king' of the UK rap scene. Director Charlie Sarsfield shows us Stormzy dressed in white, seemingly isolated in one unbroken shot before a choir of supporters is revealed.

The S.L.P.
"Favourites (ft. Little Simz)"
3 mins 56s
3 Jul 2019
A little Serge Pizzorno goes a long way, as demonstrated by this jerky promo for debut solo outing 'Favourites'. The mad-eyed Kasabian guitarist resembles a glittery dervish as he gyrates in front of a blank screen - ostensibly relishing the absence of his bandmates. We like that even guest vocalist Little Simz looks like she's had enough of Pizzorno's shtick by the end.

Ed Sheeran
"Beautiful People"
3 mins 48s
2 Jul 2019
Ed Sheeran and guest vocalist Khalid take aim at materialism in their new track 'Beautiful People', with the ginger troubadour rejecting a world of "Lamborghinis and rented Hummers" in favour of staying true to oneself. As Andy McLeod's accompanying promo shows, this credo extends to one's choice of holiday destination, too. Affable, tongue-in-cheek work.

David Kitt, Fehdah and Kean Kavanagh
"Follow the Sound"
4 mins 11s
1 Jul 2019
As part of Three Ireland's #MadeByMusic campaign, this summery collaboration by three Irish artists comes with a promo which demonstrates what can happen when you dig the music too much. The poor sap who's been looking forward to the first dance with his new missus is rightly beginning to have second thoughts before their vows have stopped echoing around the church.

Kazu
"Meo"
1 min 54s
28 Jun 2019
Eva Michon has created a film to complement the entire tracklist of 'Adult Baby', the solo album released by Blonde Redhead vocalist Kazu Makino. This trailer provides glimpses of its dreamlike, seductive atmosphere; mixing languorous shots of the singer with sweeping panoramics of Elba - that tiny Mediterranean island known mainly as the location of Napoleon's exile.

Mika
"Ice Cream"
2 mins 50s
28 Jun 2019
Mika attempts to stay cool in the summer heat (aren't we all?) with this quirky, camp promo to accompany latest single 'Ice Cream'. The crooner cuts a striking figure in a variety of distinctive outfits, modelling everything from satin tops to pastel-hued trousers as he struts along to the funk-tinged track.

Anna of the North
"Thank Me Later"
3 mins 30s
26 Jun 2019
Anna of the North turns traditional pop tropes upside down in this sweet, surreal promo for her latest single. Directed by Harry Barber, the piece sees the aforementioned Anna playing matchmaker for a hapless young couple - supported by her pal in an ice cream cone costume. Alongside singing burgers and toilets playing bouncer, it's a pleasantly weird ride.

Ed Sheeran
"Cross Me (ft. Chance the Rapper & PnB Rock)"
3 mins 35s
25 Jun 2019
Ed Sheeran, Chance the Rapper, and PnB Rock may get top billing, but the real star of this visually stunning promo is the woman who 'plays' them. Dancer and former gymnast Courtney Scarr transforms into the chart-friendly trio via motion capture, and the result is quite something.

Little Mix
"Bring That Bounce Back"
3 mins 12s
19 Jun 2019
Little Mix attempt to 'Bring That Bounce Back' with their latest music promo, directed by Charlotte Rutherford. The group embody 90s neon glamour as they occupy a fantastical doll's house done up like a kitsch, retro fever dream. From head-to-toe animal print to double denim and cowboy hats, the gang channel the big girl groups of yesteryear while infusing a modern truckload of attitude into proceedings.

Loryn
"Stand By (ft. Rudimental)"
3 mins 21s
18 Jun 2019
A well-travelled cricket ball is the star of this promo for Loryn and Rudimental's 'Stand By' - the official song of the 2019 Cricket World Cup. Shifting between young and old, sand and tarmac, director Dan Henshaw and his round protagonist emphasise the sport's ability to transcend age, race, and background.

Kishi Bashi
"Violin Tsunami"
5 mins 39s
17 Jun 2019
This poignant animation is a visual interpretation of Kishi Bashi's new release - a thoughtful reflection on the internment of Japanese Americans during WWII. We see glimpses of the concentration camps being built; isolated in this most beautiful of landscapes... and how indomitable the human spirit finally is as the harsh lights of the camp dormitories become lanterns floating upwards.

MK
"Body 2 Body"
2 mins 40s
16 Jun 2019
DJ, producer, and head of record label Area 10 MK (Marc Kinchen) gets intimate with this sleek ode to getting skin-to-skin. The disco-tinged pulse of latest single 'Body 2 Body' accompanies an almost carnal pas de deux, as a pair of dancers perform together with a fluid sensuality. Aided by Tash Tung's visual feast of a promo, the track seems set to storm sweaty clubs worldwide this summer.

Joy Division
"I Remember Nothing (Reimagined Video)"
5 mins 53s
17 Jun 2019
Can it really be forty years since 'Unknown Pleasures' was released? It can - and to mark this anniversary ten new videos have been commissioned, one for each track. This particular clip, by director duo Helgi and Hörður, features two men locked in conflict in the otherworldly terrain of Iceland. It's relentless, but so is the song. A fitting piece of visual bleakness.

slowthai
"Inglorious (ft. Skepta)"
3 mins 09s
14 Jun 2019
Slowthai is mad as hell and he's not going to take it anymore. The Northampton-born rapper doesn't mince his words when it comes to the state of this country (his debut album is called ‘Nothing Great About Britain'), so one shouldn't be surprised at the invective found in his new single, ‘Inglorious' - a spiky commentary on today's increasingly fraught landscape.

Madonna
"Dark Ballet"
6 mins 26s
13 Jun 2019
Music fans and concerned onlookers have pondered how Madonna would bounce back after her iffy performance at this year's Eurovision Song Contest. Answer: a six-and-a-half-minute promo inspired by the life and death of Joan of Arc and festooned with charged religious imagery. Yep, that'll do the trick.

slenderbodies
"Belong"
3 mins 13s
6 Jun 2019
This sweeping promo for California psych-pop duo slenderbodies takes a trip along the Russian-Chinese border, offering a quietly engrossing look at how two world powers sit side-by-side for over four-thousand kilometres. Along the way, director Savannah Setten meets falconers, street racers, mushers, and ice water swimmers.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.