David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Boiler room anticsFor Glow-worm's first UK ad in ten years, they've struck a decidedly discordant note... but we've a feeling they know what they're doing.
    • Bear hugs.This touching ad for the East of England Co-operative Society's funeral service sketches a tender father-daughter relationship throughout the years.
    • Ich bin ein Berliner.This inspiring film was released in the run-up to a referendum on socialised housing in Berlin.
    • Rube awakening.This well-designed commercial for Gallio turkey bacon takes innovation in the kitchen to a whole new level.
    • Coop final winner.This energetic Nike commercial profiles footballer and pigeon lover Richarlison.
    • It's Devon Ferguson for Birth.Canadian comedy director and former mullet wearer Devon Ferguson has joined Birth for commercial representation.
    • Nosa Eke joins Rattling StickRattling Stick have added London-based director Nosa Eke to their roster for representation.
    • Bubble BurstThe fragility and fantastic possibilities of the brain are explored in this polished commercial for Netherlands-based charity Brain Foundation.
    • Sound advice.TopCashback introduce the Hmmm…ingbird to one unsuspecting internet shopper.
    • Thomas Thomas welcome Alex Dunning.Thomas Thomas have added Alex Dunning to their bespoke commercial roster.


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Brain Foundation
"Your Brain is Precious"
20 October 2021

The fragility and fantastic possibilities of the brain are explored in this polished commercial for Netherlands-based charity Brain Foundation. The film uses a split-screen technique to good effect, as the tops of people's heads are replaced with various spherical images - the sun, a disco ball, and, most notably, a bubble which pops unexpectedly.

It's an effective visual metaphor for the sorts of cerebral crises which can strike without warning, and reminds viewers that awareness of such possibilities is vital. Director Wouter Stoter strikes a poignant tone without being alarmist here, celebrating the good alongside acknowledging the potential devastation that could occur.

"The Hmmm…ingbird"
17 October 2021

The word 'top' lost all meaning when TopCashback last appeared on our screens in 2017. Four years later, the brand return with a near-wordless piece of stop-motion animation that introduces the Hmmm…ingbird to one unsuspecting internet shopper.

Before she can buy a new pair of sneakers, the woman is distracted by a quibbling, fluttering sound. She's then locked in a cinematic staredown with the bird, who - thanks to some crafty sleight of wing - opens the advertised reward website on her laptop.

Cheery art direction creates a bright and airy atmosphere, which also lets the bird's homespun design stand out. The sudden shift to reproach and then understanding is also well done, offering a likeable spin on the "a little bird told me" meme.

Thomas Thomas welcome Alex Dunning.

Thomas Thomas have added Alex Dunning to their bespoke commercial roster.

The move reunites Dunning with co-founder Kevin Thomas, who says: "I directed a shoot for Alex when he was a creative at Grey. He had such an obvious hunger for filmmaking, film craft, and storytelling. I always knew he would end up behind the camera."

Since then his cache has continued to rise thanks to work for brands like Crystal Palace F.C. His 2021/22 curtain-raiser shows one fan struggle with a tight-fitting home top from the late eighties/early nineties, while others make a beeline for Selhurst Park after months in pandemic-imposed exile.


"Open Spaces"
2 mins 24s
19 October 2021

It's still generally true that the best TV advertising outcomes are brought about when a brand employs an advertising agency to commission a film production company to make a commercial. But not always. In the dynamic landscape of 2021, there are a variety of different models available, and while, once upon a time, it was almost always true that advertising made outside of the traditional model was inferior, that's no longer the case, and hasn't been for a while.

A commercial like this is a shot across the bows of the traditional model. Arguably it's an epoch-changing moment for the advertising industry because, after watching it, no one could possibly claim that the involvement of an advertising agency is a necessary component in the creation of a brilliant and effective commercial. It's a game changer. It doesn't signal the end of the traditional model, but it makes it clearer than ever that you don't have to compromise when you step outside of it.

It's also a film which reinforces Megaforce's position at the very top of the directing tree. It's visually stunning, but it's the restraint that really makes it stand out. It's rare that something so striking can also feel understated, but that's been achieved here, and it amplifies the power of the film. It's also a film that really connects the advertised brand with an advertising proposition... the very thing that's often been absent when there is no advertising agency involved.

Megaforce have hit that level where every piece of work is outstanding. We love it when that happens and - no pressure - but we can't wait to see what comes next!

Diabetes UK
19 October 2021

Diabetes UK draw attention to the unseen realities of the condition in this absorbing ad. With people from all walks of life affected by the need to be constantly vigilant about their health - monitoring every scrap of food and drop of insulin - the film reminds those struggling with the daily grind that they are not alone.

It also reminds viewers what all the effort is for, as children play, personal bests are smashed, and families come together in spite of the struggle. Director Chris Fowles does a nice job of balancing the poignant with the uplifting here, ensuring viewers are left with a hopeful outlook by the sixty-second commercial's end.


On This Day
(1-25 of 25)

"Christmas Traditions"
23 Oct 2009
This charming commercial looks at some of the traditions which define the modern British Christmas. Made with welcome understatement and with a voiceover from the masterful Geoffrey Palmer, there are enough familiar notes to trigger memories for everyone.

Jose Cuervo
"Who's In?"
23 Oct 2012
Unless we're much mistaken this is a celebration of drunken adventures. Like the current Smirnoff campaign, the advertising on displayed here is stretching the limits of what's permissible. No drunkenness is actually shown, of course, but there's a very strong sense that these people have it behind them... and in front of them.

H & M
"Alexander Wang"
2 mins
23 Oct 2014
The high street fashion retailer has an uneven record when it comes to advertising, but this spot is definitely one to set its standards by. Promoting a new collection by designer Alexander Wang, it focuses on the upmarket, sporty nature of the items by giving the ad a video game vibe where the characters can somersault through walls and perform other impossible feats without breaking sweat.

"Fraserburgh Beach"
23 Oct 2014
This excellent public information film very effectively brings home the fact that weather conditions on our coastlines can change rapidly - indeed, in seconds. Contrasting imagery of a calm, sunny day on Fraserburgh Beach with a frantic recorded call from the same location days earlier, it really does make us think twice about paying better heed to the nature of the sea.

I'm A Celebrity
23 Oct 2015
Those great vaudevillians Anthony McPartlin and Declan Donnelly will soon be returning to our screen with another group of fading celebrities willing to trade public humiliation for another shot at the big time. While The X Factor's star continues to wane, ITV's other ratings juggernauts - 'I'm A Celebrity...' and 'Britain's Got Talent' continue to pull in the punters and it's no coincidence that they're both held together by the Geordie presenters while Simon Cowell hasn't (yet) asked them to save his most treasured show.

23 Oct 2018
This fetching commercial for Tilda suggests rice is the ideal leveller in kitchens up and down the country. Scored by Joey Pastrana's ‘King of Latin Soul', the ad celebrates open-minded cooking as friends, families, and flatmates rustle up their own colourful rice dishes - each drawn from a variety of global cuisines.

"Your Voice, Your Way"
23 Oct 2019
Levi's ongoing shift from compulsive divers and Mr Oizo-loving puppets has largely seen the brand promote diversity and freedom of expression instead. Director Jon E Price's film continues this trend with a UK-centric call to arms (and, erm, legs, of course), focusing on some of the country's up-and-coming artists.

Pro Evolution Soccer
"Thierry Henry and John Terry"
23 Oct 2005
When Chelsea's John Terry and Arsenal's Thierry Henry run down the tunnel on to a pitch, you might think they are about to play football. Well, they are, but not in the obvious sense as they jump on to a sofa and play a video game... until the groundsman pulls the plug on them.

Waitrose & Partners
23 Oct 2005
Indian chef Ramesh Shoneth (?) travelled up and down the country of India in order to source recipes for the supermarket chain according to this beautifully-filmed commercial which plays out against a version of Dion's The Wanderer.

British Heart Foundation
23 Oct 2005
The invidious effects of smoking are subtly depicted in this sinister ad which shows a dark pulse moving through the veins of smokers when they take a drag from a cigarette. The image perfectly complements the message that a smoker dies from a blood clot in Britain every thirty-five minutes.

23 Oct 2006
Another of the excellent series of new idents for the BBC has some people on a boat rowing out in the night with parts of the moon which they then add to the glowing orb to make it complete and form the emblematic circle.

Velvet Toilet Tissue
23 Oct 2006
Amusing short in the new series for the toilet tissue made by a company with a toddler as chief executive. This time his PA shows someone called Tony into the office just as the lad has wrapped himself up in a manner more typical of his age group than of his elevated position.

Kit Kat
23 Oct 2006
Colin Montgomerie sends up his reputation as a golfing grouch here as, after being distracted by the click of cameras just as he is about to play three shots, he decides to even things up by cracking open a Kit Kat just as Ian Woosnam is about to play a crucial shot.

"Brain Warehouse"
23 Oct 2006
With the atmosphere of a bad trip, this film offers a stern warning to those tempted by cannabis but delivers its message with a hard-edged humour designed to appeal to the target audience. A man looking around a Brain Warehouse is examining the kind of brain he will need if he wants to partake.

Velvet Toilet Tissue
"Dress Down Fridays"
23 Oct 2006
Increasingly subversive stuff in this campaign for Velvet has the toddler wearing only shoes and a nappy interrupting a board meeting to suggest Dress Down Fridays. The manner in which his adult colleagues are barely tolerating him is getting amusing and offering the potential for more.

"14th November"
23 Oct 2007
The misery of air travel is captured perfectly in this ad for Eurostar which reminds us there is an alternative to the inconvenience of the airport. St Pancras becomes the new hub for rail travel to the continent in November and doesn't the station concourse look magnificent? That's because there's no people on it.

"Answering Machine"
23 Oct 2007
Our hero believes he has been let down by his answering machine in this amusing ad for the American beer made for the Irish market. When he hears an unlikely sound beginning with the letters 'gr' as the named venue for a meeting he begins an earnest search through all the city's bars starting with those letters.

"Pleasure Seeker"
23 Oct 2008
Another of the POV ads which draws attention to the fun that women can have in a pair of Clarks shoes. Given the need for thrift in the current climate, surely it won't be long before women are trying to shift their Jimmy Choos on eBay and look afresh at Clarks... free of snobbish jaundice.

23 Oct 2009
The small steps taken by children on their way to achieving success are the focus of this ad which has a pan-global corporate feel. A dubious comparison is drawn between the dreams of children and the hopes of a multi-national conglomerate.

23 Oct 2009
A collection of young people are caught in a devastating hail storm in this intriguing trail for a new series on E4 which is dark in every sense. The youngsters seek shelter as icy rocks come down all around them but is an even bigger impact likely to be triggered?

BBC Electric Proms
"Shirley Bassey Poster"
23 Oct 2009
One of a series of trails for the BBC's Electric Proms concerts that each use a neat technique to show the breadth of songs available to a particular music act. This trail is devoted to Bond-theme warbler, Shirley Bassey.

23 Oct 2009
An affecting piece aimed at discouraging Mums from drinking too much. A little girl describes her mother as perfect despite the obvious evidence to the contrary provided by the visuals. All the better because the copywriter held his or her nerve and played it straight.

23 Oct 2009
An emotional reminder to parents in the North-East that their children are affected if they drink too much. As in the other ad in the series, a child delivers a genuine tribute to his parent which adds to the poignancy of seeing that Dad is nothing like the glowing description.

Microsoft X-Box
"I Get Around"
23 Oct 2009
The Beach Boys classic I Get Around is sung by various karaoke performers in this commercial for an X-Box game called Lips. The difficulty with advertising games like these is that they look a little bit childish even though they're probably great fun.

23 Oct 2009
There's a little Irish mythologising before our very eyes in this commercial for whiskey. A couple of eighteenth century likely lads have made it to the pub despite hurricane-force winds and they casually reveal the tribulations of their journey to a friend.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.