David Reviews

 It's the work, stupid.

Latest Work
    • Sam Cadman joins Another Film CompanySam Cadman has signed with Another Film Company for UK representation.
    • Party poopers."The party's over", says this thought-provoking commercial which calls out McDonald's over its animal welfare record.
    • Pete Candeland signs for Partizan.Partizan have signed animation whizz Pete Candeland for commercial representation.
    • Another Giant LeapSamsung go back in time to celebrate their long history of technical innovation.
    • Red (Head) SauceThis Heinz Tomato Ketchup ad takes a Twitter DM Ed Sheeran sent to the brand at face value.
    • Blockbuster claims.Direct Line's staff unpick some big-screen set pieces in these Films on 4 sponsorship bumpers.
    • Whatever will be.A trio of celebrity mums and dads take the opportunity to give their babies an early pep talk in this Fairy Non-Bio ad.
    • Straight 8 will make your Cannes experience worthwhile.At this year's Festival of Creativity in Cannes you can make your whole experience worthwhile by attending the marvellous Straight 8 Industry Shootout.
    • Confronting bad behaviour.The Cannes Festival of creativity is a nexus of bad behaviour, and the depicted scene of a woman's taxi ride being hijacked by an older colleague certainly rings true.
    • The Buddy SystemAXA promise to be in their customers' corner with this intriguing film.
    • A Rogue move for Lisa Gunning.Home is where it's at for Lisa Gunning as she returns to the UK with Rogue Films.
    • Under her eye.A new venture from the Free the Bid team aims to broaden the initiative's scope
    • God Save the QueensThis celebratory outing from Channel 4 draws attention to their upcoming makeover show, Drag SOS.
    • I believe I can fly.adam&eveDDB's first piece of work for Virgin Media is a blackly humorous twist on the brand's familiar bombast


Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.


Fairy Non-Bio
"Letter To My Baby"
19 June 2019

A trio of celebrity mums and dads take the opportunity to give their babies an early pep talk in this Fairy Non-Bio ad. To highlight the brand's support for Great Ormond Street Hospital, Olympic diver Tom Daley, former England rugby international Matt Dawson, and model Vogue Williams each recite a letter written for their respective sprogs.

The parents contributions are both poignant and optimistic; Williams and Daley assert their support for whatever their children wish to be and do in life, while Dawson sheds light on his son's treatment for meningitis at the age of two. The latter in particular chimes with Fairy's GOSH affiliation.

In this post-Aptamil age, the brand are also keen to foster a more open-minded approach where a child's potential career is concerned. Thus, Daley, Dawson, and Williams pointedly back their kids to become ballet dancers, electricians, or "maybe even a monk" - whatever floats their boat in the future.

Straight 8 will make your Cannes experience worthwhile.

As regular readers will know, DAVID is a big fan of Straight 8. The purity of the competition devised twenty years ago by Ed Sayers provides an opportunity for true creativity to shine. And since the advertising industry tirelessly champions the idea of creativity, it should cherish this marvellous event.

If – as you read this – you're waking up in your quarters at Cannes wondering what you can do to justify your presence at the Festival of Creativity, then Thursday morning provides the perfect opportunity to make your whole experience worthwhile.

All you have to do is buy a pair of tickets (£20 each) for the Straight 8 Industry Shootout, and get yourself along to the Cinema Les Arcades and watch the fifteen films made by companies in our industry. Some of them will be great, some of them will be okay, and some of them will be a complete disaster. That's the joy of Straight 8.


1 min 38s
18 June 2019

Lucky Generals and Steve Reeves have won plaudits for this campaign drawing attention to the problem of harassment within the advertising industry, and the latest instalment is very topical. The Cannes Festival of creativity is a nexus of bad behaviour, and the depicted scene of a woman's taxi ride being hijacked by an older colleague certainly rings true. In order to be truly effective though, it's vital that men recognise their own behaviour when watching films like this, and DAVID isn't entirely convinced that they will.

It still serves an important purpose, not least in vindicating women subjected to this kind of harassment that they are not alone, and that they are not exaggerating the impact of it. The most impressive aspect of this film is the manner of the female protagonist's calculation of her best options. You can see her trying and failing to figure out a graceful retreat.

Women will undoubtedly empathise with her, and a lot of men will too… because they will recognise her plight. But how many of the men who watch this will recognise themselves as the villain of the situation? Instead, it seems likely that they will feel this is the behaviour of 'other men', and their instinct will be to protect the women in their lives from these monsters. This – it seems to us – is where communication like this lets men off the hook. Only by obliging us to truly examine our own worst moments will we begin to provide the circumspection required to start solving this problem, once and for all.

"Cold Water"
18 June 2019

AXA promise to be in their customers' corner with this intriguing film. Directed by Yags, the ad focuses on a group of open-water swimmers - all women 'of a certain age' who find empowerment and community in their unusual hobby. It's a dangerous sport to undertake solo... and, well, why would they want to with friends like these?

An atmospheric opening in the wee small hours - partly lit by headlamps - transitions into a more upbeat affair with the help of a jazzy soundtrack, as the camaraderie the swimmers have becomes clear through their genuine affection for each other. The focus on texture throughout - sand on skin, wool around fingers, cold waves lapping at feet - is particularly evocative.

A Rogue move for Lisa Gunning.

Home is where it's at for Lisa Gunning as she returns to the UK with Rogue Films.

The editor-turned-director has plied her trade in the United States since 2017, but Rogue's co-founder Charlie Crompton thinks it's high time Gunning reacquaint herself with the British market.



On This Day
(1-25 of 25)

20 Jun 2006
Visually impressive ad for the anti-stinky smelly stuff has an array of bikini-clad beauties making their way to an unknown destination and being joined by more and more women all the time. Only when we see a man coating himself in Lynx do we realise why 'billions' of women are heading there.

"The Monkees"
20 Jun 2012
A boy spies another lad his own age in the garden next door when he moves into a new house and this marks the start of a beautiful friendship. It's admirably sweet, as we'd expect from this director, but it would probably gain from being shortened to forty seconds.

20 Jun 2013
The second in the new series advertising Carling lives up to the promise of the first and suggests this is a campaign that's going to go from strength to strength. It depicts the flawed heroism of a man who risks life and limb to protect a strictness of nuns preoccupied with a cute lamb as a cricket ball hurtles towards them.

"Tour de Britain"
20 Jun 2013
If you hear much talk about mammals on bikes this summer, chances are you'll be confounded unless you know it's the acronym for Middle-Aged Men In Lycra. This glorious ad is an anthem to them, to children, to families and hipsters, commuters and yummy mummies - to an entire nation that's embraced its inner cyclist thanks to Bradley Wiggins et al.

For Goodness Shakes
"Awkward Shake"
20 Jun 2013
This naughty viral for a protein shake identifies a problem with rival products that need to be thoroughly shaken before they can be consumed. The gag may be obvious but it's been executed with aplomb and the high level of viewings on YouTube suggests that it's proven very popular.

B & Q
"Unloved Rooms"
20 Jun 2013
We've said it before and we'll say it again: truthiness is a key factor in successful advertising, and in this spot B&Q hits not just on the notion that we tend towards being untidy, but the way untidiness creeps up on us. How kitchens become assault courses; the fact there's always "the room with no name". Lovely because everyone can identify with it, and stylishly done.

Fairy Non-Bio
"Learning To Hug"
2 mins 10s
20 Jun 2015
This beautifully tender online film for Fairy Non-Bio focuses on a relationship between a father and his grown son. The perspective of both is explored as they describe how the hugging that characterised their interaction during the early years fell by the wayside during the teen years. Perfectly timed for Father's Day, it's a moving exploration of the modern father-son dynamic.

1 min 35s
20 Jun 2016
Turns out we were wrong to assume the world's elite athletes have a fleet of luxury transportation waiting to take them to Rio 2016. In fact, they have so much energy to burn, they're happy to make the trek to Brazil by any means, be it running, swimming, cycling, or - like the stars of this entertaining Visa commercial - carpooling.

Dollar Shave Club
20 Jun 2018
Dollar Shave Club continue their surreal journey through the shaving senses with this entertaining ad directed by Ian Pons Jewell. Following their last trip to the shaving cream heaven, this film sees a guy sent into a galactic reverie from the sheer silkiness of his beard butter. The guy floats from his bathroom in ecstasy, drifting into space and cavorting in zero-G with globs of razor moistener.

Road Safety (Ulster)
20 Jun 2006
A man in a bar faces the decision of whether to have a drink (and, therefore, drive with alcohol in his system) as others face the dreadful decisions caused by accidents caused by other people's drink driving. If this doesn't make people think twice, what will?

Beter Horen
19 Jun 2007
The various sounds of rain are celebrated in this ad for a company that produces hearing enhancement devices. The cleverness lies in the way the different qualities of sound have been captured visually so that this ad works as well without sound as with.

Kellogg's Fruit 'n' Fibre
"Extreme Measures"
20 Jun 2007
Amusing ad being broadcast in Ireland suggests you could go to extraordinary lengths such as "training squirrels to gather nuts" and "drying grapes on the backs of goddesses" to concoct a wonderful breakfast cereal. Or you could buy Fruit 'N' Fibre instead.

"Moment Of Truth"
20 Jun 2007
This may resonate with some more than others. Apparently that moment when you first reveal yourself on a summer beach can be a tad traumatic and this is represented in clever fashion by this ad which brings to mind 28 Days Later as the curiosity of those on the beach appears almost cannibalistic.

Channel 4
"Save From Fire (Twisted Ending)"
20 Jun 2007
These twisted endings are getting sillier and sillier. But in a good way. Here Justin Lee Collins sends up his devotion to the rock band Saxon... after the rotund presenter has suggested it's what he would save from a fire, he gets to prove that's exactly what he would do when his home is depicted aflame.

Channel 4
"Nicknames (Twisted Ending)"
20 Jun 2007
Another twisted ending in this series for Channel 4 has April Pearson from E4's Skins being told that her voice is out of synch. This, she suggests, happens to her quite often and after a gulp or two of water it is remedied. You get the feeling Channel 4 had a good deal of fun making these.

Channel 4
"Hate (Twisted Ending)"
20 Jun 2007
Alan Carr gets the chance to add a bit of humour to Channel 4's celebrated Questions series in this film which has him playing the hypocrite. Having just said he hates exploitation and abuse we see his shoes are being cleaned by a pair of Victorian street urchins.

Channel 4
"Way To the Heart (Twisted Ending)"
20 Jun 2007
A different kind of twisted ending in the latest of the updates to the Channel 4 series has Ashley Jensen doing a star turn as she appears to receive bad news on her mobile phone during the filming of her answers. Bravely there's no reveal and no punch-line.

Channel 4
"Life's Motto (Twisted Ending)"
20 Jun 2007
Channel 4's ultra-cool news anchor Jon Snow illustrates his life's motto as he remains calm under pressure even as a wrecking ball starts smashing the back of his dressing room. This may well be the last hurrah for the Questions series as it is the last of five new twisted ending to be broadcast last night.

20 Jun 2008
Cameras, it seems, are cleverer than we are. According to this commercial, the Nikon Coolpix is able to make intelligent decisions in the most challenging of circumstances. The idea that you would get a decent photograph in these circumstances with this camera is pretty fanciful.

"Hank Baxter"
20 Jun 2009
The first commercial in this new series showed a fair bit of promise but this ad has shuffled too far away from the original proposition to make a great deal of sense. Once again, a man's Australianness has him behaving strangely in a crisis.

Phones 4 U
"Ping Pong"
20 Jun 2009
Once again, there's a strange ambiguity about the skills displayed in a Phones 4 U ad. It's suggested that these two would have no friends but actually their performance is probably more entertaining than 99% of the entrants on Britain's Got Talent.

The Car Shop
"Cart Shop"
20 Jun 2010
This is quite good fun for its sector. A mediaeval cart showroom provides a pun-filled metaphor for a modern car lot as a salesman shows a young woman around and talks up the virtues of the various carts.

Tesco Mobile
"A New Phone Every Year"
20 Jun 2010
Another neat piece of spoofery from Tesco Mobile once again pokes fun at the ambitious and portentous advertising that we have come to expect from companies who like to pretend that their humble product will change our philosophy on life.

"Bud Ice Cold Index"
20 Jun 2011
Old Spice set the bar very high for single-take ads and this amiable offering for Budweiser made out of DDB London for the Irish market lacks the precision of the award-winning American ad but then so does every other one-take ad. More at http://www.icecoldindex.ie.

"In Here"
20 Jun 2011
In this sub-titled ad, Luka is getting ready for his hols and his colleagues helpfully ask him if he's remembered various items. He's able to answer 'yes' to them all apart from the final question which is asked by a smart-arse Englishman.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.