David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Reindeer GamesAnother reindeer-inspired outing from McDonald's as a girl meets heavy festive resistance from her sister.
    • Secret ShenanigansAn army of leisure equipment takes over a store to welcome their latest arrival in this impressively realised ad for Dick's Sporting Goods.
    • Robertino Zambrano joins Nexus Studios.Sydney-born animation director Robertino Zambrano has joined Nexus Studios for worldwide representation.
    • Christmas 2019 - RankedHere's a continuously updated list of this year's Christmas ads in the order that you - our lovely users - have ranked them.
    • Jake Dypka is a Friend indeed.Friend London are delighted to announce the signing of filmmaker Jake Dypka.
    • Christmas in 3DMost of us could do with taking a step back from social media at any given time of the year, but HP suggest it's particularly vital at Christmas.
    • Out of Sight, but Not Out of MindThe hidden issue of modern slavery is sensitively explored in this touching film for Unseen UK.
    • The John Lewis Christmas Ads - RankedThe most hyped commercial of the year has landed… how does it compare with previous years?
    • Off-off piste.This well-shot commercial for outerwear brand Aigle suggests Parisians have missed a trick with their morning commute.
    • OB Management enlist Tom Bender.OB Management are pleased to announce the signing of US filmmaker Tom Bender to their freelance roster.
    • Sonja Phillips lands at Dark Energy.Well-travelled filmmaker Sonja Phillips is ready to put down roots at Dark Energy after joining for commercial representation.
    • Word play.'Have You Heard George's Podcast?' creator George the Poet aims to get the word out there.
    • Backed into a corner."A jaguar is for life, not just for Christmas" says this piece of stop-motion animation for the World Wildlife Fund.
    • Young LungsThe ever-more pressing issue of air pollution is explored in this striking ad from energy provider E.on.
    • Dragon's zen.The most eagerly-awaited (or should that be Edgarly-awaited) commercial of the year has been released... the John Lewis Christmas ad - brought to you this year in association with their supermarket partners Waitrose.
    • A Double-Hit for Missing Link.Missing Link Films have announced a couple of new additions to their roster: Laura Scrivano and Christophe Dolcerocca.
    • New Land bring Natanael Ericsson into the fold.Former director's assistant Natanael Ericsson is now a director in his own right at New Land.
    • Same difference.Tanqueray's discerning spin on a blind taste test starts in 1830 and finishes in the present day.

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Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

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Unseen UK
"Salesforce"
3 mins 49s
15 November 2019

The hidden issue of modern slavery is sensitively explored in this touching film for Unseen UK. The charity aims to offer those trapped in servitude a way out of their seemingly impossible situation, all while gathering and collating data in order to help others caught in the same nightmare.

Director Marcus Ubungen's clean-cut documentary approach works well here, as scenes of the charity's staff explaining their mission to camera are interspersed with some of the places slavery is known to lurk in the UK: nail bars, restaurants, car washes, et cetera.

These scenarios offer a timely reminder for viewers to be careful about accidentally contributing to the cycle of abuse, while simultaneously exploring a little-known charity's methods and goals. Modern slavery only thrives in darkness, and this is work which shines a light where it's needed most.


The John Lewis Christmas Ads - Ranked

There's no question that the John Lewis Christmas commercial is the most hyped piece of advertising of the year, and now that it's landed, let's take the opportunity to compare its performance with previous years.

Our ratings system has its flaws, but that's no reason to disregard its results, and so we present all nine Christmas ads since 'The Long Wait' reinvented the genre.


CLICK HERE TO READ MORE...

Aigle
"Winter in Paris"
38s
15 November 2019

This well-shot commercial for outerwear brand Aigle suggests Parisians have missed a trick with their morning commute. After all, why put up with incessant train delays when you could mountainboard to work from the Sacré-Cœur basilica instead?

Sure enough, the protagonist - sporting goggles, gloves, helmet, and a winter parka - hits the cobbled streets at top speed. His downhill jam certainly catches the eye of those he passes, though the brand will argue it's all about the aforementioned coat.

Regardless, director Vincent Rodella and DP Elías M. Félix keep up the pace with some zippy camerawork and only a light dusting of snow. While many see Christmas as a time to slow down and take stock, the brand insist we keep things rolling.


OB Management enlist Tom Bender.

OB Management are pleased to announce the signing of US filmmaker Tom Bender to their freelance roster.

Like many of his contemporaries, Bender shot and edited his early work single-handedly, and soon developed a cult following with a string of ambitious skateboarding videos.


CLICK HERE TO READ MORE...

Sonja Phillips lands at Dark Energy.

Well-travelled filmmaker Sonja Phillips is ready to put down roots at Dark Energy after joining for commercial representation.

The London-based director's career has brought her to the likes of Bosnia-Herzegovina and LA's impoverished Skid Row district, with Phillips keen to raise awareness of social and humanitarian issues through the medium of film.


CLICK HERE TO READ MORE...

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Five Star Work
(1-25 of 25)

McDonald's
"Archie"
90s
17 Nov 2019
There comes a point in every teen's life where the magic of Christmas wears thin, when the whimsy of the season gives way to familial obligations and tinsel and twinkling lights are met with rolled eyes rather than delight. This 90" commercial for McDonald's, however, suggests that even the most cynical adolescent has a little festive spirit left in them.

HP
"Print the Holidays"
60s
15 Nov 2019
Most of us could do with taking a step back from social media at any given time of the year, but HP suggest it's particularly vital at Christmas. With a tech-focused riff on The Twelve Days of Christmas driving the action, the brand show viewers the contrast between a screen-filled and screen-less holiday. Tangible entertainment from director Michel Gondry.

Unseen UK
"Salesforce"
3 mins 49s
15 Nov 2019
The hidden issue of modern slavery is sensitively explored in this touching film for Unseen UK. The charity aims to offer those trapped in servitude a way out of their seemingly impossible situation, all while gathering and collating data in order to help others caught in the same nightmare. Director Marcus Ubungen's clean-cut documentary approach works well here.

Aigle
"Winter in Paris"
38s
15 Nov 2019
This well-shot commercial for outerwear brand Aigle suggests Parisians have missed a trick with their morning commute. After all, why put up with incessant train delays when you could mountainboard to work from the Sacré-Cœur basilica instead? Sure enough, the protagonist - sporting goggles, gloves, helmet, and a winter parka - hits the cobbled streets at top speed.

BBC Sounds
"Have You Heard George's Podcast?"
30s
14 Nov 2019
One of several films promoting BBC Sounds podcasts, this engaging piece of work is all about, well, getting the word out there. The spokesman in question is ‘Have You Heard George's Podcast?' creator George the Poet, and he prefers substance over style. This is illustrated by George sliding onto the set of the cheapest, tackiest game show around.

E.on
"Let's Clean the Air"
60s
14 Nov 2019
The ever-more pressing issue of air pollution is explored in this striking ad from energy provider E.on. The brand present a wholesome summer scene - families playing in a sunny park - perverted by visible, ominous grey specks of pollution in the air. Director James Lees astutely keeps the visuals behind the VFX as light as possible, allowing the contrast to speak for itself.

John Lewis & Waitrose
"Excitable Edgar"
2 mins 30s
14 Nov 2019
The most eagerly-awaited commercial of the year has been released... the John Lewis Christmas ad - brought to you this year in association with their supermarket partners Waitrose. After last year's departure from the usual template, this ad is a return to the fold. For the fifth time, Dougal Wilson has been entrusted with the director's chair and for the fifth time he has delivered an exquisite tale sure to strike a chord with a public who genuinely anticipate this commercial with great excitement.

Tesco
"Changing Places"
85s
13 Nov 2019
The limitations of travelling while disabled are explored in this touching partnership between Tesco and accessibility charity Changing Places. Blue Supermarket have teamed up with the organisation to install more accessible toilets at their locations across the UK, and one family's story explains why it's such an important move.

Nubank
"Now You See"
1 min 38s
13 Nov 2019
Banking becomes even more of a dystopian nightmare than usual in this ominous commercial for Brazilian financial institution Nubank. People's faces are replaced with blank, featureless masks as a woman makes her way to work, unimpeded by the anonymous masses as she, too, is one of them. An unusual customer, however, makes her see things differently.

Sainsbury's
"Nicholas the Sweep"
2 mins 30s
12 Nov 2019
One can hardly move for origin stories these days. From Han Solo to the Joker (and, erm, Alfred Pennyworth), seemingly any character is fair game. Even a certain Father Christmas. That's the premise of this rollicking two-and-a-half minute ad from Sainsbury's, which draws inspiration from the likes of Charles Dickens, Monty Python, and any superhero coming-of-age story you'd care to mention.

McDonald's
"Ralphie"
60s
11 Nov 2019
This German McDonald's ad suggests the notorious velociraptor has a bad rap, so to speak, and that a boy's real best friend is a bipedal carnivore with razor-sharp teeth. Oh, and a secret love of seesaws. Like a U-rated version of ‘Jurassic Park', director Sune Sørensen's charming film trades gore for larks as a child explores the woods with his scaly new friend.

Boots
"Gifting is Hard"
90s
11 Nov 2019
It's that time of year again - time to try and work out what to give friends, family, and what feels like everyone else under the sun for Christmas. Does your nephew still like videogames? Does your vegan co-worker make exceptions for chocolate? Does your mum really need yet another scarf? These questions, and more, are addressed in this amusing commercial for Boots, who acknowledge the gifting minefield of the season.

Renault Clio
"The French Exchange"
2 mins 10s
9 Nov 2019
Renault chart the evolution of a relationship through the years in this touching commercial for their Clio model. A reluctant exchange student finds herself increasingly taken with the child of her home-stay family - a friendship which evolves into more as the pair stay in touch and grow up together. It's enough to stir what romance is left in DAVID's jaded soul, no less.

IKEA
"Silence the Critics"
90s
8 Nov 2019
House-shaming takes a curious new form in this entertaining outing for IKEA. When a woman hesitates on inviting friends over due to the state of her abode, knickknacks around the room take up a call for the family to get the place spruced up sharpish. Figurines rapping criticism over a Grime-inspired beat is sure to cut through the Christmas chatter, particularly for viewers getting twitchy about hosting holiday gatherings for judgemental relatives.

Leroy Merlin
"A Life to Build"
1 min 42s
7 Nov 2019
This CG-heavy epic from home improvement retailer Leroy Merlin suggests life in a post-apocalyptic world is nowhere near as bad as books, films, and video games make out. In fact, it's the ultimate blank canvas. This is illustrated by a family who use a ramshackle house in the middle of nowhere for shelter.

Aldi
"Leafy Blinders"
70s
7 Nov 2019
Kevin the Carrot makes his triumphant return in Aldi's 70" Christmas film, and the brand have sneaked in two pop culture references for the price of one. Perhaps astutely realising that a outright Peaky Blinders parody might be a little dark for the season, things launch into full 'The Greatest Showman' territory once Kevin escapes the flat cap-wearing sprouts' clutches.

Dogs Trust
"Corky"
60s
7 Nov 2019
A dog made of champagne corks may sound like Dom Pérignon's dream pet, but it's actually the star of the Dogs Trust's splendid Christmas ad. The aptly-named Corky is an understated feat of animation, as well as a hit at the Christmas table - alas, only a fleeting one. As the charity have been at pains to show over the years, many dogs like Corky have their day in the worst sense possible.

Zalando
"Granny Goes Out Out"
1 min 33s
6 Nov 2019
Family values are the order of the day in this touching, light-footed commercial for online clothing retailer Zalando. A considerate young man takes his grandmother out to an old-fashioned knees-up, complete with dancing, pinball, and a jukebox soundtrack - streaming be damned. It's a marked shift in tone from many previous Christmas ads to have featured the elderly.

DAZN
"The World Got Game"
60s
6 Nov 2019
This colour-saturated promo for sports streaming service DAZN draws attention to their coverage of the 2019 Basketball World Cup… and shows how Google Earth might function on psychotropic drugs. The aforementioned software is a key player in RUFFMERCY and Raphaël Levy's commercial, as the camera dives into cities across the globe and delivers a hyper-stylised look at the sport.

Amazon Prime
"Everybody Needs Somebody to Love"
90s
5 Nov 2019
Amazon's bid for festive domination sees their iconic cardboard boxes once again burst into song. To the tune of Solomon Burke's 'Everybody Needs Somebody To Love', a bunch of friends, families, and lovers are brought together by exchanging gifts for the holidays. Tying everything together is a cheery delivery driver, who takes joy in handing over orders on time.

Bosch
"Spit"
80s
5 Nov 2019
This intriguing ad for Bosch from director Matthew Swanson shows that terror can strike at any time. A bloke finds himself stalked by a threatening llama, constantly looking over his shoulder only to be greeted with a cold stare and a targeted wad of spit. Swanson and DP Bobby Shore nail the horror vibe, creating a sense of increasing dread while sprinkling moments of levity throughout to ease the tension.

Toyota Rav4
"Push The Limit"
60s
4 Nov 2019
Kinetic visuals and crunchy sound design propel this impressive Toyota RAV4 commercial from director Nigel Simpkiss. Featuring a cast of mountain-slash-dirt bikers and wakeboarders, the ad intends to show the marque enjoy a bit of rough and tumble... and does so with aplomb. Unlike some of Toyota's recent outings, this 60" film grips from the start.

Asda
"Northern Lights"
2 mins
4 Nov 2019
Christmas kicks off with a bang at Asda, with a two-minute film which does its best to hit every emotional soft spot possible. Sibling dynamics, holiday spirit, dead grandparents - there's nothing Green Supermarket haven't added into the mix to attempt to aggressively tug audience heartstrings. Director Tom Green balances wintry wonder with moments of levity throughout, as a brother and sister capture the magic of the Northern Lights.

Argos
"The Book of Dreams"
2 mins 46s
1 Nov 2019
The Argos catalogue used to be a staple feature of Christmas throughout a British childhood - studying, circling, conspicuously leaving open at a particular page for parents to see. While the brand have moved mainly online and their catalogues are generally nothing more than glossy doorstops these days, they revive some of the magic with this sweet commercial.

Canal+
"The Big Set"
90s
1 Nov 2019
Director Martin Werner has navigated a tricky situation here: after dedicating a campaign to trashing Netflix, Canal+ signed a deal with them at the last minute. Thus, this latest instalment of their streaming platform launch has to tread the precarious line of announcing the new partnership without rendering the previous ads redundant... and manages beautifully.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.