David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Three of the best for Blinkink.Blinkink have added three directors to their burgeoning roster: Rune Spaans, Michael Marczewski, and Alex Grigg.
    • Small Car, Big DreamsThis fantastic vintage film for Mini by Daniel Wolfe feels as timeless as it is compelling.
    • Transatlantic thrills.Adland’s fascination with Boring, Oregon continues with this Jaguar commercial.
    • A positive difference.There's so much to admire in this commercial for eBay that you can almost forgive the dreadful music... almost.
    • Dominic O’Riordan joins FamiliaFamilia are delighted to add award-winning director Dominic O’Riordan to their roster.
    • Run, Ruud, run.Heineken and Sonny's Fredrik Bond reunite for this 60" foot chase starring Ruud van Nistelrooy.
    • Thoroughly Decent CoffeeThis excellent ad for posh coffee boffins Taylors of Harrogate shows just how much finesse goes into making great coffee.
    • Bang TV sign US director Rudi SchwabBang TV are extremely excited to have added Rudi Schwab to their roster and it's not just because he's "not a car guy".
    • All aboard.Over three years since its launch, the Apple Watch finally makes an impression.
    • He takes a whiskey drink, he takes a lager drinkThis amusing ad announces Canadian Club's launch of their pre-mixed cocktail range Down Under.
    • A New PerspectiveThis striking ad break for Channel 4 - created in association with the RNIB - draws us into a world that is rarely, well, seen.
    • Top of the food chain.The Mayor of New York City may be surprised to learn he doesn’t run the Big Apple - an eighty-something baker called Edna does.
    • Mark Pellington is ready to Rumble.American filmmaker Mark Pellington has joined Rumble Films for UK representation.
    • The De Blinkks head to Colonel BlimpColonel Blimp have signed award winning photographic and filmmaking collective the De Blinkks to their roster.
    • Nexus Studios sign ChromosphereNexus have signed US-based design and animation studio Chromosphere to their roster.
    • Stars of CCTV.The Adidas Tango Squad launch an audacious raid on Real Madrid's training ground.

CRAFTWORKS

Wednesday, 11th October.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How we made... BT Sport.

● Ian Derry.

● The Bake-Off Challenge.

● Believe's Michel & Nico.

● The Dambusters Renuion.

TICKETS AND DETAILS HERE.


Taylors of Harrogate
"Coffee"
30s
19 September 2017

This excellent ad for posh coffee boffins Taylors of Harrogate shows just how much finesse goes into making great coffee... or decent coffee, as the case may be.

We see beans growing into their 'astonishingly magnificent' potential, demonstrated by some great animation and a perfectly over the top voiceover. Images of oozing caramel and sweet berry are equally sleekly shot... which makes the comedy twist all the more amusing.

The self-awareness (that most coffee will be drunk by tired people in their kitchens, rather than nubile young things on stylised Italian streets) plays well for the brand, and stands out in a sea of trope-heavy coffee ads. Standout work from Erik Morales and Lucky Generals.

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Bang TV sign US director Rudi Schwab

Bang TV are extremely excited to have added Rudi Schwab to their roster. The company has forged a reputation for filming to notch car work but their new acquisition marches to the beat of an entirely different drum.

As you'll notice when you watch the films we've included below, Schwab has a real flair for creating short, perfectly-formed slices of life with real emotional punch.


CLICK HERE TO READ MORE...

Apple Watch
"Roll"
60s
19 September 2017

Since its 2015 launch, the Apple Watch has struggled to justify its existence. Forgettable advertising hasn’t helped matters. Launched during Sunday’s Emmy Awards, this 60” commercial bucks the trend.

While Labrinth’s ‘Misbehavin’ plays through Kilian Martin’s AirPods, the Spaniard turns this train station into a skate park. As Martin fills his trick meter, newsstands and even commuters are drawn to his orbit.

Apple’s spin on the skater film is unsurprisingly slick. Gravity-defying flourishes augment Martin’s impressive board work, while the thud which accompanies Martin’s landing provides a satisfying mic drop.

With Apple fans reeling over the iPhone X's price tag, this gives the third-generation timepiece a boost. Aligning it with the brand’s wireless earbuds also strengthens the product’s worth - and not before time.

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Canadian Club & Dry
"The Big Question"
45s
19 September 2017

This amusing ad announces Canadian Club's launch of their pre-mixed cocktail range Down Under. If that sounds like a strange proposition in a country known for its beer drinking then keep watching, this may surprise you...

A series of blokes come to the shocking realisation that they actually don't like beer, one even mournfully hanging his head as he explains that he 'thought it was compulsory'. Generations of beer drinkers see the light when Canada Club & Dry slides down the bar as an tastier alternative.

Aside from the excellent performances and sharp script here, it's a shrewd move to emphasise beer drinking as a social activity which needs refreshing. With the craft beer market growing exponentially, consumers have shown a willingness to branch out from whatever's on tap... perhaps even to pre-mixed whiskey and ginger.

Everything is skilfully balanced in this film, from the clever soundtrack and comic timing to the self-conscious silence at the sound of a bottle opening. Director Nick Kelly has got things right on the mark here - lovely, affectionate work.

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Channel 4
"RNIB Ad Break"
3 mins 20s
18 September 2017

This striking ad break for Channel 4 - created in association with the Royal National Institute for the Blind - draws us into a world that is rarely, well, seen.

Using visual filters, we're shown how different eye conditions affect vision and contribute to its loss. It's an unsettling effect, demonstrating conditions such as glaucoma and cataracts as darkness creeps over familiar ads until they're barely recognisable.

The inclusion of audio description adds another dimension to the exercise, as it draws attention to parts of the ad we might usually gloss over or absorb passively. This is an admirable piece of work which brings the reality of sight loss home in an immediate, visceral way.

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On This Day

Talk Talk
"Model Britain"
60s
23 Sep 2012
This beautifully constructed commercial uses model figures to illustrate the lure of home. John Denver's 'Annie's Song' proves a suitable musical accompaniment and adds another layer of emotionality to a sentimental treatment. But it's odd that broadband is being advertised the way coal used to be.

Barclays
"Looking At Someone"
40s
23 Sep 2014
Picking up from their Digital Eagles programme which sees a team from Barclays help older folk to become more tech-savvy, this visits the other end of the spectrum - youngsters who may know their way around a keyboard but might not have a clue about communication. One of a series, this is excellent because it demonstrates the effectiveness of the thing it asks its audience to do.

Wrangler
"Born Ready"
60s
23 Sep 2015
Wrangler Jeans aim to shake loose their cowboy image by appealing to Millennials looking to add a little adventure to their lives. The brand is happy that young folk are ditching lattes and wi-fi for the weekend, but that doesn’t mean they don’t have misgivings about their preparation skills. A rare presence, Wrangler increase their European presence in assured fashion.

Lil-lets
"The Cubicle"
80s
3 Oct 2015
Finally it looks like we may be moving into an era where 'sanitary products' - as they have been euphemistically referred to since time immemorial - are no longer a topic of shame and mortification. Thanks to this extremely shrewd campaign featuring well-known characters Lydia and Ferne from TOWIE, tampons are on the verge of being rehabilitated as items that women can be open and matter-of-fact about, and which men can ask about without seeming weird.

Tilda
"Sanjay"
30s
23 Sep 2007
This ad plays out like a sketch from Goodness Gracious Me. An Indian woman talks of the shame brought upon her by her son Sanjay who has started using a new variant of Tilda rice which can make perfect Basmati rice in a microwave in just two minutes.

Super Solo
"Thirst Hurts"
70s
23 Sep 2007
Life is cruel. A young man emits a strange folk music whenever he opens his mouth after downing a bottle of Super Solo. Just as this strange phenomenon begins to ruin his life, he discovers an upside beyond his wildest imaginings. Sadly, it is at this very moment that the music ceases to play.

Adidas
"Dan Carter"
60s
23 Sep 2007
When 180 were in New Zealand shooting an Adidas commercial, they enjoyed the hospitality of All Black Dan Carter and his family so much that they stayed behind to film this viral which shows Carter and his father reminiscing about the rugby player's earliest efforts to kick a goal in his back garden.

Nissan Juke
"Twinkle Twinkle"
40s
23 Sep 2010
This visually striking ad shows the advertised car bringing the city to life as it drives through. There's a suggestion that this is a car that's fun to drive in urban settings and it's pretty successfully put across. It's a common enough way of selling cars these day but nicely done here.

B & Q
"Paint Your Bedroom"
30s
23 Sep 2010
A Dad has his patience tested by his daughter who can't decide whether she wants her bedroom painted pink or blue. Luckily, B & Q are able to help by providing samples but this doesn't entirly solve the problems of the protagonist as his daughter settles for a different colour altogether.

Sainsbury's
"Taste The Difference"
40s
23 Sep 2010
Jamie Oliver's in exuberant form in this excellent celebration of Sainsbury's premium range. He walks through the steer where long trestle tables have been set up to feed people with offerings from orange supermarket's Taste The Difference range. Apparently, there are over a thousand different products to choose from these days.

Sainsbury's
"Pie"
30s
23 Sep 2011
More from the charming campaign that introduced us to a father and his son last week. Here, the two are baking a pie and there's a wonderful earnestness about the expression on the young lad's face as he contemplates his father's concentration.

French Rail Network
"Miniature Railway"
45s
23 Sep 2011
This lovely French commercial shows how a new railway is being built while sustaining the existing infrastructure. Model trains are used to underline this proposition but British viewers may still find this idea too baffling to understand as they live in a country where a single falling leaf can bring the entire transport system to its knees.

Santander
"Shrewsbury"
40s
23 Sep 2012
The bankers of Santander descended on Shrewsbury to see if they could save its residents a million pounds while they were there. This feel-good glance at how it was done manages to convey the idea that the whole of the Shropshire town got wrapped up in the excitement.

Andrex
"Puppy Points"
30s
23 Sep 2012
DAVID doesn't think he's ever been quite so please to see a puppy as he was when he watched the new Andrex commercial. Someone immensely sensible has ditched the CGI puppies and replace them with the real thing – we only hope that this move is permanent and we can expect to see genuine animals from this point forward.

Free Radio
"Hamster"
30s
23 Sep 2012
A hamster is doing the things that hamsters do until it gets a blast of the advertised radio station. It then jumps down and begins dancing on its hind legs producing a series of moves that wouldn't look out of place at a school disco. It's a fun way to draw attention to a broadcaster most of us won't have heard of.

Compare The Market
"Window Cleaner"
40s
23 Sep 2012
Jim Draper is a window cleaner going about his business when he is accosted by Alexandr Orlov. The meerkat spokesman reveals that Draper's decision to use the advertised website has earned him a new stuffed toy which is delivered to him by one of Orlov's confederates aboard a specially-adapted rig.

FIFA 13
"Join The Club"
30s
23 Sep 2012
Lionel Messi greets a young man who has been invited to "join the club" in this commercial for the latest release of the FIFA series of football-based video games. Despite giving the impression he'd rather be doing something else, we suspect the diminutive Argentine is a model professional on a film set.

H & M
"Blue Velvet"
30s
23 Sep 2012
Lana Del Ray provides a stylised version of the song Blue Velvet in this commercial which quietly pays tribute to David Lynch's film of the same name. From the way they advertise themselves, you would imagine H & M to be an exclusive boutique available only to those carrying platinum credit cards... it's arguable whether this projection does them any favours.

Sainsbury's
"Fish Finger Sandwiches"
30s
23 Sep 2013
Orange Supermarket demonstrates that you can make the humble fish finger appear relatively sophisticated with a bit of artful positioning on freshly-sliced bread and a drizzle of their tartare sauce in this - ahem - tastefully shot spot.

Co-op Supermarkets
"The Great Pretender"
30s
23 Sep 2013
A woman rushes home to prepare tea, which is a ready meal from the Co-op. She doesn't want to appear lazy, so she makes a pretence of having made it from scratch; right down to the smudge of spice on her cheek. Plainly, the Co-op wants us to believe their convenience foods are just like homemade meals.

Sainsbury's Mobile
"Rescue Calls"
30s
23 Sep 2013
A solid way to bring home the message that a mobile tariff from Orange Supemarket is a sensible way to stay in touch affordably. Here, mum is at the end of the line to help deal with various offspring crises from missing trunks to boyfriend woes.

Barclays
"Erm"
40s
23 Sep 2014
Another lovely spot for Barclays' Life Skills project. In this ad, an engaging young chap called Michael tells us about his habit and how important it was that he ditched it. The habit? Starting every sentence with 'erm' or 'aah'. The simple demonstration of the difference it makes to other people's perception of you when you hesitate is clear and suggests confident speaking is encouragingly do-able.

Smirnoff
"Filter Out The Unnecessary"
60s
23 Sep 2014
After searching high and wide for a bar full of suitably appalling members of the Shoreditch taleban, we'd imagine the agency suddenly realised they could film this in their in-house bar. It's good to see advertising folk leading the charge against pretentiousness... perhaps it'll inspire City bankers to launch a crusade against greed. Joking aside, it's lovingly made and does make perfect sense for this brand.

Audible
"Clare Balding"
30s
23 Sep 2014
Oh Clare. It's at moments like these we can see why you're a national treasure. Amazon's talking book company has massively improved its advertising with this spot, which has Ms Balding gently sending herself up as she reads her book aloud to people engaged in various activities. The selected lines are increasingly priceless, as is the moment she pops up in bed.

Compare The Market
"Bumpers"
40s
23 Sep 2015
These lovely Meerkat bumpers for Coronation Street are brief but amusing spoofs of famous movies, as befits the brand's promotion of 2 for 1 cinema tickets. Zombies, aliens and classic westerns are all fodder for the seconds-long spots, and all take place on the well-trodden cobbles of the Street. Hilda will be spinning in her grave.

On This Day

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.