David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Leaders of TomorrowVideo games have very much become the national pastime in lockdown, so this graphic-heavy outing for UNICEF should grab the attention of both competitive and casual audiences.
    • Power play.Blue Supermarket channel Nineties Eurodance as Gillian discovers the supposed power of Clubcard points.
    • Rémi Laudat joins AcademyAcademy have signed dancer-turned-director Remi Laudat to their roster for representation.
    • Stop the Pandemic ChallengeNew York State governor Andrew Cuomo has recruited 'Certified Young Person' Paul Rudd (51) to encourage millenials to mask up.
    • Home and away.Victor Haegelin directs this charming stop-motion ad for Trivago, as a couple fully embrace the staycation concept.
    • Riff Raff Films enlist Psyop.US animation studio Psyop have joined Riff Raff Films for representation in the UK and the Netherlands.
    • Jovan Todorovic is Anonymous.Anonymous Content have signed director Jovan Todorovic to their roster for representation.
    • Rain, on parade.Raindance Film Festival haven't let the Covid-19 pandemic, ahem, rain on their parade.
    • 76 Ltd welcome Simon Hunter.Filmmaker Simon Hunter will now direct commercials and branded content under the 76 Ltd banner.
    • What's your pleasure?'My Favourite Things' from The Sound of Music receives another airing thanks to Scandi telecom firm Telenor.
    • Home advantage.According to this Coca-Cola ad, comedian and Arsenal fan Mo Gilligan has plenty of time on his hands.
    • Martin Scali meets Henry.Paris-based production company Henry have completed the signing of director Martin Scali.
    • Ruth Wardell joins OKAY STUDIO.OKAY STUDIO have added colourist Ruth Wardell to their growing team.
    • Traffic TalkWhile the world around us feels pretty sci-fi these days, directors Karl Poyzer and Joe Roberts flip the script in this amusing short film.
    • Wine-up merchant.This is one of three new commercials for Farrow & Ball from agency BMB and director David Kerr of Hungry Man.
    • Delivering DreamsDreaming about a more exciting life is the sum total of what most of us are doing lately - something Deliveroo make the most of in their latest ad.


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Riff Raff Films enlist Psyop.

US animation studio Psyop have joined Riff Raff Films for representation in the UK and the Netherlands.

Founded in 2000 by Marie Hyon, Kylie Matulick, Eben Mears, Todd Mueller, and Marco Spier, Psyop comprise dozens of talented animators and directors across their New York and Los Angeles offices with an enivable showreel to boot.

Recent standouts include Matulick and Mueller’s ode to Studio Ghibli for Travel Oregon, which offers a "slightly exagerrated" look a state previously best known for westward expansion, giant mushrooms, and a punishingly difficult video game.


Jovan Todorovic is Anonymous.

Anonymous Content have signed director Jovan Todorovic to their roster for commercial and music promo representation across the UK, US, and Netherlands.

As a director, photographer, and musician, Serbian-born Todorovic wears many hats. He first discovered his passion for the visual arts while travelling through Europe and North America to escape the Balkan Wars - accompanied on the journey by his camera.


Raindance Film Festival
"RFF 2020"
1 min 35s
16 September 2020

As Covid-19 cases soar and the government continues to fuck up any response that doesn't involve grouse shooting, it's safe to say we're unlikely to see a physical festival on these shores for a while. Yet the Raindance Film Festival haven't let that stop them, as shown by this beautiful promo for their online event taking place from October 28th to November 7th.

There are no shiny happy solutions presented here, but there's plenty of hope. From long-distance care for the self-isolated to helping others tune in and stay sane, and even guerilla outdoor screenings, the film portrays the small acts that will allow the advertised festival to flourish - and for creativity to endure in the industry's darkest hour.

Director Simon Hunter's outcome has an air of defiance, suggesting that art appreciation in the face of despair is a radical act. The culture around creating and consuming media has been fundamentally altered by quarantine, and the poignancy and hope of this film is a testament to just how important preserving cultural events like RFF really is.

76 Ltd welcome Simon Hunter.

Filmmaker Simon Hunter will now direct commercials and branded content under the 76 Ltd banner.

The move coincides with the release of Hunter's Raindance Film Festival 2020 trailer, which he says offers a "bold, upbeat, and inspiring" introduction to this year's online-only event. It also shows how far the one-time Raindance intern has come.


"Make Every Day Better"
15 September 2020

'My Favourite Things' from The Sound of Music receives another airing thanks to Scandi telecom firm Telenor, who urge customers to "fill life with things you love"—preferably anything that incorporates a smartphone and data usage.

Thus, Casper Balslev's whimsical ad shows a horse video lover joined by some four-legged visitors, dating app rejects launched into the ether, flowers decorating a green-fingered user's kitchen, and so forth. There's also an obligatory dragon, as some folk somewhere must still like Game of Thrones.

That aside, Balslev's CG-enhanced film is both charming and topical, as escapism becomes ever-bigger business in 2020. However, the cover artist has a long way to go to beat Julie Andrews' iconic original.


On This Day
(1-25 of 25)

"Brazilian Street Cleaner"
22 Sep 2005
This film advocates spontaneity as it tells the story of a Brazilian street cleaner called Renato who became a national hero after he began dancing during the Rio carnival. If you feel like saying something then just say it and preferably on an Orange phone (though not if it expresses desire for farmyard animals).

"Christina Aguilera"
22 Sep 2006
Christina Aguilera is magically moved to various global locations after she takes a slug of Pepsi from her can. She doesn't allow herself to be distracted from the singing of her song. In her delightfully slutty motif, Aguilera even manages to stir the loins of Ozzy Osbourne, long thought comatose through drug use.

"You're Fired"
22 Sep 2007
A beautiful idea which has been beautifully made in this campaign which quietly throws up more excellent commercials than just about any other. Here, a succession of children tell their parents they are 'fired' because they have been neglected in favour of work. One Dad teetering on the brink redeems himself.

"Rory's Pie"
22 Sep 2013
The second round of Santander's sports celebrity campaign is really getting into its stride and now that it's the sports celebrities who are being nonplussed by the actors rather than the other way round... the commercials are much more successful.

"Derek Jeter"
22 Sep 2014
We've already seen one commercial marking Derek Jeter's retirement this year and it's a measure of his impact on baseball that this second epic also plays fulsome tribute to the star. Much of this was filmed candidly as Jeter walked among his fans and director Henry-Alex Rubin appears to have captured the honest reactions of New Yorkers as they suddenly realise their hero is among them.

"Shake ’em Up"
22 Sep 2014
This US spot for McDonalds leaves us shaken and stirred. Not only is it a lovely, dynamic piece of filming for the brand, but it communicates the "shake 'em up" message in an extremely memorable way. When a young man takes a running jump off the edge of a building we certainly aren't expecting him to reappear as he does.

2 mins
22 Sep 2015
This animated commercial depicting Honda's history is an epic triumph... but what else would you expect from PES? Months of work have gone into creating this film using a technique that must require quite unbelievable levels of patience and dedication but prove entirely worth it. Even though it mines a familiar seam for the Japanese car maker, it feels completely fresh.

NHS Blood and Transplant
"Bleed For England"
22 Sep 2015
The stakes in the Rugby World Cup are high, but this impressive NHS ad argues that the stakes are even higher when it comes to our blood levels. A symbol sure to be worn on the chests of thousands of England fans at the moment, an English rose is shown to be a dark shadow of itself. Only a drop of blood can return it to its vivid best.

H & M
"Beckham Meets Hart"
22 Sep 2015
It's time to scrap the 'golden rule' when it comes to working with David Beckham which was - as many of you will probably remember - whatever you do, don't give him a line. In this teaser for H&M, Beckham puts in such a naturalistic performance that it's hard to imagine acting has ever been a problem for him and much of the credit for that has to go to director Fredrik Bond.

British Gas
"Warm And Working"
22 Sep 2015
Building on the 'No Place Like Home' concept launched in the previous commercial, this beautifully-realised spot follows a little penguin all buttoned up against the cold. Finding himself in the terrain of humans, he clambers through a catflap and explores the wonders of the house that lies behind; full of the wonders that warmth provides.

"Game On, Cooks"
22 Sep 2016
Has cooking become too much of a spectator sport? Lurpak thinks so, and the brand makes a bold move by telling viewers to switch their attention from telly to belly. Lurpak being Lurpak, they've done a first-rate job. Somesuch's Daniel Wolfe meets this campaign's exacting standards head on with a brilliant execution. Once the game begins, it's something to behold.

Old Spice
22 Sep 2017
Old Spice knock it out of the park again with another excellent ad. Directed by Andreas Nilsson, we see US football player Von Miller hatch from an egg in a dry wasteland. He staggers towards a source of hydration - Old Spice sports body wash, naturally - and then things get really dramatic... Great work which makes the most of the self-aware humour we've come to expect from the brand.

Virgin Radio
"Big Star"
22 Sep 2006
Mouthy radio DJ Christian O'Connell takes to the streets to persuade people to listen to his radio show which is offering a big prize in a competition. O'Connell refuses to disclose the amount that can be won even when pressed by former frontman of Madness, "Quote Me Happy" Suggs.

Channel 4
"Twenty-five Years"
22 Sep 2007
To celebrate Channel 4's twenty-fifth birthday, there is to be a series of programmes on More 4. Here a number of iconic moments from their past have been put together as a montage. Food for thought is provided by the fact that almost every bit is from the station's earliest years.

Audi Quattro
22 Sep 2008
There's a celebration of 'grip' in this attractive film for Audi. We're reminded about the delicacy of our own sense of grip as a variety of objects are shown in human hands and Simon Callow opines about its nature. Apparently, the Audi Quattro possesses the automotive equivalent.

"Anjelica Houston"
22 Sep 2008
Anjelica Houston becomes the latest Hollywood star to subject herself to the ritualised humiliation of Orange's cinema advertising. Houston sends up her image as a kook assisted by the campaign regulars who provide their own brand of mockery in typically irreverent fashion.

22 Sep 2008
In this touching film for the charity, the openness of children is represented by butterflies in this ad which shows the insects fluttering freely around children whose voices are heard but cut off from a boy who is in need of help. We can help all children to be heard by giving money to the NSPCC.

22 Sep 2008
Footballers including Thierry Henry and Michael Owen are beamed down into a strange animated landscape where they demonstrate that they can be as nifty with a tube of cardboardy snacks as they are with a football. They then look impressed as a competition winner struts his stuff. There's no va va voom here.

"Tribal Dance"
22 Sep 2008
More amiable jungle nonsense on behalf of the clothing retailer. A collection of women in various winter fashions do a rain dance so they can take full advantage of the protective qualities of their fashionable threads. They could have tried them out by jumping aboard a train to Glasgow instead.

Kellogg's Coco Pops
22 Sep 2009
Inside your bowl of Kellogg's Coco Pops there's double the excitement because some of the cereal is crunchy and some is soft. The same effect can be achieved with any cereal if you don't fold the inner wrapping and leave the box open.

"Zoetrope Portrait"
2 mins 10s
22 Sep 2009
This intriguing American film for fashion label Temperley uses a zoetrope to highlight their 2010 collection. Apparently, production company Legs constructed a twelve foot high zoetrope which was unveiled at New York Fashion Week and it's now been moved to London.

"Do Your Part"
22 Sep 2009
This American ad flaunting the environmental credentials of the advertised car shows various people trying to do their bit for the planet. None of them are having as much fun as the Audi driver who is able to speed past a Volvo powered by vegetable oil.

Las Vegas
"Les Trois Chinchillas"
22 Sep 2009
A man asks his boss for a day off so he can celebrate Chinchilla Day. He then spins an elaborate yarn about the origin of the festivities before explaining that his people like to mark the occasion by "partying in Vegas". Nicely judged silliness.

Scratch Perverts
"Neurosonics Audiomedical Laboratories"
2 mins 45s
22 Sep 2009
A bizarre but fun piece for turntablist DJs, Scratch Perverts. The DJs experiment with various mixes using what appear to be live human heads in place of discs and drums. The effect is a good deal more mesmerising than the music.

Pure Blonde
"Dove Love"
22 Sep 2009
A man rehabilitates a fallen dove in this Australian ad which manages the rare feat of being sincere and tongue-in-cheek at the same time. His efforts to make the bird happy are pretty hilarious but will it all be in vain?

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.