David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Chris Labrooy joins Nexus.Filmmaker and all-round digital whizz Chris Labrooy is the latest to join the Nexus roster for worldwide representation.
    • Letter by LetterThis curious film for the OFFF festival offers a surreal take on the event's ambiguous acronym.
    • Channel 4's Diversity in Advertising Award returnsChannel 4 have launched their annual award for Diversity in Advertising - with a £1 million prize.
    • Listen here, sunshine.Lidl tap three of England's World Cup squad for this likeable commercial promoting children's football coaching.
    • Rich in SpiritSan Miguel instruct us to 'find our rich' in this smartly constructed communication.
    • All the feels.There is something mesmerising about this strange experimental short made by Seed Animation's Morgan Powell exploring the phenomenon of synaesthesia.
    • Who's Wright, who's wrong?Westworld's Jeffrey Wright is the latest HBO star to front The Atlantic's ‘Question Your Answers' campaign.
    • Heroes among shoppers.When it comes to Aldi's Specialbuys promotion, only the boldest shoppers need apply.
    • Still does not compute.More light-hearted rebellion from Sprint as Evelyn and her robot comrades probe nonsensical mobile plans.
    • Bunk Bed BuddiesThis amusing ad for Pinterest examines a classic relationship - that of man and man's best friend - with a twist.
    • Harald Zwart brings Hollywood touch to tantrum's roster.Acclaimed director Harald Zwart brings a bit of Hollywood glamour to tantrum as the Berwick Street outfit continue with bold recruitment drive.
    • Why Not?Milky Bar introduce their new, reduced-sugar incarnation in this pleasantly laid-back ad.
    • Up in the air.BT eschew smartphones and tablets for a more modest form of communication: paper planes.

CRAFTWORKS

Wednesday, 23rd May.
Between 6.30pm and 8.30pm.

LSE Student Union
Sheffield Street
London
WC2A 2AP.

Tickets: £20-£50 plus VAT.

● James Rouse on Red Cross.

● Emer Stamp's Pigs.

● Michael Lennox.

● John Lewis Reunion.

DETAILS AND TICKETS HERE.


Short Films
"Finger Machines"
1 min 40s
24 May 2018

There is something mesmerising about this strange experimental short made by Seed Animation's Morgan Powell exploring the phenomenon of synaesthesia.

It originated as an Instagram project which Powell kept returning to. He was puzzled by his own response to it before he realised he had inadvertently created a synaesthesia trigger. This accounts for the physical sensation that some viewers will feel when watching this film... a phenomenon which really fascinated its director.

Like its sensory cousin ASMR, synaesthesia isn't fully understood but it broadly describes a stimulus which tricks our senses resulting in a perception that we can, for example, hear different colours... or assign personalities to numbers. Morgan Powell's discovery of it through the tingling in his fingers as he created this animation demonstrates that creativity can be a journey of amazing self-discovery.


The Atlantic
"Should I Be Scared?"
3 mins 14s
23 May 2018

Following on from Michael K. Williams's multi-faceted treatise on identity, Westworld's Jeffrey Wright is the latest HBO star to front The Atlantic's ‘Question Your Answers' campaign. This engrossing entry sees Wright swap dubious laboratories for the window seat on an airplane… and he's a pensive flyer.

While Wright mulls over turbulence, his fellow passengers (also played by Wright) offer contrasting outlooks; some poised - "We're still safer up here than we are down there" - and others decidedly less so: "WE'RE FU**ED!" All compelling arguments… yet Wright #1 realises there is no black-and-white solution.

Regardless of where viewers sit on the air travel spectrum, Wright's ‘one-man show' is both wry and compelling. His airborne quandary neatly incorporates issues at ground level, too - just the kind of meaty subject matter covered by the online periodical.


Aldi
"Specialbuy-ers"
40s
21 May 2018

When it comes to Aldi's Specialbuys promotion, only the boldest shoppers need apply. That's the premise of this diverting 40" commercial which pays tribute to those willing to do more for less. Tapping the kind of VO typically associated with gritty sports ads, the supermarket depict a variety of go-getters as they run, bake, drill, and, er, surf.

The latter - a would-be sea demon off the Scarborough coast - personifies the brand's easy-going approach to leisure and home improvement. Even if punters like him aren't quite masters of their chosen craft, Aldi's range of accoutrements offer an affordable leg-up.


Sprint
"Time to Go"
60s
22 May 2018

More light-hearted rebellion from Sprint as Evelyn and her robot comrades probe nonsensical mobile plans. Weary of entertaining her fleshy handler, Evelyn once again questions his choice of service provider… which happens to be Sprint's chief rival, Verizon.

Unable to stomach any more A.I. aggro, the scientist issues an ultimatum: switch off, or jog on to the nearest Sprint branch. Cue a mid-speed getaway packed with klaxons, one-liners, and explosions… well, at least according to Evelyn's diminutive sidekick.

Spurious plot points aside, it's another likeable jab at the telecom outfit's competitor. The brand and their spokes-droids insist they only have consumers' interests at heart - let's just hope our eventual robot overlords share such benevolence.


Pinterest
"Dog DIY"
30s
22 May 2018

This amusing ad for Pinterest examines a classic relationship - that of man and man's best friend - with a twist. The film cheerfully embraces its own sense of the absurd, along with speaking to some home truths all pet owners will be familiar with.

A man - who lives on a boat, for unexplained reasons - uses the advertised site to find a DIY dog bed, after his furry friend causes him one sleepless night too many. It's a neat concept executed with strong deadpan performances (from both man and beast), along with a deft comic touch from director Ben Whitehouse.


QUICK SEARCH

Five Star Work
(1-25 of 25)

Lidl
"Training Session"
60s
24 May 2018
Lidl tap three of England's World Cup squad for this likeable commercial promoting children's football coaching. Gary Cahill, Raheem Sterling, and Kyle Walker each turn Under-11's coach for the afternoon - though their young charges ably cut their Premier League egos down to size. t's all in good humour though, and Messrs Cahill, Sterling, and Walker come across well alongside their quotable co-stars.

The Atlantic
"Should I Be Scared?"
3 mins 14s
23 May 2018
Following on from Michael K. Williams's multi-faceted treatise on identity, Westworld's Jeffrey Wright is the latest HBO star to front The Atlantic's ‘Question Your Answers' campaign. This engrossing entry sees Wright swap dubious laboratories for the window seat on an airplane… and he's a pensive flyer.

Sprint
"Time to Go"
60s
22 May 2018
More light-hearted rebellion from Sprint as Evelyn and her robot comrades probe nonsensical mobile plans. Weary of entertaining her fleshy handler, Evelyn once again questions his choice of service provider… which happens to be Sprint's chief rival, Verizon. Unable to stomach any more A.I. aggro, the scientist issues an ultimatum: switch off, or jog on to the nearest Sprint branch.

Pedigree
"Jenny"
1 min 40s
22 May 2018
Another touching ad from Pedigree focuses on their Dog Dates service - which aims to tackle loneliness by matching elderly people with local pooches. Jenny's story is particularly poignant - since she became isolated after leaving an abusive husband - and the genuine joy on her face when she meets her temporary pet is extremely moving.

Compare The Market
"One Year of Meerkat Movies"
60s
21 May 2018
Compare The Market go big to celebrate the benefits one year of membership to Meerkat Movies can bring. Spokes-kats Sergei and Aleksandr riff on Barbra Streisand's classic 'Rain On My Parade', as they dive head-first into a world of musical wonder. The set pieces are nicely designed, as twinkle-toed soldiers perform a dance routine fit for classic Hollywood, and each genre gets its own moment in the spotlight.

Pedigree
"Dog Dates"
60s
18 May 2018
This charming film draws attention to an extremely worthwhile initiative from dog food makers Pedigree. An elderly man is nervously getting ready to go out and - in tandem - we're also shown a dog being similarly prepared. Moments of synergy in their respective grooming regimes imply they are destined to be paired in some way and so it proves. Nonetheless it's still a surprise when we discover exactly what's going on.

BBC Sport
"World Cup Tapestry"
60s
18 May 2018
BBC Sport have released this excellent film in which they, ahem, weave the history of the World Cup... literally. Director Nicos Livesey ensures things come together at a kinetic pace, as the film winds its way through the highs and lows of previous tournaments. The animation work is skilfully done, showing embroidered players reenacting their most notable moments.

Bwin
"Who Stole The Cup?"
60s
18 May 2018
Online betting outfit Bwin's last multiple choice caper offered punters two possible outcomes. Now the brand's World Cup-themed heist flick ups the stakes to four. As the title suggests, someone's pinched the illustrious trophy from under the Kremlin's nose. The suspects? Cafu, Vicente del Bosque, Stefan Effenberg, and Diego Maradona… and they're all highly equipped for the job.

J-B Weld
"Rocking Chair"
37s
17 May 2018
Nick Offerman - pop culture's gruff handyman uncle - stars in this entertaining commercial for J-B Weld's wood glue. Perturbed to see a potentially-fixable rocking chair discarded on the kerb, Offerman takes it upon himself to show the furniture's former owners what they're missing. The deadpan manner in which his passive-aggressive plan is executed has to be seen to be believed.

Amstel
"Hold My Beer"
52s
16 May 2018
It's a scenario pub goers will be all too familiar with: holding a friend's drink while they attend to business elsewhere. Minutes feel like hours as one awaits their pal's return… and good luck explaining any accidental spillages. Such foibles inspire this lovely Amstel commercial starring one obliging drinker and his errant companion.

Speight's
"First Dance"
2 mins
16 May 2018
Kiwi brewery Speight's have released another excellent ad addressing masculinity in New Zealand, this time focused on mates helping each other out. A guy helps his friend cure his two left feet just in time for his nuptials, with their progress showcased in a lovely montage sure to tug on even the most jaded heartstrings.

Kopparberg
"Outside is Ours"
60s
15 May 2018
Swedish cider vendors Kopparberg lay claim to the great outdoors in this lofty commercial. Set to a club-friendly cover of ‘Everybody's Got to Learn Sometime', the ad depicts a group of millennial kite fans as they throw caution to the wind. Unsurprisingly, flying kites in the midday sun proves thirsty work.

Ackley Bridge
"Chips"
60s
14 May 2018
This trail advertises a second series of the drama set around a fictional Yorkshire town where a British-Asian working class community lives alongside its white equivalent. It's a classic example of a trail which promises much more than the programme itself is likely to deliver. It's shot from the perspective of a bag of chips in the hands of a unseen local who journeys through the lanes and markets, attracting attention from friends and passers-by, each of whom seems to grab one.

HSBC
"Connected Money"
60s
12 May 2018
Richard Ayoade rides again in another amusing piece for HSBC - this time focused on taking a comprehensive approach to our finances. This latest outing sees the Travel Man "naysaying the naysayers" and "slapping the kisser of uncertainty" in his quest for monetary understanding. Tapping Ayoade's quirkiness is a smart move, as he remains stoic in the face of storms, sunshine, and skipping ropes.

Aldi
"Fish Fingers"
20s
12 May 2018
While the effort to improve diversity within the companies which make advertising seems to be bounding along a path made of good intentions, the situation on the other side of the camera continues to demonstrate that there's value in just getting on with it. The latest exhibition of this principle comes from McCann Manchester whose client Aldi are supporting them in a major initiative designed to extend inclusivity to the deaf community.

State of Decay 2
"Nurse's Diary"
4 mins 28s
11 May 2018
Tough day? Week? Month? Just be thankful you're not scrambling for supplies two years into a zombie apocalypse. That's the premise of this gruelling short film promoting State of Decay 2. The open world survival game pits players against the undead hordes. Of course, survival is relative in such hellish circumstances, and director Isaiah Seret depicts one woman's ordeal through her video camera.

Gap
"Falling"
30s
11 May 2018
Kim Gehrig has directed another wonderfully stylish ad for Gap, this time drawing attention to their summer denim collection. A topsy-turvy monochrome courtyard provides the setting, as people jump around in gravity-defying ways - presumably filled with joy about their new threads. The film has a distinctly summery feel, with impressive use of light and shadow.

Red Cross
"Hope"
1 min 49s
7 May 2018
This bleak slice of life set in a war torn Middle Eastern city underlines the desperation of those caught up in conflicts which are little more than a murmur in our conciousness as they fall further and further behind stories of Brexit bickering and America's toxic president. While our politicians look to score points over each other based on who supported which group and when, civilians in the affected countries battle to survive as their infrastructure crumbles around them.

Arla
"Fibre"
40s
8 May 2018
As tough sells go, fibre ranks as one of the hardest... not that Arla seem concerned. While the brand admit plant-based carbohydrates are a conversation killer, this 40" commercial provides a welcome fibre fix. According to the droll VO, it's all a matter of presentation - beige flakes are out and blueberry yogurt is in.

Sky Mobile
"Hello Possible"
50s
8 May 2018
Sky Mobile promise to make the impossible possible in this charmingly surreal ad. From taking a ride on a giant bubble to freezing time to catch the bus, director Nicolai Fuglsig shows a series of winning scenarios to demonstrate the brand's rejection of restrictions. The soundtrack and visuals complement each other nicely, as the sunny jangle of the Beach Boys enhances dreamy visuals.

Google Spotlight Stories
"Back to the Moon"
2 mins 09s
3 May 2018
Google and Nexus pay tribute to one of cinema's pioneers in this fetching Spotlight Story. Drawing from the work of French filmmaker and illusionist Georges Méliès, directors FX Goby and Hélène Leroux deliver a swashbuckling fusion of new and old. Cinephiles will appreciate the nods to Méliès's craft nestled throughout.

BetStars
"Freddie in Space"
30s
3 May 2018
This amusing BetStars ad sees Andrew Flintoff become the first Ashes winner in space… admittedly against his will. A dapper Freddie expects a routine commercial shoot, but the betting site have other ideas. Before he has time to ring his agent, Flintoff is stripped of his dignity by the brand's omnipotent spokesperson.

Google Arts & Culture
"Millicent Fawcett"
90s
2 May 2018
Google Arts & Culture have released this pacy film to mark the installation of the first statue of a woman outside Parliament. Directed by Leonn Ward, the film celebrates feminism throughout British history. Rapid cuts see different people holding up signs explaining what the progression of women's rights means to them, while a voiceover explains Millicent Fawcett's significance.

AT & T
"Caleb"
30s
2 May 2018
US telecom giant A T & T portray a life not lived in this stark road safety film. Twenty-something Caleb Sorohan addresses the viewer while reflecting on his missed opportunities, like pursuing his ideal career or marrying his college sweetheart. Alas, this is no redemption tale - supers reveal Sorohan actually died eight years prior in a road traffic collision.

McDonald's
"Kids"
50s
30 Apr 2018
Parents know a family outing can be fun and fraught in equal measure. Keen to promote their brood-friendly credentials, this Swedish McDonald's ad depicts such a dichotomy from a first-person perspective. Shifting from museums to public transport, the ad soon reveals a dad simply trying to spend time with his children.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.