David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Movin' on up.Gravity-defying technology takes centre stage in this surreal commercial for HP, although not in a way you might expect.
    • LIA bring themselves into disrepute.The LIA's decision to spring Ted Royer upon an unsuspecting audience of young creatives was a toxic misjudgment.
    • Tireless ThreadsThis kinetic commercial for Rapha gives the audience a visceral insight into a stormy cycling trip.
    • Spooky SuppliesUS party supply chain store Party City prepare for Halloween with chutzpah in this well crafted ad.
    • Jason Evans joins Pundersons Gardens.Pundersons Gardens are pleased to announce the signing of director Jason Evans to their roster for UK representation.
    • It'll soon be here.A frail cover of Fleetwood Mac's ‘Don't Stop' propels this latest awareness film from the Multiple Sclerosis Society.
    • Right, wrong, and rabonas.One of two recents plugs for esports juggernaut Fifa 20, this busy commercial from adam&eveDDB and director Yann Demange examines the difference between right and wrong.
    • MindsEye score Uncle FriendlyMindsEye have signed Australian director Uncle Friendly to their roster for UK representation.
    • A Rogue's salary for Kate Taylor.Kate Taylor has been handed the reins at Rogue Films where she will combine the roles of Managing Director and Executive Producer.
    • Spencer Dodd is a Merman.Transatlantic production company Merman say they are "incredibly proud" to welcome Spencer Dodd to their London office.
    • Keep Your Shirt OnCharacter actor Matthew Goode's latest sponsorship deal takes a turn for the weird in this funny ad for Thomas Pink.
    • Speak UpAn unusual ad break intends to get Britain talking in a new campaign for ITV.
    • Mind aims.A new mental health action plan intends to get more people access to the resources they need, according to this informative ad.
    • Stick to it.Determination is the name of the game in this intrepid outing for Royal London insurance.
    • Hung Out To DrySustainable hanger brand Arch & Hook intend to cut waste in the fashion industry, announced by this sleek film.


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MS Society
"Don't Stop Thinking About Tomorrow"
9 October 2019

A frail cover of Fleetwood Mac's ‘Don't Stop' propels this latest awareness film from the Multiple Sclerosis Society, who claim they have "never been closer" to eradicating the disease once and for all. For now, however, those like the stars of director James Lawes's well-shot commercial must navigate whatever the day may bring.

From physiotherapy to applying make-up, we not only grasp the patience and exertion of the cast - all of whom we are told suffer from MS - but their capability, too. As a dancer looks up to the light after a tiring workout, her delivery of the words "yesterday's gone" is quietly devastating. Worthy and lyrical work.

"Break New Ground"
5 October 2019

One of two recents plugs for esports juggernaut Fifa 20, this busy commercial from adam&eveDDB and director Yann Demange examines the difference between right and wrong - although students of Kant, Aristotle, and the like have little to grasp on to here.

As the superlative 'Offence' by Little Simz - all sly jazz flutes and crisp beats - sets the tone, we see players both virtual and physical ignore the rulebook. Or run circles around it until the sun goes down.

Such bravado courses through the ad's 80" running time, with the game's target audience urged to bend the rules in similar, irreverent fashion. If only publisher EA Sports could abide by data protection laws.

MindsEye score Uncle Friendly

MindsEye have signed Australian director Uncle Friendly to their roster for UK representation.

The director - aka Rhett Wade-Ferrell - grew up in rural Tasmania (on a goat farm, no less), and credits this isolation with helping him to develop his interior creative life. That and a steady diet of kung fu movies and late night telly, of course.


A Rogue's salary for Kate Taylor.

Kate Taylor has been handed the reins at Rogue Films where she will combine the roles of Managing Director and Executive Producer.

She arrives after a successful spell at Skunk London which she founded a few years ago. Prior to that she had spells at Rattling Stick, Biscuit and RSA, where she established a fantastic reputation and became one of the most admired figures in the London industry.


Spencer Dodd is a Merman.

Transatlantic production company Merman say they are "incredibly proud" to welcome Spencer Dodd to their London office.

Dodd will now spearhead Merman's branded and advertising division alongside Siobhan Murphy, who says: "I couldn't be more elated to welcome Spencer to the team. It will be an honour and a privilege to take the company to the next level with him by my side."



On This Day
(1-25 of 25)

Renault Clio
"England v France"
13 Oct 2005
Significant new ad for the Renault Clio continues with the va va voom theme but, much like Arsenal next year, has to get by without Thierry Henry. An Englishman and French woman take turns to promote their nation as superior citing a number of physical and cultural figures.

13 Oct 2012
This attractively-filmed commercial for the power utility company may look an awful lot like an ad for a kettle but it still manages to communicate its message extremely well: the need for electricity is a part of our lives whether we like it or not and we might as well make sure we get the best deal we can.

"The Chase"
2 mins 30s
13 Oct 2013
If you're going to base a piece of advertising around one of the most iconic events in the world, you'd better make sure you bring something fresh to the enterprise - and that's exactly what director Henry-Alex Rubin, cinematographer Stephane Fontaine, and editor Spencer Ferszt have done with this splendid twist on one of Spain's famous bull runs.

"Imagine the Possibilities"
1 min 45s
13 Oct 2015
It's hard to imagine a more inappropriate word but this commercial for Barbie is incredibly ballsy. But because it's so beautifully made with superb performances coaxed by ace child whisperer Karen Cunningham, the ballsiness might not be the first thing you notice. It's hard to think of another brand more closely associated with the reinforcement of gender stereotypes than Barbie.

13 Oct 2015
Viking warriors lurk in the undergrowth, biding their time - before suddenly launching themselves at an enemy tribe with a ferocious roar. But wait... is that a selfie stick one of them is using to capture the scene? It is - because these fearsome dudes are more concerned with getting some great pics for their Ifolor photo book that they are in bloodthirsty murder.

"Kitten Kollege"
13 Oct 2015
This superb online spot for Whiskas is noteworthy not only for how well done it is, but for the intention behind it. To start with, Kitten Kollege is a glorious, straight-faced spoof of those promotional videos put out by universities; and - as such - juxtaposes earnest messages about the campus and its courses with shots of kittens creating inadvertent havoc.

"Vai Paparazzo!"
2 mins 10s
13 Oct 2015
German director Wim Wenders draws on his knowledge of world cinema to perfectly evoke European cinema of the 1960s in this stylish commercial for Italian eyewear company Persol. An engaging tale, it follows the on-set action when the relationships between actors are at odds with the relationships between the characters they portray.

13 Oct 2015
The game is on for car manufacturers - particularly German ones - to place a considerable barge pole between themselves and the emissions scandal that threatens to fog the entire industry. Transparency and eco credentials will become prominent themes in this sector, but for now, BMW surprise us by showing their funny side.

13 Oct 2017
Smyths' 2017 Christmas campaign has big shoes to fill. Last year's effort - featuring a rewrite of Beyoncé's 'If I Were A Boy' and a whimsical dive into a kid's imagination - went down a storm. It's a tough ask, and this excellent animated ad meets the challenge with relish. A playful voiceover narrates the adventures of Snot, a hapless ball of yuck who's been sent down life's reject chute.

"Made in the Mirror"
1 min 40s
13 Oct 2017
Cosmetics advertising is undergoing something of a, well, makeover. Boots No 7's recent fencing bout delivered style and substance - now it's US brand CoverGirl's turn. This classy ad gathers a strong cast: diverse, dynamic, and in control of their identities. Contrasted with the modish cast and cinematography, the soundtrack provides old-school satisfaction.

March for Our Lives
"The Most Vicious Circle"
9 mins 38s
13 Oct 2018
This PSA-cum-music promo from March for Our Lives is a triple threat. As well as fusing grim subject matter with a dominoes-inspired set piece, the work neatly illustrates the US's dire record on school shootings… by repeating the same bullet-ridden promo three times in a row. It's a bold gambit in this age of dwindling attention spans and desensitised audiences, but the craft on show rewards patient viewers.

13 Oct 2005
A man sprays his kitchen with Lynx so that his returning girlfriend will be overwhelmed by a need for sexual healing when she unpacks the shopping. His plan works and then using the allegedly aphrodisiac spray, he lures her into the bedroom.

Vauxhall Corsa
13 Oct 2006
The strange puppets introduced in the previous ad gather for a night-time rendezvous at a club. It turns out their vocabulary is limited to the "c'mon" that was the signature phrase of the opening ad. Eventually, one of them flies off on a balloon. Odd.

"Comedy Sponsorship III"
13 Oct 2006
Another marvellously surreal offering on behalf of Nintendo has national stereotypes represented facially by actors forming mouths and so on. These clever idents are almost too good for the product which, DAVID suspects, appeals to people without the humour to appreciate these ads.

13 Oct 2007
A new addition to the family of idents created for BBC One has a number of neon figures coming to life and heading for a lit up Ferris wheel which forms the iconic circle that the BBC now strongly associates with its main channel.

Children In Need
"Shaun The Sheep"
13 Oct 2007
Gary Lineker and Shaun the Sheep join the stars of BBC who are getting involved with this year's charity event in this trail which uses some of the footage from the earlier, longer ad. Shaun the Sheep is unquestionably the brightest of the new stars on the BBC in the last year and rightly takes his place in the pantheon.

Cadbury Dairy Milk
"Come On Lads"
13 Oct 2007
We are provided by an excuse to run the gorilla ad again by the inclusion of an overt message of support for the England rugby team as they do battle with the French on Sunday. The words 'come on lads' and the English flag are clearly visible as the camera pulls back to show the drum kit. And they did.

Pepsi Max
13 Oct 2008
A man atop a high building who is about to attempt an improbably and audacious stunt takes a swig of Pepsi Max and imagines he hears a pep talk from a medieval knight. Suitably inspired, he charges off the roof and flies off in a random fashion before conveniently landing on a roof decorated with attractive women.

I Can't Believe It's Not Butter
"Public Information Film"
13 Oct 2008
This ad sends up public information films from the 1950s to let us know that the advertised product has 60 per cent less saturated fat than butter. Mind you, look how much of the stuff is put onto the bread roll... if you use that much, aren't you pretty well eating the same amount of saturated fat?

"Darker Side - Nostril"
13 Oct 2009
Another attempt to use levity to convey a message about the dangers of taking drugs. With the best will in the world, it's hard to imagine how a comic conversation between two nostrils and a dog is going to cause anyone to rethink their lifestyle.

Chiquita Smoothies
13 Oct 2009
Chiquita are not not just a fruit company any more... they've now branched into the arena of fruit smoothie drinks and this fun little commercial focuses on the benefits of so-called 'super fruits' which are included in their wholesome medleys.

"Global Citizens"
13 Oct 2009
Another excellent film in Oxfam's campaign to raise awareness about global warming. They want us to understand that it is real and that time is running out but that we can still act. This is not a plea for funds to help victims of the phenomenon but a call to arms.

"Blue Elephant"
13 Oct 2009
This pair of bumpers are used to advertise VW's ongoing sponsorship of documentaries on Channel 4. It wryly announces the discovery of a new breed of animal called the Blue Motion Elephant which echoes the name of a technology promoted by VW.

London Pride
"James May"
13 Oct 2010
The advertised product is so appealing that dedicated car enthusiast James May is prepared to walk to the pub for a pint. May is an avowed bitter drinker and he probably has the right profile to appeal to existing London Pride fans but will he convert lager drinkers?

Marks & Spencer
"Bistro Range"
13 Oct 2010
Caroline Quentin introduces a new range of convenience foods from Marks & Spencer called the Bistro Range. The usual attractive food photography combines well with Quentin's description and a general feeling that all's well with the world.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.