David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Zak Razvi is FurlinedFurlined have signed acclaimed director Zak Razvi for US and UK representation.
    • Basil expedition.This seabound documentary charts Sergio and Luca Gamberini’s efforts to safeguard one farm’s basil crop.
    • Young puns.This ad for the National Responsible Fatherhood Clearinghouse (or, er, fatherhood.gov) celebrates lame dad jokes by letting their intended audience deliver the punchlines.
    • Konsiderably Klever KonstructionThis funny film features an excellent satire of the endless woes provided by flat pack furniture.
    • A family affair.A Currys PC World employee tries (and fails) to test drive the new Lenovo IdeaPad at home.
    • The top twenty.Monday Night Football is back, and Sky Sports have given the programme a 2017/18 makeover.
    • Feeding time.While more and more taboos are broken, some remain shatterproof - like breastfeeding in public. Stink Studios’s Joe Lawton finds this, well, hard to swallow.
    • Hail to the KingThere's a new King in town in this entertaining ad for VW's Tiguan model.
    • Baller BeginningsNBA star Blake Griffin discusses the roots of his career in this stylish American ad for Jordan sneakers.
    • Daryl Chase joins Tomboy Films.Filmmaker Daryl Chase has signed with Tomboy Films for commercial representation.
    • Who's Corrie now?Coronation Street now has as many years as Heinz has varieties and despite a broadcasting landscape that has altered out of all recognition since the programme's 1960 debut, it remains one of ITV's most important assets.
    • Go West.Dominic West replaces the Italian puppets in a new campaign for Dolmio.

CRAFTWORKS

Wednesday, 6th September.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How We Made... Macmillans.

● Free the Bid.

● Alicia MacDonald.

● Straight 8.

● Fell.

● John Smith's Penguins.

TICKETS AND DETAILS HERE.


Currys PC World
"Laptop"
40s
21 August 2017

A Currys PC World employee tries (and fails) to test drive the new Lenovo IdeaPad at home. “Please don’t touch it, son” was never going to work, was it? The retailer set a high bar for themselves with 2015’s Jeff Goldblum campaign and while this subtler approach is unlikely to garner as much attention, it might generate more business.

The performances are as good as you'd expect from someone of Ben Taylor's pedigree and the believable domesticity gives it an authentic vibe.

Whether it's quite so believable that anyone who works at PC World has an actual family is another question... we picture them heading home to an elaborate structure made out of empty pizza boxes.

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Sky Sports
"Monday Night Football"
42s
21 August 2017

Monday Night Football is back, and Sky Sports have given the programme a 2017/18 makeover. These opening titles bring all twenty Premier League teams to life, inspired by their badges, nicknames, and locations.

Thus, we see the Chelsea lion roar, Stoke’s potteries at full power, and Manchester United’s demonic mascot in repose. Call Huddersfield Town’s snarling terrier an underdog at your peril.

Some insignias offer more to work with than others. Still, there are some pleasing interpretations throughout, while Fluke’s ‘Absurd’ receives a subtle remix. A slick return for England’s top flight.

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Short Films
"This Sucks"
45s
18 August 2017

While more and more taboos are broken, some remain shatterproof - like breastfeeding in public. Stink Studios’s Joe Lawton finds this, well, hard to swallow. This powerful film reminds us what we should be disgusted by.

Evidently no one taught this lot to chew with their mouth closed. Grease pours from every frame - enough to put anyone off their lunch. While kebabs and hot dogs are mangled, a mother feeding her baby proves a serene palate cleanser.

Lawton’s indignation is loud and clear. Peaches’s electro-punk blitz provides the ideal soundtrack, while the mother’s stoic gaze challenges us to rethink our social mores. Food for thought, eh?

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VW Tiguan
"The New King"
60s
18 August 2017

There's a new King in town in this entertaining ad for VW's Tiguan model. An oversized gorilla balloon breaks its moorings and goes on an adventure, drawn inexorably to its own Fay Wray as if by movie magic...

Or to her car, as the case may be. There are some lovely moments here, as the rubbery beast floats through the city after its quarry - passing windows and almost popping on errant buildings as it goes. The inevitable King Kong nod is on the nose, but all the more satisfying for it.

Director Noam Murro has been particularly skillful in his gorilla-wrangling here, with lingering shots of the balloon's never-changing expression letting the audience read a degree of longing into the perpetually blank stare. Amusing stuff, with just a hint of lighthearted pathos.

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Jordan Brand
"Playground"
2 mins
18 August 2017

NBA star Blake Griffin discusses the roots of his career in this stylish American ad for Jordan sneakers. The film evokes the feel of an eternal summer, focusing on the playground as the centre of the social universe and the genesis of the athlete's sporting prowess.

Asphalt becomes hallowed ground as Griffin describes the different functions of the space - catwalk, church, comedy club, classroom. A montage of young people accompanies the musing, slickly shot in both colour and monochrome.

Director Dexton Deboree has done a lot with the straightforward creative here. The film feels at once vintage and cutting edge, playing with the brand's classic aesthetic. Laid back stuff that's highly watchable.

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Logic
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P!nk
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Dua Lipa
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Wretch 32
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MNEK
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Kelela
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Björk collaborator Andrew Thomas Huang has created a richly layered promo for R&B singer Kelela's 'LMK'. Whether her music does anything for you or not, his visuals give the impression that Kelela means business and we should sit up and listen. The clip is both unsettling and inviting in just the right way to make fans of the genre feel it's edgy without losing that mainstream touch - a neat trick.

Raw Bars & JR
"Oochee Wally"
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South African cider brand Hunter’s and urban station Metro FM aim to give raw talent a leg-up. This fluorescent promo sees young gun Raw Bars and rapper JR share the limelight… and they’ve both got cold, hard cash on the mind. Meanwhile, Independent’s Daniel Levi opts for carnivalesque sci-fi - all neon fixtures and plumes of colourful powder.

Stereophonics
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4 mins 44s
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Say what you will about Stereophonics - the Welsh rockers have staying power. The group’s brand of wistful rock has served them well over the past twenty-five years. While latest release ‘All in One Night’ won’t convert cynics, frontman Kelly Jones crafts another earnest romance. While the lyrics aren’t exactly open to interpretation, director Joe Connor and DP Simon Hawken deliver an engaging promo.

Rinngs
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4 mins 07s
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This fragmented Rinngs promo feels like an urban fever dream. Directing duo Silent Tapes and DP Francis Lane follow the protagonists through industrial estates and midnight bus rides. Erratic cuts keep the viewer on their toes, though 'Oceans' provides a melodic anchor. An opaque vision of love under the city lights.

Jai Wolf
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4 mins 15s
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2 mins 41s
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Lewis Capaldi
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3 mins 56s
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Tchami
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5 mins 20s
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3 mins 24s
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3 mins 45s
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3 mins 01s
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3 mins 14s
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Vic Mensa
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.