David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • Podcast - Nice Shirt FilmsIn the second of the beach podcasts from Cannes, Jason Stone spoke to Richard Martin, Tareq, and Bethan Keane of Nice Shirt Films.
    • Treat All Ingredients EquallyUncle Ben's have released a love letter to the British melting pot with this charming and timely film.
    • Tu & Nick and Thibaut Grevet join Knucklehead.Directing duo Tu & Nick and filmmaker Thibaut Grevet are the latest to join Knucklehead's UK roster for commercial representation.
    • And now in colour.OK Go frontman Damian Kulash directs this Technicolour ASUS commercial.
    • In case you missed it.A trio of news items for those keen to unwind after a hard day's Cannes-ing.
    • Podcast - Diane McArterFurlined's and Film Craft jury president Diane McArter catches up with Jason Stone on the beach at Cannes.
    • Mural, mural on the wall.Adidas tap Brazil and Manchester City striker Gabriel Jesus for this engaging profile.
    • Space Age ShavesDollar Shave Club continue their surreal journey through the shaving senses with this entertaining ad.
    • Dream a Little DreamAudi buck the car ad trend with this intriguing commercial for their approved used cars.
    • Castaway 2018.Anyone who has subjected themselves to an airport security-style pat-down at the thought of losing their phone will appreciate this Orange commercial.
    • Use a little Jett force.
Use a little Jett force."Ask and you won't receive," says this punky blend of live action and animation for Nike Russia.
    • In with the 'Dublin Old School' crowd.Mad Cow Films director Dave Tynan is primed for the release of his debut feature film, 'Dublin Old School'.
    • Song of the Open Sea.Walt Whitman's 'Song of the Open Road' propels this latest 'Made in the Royal Navy' film.
    • JW Collective welcome Park Village.Production company Park Village and their stablemate Park Village Studios have joined Jane White's ensemble at JW Collective.
    • Doing the donkey work.A donkey named Kong proves the ultimate escape artist in this entertaining ad for New Zealand hardware chain Mitre 10.
    • Bumper cars.These shorts for VW are a great example of a series of bumpers that make a real effort to engage with the viewer... and succeed.

CRAFTWORKS

Wednesday, 4th July.
Between 6.00pm and 8.30pm.

LSE Student Union
Sheffield Street
London
WC2A 2AP.

Tickets: £20-£50 plus VAT.

● Smith & Foulkes on Wimbledon.

● Lights, Camera, Power.

● Cannes Young Director Awards.

● The Reunion.

DETAILS AND TICKETS HERE.


In case you missed it.

Whether you're enjoying Cannes or cursing your luck for not being at Cannes (don't worry - there's rain forecast), DAVID thought this would be the ideal opportunity to catch up on some of the news floating around the industry.

From BBC Three commissions to fast food controversy via colourful developments down Fitzrovia way, there's plenty for curious types to mull over below...


CLICK HERE TO READ MORE...

Podcast - Diane McArter

This is the first in a short series of podcasts recorded in and around this year's Cannes Lions.

Diane McArter - Furlined founder and 2018's Film Craft jury president - gave up some of her valuable time to seat by the sea at The Location Guide's beach.

She talked about the way the changes at Cannes reflect the way the advertising industry has evolved; the continuing effort to improve diversity; the process of selecting the Lions winners; and her pride in this year's Grand Prix recipient.


CLICK HERE TO READ MORE...

Adidas
"Gabriel Jesus"
90s
20 June 2018

While Brazil's main man Neymar is no longer tasked with solving world hunger, Adidas instead tap his international teammate Gabriel Jesus for this engaging profile. While the Manchester City youngster recalls his impoverished yet colourful upbringing, viewers are given a street-level tour of São Paulo's Jardim Peri favela - now home to one of the city's standout artworks.

The brand's ‘Here to Create' campaign has already produced flashy results in recent times, but this piece opts for a more grounded tone. Despite the favela's oppressive atmosphere, Jesus believes it only encourages self-expression - be it with a football or with a roller and paint. A World Cup victory should guarantee him another mural, too.


Dollar Shave Club
"Toenail"
36s
20 June 2018

Dollar Shave Club continue their surreal journey through the shaving senses with this entertaining ad directed by Ian Pons Jewell. Following their last trip to the shaving cream heaven, this film sees a man sent into a galactic reverie from the sheer silkiness of his beard butter.

The bloke floats from his bathroom in ecstasy, drifting into space and cavorting in zero-G with globs of razor moistener... until he's jerked out of his mental adventure via a stray toenail clipping to the face. Quirkily amusing with a gross-out twist, this ad brings viewers back to Earth with a satisfying snap.


Audi
"Dream"
40s
19 June 2018

Audi buck the car ad trend with this intriguing commercial for their approved used cars. A sultry cover of 'All I Do is Dream of You' accompanies the dreamy visuals, as the camera takes us on a drive through town and country. The catch is - rather than sexed-up close-ups of tempting new features - there's no car in sight.

It's a clever conceit, allowing the brand to draw attention to buying their cars second-hand without over-emphasising one particular model. It also reiterates the idea of Audi as an aspirational brand - yet one which is now within many consumers' reach. Hugely effective work with a delicate touch from director Georgi Banks-Davies.


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Five Star Work
(1-25 of 25)

Uncle Ben's
"Melting Pot"
72s
22 Jun 2018
Uncle Ben's have released a love letter to the British melting pot with this charming and timely film. Brummie bard Benjamin Zephaniah provides the voiceover, giving words to the visual poem directed by Henry Mason and Greg Davenport. It's a topical move, underscoring the brand's commitment to championing a multicultural society in the face of political batshittery and the rise of fascism.

Dollar Shave Club
"Toenail"
36s
20 Jun 2018
Dollar Shave Club continue their surreal journey through the shaving senses with this entertaining ad directed by Ian Pons Jewell. Following their last trip to the shaving cream heaven, this film sees a guy sent into a galactic reverie from the sheer silkiness of his beard butter. The guy floats from his bathroom in ecstasy, drifting into space and cavorting in zero-G with globs of razor moistener.

Audi
"Dream"
40s
19 Jun 2018
Audi buck the car ad trend with this intriguing commercial for their approved used cars. A sultry cover of 'All I Do is Dream of You' accompanies the dreamy visuals, as the camera takes us on a drive through countryside and city alike... the catch is, there's no car in sight. It's a clever conceit, allowing the brand to draw attention to buying their cars second-hand without over-emphasising one particular model.

Nike
"Korobka"
60s
19 Jun 2018
"Ask and you won't receive," says this punky blend of live action and animation for Nike Russia. While conventional wisdom suggests one can achieve anything if they speak up, the young protagonist of this 60" number disagrees. Confronted by an older boy on a korobka (concrete pitches found in urban neighbourhoods), the lad decides to let his feet do the talking instead.

Royal Navy
"Michael's Story"
90s
18 Jun 2018
Walt Whitman must be one of adland's choice poets. From luxury saloons to Chinese milk, Whitman's verses pepper various works striving for poetic heft. Now the American bard and Breaking Bad plot device propels this latest ‘Made in the Royal Navy' film.

Mitre 10
"Kong's Out Again"
45s
18 Jun 2018
A donkey named Kong proves the ultimate escape artist in this entertaining ad for New Zealand hardware chain Mitre 10. Unlike its boisterous simian namesake, however, this pet beast causes more small-scale disruption. When chain link fences and corrugated metal fail, dad seems doomed to accept Kong as man of the house.

Paddy Power
"VAR"
65s
13 Jun 2018
Paddy Power's amusing World Cup ad sees the controversy-courting bookmaker throw their weight behind VAR (video assistant referee technology)… both on and off the pitch. While the aforementioned tech divides opinion in football circles, the brand insist it can be used for all manner of everyday quandaries.

Wimbledon
"Take On History"
60s
12 Jun 2018
For two weeks of every year, the world of tennis parks its circus in a south-west corner of London and surrenders to the traditions of a bygone era. Like test cricket at Lord's, tennis at Wimbledon retains a special place in the sporting calendar because the retired colonels who organise it have done everything they can to protect their sport from rampant commercialism and - in doing so - they've provided a glimpse of a more civilised approach.

Boots
"Summer Like You're 7"
60s
11 Jun 2018
Seven is the magic number, according to this inviting ode to summer holidays from Boots. Accompanied by The Jungle Book's ‘Bare Necessities', a young girl called Livvie hops, skips, dives, and gurns her way through the school break. Whether it's at home or abroad, she knows what ‘school's out' is all about.

Spotify
"Chase"
60s
11 Jun 2018
Spotify take aim at action movies with this, er, fast and furious offering. A high-octane car chase hits the requisite genre beats before the cast bond over music which is... a little softer than we might anticipate. While 'Wrecking Ball' may be from Miley's edgy phase, it's still an unexpected delight to hear it used in such a seemingly incongruous scene.

Spotify
"Doll"
60s
11 Jun 2018
Spotify has launched a witty new campaign to draw attention to its free music streaming service. The cinematic series sees each ad parody a different film genre, kicked off by this amusing horror-esque offering. Director Steve Ayson knows his stuff, as each narrative beat makes the film feel more like a trailer for an upcoming spooky blockbuster.

Shell
"Women Drivers"
2 mins 24s
7 Jun 2018
Given the long-held belief that driving is immoral for 50% of Saudi citizens, how is the new freedom for women drivers being received? Via a group of diverse but high-achieving men, the concerns and fears Arab society has about this law are touched upon... will their mothers, sisters, daughters be safe in cars by themselves?

Beats by Dre
"Defiant Mixtape Vol. 1"
4 mins 04s
8 Jun 2018
Following 2017's ill-fated dalliance with Arthurian legend, director Guy Ritchie finds his form just in time for the World Cup with this amusing piece for Beats headphones. Narrated by Peaky Blinders star Paul Anderson, the film offers irreverent bios of Harry Kane, Mesut Özil, Bernard Mendy, and Neymar. Think ‘This Is Your Life and Two Smoking Barrels'.

Lurpak
"Smoooth"
40s
3 Jun 2018
W+K's long-running campaign for Lurpak oozes class and the latest instalment from Somesuch's Kim Gehrig is no exception. To advertise the the brand's spreadable variant, we're taken on a smooth journey as a woman wakes. The action smoothly moves across the screen from left to right in a perfectly executed sequence.

Susan G Komen Foundation
"Know Your Girls"
67s
30 May 2018
This PSA for breast cancer charity Susan G Komen is aimed exclusively at African-American women. While black women are more likely to develop the disease at a younger age than white women, and more likely to develop aggressive forms of it when older, they're culturally far more reluctant to discuss their concerns with family, friends or even medical professionals.

Lexus
"Maze"
60s
24 May 2018
Lexus are promising to take some of the puzzlement out of car buying in this spectacular commercial directed by Skunk's Ben Strebel. As metaphors go, this one is pretty uncomplicated so a lot hinged on the execution and Strebel has made sure that it's visually stunning, plus - by doing so - a hell of a lot more likely to draw punters into investigating the proposition.

Oasis
"Togetherness"
60s
25 May 2018
This is a brilliant and timely spoof. There has been a spate of ads in the last year which have reflected the desire of brands to associate themselves with the power of good. And when we remember that these include the infamous Pepsi ad featuring Kendall Jenner, it's clear that it's an instinct that can go awry.

Lidl
"Training Session"
60s
24 May 2018
Lidl tap three of England's World Cup squad for this likeable commercial promoting children's football coaching. Gary Cahill, Raheem Sterling, and Kyle Walker each turn Under-11's coach for the afternoon - though their young charges ably cut their Premier League egos down to size. t's all in good humour though, and Messrs Cahill, Sterling, and Walker come across well alongside their quotable co-stars.

The Atlantic
"Should I Be Scared?"
3 mins 14s
23 May 2018
Following on from Michael K. Williams's multi-faceted treatise on identity, Westworld's Jeffrey Wright is the latest HBO star to front The Atlantic's ‘Question Your Answers' campaign. This engrossing entry sees Wright swap dubious laboratories for the window seat on an airplane… and he's a pensive flyer.

Sprint
"Time to Go"
60s
22 May 2018
More light-hearted rebellion from Sprint as Evelyn and her robot comrades probe nonsensical mobile plans. Weary of entertaining her fleshy handler, Evelyn once again questions his choice of service provider… which happens to be Sprint's chief rival, Verizon. Unable to stomach any more A.I. aggro, the scientist issues an ultimatum: switch off, or jog on to the nearest Sprint branch.

Pedigree
"Jenny"
1 min 40s
22 May 2018
Another touching ad from Pedigree focuses on their Dog Dates service - which aims to tackle loneliness by matching elderly people with local pooches. Jenny's story is particularly poignant - since she became isolated after leaving an abusive husband - and the genuine joy on her face when she meets her temporary pet is extremely moving.

Compare The Market
"One Year of Meerkat Movies"
60s
21 May 2018
Compare The Market go big to celebrate the benefits one year of membership to Meerkat Movies can bring. Spokes-kats Sergei and Aleksandr riff on Barbra Streisand's classic 'Rain On My Parade', as they dive head-first into a world of musical wonder. The set pieces are nicely designed, as twinkle-toed soldiers perform a dance routine fit for classic Hollywood, and each genre gets its own moment in the spotlight.

Pedigree
"Dog Dates"
60s
18 May 2018
This charming film draws attention to an extremely worthwhile initiative from dog food makers Pedigree. An elderly man is nervously getting ready to go out and - in tandem - we're also shown a dog being similarly prepared. Moments of synergy in their respective grooming regimes imply they are destined to be paired in some way and so it proves. Nonetheless it's still a surprise when we discover exactly what's going on.

BBC Sport
"World Cup Tapestry"
60s
18 May 2018
BBC Sport have released this excellent film in which they, ahem, weave the history of the World Cup... literally. Director Nicos Livesey ensures things come together at a kinetic pace, as the film winds its way through the highs and lows of previous tournaments. The animation work is skilfully done, showing embroidered players reenacting their most notable moments.

Bwin
"Who Stole The Cup?"
60s
18 May 2018
Online betting outfit Bwin's last multiple choice caper offered punters two possible outcomes. Now the brand's World Cup-themed heist flick ups the stakes to four. As the title suggests, someone's pinched the illustrious trophy from under the Kremlin's nose. The suspects? Cafu, Vicente del Bosque, Stefan Effenberg, and Diego Maradona… and they're all highly equipped for the job.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.