David Reviews

 It's the work, stupid.

Latest Work
    • Joe Walton joins Whitehouse PostWhitehouse Post have bolstered their London roster with the signing of editor Joe Walton.
    • Should I stay or should I shave?Laissez-faire grooming brand Harry’s believe every man has the right to shave or not to shave, and no question about it.
    • Fiona McGee lands at BOLD.BOLD’s global talent search has led to Australian director Fiona McGee joining their compelling roster.
    • Luzian Schlatter joins Mad Cow Films.Swiss director Luzian Schlatter has joined the fold at Mad Cow Films for commercial representation.
    • The winning percentage.The BBC stoke anticipation for the 2019 Women's World Cup with this gutsy promo.
    • Gut reaction.The last in Amazon Prime's amusing series of films offers one of the most dramatic applications of the Heimlich manoeuvre we've seen for some time.
    • Never Mind the Bollocks.BrewDog are attempting to hold on to their nose-thumbing reputation with a 'brutally honest' ad campaign.
    • CraftWorks at BAFTA 195 on June 10th.We're doing another CraftWorks at BAFTA and it's going to be extremely good.
    • What is a man?Prostate Cancer UK celebrate masculinity in all its forms in this touching commercial from BBH and director Nicolas Jack Davies.
    • 76 Ltd sign Olivier Venturini.Beauty director and amateur pastry chef Olivier Venturini has given 76 Ltd plenty to smile about as he joins their bespoke roster for representation.
    • Love will tear us apart.This rousing film for Lacoste is in keeping with the brand's tendency to celebrate love and all its complications.
    • Ad Break - Gogglebox 17th MayIn the first of a new series, DAVID takes a look at an entire ad break to comment on some TVCs in context.
    • The Fridman Sisters arrive at You Are HereYou Are Here have signed Brazilian directing duo The Fridman Sisters for representation.
    • Horrifying Point of ViewThis wonderful mini-horror flick from Italian remedy brand Dr Giorgini explores the power of cutting edge technology.
    • Happily Ever AfterThis poignant film from Anthony Nolan draws attention to the vital importance of the charity's work with stem cell donors.
    • We're coming out.Boots throw shade at potential body-shamers with their annual summer effort.
    • Diego Nuñez Irigoyen signs for Knucklehead.Acclaimed comedy director Diego Nuñez Irigoyen has joined the roster at Knucklehead.
    • Like Nobody's WatchingFast fashion label Zalando encourage customers to dress purely for their own pleasure in this kooky outing.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

BBC Sport
"Change The Game"
1 min 40s
21 May 2019

A gutsy reinterpretation of Fort Minor's ‘Remember The Name' drives this 100" promo from director Georgia Hudson, as the BBC stoke anticipation for the 2019 Women's World Cup. London-based rapper Ms Banks takes on vocal duties as she reminds players from home and abroad what it takes to go down in history.

Flitting between Banks and a match-ready cast, Hudson sets her stall out with restless camerawork, brooding compositions, and shrewd cuts to footage of tournaments past. The result is an elevated take on the pre-tournament trail, with its music promo sensibilities conveying a sense of hard-earned swagger for the women's game.


Amazon Prime
"Choke"
60s
21 May 2019

The last in Amazon Prime's amusing series of films offers one of the most dramatic applications of the Heimlich manoeuvre we've seen for some time. As a man chokes on his dinner, his fellow restaurant patrons can only watch in abject horror - save for one fearless diner.

Wrapping her arms around the victim like a medically trained bear, the protagonist blows and thrusts as if trying to exorcise a demon, let along a piece of food. The fact that we hear none of the carnage - only another soothing backing track - heightens the comic effect, as does the source of her sudden medical gumption.


BrewDog
"Advert"
30s
19 May 2019

While they've had no shortage of bad press lately, BrewDog are attempting to hold on to their nose-thumbing reputation with a 'brutally honest' ad campaign. To maintain this idea and perhaps to avoid being criticised for their previous disavowal of the advertising industry - founder James Watt once said he'd "rather set my money on fire" than spend it on advertising - they've opted for a 101 approach to having their cake and eating it.

Given the stories which have emerged about his company's approach, it'll probably turn out he opted to set fire to someone else's money to get this made.

As Uncommon Studios were behind this and they are currently advertising's equivalent of a milkshake in the face of a fascist, it's gathered a lot of positive attention. And it'll probably have the desired impact. But, you know, meh!


CraftWorks at BAFTA 195 on June 10th.

We're doing another CraftWorks at BAFTA and it's going to be extremely good because we've got some great guests and it's a fantastic venue. All we need now is for a sell-out audience so if you wouldn't mind stepping up and buying some tickets, we'd be awfully grateful.

Last time, many of those who left it to the last minute were left disappointed because there were no tickets available. This is extremely likely to happen again so we urge you to jump on it.

Buy tickets here for just £25 plus VAT.


CLICK HERE TO READ MORE...

Prostate Cancer UK
"We Are With You"
60s
20 May 2019

Prostate Cancer UK celebrate masculinity in all its forms in this touching commercial from BBH and director Nicolas Jack Davies. Far from upholding traditional macho ideals, the charity follow the example of brands like Gillette and opt to take a more nuanced look at what masculinity really means.

Shakespeare's 'What a piece of work is man!' speech - delivered delicately here by Zoe Wanamaker - accompanies the visuals, as 'being a man' is shown to encompass caring for others, bravery, and the ability to still be gentle, in spite of everything. This is well-judged work which should raise awareness across people of all stripes.


QUICK SEARCH

On This Day
(1-25 of 25)

Kellogg's Crunchy Nut
"Get Home"
30s
22 May 2006
No-one can resist the lure of Crunchy Nut Corn Flakes and a reporter tells us about the increasing phenomenon of people hurrying home in dramatic fashion to enjoy a bowl as we see an unlikely looking thrill seeker using a trapeze to make her way home in double quick time.

Carling Black Label
"Squirrel"
50s
22 May 2007
A classic commercial from the late 1980s featuring an intrepid squirrel who makes his way across an assault course in order to get to some nuts. One owl turns to the other and utters one of advertising's greatest lines: "I bet he drinks Carling Black Label".

Carling Black Label
"Dambusters"
60s
22 May 2007
A classic Carling Black Label ad from the 1980s used the iconic Dambusters movie as the basis for a brilliant spoof. Two RAF pilots are aiming to destroy the dam with Barnes Wallis's bouncing bomb but haven't reckoned on the goalkeeping talents of a German guard.

Levi's 501s
"Creek"
90s
22 May 2007
A classic commercial from 1994 shot in black and white by Vaughan (Arnell) & Anthea (Benton) it captures a moment of lost innocence as a young woman and her younger sister spy on a man in a creek who appears to be naked. Stiltskin provide the rocky music as he emerges from the water.

Foot Locker
"Sneaker Mastermind"
45s
22 May 2010
This kinky piece of advertising has an erotic start before taking a turn that some of you will feel enhances the eroticism and others less so... depending on your predilections. A man is able to identify individual trainers by the feel of them as they slap across his arse.

VW Vans
"God Only Knows"
60s
22 May 2011
VW draws on its legacy as the provider of archetypal hippie transport in this attractively filmed ad for its commercial vehicles range. The Beach Boys track God Only Knows plays as various owners demonstrate their love for the iconic vans.

Hollyoaks
"Savage Party"
60s
22 May 2012
This beautiful minute-long trail for Hollyoaks is so impressive that DAVID might be tempted to watch the programme if it weren't for the fact that he's previously seen the programme. It's made to look as though the cast of the daily soap will be performing an avant garde version of A Midsummer's Night Dream. They won't.

Red Cross
"Babysitters"
90s
22 May 2013
Pointing out the pitfalls of employing amateur-level babysitters, this depicts a range of increasingly disastrous and hilarious scenarios ranging from dog-shaving to house-fires ("...the good news is, your house is going to be on TV tonight!") and explains how the Red Cross can help teens not to be that babysitter.

Williams Syndrome
"Nephew"
2 mins 30s
22 May 2016
The tone of this excellent awareness film for Williams Syndrome is set in the first moments when actor Mathew Baynton (who also wrote and co-directed this film) is asked "How's James Corden?" in lieu of an enquiry into his own well-being. It's not just funny, it serves as a metaphor for the difficulty of raising awareness of little-known ailments.

BBC 4
"Music Idents"
80s
22 May 2017
BBC Four pay tribute to high fidelity with these well-crafted idents. Tangible and atmospheric, this suite harkens back to analogue's heydey. Audiophiles will relish each close-up of tape recorders, audio reels, and phonographs, but it's the backing track that shines. Mark Hellaby's precise treatment demands a good pair of headphones or speakers.

Pedigree
"Jenny"
1 min 40s
22 May 2018
Another touching ad from Pedigree focuses on their Dog Dates service - which aims to tackle loneliness by matching elderly people with local pooches. Jenny's story is particularly poignant - since she became isolated after leaving an abusive husband - and the genuine joy on her face when she meets her temporary pet is extremely moving.

Sprint
"Time to Go"
60s
22 May 2018
More light-hearted rebellion from Sprint as Evelyn and her robot comrades probe nonsensical mobile plans. Weary of entertaining her fleshy handler, Evelyn once again questions his choice of service provider… which happens to be Sprint's chief rival, Verizon. Unable to stomach any more A.I. aggro, the scientist issues an ultimatum: switch off, or jog on to the nearest Sprint branch.

Robinsons Cordials
"Snapper Tim"
30s
22 May 2006
Tim Henman is asked by a Japanese couple to take a photo of them as he queues to enter Wimbledon while, symbolically, perhaps this enables Andy Murray to slip in ahead of him. The Scottish youngster has supplanted Henman as the man most likely to give provide false hope and now he is appearing alongside his hero.

O2
"Downloads"
20s
22 May 2006
Neat post script to last week's spectacular has the bubble representing the music downloads that are available to customers on the network. The bubble bounces rhythmically off a tram in time with the music the protagonist is presumably listening o on his headphones.

Oasis
"Wildebeest"
30s
22 May 2007
In the style of a nature documentary we hear how herds of wildebeest have made their way across the plains to reach the waterhole. Many didn't make it but that doesn't stop those that do from complaining about the water when they get there. The brand spokesman is magicked in to suggest Oasis instead.

Film 4
"Leslie Phillips"
80s
22 May 2007
82 year old actor Leslie Phillips shows a more serious side than his 'ding dong' persona normally allows us to see as he explains what it was like working with Peter O'Toole on Venus. Plainly, his fellow veteran is a bit difficult but Phillips feels his stature helped him cope with O'Toole's awkwardness.

ITV
"Euro 2008"
30s
22 May 2008
ITV's Euro 2008 salvo shows how our love affair with football is to be challenged by the absence of British teams in this summer's tournament. It's an amusing idea... but there is a slight flaw in the logic. This man being cheered up by watching Euro 2008 is like an abandoned husband watching his wife have sex with her new beau.

Lynx
"Stay Focused"
30s
22 May 2008
A man with a wandering eye is constantly disappointing women by checking to see if his armpits are dry. Only when he discovered the advertised product is he able to give up his embarrassing habit and begin to flirt more freely. Another strange contribution to the Lynx canon from the Argentine outfit VegaOlmosPonce.

Feel Good Drinks
"Gnomes"
30s
22 May 2009
This cute confection for the natural drink has animated gnomes crushing fruit demonstrating what a healthy concoction it must be. There's a mystery though... just who is Debbie? At the end, one of the gnomes holds up a placard declaring love for her.

T-Mobile
"Tino"
30s
22 May 2010
Tino's invitation to his mates to come around for a football gaming night in is pretty hilarious. The craftily cheap-looking effects work particularly well in this execution and Tino's night looks like a lot of fun.

Old Speckled Hen
"Prime Time On Dave Sponsorship"
40s
22 May 2010
One of a series of bumper collections advertising Old Speckled Hen's sponsorship of prime time programming on Dave. In each case back projection has been used to place the fox in an unusual situation and Griff Rhys Jones then gives sardonic voice to the fox.

Old Speckled Hen
"Prime Time On Dave Sponsorship"
40s
22 May 2010
One of a series of bumper collections advertising Old Speckled Hen's sponsorship of prime time programming on Dave. In each case back projection has been used to place the fox in an unusual situation and Griff Rhys Jones then gives sardonic voice to the fox.

Bombardier
"Bang On"
30s
22 May 2011
Rik Mayall in the television version of the new beer ad that stunned DAVID's audience last week. This one is a lot better... well, it's around a minute and half better, in any case. The other film was ninety seconds longer than this.

EDF Energy
"Race"
30s
22 May 2012
The cute little blob is back and this time she's fantasising about taking part in the 100m at the Olympics. But clearly her powers of concentration are not great and her fantasy starts to come apart... her fellow athletes become dancers and before long it's all about securing tickets to watch rather than taking part.

McDonald's
"New York"
30s
22 May 2012
The English village given an American makeover in previous weeks has once again been invaded by a team of production designers. This time, it's designed to look a little like New York but, as before, the essential Englishness continues to shine through.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.