David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

    • Avatarnation.You can't spell transhumanism without H&M - now that's a phrase DAVID never expected to write.
    • Mysteries revealed.A bloke discovers his family's military history and immediately regrets it in this amusing, mischievous piece of work for Find My Past.
    • Don't stop movin'.This pacy commercial from the United Nations High Commissioner for Refugees (UNHCR) reacquaints viewers with the nascent refugees team.
    • Through the looking glass.Light and sound combine beautifully in this transcendent piece for LG.
    • Academy Films welcome Runyararo Mapfumo.Rising British filmmaker Runyararo Mapfumo has joined Academy Films for global representation.
    • Bubbling along.We each live in our own little world according to this Canadian commercial for IKEA which renders this idea in a literal fashion by having people residing on separate floating spheres.
    • Slip sliding away.This surreal offering from director Andreas Nilsson uses deadpan performances to underline the value of goPuff - a food and drink delivery service.
    • Life's landscape.This beautiful film by Seb Edwards uses the sheer quality of the director's work to underline the idea that Aviva are a serious financial company who won't let you down when it matters.
    • Ghost Town 2021The impact of Covid-19 on live music is laid bare in this atmospheric short film which flits between empty venues and housebound raves.
    • Home and away.Charlotte Regan directs this stirring piece of work for Ronald McDonald House Charities Canada that underlines the importance of family in a sick child's recovery.

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Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

Academy Films welcome Runyararo Mapfumo.

Rising British filmmaker Runyararo Mapfumo has joined Academy Films for global representation.

Mapfumo first caught the eye with 2017's 'Masterpiece' - a fresh, well-played comedy about friendship and art appreciation. Since then she's been busy with more short films and season three of Netflix's Sex Education.


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IKEA
"Our Little World"
60s
9 April 2021

We each live in our own little world according to this Canadian commercial for IKEA which renders this idea in a literal fashion by having people residing on separate floating spheres. After a year in which many of us have been obliged by the pandemic to remain within a fairly tight bubble of people, it's interesting to see this idea depicted as a charming lifestyle rather than a claustrophobic horror show.

Director Mark Zibert has pulled the whole thing together very cleverly. The journey from script to completed commercial cannot have been straightforward, and – we suspect – he and the VFX crew must have been stretched to the limit. Thankfully, their efforts were not in vain as the outcome adds to an impressive canon of work from around the world for the Swedish furniture brand.


goPuff
"Waterslide"
30s
13 April 2021

This surreal offering from director Andreas Nilsson uses deadpan performances to underline the value of the advertised food and drink delivery service. (Given the way in which events unfold and this particular brand name, you might also expect them to provide recreational drugs… not something, to the best of our knowledge, that they actually do).

The main protagonist enlivens his humdrum life by exploiting the unexpected appearance of a cloud inside his office to create a horizontal slide which, with the help of a little washing-up liquid, provides him with some childish fun. It's all very silly but, we suspect, quite effective as it implants goPuff into your head like the hook of an earwormy song.


Aviva
"The Journey"
60s
13 April 2021

This beautiful film by Seb Edwards uses the sheer quality of the director's skill to underline the idea that Aviva are a serious financial company who won't let you down when it matters. It follows a woman who is inspired by a vision of children playing in an idyllic Scottish landscape, as she sets about making her dreams come true.

Her journey north to find her imagined paradise serves as a metaphor for a broader journey through life.

Edwards is ably assisted by cinematographer Robbie Ryan in imbuing every single shot with quality, and it is this more than the story itself which expresses the brand values which Aviva want to associate themselves with.


Short Films
"Void"
14 mins 12s
13 April 2021

The impact of Covid-19 on live music is laid bare in this atmospheric short film which flits between empty venues and housebound raves. Directed by Sam Davis and Tom Andrew, the film brims with pent-up energy that should be spent in clubs up down and the country. Unfortunately, no-one knows when (or if) these spaces will fulfil their purpose again.

Choice shots of sad disco balls and smoky side rooms are eerily beautiful, as are the strobe lights which resemble distress signals from imprisoned clubbers. The soundtrack (part ambient, part drum and bass) knows when to get the heart pounding though, and these spasms break the silence in cathartic, celebratory fashion.


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On This Day
(1-25 of 25)

Nobby's Nuts
"Noddy"
30s
16 Apr 2005
Noddy Holder is faced with a terrible misunderstanding when a bunch of lads, spurred by advertising for Nobby's Nuts, target the former lead singer from Slade's nether regions in a bid to snack on his, er nuts.

Honda
"The Power of Dreams"
60s
16 Apr 2005
Dreams are represented here by balloons that appear from the ears. A group of Japanese await to see if any of the dreams will take flight but each proves to be a disappointment until one balloon keeps growing and growing before it emerges whole and gigantic and a dream is set free.

Carlsberg
"Pub Football Team"
60s
16 Apr 2006
Charltons Bobby and Jackie join a host of more recent football stars to form what would be Carlsberg's pub football team if the Danish brewers ever condescended to form one. The resulting commercial is almost as fun to watch as it undoubtedly was to make.

Philips
"Carousel"
2 mins 19s
16 Apr 2009
Although there are obvious echoes of Chris Palmer's Sky Plus ad, this outstanding piece designed to run on a loop on a web site deserves enormous credit for the scale of the enterprise and for the quite brilliant way it turns full circle.

Sony
"Rockstar"
60s
16 Apr 2010
This clever ad is one of a new series for Sony which has children acting out their fantasies on a huge scale. In this film, a group of youngsters take the place of AC/DC in front of a stadium of music fans and the outcome is quite charming.

Switzerland
"Stepping Stone"
90s
16 Apr 2010
This very strange commercial for Switzerland aims to demonstrate the extent to which their people will go to ensure we have a wonderful walking holiday. Unfortunately, it gives the impression that the landlocked country's residents are barking mad.

Magners
"Bees"
40s
16 Apr 2011
Eamonn has a beard of bees but no-one in his home town passes comment on the strangeness of this because they welcome the pollination executed by the insects which helps to ensure the bumper crop of apples required to make the advertised cider.

Drench
"Experiments"
30s
16 Apr 2012
More from the campaign with the deadpan voiceover that reveals how attempts to rehydrate test subjects are being conducted at the Drench laboratories. The combination of overstated slapstick and understated commentary works rather well.

H & M
"Rock & Roll Mansion"
60s
16 Apr 2013
Georgia May continues to do her thing in this latest 60" spot for H&M. The fashion retailer is especially adept at tapping into the updated version of the King's Road vibe that's been working the rails for several seasons, and their astuteness at choosing Jagger's daughter as the face of their brand is razor sharp.

Habitat
"Hendricks"
30s
16 Apr 2015
Possibly inspired by Mad Men - the sofa is called Hendricks, after all, and is the colour of Joan's flame-coloured hair - this commercial for Habitat has a couple in a 60s-themed room getting amorous. As they get up to switch to a more private location, the camera stays on the sofa... because it's the furniture that's the true focus of the piece.

Pizza Hut
"Imposter"
30s
16 Apr 2015
When Tom comes home, he discovers an imposter sharing pizza with his girlfriend and is plainly astonished that she hasn't notice he's not the real deal. It's the absurdity of the disguise, of course, that makes this so funny... but we also love the way he crashes through the wall when it's evident that the game's up.

Cadbury Dairy Milk
"Spoons"
30s
16 Apr 2015
Deadpan performances delivered directly into the camera raise this well above what it might have been and as soon as we find out which director to lavish praise upon, we'll do so. A pair of dinner ladies grab some spoons and begin providing an accompaniment to 1990s hit 'Get Ready for this'. If the duo seem expert then that's because they are... indeed, one of the two women, Marylyn Campbell, has been playing the spoons for thirty-six years.

IKEA
"Ghosts"
60s
16 Apr 2018
Dougal Wilson has directed another beautifully designed ad for IKEA. While his last starred a flock of t-shirts coming home to roost, this film depicts a house party... with a twist. The, er, lively action is provided by a collection of ghosts, who come out to play once the house's residents are gone for the evening.

Rebel Sport
"Rugby Fighter"
90s
16 Apr 2018
Every shift could be Rebecca Wood's last. The New Zealand firefighter tackles perilous situations constantly, but that's just the day job - Wood also plays for the women's national rugby union team. Determined to coax other busy Kiwis into action, retailer Rebel Sport combines Wood's dual pursuits into one blazing rush to the try-line.

Aldi
"Toilet Roll"
30s
16 Apr 2019
Aldi pay homage to Game of Thrones in the supermarket's inimitable style, as a pair of Westeros natives compare name brand and own-brand toilet paper. Unlike their embattled kin, however, these two have time to indulge in a cordial game of chess… whilst sitting on their respective, erm, ‘thrones'. Both the script and the performances ensure this topical parody land.

Orange
"Content Battle"
2 mins 27s
16 Apr 2019
This genre-hopping caper from Orange and director François Rousselet showcases the brand's streaming firepower. Scored by Billy May's theme tune for The Green Hornet, the ad zips between takes on Westerns, costume dramas, and high school comedies before settling into more humdrum surroundings. One or two loose transitions aside, it's a diverting tribute to the power of choice.

ITV
"Clap From Our Carers"
2 mins
16 Apr 2020
While there has likely never been more day-to-day discussion about the NHS, it's rare to hear from the workers themselves. ITV change that with this two-minute outing which turns the 'clap for our carers' phenomenon on its head, as medical staff applaud the public for staying at home and allowing them to go about the business of saving lives as effectively as possible.

Asda George
"Make An Entrance"
30s
16 Apr 2005
Doors open in the middle of nowhere so that people can make a grand entrance wearing the splendidly inexpensive clothes bought from Asda's George range of clothes.

Orange
"Schmoozing With Wise Man"
30s
16 Apr 2005
The wise man encountered in the previous ad turns up again her. He is concerned the regular Orange duo are cramping his style and suggests they walk home while he will take the car.

O2
"Together"
40s
16 Apr 2007
Young couple release bubbles that float off together and begin representing the things you can do with your mobile phone. The couple themselves then set off on an adventure... running across water before finding themselves amongst some trees. Beautifully filmed addition to impressive series.

BMI
"Traffic Lights"
30s
16 Apr 2007
The traffic signals turn to green as a man drives down a road that is lined with more lights than seems reasonable. The voiceover suggests there is a parallel with BMI's online booking which prevents the need to check-in. Mind you, it won't speed you through the institutionalised OCD of airport security.

Impulse Body Spray
"Security Guard"
20s
16 Apr 2007
A longer look at the stalkerish-looking security guard from the previous ad who seems indifferent to a woman until she has been squirted with the inexpensive body spray. She offers him a charming smile and he reads hope into it. Men can't help acting on impulse... a defence that won't stand up in court.

Aero
"Melt (Double Take)"
60s
16 Apr 2007
JWT has taken the unusual step of running this ad twice back-to-back to ensure viewers are not so distracted by the sight of former Sex In The City actor Jason Lewis that they fail to pay attention to the chocolate. Someone sounding a lot like Ben 'Monkey' Miller provides the sardonic explanation.

Aero
"Melt (Hunk)"
30s
16 Apr 2007
This version only runs once with the sardonic voiceover noting that having had our 'hunk' we should now pay attention to the bubbles in Aero. Jason Lewis who played Samantha's sex toy in Sex In The City shows off his splendid physique to good effect.

Heinz Salad Cream
"The Ladybugs Picnic"
30s
16 Apr 2007
Charming commercial for the mayonnaise of the proletariat uses music purloined from Sesame Street to accompany sped-up footage of people heading towards the park for play and picnic. It's a lovely evocation of summer with a slightly vintage feel which neatly backs up the 'pourable sunshine' claim.

On This Day
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David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.