David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • The Pursuit of HoppinessThis entertaining film for DB Export depicts a stand-off between lager drinkers and craft beer fans.
    • Tropical shoot.Tobago emerges from Trinidad’s shadow in this energetic Virgin Atlantic commercial.
    • The need for greed.We can imagine Gordon Gekko cheering at this intense Centrepoint film.
    • Still being John Malkovich.Work of this length often outstays its welcome but John Malkovich's masterful postmodern performance in this brilliant cold open for last weekend's AFC Championship game actually leaves you wanting more.
    • Rupert Russell is the Missing Link.Scholar and documentary filmmaker Rupert Russell has joined Missing Link for representation.
    • James Marsh joins Pulse FilmsPulse Films have signed Academy Award winning director James Marsh to their roster.
    • The Sweet Shop sign Gudmundur Gudmundsson.The Sweet Shop have signed Icelandic director Gundmundur Arnar Gudmundsson for worldwide representation.
    • A moving story.Squire Studios' Phil Tidy provides a consummate lesson in pacing in this touching and important film for charity Harrison's Fund.
    • Sounds delicious.Readers with misophonia should probably consider giving this ad for Crosse & Blackwell a skip... even if it is very good.
    • Three stripes, many shades.This vibrant Adidas commercial celebrates how we perceive colour.
    • Pyeongchang calling.Fear meets its match in this beautifully animated BBC Sport promo.
    • A better way of looking at things.This optimistic film out of Brazil - ostensibly advertising telecommunications company Vivo - urges us to look at life more generously.
    • A classy approach.This classic 30" commercial for Knorr makes the advertised product look like it'll be the centre of a better life than the one you have now.


David Reviews is proud to introduce Sisterhood - a pool of female talent designed to help the advertising industry to access a broader range of voices.

Sisterhood launches with several hundred directors but will soon expand into any other areas of film-making currently dominated by men.

Sisterhood profiles are available for free if you meet the eligibility requirements. Contact Jason Stone on 0141 776 7766 to find out more.


Rupert Russell is the Missing Link.

Scholar and documentary filmmaker Rupert Russell has joined Missing Link for representation. It’s an exciting time for both parties: Russell joins as his debut feature ‘Freedom For The Wolf’ hits screens, while Heather and Ben Link are proud to have signed a cerebral storyteller.


James Marsh joins Pulse Films

Pulse Films have signed Academy Award winning director James Marsh to their roster for global representation.

A celebrated and critically acclaimed writer and director, Marsh works in a number of mediums including commercials, TV shows, and feature films.


The Sweet Shop sign Gudmundur Gudmundsson.

The Sweet Shop have signed Icelandic director Gundmundur Arnar Gudmundsson for worldwide representation. Since graduating from the Iceland Academy of the Arts, Gudmundsson has earned global plaudits for his film work.

Thanks to The Sweet Shop’s international reach, the ‘Whale Valley’ and ‘Heartstone’ director is now ready to launch his TVC career.


Harrison’s Fund
"Meeting Grandad"
2 mins 28s
21 January 2018

Squire Studios' Phil Tidy provides a consummate lesson in pacing in this touching and important film for charity Harrison's Fund. Without ever feeling rushed, this film manages to capture and sustain the audience's attention, and leave it feeling fully invested in the story of the charity founded in the name of a young man called Harrison Smith.

Harrison's Fund is the culmination of one father's commitment to his son. The 11 year old boy was born with Duchenne Muscular Dystrophy - a particularly cruel variant of a terrible disease - and is cared for by his dad, Alex.

As if this wasn't commitment enough, Alex set up a charity to explore ways of using technology to improve the lives of his son, and others who suffer from this disease.

This tale is told with tremendous respect for the real people at its centre, and you are left with a genuine wish to support their endeavours. Director Tidy has created a fitting tribute to three remarkable individuals from different generations of a single family who are determined not to be crushed by their misfortune.

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Crosse & Blackwell
"What's in the Soup?"
21 January 2018

Readers with misophonia should probably consider giving this ad for Crosse & Blackwell's 'Best of British' range a skip... even if it is very good. A gaggle of children slurp soup, chomp veggies, and give their best impressions of food critics in a montage which achieves just the right balance of humour and cuteness.

The beauty in this ad lies in its simplicity, as the kids are given free rein to be their weird, unscripted selves as they ruminate on what their food could possibly be made from. There's a deft directorial hand at work as the youngsters are kept just on topic enough to deliver some memorable opinions (including the precocious suggestion that they could be feasting on plankton).

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Recent Promos
(1-25 of 25)

First Aid Kit
4 mins 34s
23 Jan 2018
Thanks to growing up in Stockholm, Klara and Johanna Söderberg never got to go to a school prom. But they always loved the idea - and so when director Mats Udd proposed to recreate one for 'Fireworks', they were delighted. But it's not just any old prom. This is a full-blown, no-holds-barred 80s extravaganza with big hair, leg of mutton puff sleeves, and lashings of smoky eyeshadow; all marinated in the weirdness of Twin Peaks.

Jorja Smith
"Let Me Down"
4 mins 19s
23 Jan 2018
Hector Dockrill has created a slick, noir-style clip for rising star Jorja Smith in which she plays a contract killer out to dispatch the man she loves. Filmed in Kiev's October Palace, it's delicious to look at. Smith's hardboiled blonde is confident and remote; her man a dancer who wears his heart on his sleeve, and later, wears it all over the bedroom wall.

Jai Wolf
4 mins 17s
22 Jan 2018
There's an element of Stranger Things in this promo by Andrew Donoho, as a young boy is cheered at a funeral by the presence of his older friend, and the pair take off on their bikes to leave the gloom behind. Sweet though the friendship is, something feels unsettling about the older boy as they set off to discover the landing place of a meteor which streaks across the sky.

Young Fathers
"In My View"
3 mins 23s
22 Jan 2018
Young Fathers continue to defy genre with 'In My View'. Thoughtful, subdued, intimate, it reminds us that nothing comes for free and even if our ambitions are achieved, the reality is never as good as the dream. Rattling Stick's Jack Whiteley conveys this message beautifully in a promo which strings together a series of vignettes obliquely depicting tensions, threats, soul baring, and promises - all of which come at a price.

Charlotte Cardin
"The Kids"
7 mins 37s
21 Jan 2018
Charlotte Cardin's track about the turbulent lives of a family in the flat upstairs has been expanded by Kristophe Brandl into a short about a young boy and his drug-addicted parents. Shot in monochrome, it has a cinematic expansiveness and any number of beautifully-composed images bookended by a figure - the boy? his father? - floating in space; distanced from the chaos surrounding them back on earth.

Adam French
"My Addiction"
4 mins 10s
19 Jan 2018
In his plangent song 'My Addiction', Adam French lets us know how his obsession with the woman he loves feels like drug withdrawal when she's not around. Directorial duo Silent Tapes have created a suitably moody video to match: glimpses of her compel him to follow her from a crowded city street to an inky void before he's enveloped in a collapsing parachute.

Jack White
"Connected By Love"
5 mins 03s
19 Jan 2018
The lead single from Jack White's new album Boarding House Reach, 'Connected By Love' feels disappointingly lacking in freshness. Still, the accompanying promo is more dramatic, as three separate families prepare for the end of the world which is due to collide with the moon. Restraint and wonder are the moods of the moment in contrast to the gospel vibe Jack gives himself over to.

Slay Duggee
"The Stick Song"
19 Jan 2018
Ever wondered what a heavy metal version of Hey Duggee’s 'The Stick Song' would sound like? No? Well, erm, this madcap promo has you covered regardless. Thus, cutesy animation is offset by muscular guitars and vocals straight from the depths of Hell. Parental discretion is advised... and perhaps a lie down afterwards.

Migos, Nicki Minaj, and Cardi B
5 mins 17s
8 Jan 2018
Racing fans may feel short-changed by this garish collaboration between rappers Migos, Nicki Minaj, and Cardi B. Despite the fleet of supercars on display, burning rubber is at a premium. Instead, we're treated to rapid-fire lyrics and integrated marketing - notably ex-Formula One driver Bertrand Gachot's Hype energy drink.

8 mins 26s
13 Dec 2017
This touching promo for Jay-Z's 'Smile' focuses on the story of his mother, who came out as a lesbian in a poem which was included in his 4:44 album. Set in the 1970s, the period fashion and locations are spot on. With the sepia-tinged grade of a faded photograph, the film's emotional narrative is delicately drawn.

"Blinded By Your Grace Pt2 (ft MNEK)"
4 mins 01s
2 Jan 2018
Stormzy stands at the centre of a group of his fans as director Nez circles the camera around and about him. They're outside; a backdrop of nearby high-rises suggest that the British inner city community is one which - at its heart - stands firm together. At the end there is a powerful silence as the crowd reflects on the Grenfell fire before a capella singing starts up poignantly from a balcony.

"When You Die"
4 mins 25s
15 Dec 2017
The abundance of transfer techniques used to bloodcurdling effect in this clip for MGMT's 'When You Die' is impressive in the way they gather pace and intensity throughout. Even so, the visuals - including a strangely wooden lead from Girls' Alex Karpovsky - can't compensate for the blandness of the track, which limps on as though its own demise is - in fact - imminent.

Toto Bona Lokua
"Ma Mama"
3 mins 46s
6 Dec 2017
This animated promo for Toto Bona Lokua's 'Ma Mama' depicts a couple's dream getaway. Partizan's Katy Wang lets her protagonists explore a colourful tapestry of camels, big cats, and gyrating elephants. Simple patterns assume more complex forms without losing their hand-drawn charm. A bright riposte to the winter blues.

"Forest Coloss"
2 mins 21s
11 Dec 2017
Berlin-based producer mobilegirl marks her debut EP with this hypnotic promo. ‘Forest Collos’s delicate notes and eerie ripples draw you in. The accompanying promo only compounds the effect. Shot in 4:3 by LEZ Creative’s Ilona McIlwain, mobilegirl a.k.a. Bao-Tran Tran remains a colour-drenched cypher throughout.

3 mins 43s
8 Dec 2017
Zhang+Knight deliver a haunting promo for EDEN’s latest track, 'Gold’. A woman contemplates her future while the past remains ever-present. Like a cigarette glowing against darkened skies, DP Ruben Woodin Dechamps blends warm and cold hues. Picturesque seclusion offset by the Irish artist’s synthesised squeals.

Franz Ferdinand
"Always Ascending"
5 mins 21s
7 Dec 2017
Art rock veterans Franz Ferdinand return with this vertiginous promo. While the Glasgow five-piece shake loose with ‘Always Ascending’, the camera visits multiple 'floors'. Of course, looks can be deceiving. Amidst angular guitar riffs and, er, flirtatious cloud formations, frontman Alex Kapranos also plays with our audio perception.

Queens of the Stone Age
"The Way We Used To"
5 mins
30 Nov 2017
Palm Desert rockers Queens of the Stone Age relish their dark side in this bravado promo. Hair slicked and snakeskin-shoe’d, frontman Josh Homme offers a mysterious deal. What’s the worse that could happen? Staring down the camera with predatory brio, Homme draws the viewer deeper into an infernal dancehall. Pentagrams, devil horns, and multiple costume changes leave one bedazzled.

Saint Clair
"Human Touch"
3 mins 51s
29 Nov 2017
This intriguing promo for Saint Clair explores a profession rarely seen in media - a mortuary cosmetologist. Make up for the dead is an unusual subject, and gives director Lucie Beecham fertile ground on which to build her esoteric narrative. The simplicity of the visuals - using limited angles in a dark room, focused on the body lying on a table - allows the viewer to draw their own conclusions.

"When I Was Young"
3 mins 17s
29 Nov 2017
Those already pining for Halloween will appreciate this atmospheric MØ promo. To mark the Dane's latest EP, fans get three MØs for the price of one. Inspired by Edvard Munch's 'The Dance of Life', MØ performs a dance-off between youth, maturity, and death - and the latter’s brought an ominous posse.

"Ask Around"
3 mins 10s
29 Nov 2017
Part trap, part old-school gangsta cloaked in R&B, the music of rising star Ebenezer has something that speaks to everyone, whether you're a fan of this style or not. Bafic's accompanying video just shows him driving around with his friends over the course of a night; and this crammed, enclosed - but mobile - space is the epitome of freedom when viewed against the backdrop of Ebenezer's home turf.

Hercules & Love Affair
3 mins 30s
29 Nov 2017
'Rejoice' is a paean to personal resilience: whatever heartache you're nursing, push on through and celebrate the things you have. William Kennedy's promo mines this mantra in spades. He conjures the club scene of the era, interweaving footage of exuberant clubbers, drag artists and Rouge Mary herself while Hercules dances like a techno Bez beside her.

Ok Go
3 mins 43s
28 Nov 2017
What do get when you combine one experimental rock band, five-hundred-and-sixty-seven printers, and a forest's worth of paper? OK Go’s latest promo, of course. Since 2005’s breakout video for 'Here It Goes Again', the band have become synonymous with meticulously-crafted promos. Now the Los Angeles four-piece hit 'Print' on a ridiculous scale.

"Hear My Pain Heal"
4 mins 42s
27 Nov 2017
Dutch-Iranian artist Sevdaliza emanates a female strength you wouldn't want to mess with: brooding and powerful, she's a force to be reckoned with and makes music to match. 'Hear My Pain Heal' is an excellent example. It has that wavering, woozy trip-hop sound first created by Portishead and which evokes the intimate misery of a room in disarray after the party guests have left.

L Devine
"Growing Pains"
9 mins 40s
27 Nov 2017
L Devine claims: “The biggest obstacle I face in music is people trying to water down what I want to say.” This nine-minute promo lets the Newcastle artist say and sing her piece. Emil Nava’s film weaves together four of Devine’s tracks, each touching on adolescent themes. Devine’s growing pains are rendered in nostalgic hues, while spoken snippets punctuate the slick tracklist.

"I Love LA"
5 mins 06s
24 Nov 2017
Even up-and-coming rock bands require pocket money. Thus, Los Angeles four-piece Starcrawler moonlight at Mom’s Donuts and Chinese Food restaurant. An unlikely combination, but - as lead singer Arrow de Wilde puts it - “Welcome to LA”. While their customer service skills leave much to be desired, the band's colourful performance bodes well for future outings.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.