David Reviews

 It's the work, stupid.

Latest Work
    • The non-friction section.Framing the use of lube as a tool of female liberation is a canny move in this ad for Durex.
    • Teemu Niukkanen is Bootleg material.Bootleg Films have tapped Finnish director and comedy writer Teemu Niukkanen to join their TVC roster.
    • Welcome to the Ozarks.True Detective's opening titles for season three draws from the show's Ozark setting and shifting timeline to produce something intoxicating.
    • All new CraftWorks - February 11th.Our live show CraftWorks is being relaunched at a new venue and with new sponsors.
    • Walking on AirQatar Airways encourage their passengers to see the world differently with this charming film.
    • Where The Heart IsNatWest have finally cracked it with this winning ad, which depicts the seemingly endless run-up to moving house.
    • Stitch champion Ben Corfield.Stitch have promoted Homespun editor Ben Corfield to their main roster.
    • Snap me if you can.This fun Mercedes ad from down under gives hope to privacy-obsessed celebrities everywhere.
    • Papaya launch Young Directors CompetitionPapaya Films have launched the sixth edition of their Young Directors Competition.
    • Electrifying ExperienceKeen to address a recent apprenticeship slump, this 60" commercial from the Department for Education aims to reinforce the benefits of on-the-job training.
    • Ham in love.This short film tells the surprisingly touching story of a man and his pig – with some unexpected twists and turns.
    • NSFP (Not Safe For Plates)'Food porn' takes on a whole new meaning in this ribald short film from Seed Animation.
    • The Man in ChargeITV explore character archetypes in an excellent new series of ads for their drama output.
    • Love at first sight.Adland's pantheon of bathrobe-clad blokes receives a new addition courtesy of this dulcet Wren commercial.

CRAFTWORKS

We have great news for fans of CraftWorks. 2019 will see it return in a multitude of different formats.

These will include several shows at BAFTA in London - the first being on Monday, February 11th.

Watch this space for further announcements.

There are sponsorship opportunites associated with its return, please contact Jason Stone on 0141 776 7766 if you'd like to know more.


Qatar Airways
"A World Like Never Before"
60s
21 January 2019

Qatar Airways encourage their passengers to see the world differently with this charming film. Blending animation, physical sets, and live action, director Ben Scott draws us into a heightened, whimsical version of reality.

Evoking the golden era of musicals, an orchestral soundtrack accompanies one family's adventures across the globe. Whether they're frolicking through the sun-kissed streets of Paris or ice skating in snowy New York, purple-clad flight attendants are always available to offer a hand.

Restrained choreography adds to the film's vintage feel, while sharply-designed sets ensure a tangible spectacle. Perhaps this is what the world always looks like when you're rich enough to fly first class... at any rate, this upbeat film makes travelling the world look most appealing.


NatWest
"The Move"
60s
21 January 2019

NatWest have been thinking deeply about finance for a long time, often with confusing results. However, the compulsive ponderers seem to have finally cracked it with this winning ad, which depicts the seemingly endless run-up to moving house.

The highs and lows of house hunting are nicely detailed, from overenthusiastic estate agents to endless queues at a desirable property. We particularly like the less than appealing properties the family view, rejecting cupboard-like bedrooms and gardens beset by public transport until they find The One.

With just the right mix of comedy and relatable moments, this film ensures that potential homeowners will pay attention to the prospect of a paperless mortgage. Better for the environment... and for one's sanity.


Stitch champion Ben Corfield.

Ben Corfield owes a lot to ‘Terminator 2'. Had he never watched the T-1000 walk straight through a locked prison door, he may never have been inspired to pursue a career in film production. Now the man has joined the editing roster at Stitch after a stint at sister company Homespun.


CLICK HERE TO READ MORE...

Mercedes-Benz
"Eat Dust"
45s
18 January 2019

This fun Mercedes ad from down under gives hope to privacy-obsessed celebrities everywhere, as an X-Class V6 pick-up attempts to outrun a paparazzi hoard. Needless to say, the latter won't give up without a fight.

The ensuing chase showcases the truck's mettle as it navigates tarmac, water, and dirt. If only its pursuers could demonstrate such versatility, however, as they each succumb to ‘It's a Mad, Mad, Mad, Mad World'-style mishaps.

This caper-esque feel is amplified by Bloodshot Bill's ‘Take Me For a Ride', with his demented rockabilly gabble turning the ad into a gas-guzzler's fever dream… or a struggling paparazzo's worst nightmare.


Papaya launch Young Directors Competition

Papaya Films have launched the sixth edition of their Young Directors Competition.

Aimed at helping aspiring filmmakers break into the ad industry, the contest sees participants write prompted director's treatments and create films for nine brands following the release of briefs on the 14th of January. The competition has also expanded its efforts to support and educate young filmmakers this year, as they run workshops dedicated to various aspects of making commercials.


CLICK HERE TO READ MORE...

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On This Day
(1-25 of 25)

Honda FR-V
"Fast Food Outing"
30s
22 Jan 2005
The family introduced in a previous ad take another family out to a fast food restaurant, sadly they do not allow dogs so they take the drivethrough facility instead. Luckily the people carrier is so big they can comfortably eat their food whilst on board. Simple animated representations, quirky and Garrison Keillor's drawling delivery combine beautifully.

BMW
"It's Just A Car"
60s
22 Jan 2006
It's only a car. Well, not really. It's a fantastically expensive car made to look very cool by a typically slick piece of advertising which reflects the brand's core values: (ie: unostentatious yet smug wealth) in a manner that suggests they've been a teeny bit influenced by the current Honda campaign.

Swedish Horse Racing
"Know Your Horses"
60s
22 Jan 2010
This dynamic Swedish commercial shows people fostering relationships with horses so they can get inside information and gamble successfully. The various situations depicted are inventive and amusing and will undoubtedly stir interest in the sport.

Barclaycard
"Rollercoaster"
60s
22 Jan 2010
In this follow-up to last year's water slide commercial, the idea of freedom is explored in exhilarating fashion as a man careers through the city aboard a roller coaster. Boston's More Than A Feeling provides the music as our hero raises his arms and enjoys the ride.

Snickers
"Diva"
30s
22 Jan 2012
Joan Collins and Stephanie Beacham guest star in this ad for Snickers as a pair of dressing room divas. The conceit is imported from a series of similar ads made in the US featuring veteran comedy actress Betty White. As in the original ads, the actresses stand-in for athletes in need of a sugar boost.

Tesco
"Daydream"
40s
22 Jan 2013
Tesco's latest wheeze is to show us a woman fantasising abut a Barbarian dong her shopping for her. His two main props are the unlikely combination of mobile phone and a massive sword... one of which he uses to slice some tiger bread for her. No horses were harmed in the making of this commercial.

BBC Sport
"The Fearless Are Here"
90s
22 Jan 2018
Fear meets its match in this beautifully animated BBC Sport promo. As Winter Olympians descend on Pyeongchang, the Beeb pay tribute to their indomitable spirit. When the mercury drops, this lot bring the heat. Wolves, tentacles, and giant eyes do their best to thwart their prey but these medal hopefuls have trained too hard to let fear win.

McCain Oven Chips
"Lift Error"
10s
22 Jan 2004
This ad conveys its message effectively and quickly with an illustration of a situation many can relate to. Watching the woman's frantic attempt and subsequent guilt-ridden failure to hold a lift door open for a mother and child, we can be glad that she won't also have to feel guilty about eating oven chips with too much fat in them.

BT
"Web Cam (No Trousers)"
30s
22 Jan 2004
In this ad for BT, we watch a young student as he awakens to a mess of an apocalyptic scale and skillfully rearranges it out of sight of his computer's webcam. He does so just in time to brush off his parents' concerns with a knowing smile, reassuring them with a daring nonchalance that "as they can see" the house is tidy.

Silver Spoon Light
"Horse"
10s
22 Jan 2006
Another strange animated piece showing how Silver Spoon Light is so like sugar that anyone can be fooled into thinking it's the real thing. This time it's a horse interrupting a picnic who happily partakes of the white glittery stuff.

Kia Cee'd
"Questions"
30s
22 Jan 2007
Is it an ad? Is it a movie trail? Is it another of those campaigns built around a competition to achieve something unlikely (like unearthing a buried car) or is the task more prosaic... like trying to figure out what this is all about?

Channel 4
"Secret Talent"
60s
22 Jan 2007
The usual suspects are asked if they have a secret talent. Gordon Ramsay reveals he can play the drums ... really, is there no end to his obnoxiousness? Meanwhile, Charlotte Church reveals she can fit her fist in her mouth begging the question: why doesn't she leave it in there?

Cadbury Crème Eggs
"CCTV"
30s
22 Jan 2007
Three sponsorship bumpers for the seasonal chocolate offering which is 'back on the street' - an appropriate tie-in since the sponsored programme is Coronation Street. The CCTV footage idea may be a bit overused but it is cleverly employed here.

Diet Coke
"Lift"
30s
22 Jan 2007
The annoying tortoise has presumably been turned into an ornamental ashtray as we see the return of an old theme for Diet Coke. Three women take to the lift for their Diet Coke break before pressing the alarm button to gain the attention of the hunky maintenance man.

Shreddies
"Nanas (Coco Ending)"
40s
22 Jan 2008
Another outing for the Nanas who knit Shreddies has an appendage which has a couple of the oldsters cooing over a coco variant. The geriatric minimum-wagers seem to enjoy their work... which is just as well really.

Kellogg's Special K
"Quick Change"
30s
22 Jan 2009
A woman's mood brightens as she realises she doesn't have to have the same humdrum cereal every day. There are now ten different varieties of Special K and the look of the protagonist changes as she tries each of them.

RBC
"Olympic Torch Relay"
60s
22 Jan 2010
This impressive-looking ad for Canadian bank RBC depicts the Olympic torch as a path of fire making its way across the North American landscape. The company is a sponsor of the Olympic torch's progress and they suggest that it has the ability to light up a nation.

Argos
"Reservations"
30s
22 Jan 2010
A series of vignettes demonstrate how annoying life can be when you are unable to make a reservation before using this to illustrate the wondrousness of being able to reserve stuff online before popping round to your local Argos to collect it.

Maple Leaf Bacon
"Sorry"
30s
22 Jan 2010
One of a series of new Canadian commercials for Maple Leaf Bacon which focus on its new resealable packaging. In this execution, a man who works in an office is sent some bacon as an apology by a woman who hit his car with hers.

Maple Leaf Bacon
"Proposal"
30s
22 Jan 2010
One of a series of new Canadian commercials for Maple Leaf Bacon which focus on its new resealable packaging. In this execution, a woman proposes marriage while holding open a package of the advertised meat as though it was a box holding a ring.

Kit Kat
"Crane"
30s
22 Jan 2011
A wrecking ball operator is enjoying a Kit Kat during his break when he decides to have some fun. We were pretty sure that we'd worked out what was coming next but we were wrong... it wasn't conkers as we imagined but something even more elaborate.

Alpen Porridge
"Bung It In The Microwave"
20s
22 Jan 2012
A new variant of Alpen is designed to be "bunged in the microwave" and this ad aims to simultaneously emphasise its wholesome credentials and debunk the idea that it's a poncy cereal. A tough ask, you might think, but this does the job rather nicely.

Black Mirror
"A Future You Deserve"
60s
22 Jan 2013
This series promises another delve into the darker recesses of Charlie Brooker's brain. The poacher turned gamekeeper isn't quite as good at making dramas as he was at tearing them apart in his columns for The Guardian and on Screenwipe but this trail for the new series certainly suggests that it'll be worth a look.

McVitie's Breakfast
"Breakfast Challenge"
30s
22 Jan 2013
David Mitchell provides the voiceover for this lacklustre piece demonstrating how a woman is able to face the pressures of the morning provided she's eaten the advertised biscuit. The regret in Mitchell's voice is palpable as he describes her antics with outsized versions of the stuff that troubles us in real life.

Virgin Media
"Multiple Tennants"
40s
22 Jan 2013
David Tennant has acted alongside other versions of himself before - as fans of Doctor Who will doubtless recall. Here the Scottish actor is accompanied by an additional three versions of himself to highlight the advertised service's ability to record three streams at once.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.