David Reviews

 Biting the hand that feeds us since 2002.

Latest Work
    • A Place of One's OwnGirlguiding turn a demeaning admonishment into an empowering message in this excellent ad.
    • Take control.This Xbox commercial offers a luminous alternative to in-game tutorials.
    • Step by StepFamily reconciliation is at the heart of this unusual Christmas ad from German supermarket Penny.
    • Setting the stage.Given Paddington Bear’s starring role in the M&S Christmas ad, we’re surprised their food commercial doesn’t feature a lick of marmalade.
    • Nice Shirt Films sign Lucy Bridger.Up-and-coming director Lucy Bridger has joined Nice Shirt’s tailored roster.
    • Richard Peter Hunter joins Blink.Comedy director Richard Peter Hunter has joined Blink for commercial representation.
    • Back to humanity.The Jo Cox Commission on Loneliness urge viewers to look beyond their own four walls and help a neighbour in need.
    • Frequently asked questions.Ask and you shall receive, says this entertaining Google Pixel ad from Droga5 and director Ian Pons Jewell.
    • Feel The ForceA kid is dismayed when his new neighbour appears to have succumbed to the dark side of the Force in this ad for Star Wars Battlefront II.
    • Witness Me!The irrepressible Los Pérez bring a riot of colour to our screens in this entertaining ad for PhotoBox.
    • Yako Yako DoAnna Carpen and Matthew Fone have been working on an important project and you can help.
    • Skunk's Ben Strebel on skateboarding his way to the top.Following Ben Strebel's recent arrival at Skunk, we caught up with the multi-talented director to find out all about him.
    • Mark of distinction.Bose continue their inner life campaign with another calm ad, this time featuring a kid leaving a school dance.
    • Tick-tock, tick-tock.Max Sherman’s two-hander will chime with anyone used to close-quarters squabbles.

CRAFTWORKS

Wednesday, 15th November.
Between 4.30pm and 6.30pm.

The LSE, Sheffield Street, Holborn, London, WC2.

Tickets: £20-£50 plus VAT.

● How We Made... Oxfam.

● Homespun Yarns.

● Christmas Crackers.

● Tango Reunion.

TICKETS AND DETAILS HERE.


Nice Shirt Films sign Lucy Bridger.

Up-and-coming director Lucy Bridger has joined Nice Shirt’s tailored roster. Early promise with her dad’s camcorder led Bridger to pursue various creative outlets. While a broken arm curtailed her dance career, contemporary dance’s loss has been film-making’s gain.


CLICK HERE TO READ MORE...

Richard Peter Hunter joins Blink.

Comedy director Richard Peter Hunter has joined Blink for commercial representation. Versatile and inquisitive, Hunter learned his trade on no-budget shoots and documentary projects. He now boasts an accomplished reel with an emphasis on comedy-driven work.


CLICK HERE TO READ MORE...

Jo Cox Commission on Loneliness
"Puppet"
67s
15 November 2017

The Jo Cox Commission on Loneliness urge viewers to look beyond their own four walls and help a neighbour in need. This film from St Luke's and Annex’s Oscar Cariss encapsulates the dehumanising effects of isolation.

We join a wooden puppet in a darkened house. Various photos and trinkets suggest better times. While life goes on outside, it sits alone - unblinking and unfeeling. Fortunately, rescue is only a bell chime away.

It’s an effective conceit. The puppet’s blank expression and sombre surroundings make loneliness tangible; his human transformation borne from kindness and nothing more. Together with this housebound experiement, 2017 is the year for reaching out.

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Google Pixel
"Ask More"
1 min 53s
14 November 2017

Ask and you shall receive, says this entertaining Google Pixel ad. An initial “What is that?” sparks a two-minute Q&A session. The corporation’s flagship smartphone receives a thorough grilling - luckily, Google Assistant and a composed narrator have all the answers.

It’s an eclectic focus group. From Dua Lipa to Michael Fish, from David LaChapelle to, er, Salt Bae (he likes salt, apparently). Those familiar with their YouTube influencers will enjoy each cameo.

Director Ian Pons Jewell and editor Leo King manage proceedings well. Unlike the Pixel's 2016 launch film this is packed with personality.

The audio is equally boisterous. ‘Papa’s Got A Brand New Bag’ drowns out some dialogue, but it doesn’t detract from a lively production.

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Star Wars Battlefront II
"Rivalry"
1 min 40s
15 November 2017

With the highly anticipated release of 'The Last Jedi' only weeks away, enthusiasm for all things Star Wars is at an all-time high. It's the perfect environment to launch the latest Star Wars Battlefront II game... in spite of recent controversies around it's pay-to-win game mechanics.

A kid is dismayed when his new neighbour appears to have succumbed to the dark side of the Force, sparking a rivalry which plays out over decades - from birthday party posturing to tree house one-upmanship and beyond.

The pair are determined to out-fan each other with their escalating pranks, and the narrative does a good job of making the advertised game a logical next platform for their fun. There's lovely design work throughout, including small touches like the 'Imperial' moving company, the kids' Jedi and Sith themed clothing colours, and a sculpted R2-D2 snow prank.

The climax - when game and real world collide - is masterfully executed. In contrast to a recent Skyrim ad (in which live-action segued into game cut scene), the head-first dive into battle feels tangible and exciting here - and far more compelling than any potential romantic twist would have been. Skillful work from all involved.

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Recent Promos

Alt-J
"Pleader"
6 mins 33s
16 Nov 2017
Alt-J's promos are ambitious and clever, and this promo for album closer 'Pleader' continues the trend. Made by celebrated director Isiah Seret, it interweaves the song's central theme - a revisiting of Richard Llewellyn's novel 'How Green Was My Valley' - with elements of the supernatural and the dread of impending war.

Enter Shikari
"The Sights"
4 mins 10s
12 Nov 2017
Enter Shikari’s manager has big plans for the band’s latest single. To mark the release of ‘The Sights’, he insists he can take the St Albans rockers to the Moon. The reality is a little more, er, down to earth. Despite the track’s jaunty vibe, the band’s patience is sorely tested with collapsing sets, tight jumpsuits, and zero-gravity choreography.

Ghostpoet
"Woe Is Meee"
4 mins 48s
8 Nov 2017
Savannah Setten's accompanying promo taps into Ghostpoet's mood, and the intimate snapshot of one man's world stays with us long after the song has ended. The planes of his face - gaunt and haunted, a demi-monde Beckett - speak of the motel life and fifths of whisky for breakfast. The women for whose company he pays, fuel the chronic yearning in his breast... not for pleasure he can no longer experience, but for their bodies themselves.

Chromeo
"Juice"
3 mins 32s
8 Nov 2017
This Chromeo video feels like a left-field Tropicana commercial. The Montreal two-piece moonlight as orange growers with a provocative fashion sense. Well, it does get hot out there. David Wilson’s promo keeps tongue firmly in cheek as beatmakers Dave 1 and P-Thugg flaunt their ‘pins’. Sun-kissed funktronica from the beatmakers.

Gorillaz
"Garage Palace (ft. Little Simz)"
2 mins 30s
7 Nov 2017
Gorillaz still have unfinished business with their fourth studio album, ‘Humanz’. Fans of 16-bit brawlers will appreciate this side-scrolling ‘Garage Palace’ promo. Channelling ‘Streets of Rage’ and ‘Double Dragon’, the virtual band and MC Little Simz lay waste to mutantkind. Fight or flight? Why not both?

KCPK
"The End"
6 mins 10s
6 Nov 2017
French electronic trio KCPK are making some very cool music, and director Loic Andrieu proves an excellent choice for their new track's promo. He gives The End - a propulsive, synthy affair laden with 80s-style foreboding - an angst-ridden narrative which sees a teenage girl imagining her world swept into oblivion... and herself with it.

Nightmares on Wax
"Citizen Kane"
4 mins 44s
3 Nov 2017
Mystical tags and a shamanic entourage populate this Nightmares on Wax promo. The bed-ridden protagonist (played by Langston Fishburne) regains his strength on a spiritual level. Suited, booted, and tarot cards dealt, he ventures deeper and deeper into the Louisiana bayou. Even if your spirit is in good nick, let this one wash over you.

Powell
"Wormhole"
5 mins 05s
1 Nov 2017
EDM upstart Powell has has been busy with a project called New Beta, a series of vinyl-only LPs with an experimental edge. Track titles such as ‘Dogs on Acid’ should give you an inkling what to expect from this ‘Wormhole’ promo, then. There’s no shortage of E numbers in The Sacred Egg’s five-minute sesh - viewers may feel like they’ve downed one snakebite too many.

Royal Blood
"How Did We Get So Dark?"
3 mins 38s
27 Oct 2017
This bizarre promo for Royal Blood's 'How Did We Get So Dark?' is both gritty as hell and utterly bonkers. The Sacred Egg have embraced their love of the surreal and gone all out here, creating something as wonderful as it is weird. We meet a guy who likes collecting white rabbits... with a vengeance.

Kodaline
"Ready to Change"
4 mins 24s
27 Oct 2017
Stevie Russell knocks it out of the park once again for Kodaline with this intriguing promo for 'Ready to Change'. Set in a zoo, it features an unusual cast of characters including a panda handler who enjoys dressing up, a yoga-loving lion keeper, and a guy who doesn't just talk to animals, but only talks to animals...

Marshmello
"Silence (feat. Khalid)"
3 mins 22s
26 Oct 2017
Permanently bucket-headed DJ Marshmello is hard to miss. The beatmaker’s identity remains a mystery in this ‘Silence’ promo. Still, London Alley’s Courtney Phillips taps the nation’s neon supply to luminous effect. While Marshmello and guest vocalist Khalid get acquainted, their crew offer light relief in a troubled world.

Marmozets
"Habits"
3 mins 39s
24 Oct 2017
This Marmozets promo stars a couple of right poseurs. An eerily demure couple remain static throughout - no mean feat when lead singer Becca McIntyre is screaming down your ears. Still, these mannequin-esque lovers soon embrace their human desires. Familia’s Aella Jordan-Edge has fun with her human doll set.

Crystal Fighters
"Yellow Sun"
3 mins 31s
13 Oct 2017
Forget tour buses and private jets - London troubadours Crystal Fighters travel by pickup truck. The band promote their latest single ‘Yellow Sun’ with a, er, laidback performance. It's a diverting road trip: each cargo bed is filled with charming odds and ends, while the group evoke Vampire Weekend’s whimsical fare.

U2
"You're The Best Thing About Me"
4 mins 48s
13 Oct 2017
It's such a shame that Tatia Pilieva's short film is a promo for U2, because it's so searingly poignant that it deserves better than this dialled-in track by Bono and co. To complement the song's theme about love, Pilieva created a mini-documentary about four couples - who are together in real life - facing a long-distance separation of uncertain length.

Grizzly Bear
"Mourning Sound"
4 mins 28s
13 Oct 2017
Grizzly Bear's first album since 2012's much-loved Shields has a more electronic slant than we're used to hearing from them, and nowhere is this more apparent than on 'Mourning Sound'. An oblique reflection on homelessness, hauling logs, and walking along busy freeways, it inspired promo director Beatrice Pegard in a completely different way.

Jessie Ware
"Alone"
3 mins 38s
13 Oct 2017
Jessie Ware enjoys some alone time in this lucent promo, courtesy of Forever’s Charlie Robins. Amidst stylish rooms and equally chic wardrobe changes, Ware blends sweet nothings and enduring bonds: ‘I could watch you watch me forever’. Beautifully lit with ornate set design complementing Ware’s urbane presence.

TD_Nasty
"Where U Wanna Be (feat. Clara La San)"
3 mins 42s
13 Oct 2017
A dancer rests her eyes and nothing else in this nimble TD_Nasty promo. Sleepwalking has rarely looked so graceful - no blindfolds required, either. Director Fiona Jane Burgess captures unrestrained expression in one continuous take. Meanwhile, Nasty belies his name with some inviting beats and Clara La San’s guest vocals.

Kele Okereke
"Streets Been Talkin'"
4 mins 18s
10 Oct 2017
Bulldogs are, well, top dog at the moment. Following Bulldog Skincare’s psychic mutt, this Kele Okereke promo stars another lovable hound. After a brief stint in the doghouse, Buddy enjoys life on the outside with his owner. Alas, trouble follows this pooch like a bad smell. Meanwhile, Okereke's shift into folk music is a pleasant surprise.

Charlotte Gainsbourg
"Deadly Valentine"
6 mins 03s
3 Oct 2017
The second track released from Charlotte Gainsbourg's album Rest, 'Deadly Valentine' is an offbeat, dreamy dance number. It's about finding The One: about being childhood sweethearts who grow up and grow old together without ever falling out of love. Sounds hellish cheesy, but both the song and the accompanying promo elegantly sidestep the ripe Camembert landmines to deliver something rather haunting and gorgeous.

Soulwax
"Is It Always Binary"
4 mins 16s
6 Oct 2017
Soulwax are live and kicking in this well-staged promo. The Belgian beatmakers perform ‘Is It Always Binary’ on a specially-constructed stage. Strobe lights respond to every beat and chunky synth line, while brothers David and Stephen Dewaele lead a tight live performance. The duo’s newfound preference for live drums pays off.

The Horrors
"Something To Remember Me By"
5 mins 36s
29 Sep 2017
Everyone wants a piece of The Horrors as they release their fifth album - and that includes pharmaceutical giants. This Max Weiland-shot promo sees the Southend rockers endure the Panopticon International Corporation’s dubious ethics. Blood, sweat, tears, and other bodily fluids are extracted in suspect laboratory conditions.

Fergie
"Like It Ain't Nuttin'"
3 mins 55s
29 Sep 2017
Fergie makes a confident comeback with this club banger and its appropriately slick promo. The beat-heavy track invokes early 00's hip hop, as Fergie raps about spending money 'like it ain't nuttin''. Vignettes show her take on an edgy array of personas, performing to the camera as she takes in the night time sights of her adopted home town. Cool, nicely constructed work.

Jimmy Whoo
"Motel Music Part II"
8 mins 41s
28 Sep 2017
Since 2013, electronic artist Jimmy Whoo has been busy with a project called Motel Music, inspired by the influences he's absorbed on his travels. To mark its end, RSA's Johnny Hardstaff has created an intriguing short film around three of Whoo's songs and it's not until the final moments of the clip that we realise just how weird the premise actually is.

Michael Cera
"Best I Can"
4 mins 39s
26 Sep 2017
Moxie duo Dan & Antonio’s romantic documentary ‘Dina’ charmed this year’s Sundance Film Festival with its quirky insight into modern love. This equally twee promo - scored by actor-stroke-musician Michael Cera - marks the film’s impending US release.

Ry X
"Bad Love"
3 mins 11s
25 Sep 2017
Irrum's languid, tropical promo for 'Bad Love' by Ry X borrows from a host of painterly influences - the still, ghostly young women of the Pre-Raphaelites; the lushness of the Impressionists; the strangeness of the Magic Realists. Everything about the film is realised with loving attention, and Andres Arochi's cinematography gives it an ethereal sensuality.

Recent Promos

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.