David Reviews

 It's the work, stupid.

Latest Work
    • Ian Robertson arrives at tantrum.tantrum's recruitment drive continues to yield results as the company unveil new signing Ian Robertson.
    • Sight and sound.This artfully shot commercial for upmarket cinema chain Everyman is an intriguing three-hander.
    • Against All OddsThis eye-opening film for Sportsbet.io draws attention to the Conifa European Football Cup.
    • Alternate Reality Roche raise awareness about the early detection and treatment of MS in this affecting film.
    • Behind a SmileThis touching film explores the impact of being an unpaid carer on fundamental aspects of life.
    • Ric Cantor is a Friend indeed.Friend London have brought experienced comedy director Ric Cantor into the fold as they target a productive second half to 2019.
    • Gotta blame it on my juice.This Tesco Food Love Story sees the brand in full flow, so to speak, as they showcase their range of fruit juices.
    • Head the BallThis timely release from Nike is a compelling ode to following passion against the odds.
    • Field of PlayQueen Elizabeth I's famous Tilbury speech sets out England's Women's World Cup intentions with confidence.
    • The case escape.This whimsical commercial for Allied Irish Banks (AIB) sees a red suitcase succumb to its wanderlust.
    • What lies beneath.This tactile and well-timed short film literally dives into the plight of billions of people of rely on this sustenance.
    • One Small Step for CansPaul Rudd brings his inimitable comic skills to this 90" ad for Pepsi Max.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

Roche
"The Two Lives of Sara"
3 mins 24s
13 June 2019

Finnish pharmaceutical company Roche raise awareness about the early detection and treatment of MS in this affecting film. Shot split-screen style by director Pekka Hara, the film follows the life of Sara - detailing the way two alternate realities split and differ after her diagnosis.

While the differences start off small, it quickly becomes apparent just how important complying with treatment is to maintaining a patient's quality of life. Sara's struggles are delicately drawn, while the stark emotional impact as she faces the camera at the end is incredibly poignant.


British Gas
"Two Sides"
3 mins 30s
13 June 2019

British Gas mark their long-term association with Carers UK in this affecting film, which explores the impact of being an unpaid carer on fundamental aspects of life. With friends and carers shown side by side, it quickly becomes apparent that the happy faces put on for the world often conceal inner turmoil.

Director David Stoddart has done a good job of contrasting the friends' emotions and perceptions here, as a bubbly carer is revealed as anxious, or a happy one as hiding a deep sadness. The emotionally articulate cast's personalities shine through, making the final pay-off all the more touching.


Ric Cantor is a Friend indeed.

Friend London have brought experienced comedy director Ric Cantor into the fold as they target a productive second half to 2019.

Cantor first made his mark writing for the likes of Da Ali G Show and directing both series of BBC2 sketch show Man Stroke Woman. He's since transferred his skills to the commercial realm, where his brand of character-driven humour has been allowed to flourish.


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Tesco
"Chilled Juice"
30s
13 June 2019

Tesco's Food Love Stories campaign has recently shifted from character-focused ads to fetishised shots of various groceries, with comedian Sarah Millican on commentary duty. This latest outing sees the brand in full flow, so to speak, as they showcase their range of fruit juices.

Some have pointed out this campaign's resemblance to M&S ads of yesteryear, but one can't fault the execution here. Director Charlie Stebbings does his fruity cast justice as orange juice swirls inside a glass and grapefruit juice cascades past ice cubes - enough to send anyone's thirst into overdrive.

With Millican's lilting VO and, erm, Michael Bolton's ‘How Am I Supposed to Live Without You' layered on top, the ad draws both eyes and ears as the supermarket convincingly zoom in on their liquid assets.


Nike
"Andressa Alves"
60s
12 June 2019

As the Women's World Cup brings female players an unprecedented moment in the spotlight, it's the perfect time for Nike to release this compelling ode to following passion against the odds. When a young Andressa Alves is given dolls to play with, she repurposes them for her own use - not matter what anyone around her thinks.

The journey from fighting for a place on the pitch to becoming a Brazilian national team forward can't have been an easy one, but it's impossible to not be convinced by the young Alves's determination here. Combining moments of humour with plenty of backbone, this is assured work from directing duo The Fridman Sisters.


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Recent Promos
(1-25 of 25)

Madonna
"Dark Ballet"
6 mins 26s
13 Jun 2019
Music fans and concerned onlookers have pondered how Madonna would bounce back after her iffy performance at this year's Eurovision Song Contest. Answer: a six-and-a-half-minute promo inspired by the life and death of Joan of Arc and festooned with charged religious imagery. Yep, that'll do the trick.

slenderbodies
"Belong"
3 mins 13s
6 Jun 2019
This sweeping promo for California psych-pop duo slenderbodies takes a trip along the Russian-Chinese border, offering a quietly engrossing look at how two world powers sit side-by-side for over four-thousand kilometres. Along the way, director Savannah Setten meets falconers, street racers, mushers, and ice water swimmers.

Hot Chip
"Melody of Love"
4 mins 19s
5 Jun 2019
Given that Hot Chip's upcoming seventh album is entitled ‘A Bath Full of Ecstasy' (complete with New Age cover art), it's safe to assume the band are in a good - perhaps hallucinatory - mood. Fortunately, promo director Nima Nourizadeh is on the same wavelength as he delivers this spacey effort for single ‘Melody of Love'.

Rosalía
"Aute Cuture"
2 mins 54s
4 Jun 2019
Rosalia flaunts some seriously wicked nails in her latest video, which feels like a Brazilian take on Bollywood (Brollywood?) with its vibrant, busy choreography. The narrative is that Autre Cuture is a mysterious beauty cult whose nail art skills are so perfect that magical properties are bestowed on the hands of their recipients.

Tom Wilson Kellett
"17"
4 mins 58s
29 May 2019
Henry Crisp's unsettling promo for '17' features singer Tom Wilson Kellett stuck in a house whose miniature dimensions suggest he has sipped the same potion that Alice did inside the White Rabbit's house. The beautifully designed doll-sized set is gradually submerged beneath a foul black liquid exuding from the bath... does it swallow its giant inhabitant too?

Bree Runway
"2ON"
3 mins 23s
29 May 2019
Bree Runway takes a sensual romp into alternate realities with this gripping promo from Fred Rowson. Her second collaboration with the director (following 2017's 'What Do I Tell My Friends?') goes high-concept, exploring the idea of skin colour and gender as fashion accessories which can be purchased and applied at will. A fascinating, satirical watch.

Diplo
"New Shapes (ft. Octavian)"
3 mins
28 May 2019
This woozy promo finds Diplo and guest vocalist Octavian in pensive mood, as the latter tries to make sense of the night before in a hazy flat. As he slowly but surely shakes off the cobwebs, we're eventually transported to the site of the previous night's festivities - a sweatbox of a club bathed in red, blue, and fire extinguisher fumes.

Marika Hackman
"I’m Not Where You Are"
3 mins 49s
24 May 2019
Folk-rock fave Marika Hackman's lyrics are often preoccupied with dysfunctional relationships, and latest outing 'I'm Not Where You Are' is no exception. The film opens with a dead-eyed Hackman losing a succession of lovers in the same way - not a single one sparking the barest hint of emotion. Director Will Hooper creates an admirably grungy vibe here, as Hackman's haunting vocals couple with her striking non-reaction.

Shey Baba
"Requiem"
13 mins 37s
24 May 2019
Fans of LA singer-songwriter Shey Baba get four songs for the price of one as director David M Helman releases his full ‘Requiem' promo-cum-short film. New tracks ‘Requiem' and ‘I Want It All' join ‘Born Sick' and ‘Vertigo', which both featured in Helman's intriguing opening gambit back in April. Definitely one to settle in for.

Shakespears Sister
"All the Queen's Horses"
3 mins 30s
23 May 2019
After the unpleasant public dumping of Marcella Detroit by Siobhan Fahey, it would have been fair to think the froth-goth music of Shakespears Sister was well and truly over. Not so: having put aside their feud, the pair have reunited for this western-themed comeback in which they walk off into the monochrome sunset hand in hand.

FKA twigs
"Cellophane"
4 mins 22s
23 May 2019
FKA twigs spent the last year learning to pole dance purely to realise the video she felt simply had to go with latest song 'Cellophane'. Having started at a time when she was recovering from surgery to remove fibroids, she posted clips of herself practising and becoming ever stronger - and twelve or so months later this promo, courtesy of Andrew Thomas Huang, is the breathtaking result.

Trish Clowes
"Abbott & Costello"
6 mins 58s
22 May 2019
Those of a certain vintage will instantly associate jazz with The Fast Show's Louis Balfour and his smoke-filled lair. Unlike the chain-smoker's array of musically challenged guests, Shrewsbury-born saxophonist and composer Trish Clowes knows how to do her craft justice. Clowes's latest track ‘Abbott & Costello' receives a tricksy promo courtesy of director Rose Hendry.

Lil Nas X
"Old Town Road (ft. Billy Ray Cyrus)"
5 mins 06s
21 May 2019
Why did no-one think of it before? Of course hip-hop and country are a match made in heaven. It's so obvious listening to this, dammit. Thank you, Lil Naz (real name Montero Hill) for exploding onto the music scene with this magical number, and for asking the universe (okay, Twitter) for Billy Ray Cyrus to contribute a verse.

Dense & Pika
"Slowhand"
4 mins 34s
20 May 2019
This hypnotic promo for Dense & Pika's ‘Slowhand' is a phonographic trip. Set deep within the horn of a gramophone, director Ben Parkin's blend of live-action and animation shows precisely what happens when needle meets vinyl… and it involves, to borrow a phrase from Elton John, a tiny dancer. Surreal yet infectiously so.

Heavy Baile
"Ciranda (ft. Goes)"
3 mins 30s
17 May 2019
There's clocking off, and there's clocking off the Jonathan Neguebites way. Those unfamiliar with the passing dancer are in for a treat thanks to this celebratory promo for Heavy Baile, an electronic music collective from Rio de Janeiro. The city's back alleys and railway lines provide an engaging backdrop to Neguebites' joyful, infectious performance.

Mark Ronson
"Late Night Feelings (ft. Lykke Li)"
3 mins 41s
16 May 2019
Mark Ronson fuses steel drums and Scandi-pop in his mellow comeback single ‘Late Night Feelings', as guest vocalist Lykke Li lets inhibitions melt away in the accompanying promo. Director JP Chartrand mainlines 1970s glamour as the Swede cavorts around her swanky pad and melts into her shag carpet - with an uber-quiffed Ronson in her sights.

Sludge
"Blacksmith"
3 mins 36s
13 May 2019
Hardcore electronic band Sludge get a frenetic promo for their debut track, courtesy of Kenneth Karlstad. With its 90s VHS-style aesthetic and psychoholic skinheads it paints a bleak picture of an Eastern Bloc world where violence rules and victims are initiated into a warped, disorientating reality. Unsettling, original work that doesn't shy away from the track's viscerality.

Gorgon City
"Delicious"
4 mins 01s
9 May 2019
Electronic duo Gorgon City - comprised of North London producers Kye 'Foamo' Gibbon and Matt 'RackNRuin' Robson-Scott - take sensuality seriously in this visceral promo for latest single 'Delicious'. Combining mouth-watering food photography and the surreal flares of a bad trip, the imagery is just as bold as the track's beat-driven tones.

The Voidz
"Permanent High School"
4 mins 13s
9 May 2019
On the evidence of new track ‘Permenant High School', The Voidz (formerly known as Julian Casablancas + The Voidz) have tempered the batshit excess of their first album for something verging on listenable. Persevere with frontman Casablancas's apathetic drawl and enjoy director Hala Matar's boisterous lo-fi promo.

Lee Ann Womack
"Hollywood"
4 mins 50s
8 May 2019
Country and western singer Lee Ann Womack's ‘Hollywood' tackles a stalling relationship through heartworn lyrics and an unexpectedly moving promo, courtesy of director Chris Ullens and, well, a couple of plastic dolls. Thus, broken hearts and articulated joints are the order of the day in Ullens's Californian toy story.

Joseph Shabason
" I Don't Want To Be Your Love (ft. Dan Bejar)"
4 mins 43s
7 May 2019
A mysterious dance in the dead of night propels this compelling promo for Joseph Shabason's ‘I Don't Want to Be Your Love', with Jared Harris (Mad Men, The Terror) confined to the passenger seat yet intimately involved in the ensuing spectacle. Lit by car headlights, a dancer becomes a surrogate for Harris's stricken observer.

APRE
"Come Down"
4 mins 07s
1 May 2019
This atmospheric promo from APRE accompanies latest single 'Come Down', an initially doomy track which quickly lightens up into anthemic territory. The music offers a jangling backdrop for singer Charlie Brown's echoing vocals, which give the whole affair a hint of 80s flare. The film has a similarly dreamlike, cryptic vibe.

BTS
"Boy With Luv (feat. Halsey)"
4 mins 12s
2 May 2019
The K-Pop invasion continues as boyband BTS hurtle ever further into the realm of global superstardom - making history as the first Korean act to win Best Group at the Billboard Music Awards. The group's latest promo capitalises on the 'flower boy' trend, with each pastel-soaked frame of film resembling the most skilfully filtered Instagram posts. Pop seems set to stay sugary-sweet this summer.

Stormzy
"Vossi Bop"
3 mins 24s
1 May 2019
Crown Prince of Grime Stormzy returns with a low-fi, skulking single which confirms he's staying true to his roots... no matter if people object to him playing Glastonbury. The accompanying promo takes place in an abandoned London - streets empty save for Stormzy and his compatriots.

Hilton Dresden
"Cousin John"
4 mins 11s
1 May 2019
Languorous and lovely, this promo for Hilton Dresden's 'Cousin John' is a paean to a slower world of romance, longing, and sumptuous fashion. The track itself is a play on 'Cousin Jane' by 60s band The Troggs, and luxuriates in the unhurried unfolding of a love requited. Everyone is beautiful and non-binary; the sensuality of the fabrics and the opulent settings almost tangible.

Recent Promos
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.