David Reviews

 It's the work, stupid.

Latest Work
    • Stopping StigmaHolland & Barrett tackle taboos in this strident commercial, which unflinchingly addresses the symptoms of menopause.
    • Four-wheeled fable.Have you ever heard the tale of Ol' McLanden? No? Well, erm, that's because it's a yarn spun by BMW rather than some crusty raconteur.
    • MindsEye welcome Arno Salters.Self-described "Franco-British humanoid" Arno Salters is the latest to join MindsEye's raft of comedic talent.
    • Brave new world.America was built on coffee and donuts, according to this 60" Dunkin' Donuts commercial helmed by Andreas Nilsson.
    • Holesome entertainment.Tactile animation, vivid character designs, and a catchy soundtrack help this Cheerios commercial stand out.
    • Debt DemonsA man finds himself haunted by the ghost of poor financial decisions past in this Nordic horror from Lendo.
    • Love in reverse.As Valentine's Day looms, Aldi showcase their romantic wares with a twist.
    • Sara Dunlop joins The Corner ShopDirector Sara Dunlop joins The Corner Shop as part of their US roster.
    • Leave the past behind.‘Sing, Sing, Sing' by Benny Goodman accompanies this engaging jaunt through motoring history for Toyota.
    • Take my (free) hand.Kiwi beer brand DB Export take an unlikely stab at a Valentine's Day ballad with this promo-length ad for their new low carb lager.
    • Glover SquaredDonald Glover challenges his digital doppelgänger to a dance-off in this Google Pixel ad.
    • Bread BoundariesThis amusing commercial for Finnish bakers Oululainen invokes a key aspect of the nation's character.

CRAFTWORKS

11th February 2019 at BAFTA 195.
Doors open: 2.30pm. Show at 3.00pm.

ITV - Nils Leonard, James Marsh, Lucy Kelly, Sam Sneade and Jay James.

Three Great Ads... with Charlotte Bavasso.

Homespun Yarns winner.

Strictly Super Bowl - Anna Carpen, Sue Higgs and Vaughan Arnell.

Walter Campbell and Tom Carty.

Buy tickets here.

Dunkin' Donuts
"Voyage"
60s
14 February 2019

America was built on coffee and donuts, according to this 60" Dunkin' Donuts commercial helmed by Andreas Nilsson. Annoyingly referred to throughout as ‘Dunkin'', the chain present a slice of alternate history as a group of seafaring pilgrims salivate over their new home: a land of fresh brews and fried dough.

This intrepid spin on the company's origins may not chime with UK audiences (a market the brand has yet to fully penetrate), but the idea that America's caffeine and donut addiction goes back centuries is pleasing enough. Nice closing gag about the vagaries of fifteenth-century sea travel, too.


Cheerios
"It's All Family"
70s
14 February 2019

Tactile animation, vivid character designs, and a catchy soundtrack help this Cheerios commercial stand out, as the brand aim to promote inclusivity through the medium of breakfast cereal.

One of four ads directed by Johnny Kelly, this instalment focuses on the structure and evolution of the American family, and how potentially divisive notions of family life can co-exist in 2019.

Crucially, Irishman Kelly and his team convey this message with charm to spare. Odd-shaped, multi-coloured characters bop along to the jaunty soundtrack, while a late cameo from a furry visitor provides a droll finale. Progressive and affectionately-crafted work.


Lendo
"Lame Holiday Feeling"
50s
13 February 2019

A man finds himself haunted by the ghost of poor financial decisions past in this Nordic horror from financial troubleshooters Lendo. The Norwegian company aims to help customers refinance their holiday debt, so reminders of their follies don't keep popping up... as illustrated by the hapless bloke here.

Director Harald Zwart has the vibe spot on, referencing classic horror tropes as a spectral banana seller stalks his prey far away from the tropical paradise whence he came.

From creepy reflections to J-horror-style disappearing acts, this film is bound to grab attention - particularly from those who find themselves pursued by similar debt friends.


Aldi
"Proposal"
30s
12 February 2019

As Valentine's Day looms, Aldi showcase their romantic wares with a twist. Thanks to some nifty reverse photography, this 30" ad starts with the engagement ring, then finishes with a £12.17 grocery receipt.

It's a familiar device, but an effective one. Viewers who may have otherwise glanced over steak, Prosecco and chocolate puddings are suddenly drawn to the sight of a ‘boomerang' cork and molten sauce squelching back into its lair.

We don't envy those charged with finding new ways of breathing life into the same old proposition every February. Therefore, any bid to tweak the formula - even if it's by simply hitting the rewind button - deserves a mention.


Sara Dunlop joins The Corner Shop

The Corner Shop have announced the signing of Sara Dunlop to their US roster of directors.

Considering she's been shooting and editing her own work since the age of thirteen, it's no surprise that Dunlop's reel demonstrates a chameleon-like ability to find the best style with which to execute a project.


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Five Star Work
(1-25 of 25)

Cheerios
"Step Up"
70s
15 Feb 2019
Cheerios continue their campaign to make the world a better place with this affectionately crafted commercial, which offers an important message about standing up for others. Quirky character design and practical lyrics serve the narrative well, as kids and grown-ups alike are bound to be inspired by the film's empowering advice on thwarting bullies.

BMW
"Legend"
75s
15 Feb 2019
Have you ever heard the tale of Ol' McLanden? No? Well, erm, that's because it's a yarn spun by BMW rather than some crusty raconteur. The narrator in this case is actor Chris Pine, and he has an outlandish story to tell. What begins as a drive down smoky streets evolves into an impressive CG fable involving jackhammer-wielding giants, a post-apocalyptic motorbike gang, and even Poseidon in a hi-ves vest.

Cheerios
"It's All Family"
70s
14 Feb 2019
Tactile animation, vivid character designs, and a catchy soundtrack help this Cheerios commercial stand out, as the brand aim to promote inclusivity through the medium of breakfast cereal. One of four ads directed by Johnny Kelly, this instalment focuses on the structure and evolution of the American family.

Lendo
"Lame Holiday Feeling"
50s
13 Feb 2019
A man finds himself haunted by the ghost of poor financial decisions past in this Nordic horror from financial troubleshooters Lendo. The Norwegian company aims to help customers refinance their holiday debt, so reminders of their follies don't keep popping up... as illustrated by the hapless bloke here.

Toyota Corolla
"Move Ahead"
60s
12 Feb 2019
‘Sing, Sing, Sing' by Benny Goodman accompanies this engaging jaunt through motoring history for Toyota, as the marque pit their new Corolla hybrid against a fleet of roadsters, gas-guzzlers, and even a horse-drawn carriage. Shot by co-directors Sam Brown and Mark Jenkinson, this desert race affectionately riffs on Prohibition-era sedans, high school hot rods, and Eighties yuppie-mobiles.

Google Pixel
"Donald Glovers"
60s
12 Feb 2019
Donald Glover aka Childish Gambino is truly the man of the moment, so it's no surprise this ad for Google Pixel starring the actor-slash-rapper went down a treat on social media. Launched during last Sunday's Grammys, the 60" commercial sees Glover challenge a digital doppelgänger to a dance-off.

Oululainen
"Personal Space"
40s
12 Feb 2019
This amusing commercial for Finnish bakers Oululainen invokes a key aspect of the nation's character - respecting personal space. Rovaniemi-native Pete Riski proves a fitting choice of director, delivering an affectionately tongue-in-cheek portrayal of his homeland with a refined touch.

Vauxhall Crossland
"Mud"
30s
10 Feb 2019
Ah yes, the scourge of posh parents everywhere: what to do when one's young offspring are finished with a bracing game of rugger and require transport back to the country pile... muddy kit and all. An orchestral version of ‘The Hippopotamus Song (Mud, Mud' Glorious Mud') accompanies the parental crowd's slow realisation in this film as, like dirt-clad zombies, their sprogs creep ever closer.

Head & Shoulders
"Smash Therapy"
30s
11 Feb 2019
Head & Shoulders's American arm take a novel approach for their Super Bowl outing. No flake-free shoulders or impressively hirsute footballers here - instead, this film directed by Nick Ball focuses on a primal experience known as 'Smash Therapy'. An enjoyably violent endorsement of small businesses.

Paddy Power
"Rhodri Giggs"
60s
9 Feb 2019
Betting's enfant terrible Paddy Power have enlisted Rhodri Giggs - brother of former Wales and Manchester United winger Ryan - to promote their new Rewards Club scheme. It's a family affair, then, albeit a decidedly twisted one. Proving that extramarital affairs are fair game in the brand's eyes, the ad gleefully riffs on Ryan's eight-year dalliance with his brother's wife.

Nike
"Stop at Nothing"
73s
8 Feb 2019
Nike's latest commercial focuses on diversity - and this time it really puts its money where its mouth is. The attention-grabbing film stars Paralympic fencing champion Bebe Vio, and continues the defiant tone struck by previous films starring Colin Kaepernik, backing up the ethos with director Georgia Hudson at the helm.

Coca Cola
"Everyone Plays"
90s
8 Feb 2019
Coca Cola have teamed up with the Premier League for an inclusive new campaign - 'Where Everyone Plays'. Featuring brand ambassadors Jesse Lingard and Jermaine Jenas, it highlights the universal nature of following a team and how vital fans are at every step of their way to victory.

Audi
"Cashew"
60s
2 Feb 2019
Audi's 2019 Super Bowl outing features a trip to the great beyond... with a twist. When a man arrives at an idyllic pastoral farmhouse (complete with evocative wheat field), his grandfather has a surprisingly futuristic gift waiting in the garage to pass down the generations. At least, that's what we're led to believe.

NFL
"The 100th Game"
2 mins
7 Feb 2019
NFL stars past and present have a ball in this frenetic Super Bowl commercial, which sees a black tie dinner descend into a gridiron free for all. Unable to curb their competitive streaks for just one night, the cast pursue an errant football as if the Vincent Lombardi Trophy depended on it. A well-staged paean to the sport's exuberant nature.

Guinness
"The Purse"
90s
6 Feb 2019
A mum bequeaths her sons a unique legacy in this touching ad for Guinness. Having been an avid rugby lover throughout her life, she instructs her boys to spend any money she has left in her purse on following the Six Nations... and, like any good sons, they do what mum says. Equal parts joyous and poignant work.

Thomas & Friends
"The Wonder of Why"
60s
6 Feb 2019
Sorry, John Humphrys - no-one asks more pressing questions than children. No subject is taboo, no query is too trivial, and God help anyone who provides an unsatisfactory answer. Such inquisitive zeal drives this charming piece of work for Thomas & Friends (hitherto known as Thomas the Tank Engine), as children stump and wrong-foot their parents with a variety of questions.

Rexona
"Walk of Shame"
60s
5 Feb 2019
This wonderfully over-the-top ad for Rexona tackles sweat patches in an unexpectedly theatrical fashion. Whenever a hapless young man dares to raise his arm, he triggers slow-motion horror from anyone unfortunate enough to absorb his B.O. As children cry, adults scream, and dogs howl at the state of his pits, the level of slo-mo disgust escalates.

Bulb
"Kelp"
30s
5 Feb 2019
Bulb are the latest outfit to challenge the UK's ‘Big Six' energy suppliers, and this 30" animated launch ad sets out their stall in wry fashion. And what better way to pique viewers' interest than with a monstrous kelp plant? Said gardening crisis is neatly brought to life via minimalist animation and dry voice work from comedians Tim Key and Ellie White.

British Airways
"Made in Britain"
90s
4 Feb 2019
British Airways celebrate the quirks which make our island unique in this star-studded ad. As celebrities including Nicola Adams, Olivia Colman, and Gary Oldman board a packed flight, each chime in with their own reasons to love the UK and its people. With frequent shots of the British landscape and reminders of our cultural exports, this film offers an idealised love letter to an increasingly divided country.

McDonald's
"Is It A Big Mac?"
60s
2 Feb 2019
This is a super way to introduce a minor variant of the Big Mac. Using a template established by Marmite, it sets us against each other by suggesting we're either someone who believes McDonald's flagship product remains a Big Mac when you add bacon, or we're not. It's a really effective piece of advertising because it manages to work very hard at letting viewers know about the new option without making it feel as though that's what it's doing.

Amazon
"Not Everything Makes The Cut"
90s
31 Jan 2019
Amazon showcase some of their less successful smart products in a star-studded Super Bowl outing. From hot tubs to toothbrushes, it's heartening to know that the retail giant realises some things needn't get any smarter. This fun 60" montage is packed with celebrities suffering technological glitches, including Broad City stars Ilana Glazer and Abbi Jacobson accidentally turning on the waterworks and Forest Whitaker losing valuable podcast-listening time.

Hyundai
"The Elevator"
60s
31 Jan 2019
Arrested Development and Ozark star Jason Bateman takes unfortunate guests on an elevator ride of epic proportions in this entertaining Super Bowl ad for Hyundai. Dressed as the devil's bellhop, Bateman shepherds patrons to destinations they'd preferably avoid, including a shoddy dental practice to a flu-ridden airplane.

Toyota
"Toni / RAV4"
60s
31 Jan 2019
Keen to promote new gridiron talent, Toyota have picked twenty-two-year-old college footballer Toni Harris to front their 2019 Super Bowl ad… and she has close-minded viewers in her sights. Determined to prove the naysayers wrong and then some, Harris slowly transforms from a little girl smearing mascara onto her face like war paint to a woman tackling her male counterparts to the ground.

Jaguar
"Good Idea"
76s
27 Jan 2019
This excellent film for Jaguar from Spark44 and Missing Link's Alicia Macdonald is a multi-layered film with a comic take on the phenomenon of men claiming authorship of ideas that women bring to them. But it's a highly effective piece of advertising as well, as it does a really good job of drawing attention to the idea that the advertised car will appeal as much for its money-saving qualities as its impressive design.

Guinness
"Clear"
30s
31 Jan 2019
Guinness make the bold step of announcing a brand new incarnation with their latest campaign: Guinness Clear. Much like Pepsi in the 90s, the stout have decided see-through is the new black... or have they? The reveal won't come as too much of a surprise, but it does make a bold statement in a market where most alcohol brands tack on a 'drink responsibly' super and call it a day.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.