David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Stan the ManFormer world number one tennis player Stan Smith fronts this quirky campaign for his signature Adidas trainer collection.
    • The Heart of GamingPlayStation are dear to many gamers' hearts, and this suspenseful commercial takes that role to its logical conclusion.
    • 76 Ltd enlist Alessandro Pacciani.Italian-born director Alessandro Pacciani is the latest to join 76 Ltd’s talented roster.
    • Get risky.Domino’s love of Eighties coming-of-age films shows no sign of abating, as this Matt Lenski-directed ode to ‘Risky Business’ demonstrates.
    • OKAY STUDIO expand their team.OKAY STUDIO kick off the decade by adding two new members to their team: colourist Stef Colosi and executive producer Sophie Hogg.
    • Losing their focus.In this fun commercial directed by Thomas Thomas's Tiny Bullet, there's mayhem in a focus group when they are asked to test Cheez Its.
    • Burger me!There's something glorious about a piece of work which so straightforwardly achieves what it set out to achieve.
    • When in Winona.Winona Ryder meets her namesake in this off-kilter Squarespace ad.
    • Love on the brain.Unlike a Tinder date from hell or weapons-grade aftershave, Aldi’s Valentine’s Day plug doesn’t outstay its welcome.
    • Rylee Ebsen joins Kode.Kode are pleased to announce the signing of director and social media guru Rylee Ebsen for commercial representation.
    • Dark DiscoveriesThis moody offering for Leica cameras sets Lord Byron's 'She Walks in Beauty' in a new and thoroughly modern context.
    • Dinner and a ShowThis musical offering for Albert Bartlett encourages home cooks to spice up mealtimes with more than your average spud.
    • Ben Strebel signs for Biscuit FilmworksBiscuit Filmworks has signed British director Ben Strebel to its UK and US rosters.
    • Every Little HelpsThe Internet Watch Foundation's 'special sock' returns for another tongue-in-cheek campaign.

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76 Ltd enlist Alessandro Pacciani.

Italian-born director Alessandro Pacciani is the latest to join 76 Ltd’s talented roster.

The Italian has carved out a handy niche for himself with high-end car ads and video game trailers dominating his reel - something executive producer Mark Murrell describes as “pretty special”.


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Domino's Pizza
"Delivery Business"
60s
13 February 2020

Domino’s love of Eighties coming-of-age films shows no sign of abating, as this Matt Lenski-directed ode to ‘Risky Business’ demonstrates. Like 2017’s Ferris Bueller remake - also directed by Lenski - the ad juggles on-point nostalgia with the trappings of modern life - namely the brand’s GPS delivery tracking technology.

The customer in question is played by Dancing with the Stars champion Jordan Fisher, who does his best Tom Cruise impression without the whole Scientology thing. ‘Risky Business’ is arguably a deeper cut for young audiences than ‘Ferris Bueller’s Day Off’, but it might give older viewers the chance to impart some movie knowledge before the pizza arrives.


OKAY STUDIO expand their team.

OKAY STUDIO have kicked off the decade by adding two new members to their team: colourist Stef Colosi and executive producer Sophie Hogg.

Colourist Colosi is a versatile talent who has finally been persuaded to put down roots at OKAY after a number of years freelancing, while Hogg has made her mark on the industry both online and offline with stints at major production houses including The Mill, MPC, and Cut+Run.


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Cheez It
"Focus Group"
50s
11 February 2020

In this fun commercial directed by Thomas Thomas's Tiny Bullet, there's mayhem in a focus group when they are asked to test the advertised product. This is the kind of idea that only works if you go way, way over the top... and that's exactly what's been achieved here.

The set pieces are quite familiar but there's a reason advertising returns to these tropes, and this is a good illustration of why – no matter how many times you may have seen this approach work in the past, it's still got legs.


Postmates
"Burgers"
30s
11 February 2020

There's something glorious about a piece of work which so straightforwardly achieves what it set out to achieve. All it needs you to know is that you want a burger! And, regardless of your dietary preferences, you are extremely likely to find yourself hankering for one while watching this commercial for an American food delivery service. (And, thanks to the proliferation of vegan options, there should be no exceptions to this!)

After picturing one gravity-defying burger moving in his direction, the protagonist is lost in his fantasy. Suddenly he is faced by a plethora of burgers swimming through the air, each heightening his appetite to a new peak. When burgers collide, they softly squash each other in a fashion which is comical without undermining our desire to eat them, making this a perfect illustration of the enduring effectiveness of the 30" TV commercial.


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Five Star Work
(1-25 of 25)

Adidas
"Superstan"
54s
13 Feb 2020
Former world number one tennis player Stan Smith fronts this quirky campaign for his signature Adidas trainer collection. The sporting legend seems to be living the high life in retirement, as he chills out with his many trophies, ambles around the neighbourhood, and partakes in a solo picnic just for fun. A classy affair anchored by a game performance from Smith.

PlayStation
"Heart"
60s
13 Feb 2020
PlayStation are dear to many gamers' hearts - whether as their first system or favourite console - and this suspenseful commercial takes that role to its logical conclusion. Director Romain Gavras channels stealth games and action movies alike with a dark and moody colour palette, as a camouflage-clad team infiltrate a secret facility for purposes unknown.

Postmates
"Burgers"
30s
11 Feb 2020
There's something glorious about a piece of work which so straightforwardly achieves what it set out to achieve. All it needs you to know is that you want a burger! And, regardless of your dietary preferences, you are extremely likely to find yourself hankering for one while watching this commercial for an American food delivery service.

Leica
"Like the Night"
2 mins 18s
12 Feb 2020
This moody offering for Leica cameras sets Lord Byron's 'She Walks in Beauty' in a new and thoroughly modern context. We hear the narrator lean into a rhythmic, almost robotic tone as shadowy visuals explore the world at night, following female photographers and their cameras into the dark depths of both urban and rural landscapes.

Internet Watch Foundation
"Reporting Made Easy"
31s
11 Feb 2020
The Internet Watch Foundation's cheeky 'special sock' campaign made waves when it was first introduced in February of last year, and directors Jonny & Will take things even further for their 2020 online safety drive. This time, the jocular sock is both more upfront about his buddy's intentions, and even more explicit about reporting potentially underage content to the appropriate authorities.

Eurostar
"Punk"
30s
11 Feb 2020
The action unfolds with a knowingly affectionate tone here, as the exhibition itself is explored before MPC’s computer-generated bird takes on the punk spirit in the slightest way. It's also a charming look at how art can inspire the next generation, and we particularly enjoy the ostrich's determined expression as it refuses to (literally) toe the line.

Uber Eats
"Bring It"
60s
9 Feb 2020
Comedian Guz Khan’s second foray into advertising (last year he mugged off the Spice Girls for Walkers) sees him play an Uber Eats courier with fire in his belly and food in his backpack. His job? To bring it, of course. The Man Like Mobeen star brings a goofy, irrepressible energy to proceedings, as he cycles across London and encourages those he meets to give it their all

Great Western Railway
"Five and the Jetpack"
60s
10 Feb 2020
The Famous Five ride again in another charming animated romp for Great Western Railway. This time the gang are accompanied by a foolhardy inventor who decides the best course of action when faced with the grim realities of UK rail travel is to take matters into his own hands. Of course, as is often case when jetpacks are involved, things don't quite go as planned.

Eurostar
"Market"
30s
7 Feb 2020
There may be rocky times ahead for Eurostar, but this charming commercial reminds would-be travellers of why ditching a flight across the Channel might well be the way to go. Rather than address environmental or cost concerns, the brand shrewdly focus on the quality of consumer experience... via ostrich, naturally.

British Gas
"Bathroom"
60s
5 Feb 2020
British Gas's latest campaign continues to offer a masterclass on how to represent the realities of society earnestly. While some brands tick the diversity box with a drag queen and call it a day, this understated series demonstrates just how easy it can be to ensure that representation is more than just a buzz word.

Coors Light
"Fresh Climb"
60s
6 Feb 2020
Front crawl meets frostbite in this impressively crafted outing for Coors Light, which draws a line under the Jean-Claude Van Damme era and takes swimming to hitherto unexplored heights. After all, snow angels impress no-one these days. Set in the brand’s version of the Rocky Mountains, the ad pits a swimmer against deep snow, gaping chasms, and unyielding terrain.

Experian
"Stampede"
60s
6 Feb 2020
Actor-cum-professional wrestler John Cena is the muscle-for-hire in this 60” Experian ad, though the real stars are a herd of computer-generated cattle. Together, they form the world’s most unlikely rescue party. When a man’s truck breaks down in the middle of the desert, he’s met not by Triple A or a wandering mechanic - instead, it’s a moving chorus of “Experian Booooost!” Well, you take all the help you can get.

Microsoft
"Be the One"
60s
5 Feb 2020
Earlier this month, the San Francisco 49ers' Katie Sowers became the first female coach to take part in the Super Bowl. This reflective commercial for Microsoft goes right back to the start, however, and muses on how and why Sowers got to her trailblazing position. Directed by Peter Berg, the inspirational piece opens with a letter Sowers wrote to herself as a child.

Rapha
"Women 2020"
1 min 51s
5 Feb 2020
All-female cycling team Canyon-SRAM discuss life on the road in this attractively mounted Rapha commercial. Unlike most cycling ads, director Paola Morabito’s film allows the cast to shoot the breeze and enjoy some well-earned R&R. It gives the likes of Ella Harris, Lisa Klein, and siblings Alice and Hannah Barnes the chance to explain what road bicycle racing means to them, and the importance of treating each other not just as teammates, but as sisters.

Little Caesars
"Sliced Bread"
60s
4 Feb 2020
US pizza chain Little Caesars breathe life into an overused phrase in this highly entertaining Super Bowl ad. The formerly collection-only franchise has recently partnered with food couriers DoorDash to offer delivery for the first time, and customers' enthusiastic support of the move sends the corporate overlords of sliced bread into something of a panic.

British Gas
"Kitchen"
60s
3 Feb 2020
Domestic bliss reigns anew as British Gas ditch Wilbur the Penguin for a fresher, live-action approach. A pacy montage shows a couple dealing with all the ups and downs of life together via their kitchen - from affectionately-delivered cups of early morning coffee to oven-baked disasters and spats over empty milk cartons.

NFL
"Next 100"
2 mins 51s
3 Feb 2020
Colin Kaepernick’s NFL exile often makes it difficult to judge the brand’s advertising on its own merits - especially when their centennial celebrations have made virtually no mention to the man. Three-and-a-half years later, it’s still a hefty elephant in the room. While the league’s 2020 commercial avoids such tough questions, it does deliver a likeable paean to gridiron’s young guns.

Starbucks
"What's Your Name?"
90s
3 Feb 2020
Trans people struggle for many things in this country - adequate healthcare, social equality, and not being a points-scoring target for online fascists, to name but a few - and not being addressed by a proper name can be one of the most painful. A name is one of the essential foundations of one's identity, and to be constantly called something which hurts is dehumanising, at best.

Google
"Loretta"
90s
2 Feb 2020
An elderly widower is able to remember his wife with ease thanks to Google Assistant in this poignant Super Bowl outing for the internet overlord. While many of us worry about Big Brother or Sister listening in via our smart devices, this film offers a very different take on what a fully-connected world can mean.

Amazon Echo
"Before Alexa"
90s
31 Jan 2020
There was a time - in days of yore - when voice-activated computers following our commands were nothing more than sci-fi staples from some fictional future. Nowadays, many kids won't remember a time before smart hubs ran the show, and this playful Super Bowl commercial for the Amazon Echo sets out to remind them just how different things were in days gone by.

McDonald's
"Grand Big Mac"
30s
31 Jan 2020
McDonald's mine the universal leveller that is grief in this effective bait-and-switch ad scored by Roxette’s ‘It Must Have Been Love’. The protagonists each appear devastated, beset by some awful off-screen tragedy and tugging on audience heartstrings with the sheer sadness on their faces. At least, until the Grand Big Mac boxes show up.

Vodafone
"The First Day"
1 min 34s
31 Jan 2020
This Portuguese ad for Vodafone unashamedly - and successfully - tugs at viewers’ heartstrings, as the brand portray a middle-aged man’s last day at the office. Sensitively handled by director Paco Cruz, the ad sees Carlos touch base with an old contact. As evidenced by the state of the business card (“Nobody keeps those around anymore!”) found in Carlos’s desk, it’s been a good long while.

Skittles
"Yoghurt Boy"
20s
30 Jan 2020
Every so often an ad comes out which reminds us of the truly diverse nature of the commercial medium - that it has the ability to make audiences laugh, cry, and be abjectly terrified in very short spaces of time. This Skittles commercial is one of these ads, an off-the-wall piece of comedy-horror which horrifies and delights in equal measure.

Honda Civic
"Feel More"
60s
26 Jan 2020
This Honda commercial is less top-down and more bottom-up, you might say, as the Japanese carmaker keep a low profile to promote their new Civic model. Ingeniously shot by director Juan Cabral, the ad presents a woman’s run to the shops from the ground up. As well as being a slick visual device, it also allows for some playful moments.

Hnutí Brontosaurus
"Physics in Little Tibet"
2 mins 20s
28 Jan 2020
The importance of keeping inquisitive young minds occupied takes centre stage in this fascinating film for Czech conservation group Hnuti Brontosaurus (Brontosaurus in the Himalayas). The action centres on a kid named Dorjey, who wreaks havoc after a volunteer leaves a physics textbook behind in his home village. With only written instructions as a guide, the lad's experiments quickly become… unstable.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.