David Reviews

 "You're not an artist, Peggy. You solve problems." Don Draper.

Latest Work
    • Trophy ScarsThis poignant film from director Paul Hairston takes an emotional look at one man's journey to turn his life around.
    • Move your feet.Fourteen different animators show what dancing means to them in this fun piece out of Seed Animation Studio.
    • How do you like me now?Emma Willis finds herself in an identity crisis in this clever promo for Channel 4's The Circle.
    • Day trippers.This commercial for South Western Railway encourages punters to head into London for a day trip to remember.
    • Chair-brained scheme.This beautifully judged satire from Norwegian classifieds website Finn targets brands who turn conservation into a sales opportunity.
    • Welcome to the club.A trio of sisters chart the rise of ten-times major champion Annika Sörenstam and women's golf in this lilting commercial for MasterCard.
    • Walk this way.Cadillac have their best foot forward in this single-minded commercial.
    • Ride of Your LifeThere's a unique perspective to this short film which is sure to grip audiences from the start: that order and chaos can exist simultaneously, and even be a thing of beauty.
    • UNIT think long-form with Duncan Cook.UNIT have described post-producer Duncan Cook as "the obvious choice" to help expand the TV & Film department at their new Berners Mews headquarters.
    • Taking Sam Pilling's pulse.Sam Pilling is a director with a great future, having already set out his stall with a number of brilliant films.
    • Style and SubstancesHip lip balm brand eos bring a little magic to their manufacturing process in this fantastical film.
    • Different strokes for different folks.McCain's occasionally controversial 'We Are Family' campaign returns with another warm portrait of domesticity.

SISTERHOOD

Sisterhood is a free resource we developed to provide a platform for women working in roles dominated by men.

Sisterhood is free to join and free to view.

Over the next few weeks, we are expanding its scope to include live events and an annual competition.

We're seeking sponsors for this so please get in touch if you'd like to help and associate your company with this vital mission.

VISIT THE SISTERHOOD.

The Circle
"Metamorphosis"
60s
23 August 2019

Emma Willis finds herself in an identity crisis in this clever promo for Channel 4's The Circle, which sees the presenter undergo a variety of transformations to convey the programme's zest for online alter-egos. As a shapeshifting Willis sagely reminds us, being yourself takes on a whole new meaning once when we log in.

Directors Smith & Foulkes run with the concept here, turning Willis into a tattoo nut, a walking emoji, and a pink animated kitten, among other things. Even if Willis's performance isn't quite as dynamic as the visuals, there's enough to tempt curious viewers into a world of avatars and online chicanery.


South Western Railway
"Great Days Never Leave You"
40s
22 August 2019

This is such a lovely idea – kudos to Alicia Job and Jess Watson at Engine – and it's been beautifully executed by Don & Nic at Outsider. It encourages punters living south west of London to use the advertised railway to make a day trip to remember. This notion is brought to life by depicting characters from the places they visit as a growing cavalcade joining in the fun.

It's been delivered with a great deal of warmth and humanity, making it a feelgood film which has a good chance of persuading people to do what it advocates. (Of course, as the long-suffering users of this railway will tell you, persuading more people to use their trains is not exactly the brightest idea… there is more agony and suffering on a daily basis at South Western's London terminus then there ever was at the battle which gave it its name!)

But let's not be churlish, this is a super piece of work and fully deserving of its five stars.


Finn
"The Chair"
67s
20 August 2019

This beautifully judged satire from Norwegian classifieds website Finn targets brands who turn conservation into a sales opportunity. Or those who ask questions like: "If a chair could speak, what stories would it tell?"

Set in a lush Nordic forest, the ad muses on the humble chair's place in the world with increasing absurdity. Like a circular economy gone mad, the unnamed brand envision trees that lead to chairs that lead to, erm, tree-in-a-chairs.

That the ad just about manages to string you along for sixty-odd seconds is testament to directors Matias & Mathias, who nail the furniture maker's highfalutin tone before flipping the script in understated fashion. A first-rate salute to second-hand goods.


MasterCard
"Sister Surprise"
77s
21 August 2019

A trio of sisters chart the rise of ten-times major champion Annika Sörenstam and women's golf in this lilting commercial for MasterCard. Bookended by sequences in the girls' native Ireland, the film explains how Sörenstam and her sister Charlotta made the most of one particular childhood present: a set of golf clubs.

This Irish-Nordic crossover is neatly handled by director Dominic O'Riordan, who cuts between TV footage of Sörenstam in her prime and the girls' present-day love for the sport. The affecting way these two timelines meet is marred only by an abrupt burst of the brand's corporate jingle at the end.


Cadillac
"Crew Ready"
60s
21 August 2019

Cadillac have their best foot forward in this single-minded commercial, which draws attention to the marque's spacious new XT6 SUV. Directed by Anthony and Joseph Russo, the ad acknowledges that the "stone cold, never blink, walk in slow motion" posses of America need adequate seating on the road… and by gum, they're going to give it to them.

Riffing on the kind of hero shot featured in copious actioners, comedies, and heist movies (including the Russos' own ‘Avengers' movies), the brand use models, martial artists, and armed robbers (helpfully accompanied by a ‘Do Not Attempt' disclaimer) to show they respect strength in numbers.

The ad more than does the job in this respect, and will likely inspire confidence in the target market. That said, another outright gag or two wouldn't have gone amiss.


QUICK SEARCH

Five Star Work
(1-25 of 25)

South Western Railway
"Great Days Never Leave You"
40s
22 Aug 2019
This is such a lovely idea – kudos to Alicia Job and Jess Watson at Engine – and it's been beautifully executed by Don & Nic at Outsider. It encourages punters living south west of London to use the advertised railway to make a day trip to remember. This notion is brought to life by depicting characters from the places they visit as a growing cavalcade joining in the fun.

Finn
"The Chair"
67s
20 Aug 2019
This beautifully judged satire from Norwegian classifieds website Finn targets brands who turn conservation into a sales opportunity. Or those who ask questions like: "If a chair could speak, what stories would it tell?" Set in a lush Nordic forest, the ad muses on the humble chair's place in the world with increasing absurdity.

Cadillac
"Crew Ready"
60s
21 Aug 2019
Cadillac have their best foot forward in this single-minded commercial, which draws attention to the marque's spacious new XT6 SUV. Directed by Anthony and Joseph Russo, the ad acknowledges that the "stone cold, never blink, walk in slow motion" posses of America need adequate seating on the road… and by gum, they're going to give it to them.

Short Films
"Beautiful Chaos"
75s
21 Aug 2019
There's a unique perspective to this short film which is sure to grip audiences from the start: that order and chaos can exist simultaneously, and even be a thing of beauty. Director Fernando Livschitz uses a combination of clever editing and canny VFX to explore the proposition, turning an ordinary theme park into a surreal wonderland.

Cupra Ateca
"Create Your Own Path"
60s
18 Aug 2019
This captivating ad for the Cupra Ateca is a road trip in more ways than one. Shot from a top-down perspective, director Inocuo's film stitches together highways, motorways, and expressways from across the globe to form one near-seamless road. It's striking to behold, as town gives way to country, deserts turn into forests, and snow is replaced by vivid coastline.

Channel 4
"Complaints Welcome"
90s
20 Aug 2019
Given Channel 4's reputation as the enfant terrible of the major TV channels, it's perhaps no surprise that they take a, er, head-on approach to addressing their haters. Based on actual complaints sent in by disgruntled viewers, the hosts themselves address their displeasure with a bang, not a whimper. Director Alex Boutell has made this feel like a triumphant two-finger salute to the channel's detractors.

NFL
"We Ready"
60s
19 Aug 2019
The National Football League (NFL) mark their one-hundredth season with this rousing commercial from 72andSunny and director Stuart McIntyre. Inspired by rapper Archie Eversole's 'We Ready' (itself a riff on 'Na Na Hey Hey Kiss Him Goodbye'), the ad shows NFL fans, players, and marching bands are pumped for 2019/20.

Heycar
"Parking Space"
30s
16 Aug 2019
Online car dealers Heycar tap into the excitement of getting a new vehicle in their first commercial campaign. A series of quirky vignettes shows people ensuring their new wheels will have a proper place to rest: a parking space of their very own. The surreptitious nature of these efforts has a very British feel, which fits the film's humour to a tee.

AGL
"Max's New Space"
60s
15 Aug 2019
Australian energy company AGL understand how difficult moving home can be - especially if it's the only place you've ever known. That's the dilemma facing young Max in this 60" commercial, and he can't leave without saying his goodbyes. Australian energy company AGL understand how difficult moving home can be - especially if it's the only place you've ever known. That's the dilemma facing young Max in this 60" commercial, and he can't leave without saying his goodbyes.

Guinness
"Liberty Fields"
60s
15 Aug 2019
A stereotype-breaking women's rugby team stars in this inspirational ad for Guinness as part of their 'Made of More' campaign. Defying Japan's rigid gender roles in the late 80s, Liberty Fields became the first team to represent their country at the Women's Rugby World Cup. Directed by Eliot Rausch, this film looks at both the small and large moments of judgement the team faced from society.

Starbucks
"Coming Home"
60s
14 Aug 2019
This smartly-designed film for Starbucks emphasises the universal allure of a good cup of coffee. The brand cultivate a unifying atmosphere - exploring the various incarnations of their cafes and take-home products alike - and the result is an ad with a surprisingly homey feel... as much as a multinational chain can seem homey, at least.

Taylors of Harrogate
"Hindsight"
60s
12 Aug 2019
Hindsight is truly 20-20 in this amusing ad for Taylors of Harrogate. The posh brew company are expanding their existing range of hot beverages with a technological innovation: coffee bags which brew in the cup. The film accompanying this game-changing caffeine delivery system makes for an amusing romp, as director Randy Krallman explores the moments throughout history when people got close to coffee nirvana.

NRMA Insurance
"Koala Bear"
90s
12 Aug 2019
Australian insurance outfit NRMA tackle the issue of climate change and deforestation in this touching commercial. When a kid sees a lonely koala clinging to a telephone pole - no trees in sight - he takes it upon himself to make sure the fuzzy little beast gets home safely. Of course, the question of whether or not home is really safe quickly comes into sharp focus.

Galaxy
"Choose Pleasure"
60s
9 Aug 2019
Galaxy take aim at aspirational overload in this pacy commercial, wherein a jogger is encouraged to achieve... well, everything at once. Egged on by a motormouth narrator, she then crashes boardrooms, parties, beauty salons, and avant-garde theatre in a bid to become her 'perfect self'. Said frenzy is shot with tongue firmly in cheek by director Andreas Nilsson.

ESPN
"Don't Retire, Kid"
90s
7 Aug 2019
Major sports network ESPN tackle the problem of youth engagement with team sports in this hard-hitting film. Taking the form of a press conference, the spot sees a nine-year-old announce his retirement from all sports... because "the pressure it takes to play is too much". The concept is anchored by a strong performance from the kid playing the retiree

Coca Cola
"2019/20"
90s
7 Aug 2019
Cardiff, Fulham, and Huddersfield are out and Norwich, Aston Villa, and Sheffield (United) are in as Coca-Cola tweak last February's 'Where Everyone Plays' ad for the new Premier League season. Once again scored by Yazoo's 'Only You', M&C Saatchi and director Stacy Wall's original piece now includes contributions from fans of the league's three promoted sides.

Paddy Power
"Shirt Sponsors"
40s
6 Aug 2019
Having successfully trolled prudish media outlets with their fake Huddersfield Town strip, Paddy Power reveal the full scope of their #SaveOurShirt campaign with this wry commercial. Aptly scored by Donovan's ‘I Love My Shirt', the ad imagines some of the more awkward sponsorship deals in football. The result is droll, colourful, and decidedly on-brand.

Samsung
"Galleried"
64s
2 Aug 2019
Art theft reaches digital proportions in this entertaining introduction to Samsung's latest smart TV feature. A brisk opening montage shows museum patrons across the globe left aghast when famous works of art start mysteriously disappearing from their frames - seemingly vanishing into thin air.

Apple
"Nap"
30s
2 Aug 2019
This amusingly laconic demonstration of Apple's Face ID feature offers solace for those who find the brand's physics-defying choreography too impersonal. Clocking in at just 30", the ad keeps movement to a bare mininum... just the way the idle protagonist likes it. Needless to say, this man knows where his priorities lie.

Asda George
"The Chase"
30s
31 Jul 2019
Asda pay tribute to the power of a child's imagination in this entertaining ad for their back to school clothing range. What seems like a normal playground scene quickly takes on a fantastical bent, as the pupils become aware there's a monster in their midst. The chaos that ensues as the kids run for cover from the beast is nicely drawn, with coats, benches, and playground equipment all used as impromptu hiding places.

The Great British Bake Off
"All Together Now"
60s
30 Jul 2019
Perfectly reflecting the cultural quirks, rituals, and fondness for all things a bit daft that Bake Off itself revels in, this spot announcing the new series bounces along with inventive glee. Scattered throughout are more little gems than you can shake a wooden spoon at, from the name of the reporter at the beginning (a triumph) to the animated cake faces of the programme's beloved presenters (weirdly wonderful).

McDonald's Happy Meals
"Negotiation"
60s
29 Jul 2019
A father and daughter conspire their way to a Big Mac and a Happy Meal respectively in this charming ad for McDonald's. While dad fantasises about getting into his sprog's good books, the daughter knows exactly what buttons to press - resulting in a cute yet gruelling battle of wits. Surreal flourishes and some canny prop work combine to good effect.

Old Spice
"New Dad"
30s
29 Jul 2019
Old Spice continue their campaign to pep up lacklustre blokes in another entertaining outing. This time it's a new dad in the firing line, swagger all but totally sapped by the demands of his freshly-baked offspring as he lies near-comatose at 8pm on a Saturday. Luckily, there's a wingman waiting in the, er, wings. The pair's Mission Impossible-style extraction is nicely played, as they ascend stone-faced into the ceiling upon liberal application of the advertised body spray.

Old Spice
"Next Episode"
85s
26 Jul 2019
After a long day at work, all some of us want to do is collapse in front of the telly and binge on [insert your poison here] like there's no tomorrow. Old Spice, on the other hand, want viewers to swagger like there's no tomorrow instead. That's the premise of this new campaign from Wieden + Kennedy Portland and director Steve Rogers, which aims to coax men off the sofa-slash-beanbag and onto the streets.

Lime
"Tanguy"
2 mins 49s
26 Jul 2019
The mere mention of jazz is enough to whip some people into a coma. However, this melodious short film by electric scooter manufacturers Lime offers a more palatable insight into the genre, courtesy of trumpeter and scooter convert Tanguy Jouanjan. Alas, a commute on the Paris Métro doesn't provide the inspiration he craves.

Five Star Work
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.