David Reviews

 It's the work, stupid.

Latest Work
    • This Land is Your LandThis cryptic short film from director James Partridge offers an intriguing look at the world of the Mexican charro.
    • Rhythm and sweat.Patience is key in this measured ad for Moroccan Games and Sports (MDJS).
    • Stink like the taste of FoodFilm.DAVID doesn’t usually cover porn directors for obvious reasons, but in the case of FoodFilm, we’re happy to make an exception.
    • Hotline to HellThese savvy ads for NewVoiceMedia take the dread of IVR (interactive voice response technology) literally.
    • Stacia Akaba rejoins Big Buoy as executive producer.Big Buoy are pleased to announce the return of Stacia Akaba as their new Executive Producer.
    • Object & Animal unveil Andrew Thomas Huang.Object & Animal say they have signed a "true polymath director" in the shape of Andrew Thomas Huang.
    • Don't lose your head.Tango introduce the 'Tanguru' in this entertainingly awkward commercial.
    • Big Day BurgersMcDonald's cement their reputation as a social leveller in this charming commercial.
    • Luzian Schlatter joins Mad Cow Films.Swiss director Luzian Schlatter has joined the fold at Mad Cow Films for commercial representation.
    • Joe Walton joins Whitehouse PostWhitehouse Post have bolstered their London roster with the signing of editor Joe Walton.
    • Should I stay or should I shave?Laissez-faire grooming brand Harry's believe every man has the right to shave or not to shave, and no question about it.
    • Fiona McGee lands at BOLD.BOLD's global talent search has led to Australian director Fiona McGee joining their compelling roster.
    • The winning percentage.The BBC stoke anticipation for the 2019 Women's World Cup with this gutsy promo.
    • Gut reaction.The last in Amazon Prime's amusing series of films offers one of the most dramatic applications of the Heimlich manoeuvre we've seen for some time.
    • Never Mind the Bollocks.BrewDog are attempting to hold on to their nose-thumbing reputation with a 'brutally honest' ad campaign.
    • CraftWorks at BAFTA 195 on June 10th.We're doing another CraftWorks at BAFTA and it's going to be extremely good.
    • What is a man?Prostate Cancer UK celebrate masculinity in all its forms in this touching commercial from BBH and director Nicolas Jack Davies.


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Stink like the taste of FoodFilm.

DAVID doesn’t usually cover porn directors for obvious reasons, but in the case of FoodFilm, we’re happy to make an exception.

FoodFilm - comprised of French directors Michael Roulier and Philipe Lhomme - are renowned for their vibrant approach to food photography, introducing many viewers to the delights of ‘food porn’ with their Adventures in Imagination series for Marks & Spencer.


"The End of Evil IVR"
23 May 2019

Anyone who's mashed buttons in an attempt to get a human on the phone (so, all of us) knows the hell that is IVR - interactive voice response technology. These savvy ads from director Alex Nicholson take the dread of being told to 'press one for xyz' literally, offering a nightmarish depiction of familiar customer service woes.

From creepy clowns demanding customer ID to terrifying automatons asking us to please stay on the line, each 20" dose of fear is a winning riposte to sanity-sapping tech. Furthermore, the campaign's blend of tongue-in-cheek humour and affectionate production design suggest the brand have a light touch as well as an expert one.

Stacia Akaba rejoins Big Buoy as executive producer.

Big Buoy are pleased to announce the return of Stacia Akaba as their new Executive Producer.

After productive spells at the likes of Envy, Rushes, and Filament Post, Akaba has renewed praise for her old stomping ground: "Big Buoy is a special place. It delivers exactly what it says it will and then some."


Object & Animal unveil Andrew Thomas Huang.

Object & Animal say they have signed a "true polymath director" in the shape of Andrew Thomas Huang.

Huang has been plying his trade in the industry for over a decade now, graduating from low-budget short films to highly accomplished promos for the likes of Björk, Atoms for Peace, and FKA twigs at a brisk rate.


"Head Massager"
23 May 2019

Not everyone can think on their feet in a crisis, so it pays to have someone like Tango's ‘Tanguru' in your corner… well, kind of. The soft drink's newest spokesperson appears just when a teenage girl's father discovers a sex toy in her room. The genie helpfully rebrands it a "head massager", yet this only opens another economy-size can of worms.

There's a whiff of ‘Irn-Bru Gets You Through' to the idea, as the brand suggest their's is a drink for those in a crisis. Crucially, however, the ad's knowing enough to compound the awkwardness rather than nullify it.

Despite the refreshingly daring subject matter, this doesn't, well, smack viewers in the face like Tango ads past either. There's a more understated tone to the comedy here - with Tom Kuntz's distinctive voice making a clear contribution - which should play well with the target audience.


On This Day
(1-25 of 25)

"Four Steps"
24 May 2006
A technical marvel here as four versions of the same figure combine in a dance designed to emphasise that Beck's is made in just four steps with the same four ingredients - barley, hops, water and yeast. Three different animation techniques plus a live human being make up the quartet.

The Mail On Sunday
24 May 2007
A marvellous tongue-in-cheek depiction of the battle between the sexes sets it as a medieval battle with both sides unleashing various forms of gender-based hell on one another. Harmony can reign if only people would realise that the Mail On Sunday has a magazine for each.

"Let's Colour"
2 mins
24 May 2010
The transformative power of paint is explored in this lengthy piece for Dulux going out over the Interweb. Sped up footage demonstrates the impact of a bit of colour and the overall effect is both mesmerising and uplifting... if a tad familiar looking.

Marie Stopes
"Are You Late?"
24 May 2010
A number of women are looking anxious and the super reveals that the reason is the same... they are late. By 'late', the ad means that their period is late and they might be pregnant. Soothing piano music and a reassuring female voice draws attention to Marie Stopes.

"Lou & Andy"
24 May 2010
By far the best of the new ads for Nationwide featuring Little Britain's Matt Lucas and David Walliams. The difference between this execution and the other two is the addition of a comedy idea beyond the presence of the comedy duo.

Müller Corner
24 May 2010
In this wonderfully silly commercial, we're introduced to Mary... a cow who has always dreamed of being a horse. To thank her for the milk she produces for Müller, the dairy company has arranged for her to fulfil her dream. Marvellous.

Big Brother
"The Funeral"
24 May 2010
You have to hand it for Channel 4... in the words of Frank Gallagher, they "know how to throw a part-eh". The funeral motif may be a bit unfortunate given the fate of Big Brother's most famous incumbent but it appears C4 is determined to send the show off in style.

24 May 2010
This is a cunningly clever way to advertise Sony's 3D televisions. We know we're not getting the full benefit of the experience but the ghosting images hint at a superior outcome if we invest in the new technology.

"Roberto Custodio"
24 May 2011
This ad for a Brazilian fashion company that also raises money for charity focuses on Roberto Custodio, a boxer who rejected gangsterism. It's a compelling piece of work and an impressive initiative to boot. The voiceover is provided by Idris Elba from The Wire.

24 May 2013
This utterly beautiful commercial for Vodafone makes its point about the network's coverage in an extremely clever fashion. A young woman enjoying the sunshine as she lies on a jetty at the foot of a lake refuses to allow a phone call to shatter her idyll... but the choice is hers. And that's the point.

First Direct
24 May 2013
A platypus with a voice supplied by comedian Tom Wrigglesworth - unless we're much mistaken - explains how he likes to do things a bit differently in this offbeat ad for the online bank. The point of difference being highlighted here is the bank's famously friendly call centre staff.

"Messi's Dreams"
24 May 2014
Although this commercial for Adidas features other players, Lionel Messi is its central focus. As the Argentine striker tries to sleep, he's distracted by thoughts of the other spectacularly good players who'll be taking part this summer and you could be forgiven for thinking that he has the weight of the world on his shoulders.

"Hero for the Night"
16 Mar 2016
Durex embrace heroism - safely - in this entertainingly epic ad for their 'pleasure ring'. Things are appropriately sweeping, with landscape shots setting the scene as we see a pair of Vikings traversing land and sea to spend the night together. We won't spoil the reveal, but it provides a lovely gag to tie the film together.

"Masterpiece of Intelligence"
24 May 2016
This commercial will not appeal to a lot of people because they'll find its central character quite risible. But Mercedes haven't created this communication for everybody, they've created it for the kind of people who can look at a protagonist like this and see a heroic figure. While the rest of us may spot a man with such burdensome smugness that we hope he falls off the tall building when he steps back to avoid that punch, some people will see the coolest role model they've ever come across.

Lawn Tennis Association
"Go Hit It"
24 May 2016
While the French Open is well under way at Roland Garros, it's usually not until the grass court season - all Pimms, strawberries and cream, and a land mass named after the British number one - that we as a nation make a collective racket about racquets. This beautifully observed film for the Lawn Tennis Association evokes the first summer stroll on to the local tennis court to awaken our inner Andys, Rafas, and Serenas.

"Thorpedo Pool Cleaning"
3 mins
24 May 2016
Though arguably a little lengthy, this sweet piece of spoofery from Australia makes great use of charismatic Olympian Ian Thorpe. The man known as Thorpedo during a brief but extraordinary career as a swimmer has proven a breath of fresh air in the commentary box so it's not entirely a surprise to discover he's a highly capable comedy actor.

"Margot Robbie"
2 mins 52s
24 May 2016
This amusing piece for Vogue Australia features Antipodean actress Margot Robbie spoofing the opening scene of American Psycho. Called 'Margot Robbie's Beauty Routine Is Psychotically Perfect', it closely mimics the morning rituals followed by Patrick Bateman, but adds a few deadpan touches of its own. The link between the scene and Vogue feels rather tenuous, but suggests the fashion magazine may actually have a sense of humour buried at the back of its capacious wardrobe.

24 May 2018
Lexus are promising to take some of the puzzlement out of car buying in this spectacular commercial directed by Skunk's Ben Strebel. As metaphors go, this one is pretty uncomplicated so a lot hinged on the execution and Strebel has made sure that it's visually stunning, plus - by doing so - a hell of a lot more likely to draw punters into investigating the proposition.

"Training Session"
24 May 2018
Lidl tap three of England's World Cup squad for this likeable commercial promoting children's football coaching. Gary Cahill, Raheem Sterling, and Kyle Walker each turn Under-11's coach for the afternoon - though their young charges ably cut their Premier League egos down to size. t's all in good humour though, and Messrs Cahill, Sterling, and Walker come across well alongside their quotable co-stars.

"Office Conversation"
24 May 2006
Do you want to be like the sassy women portrayed in this ad as you discuss the latest fashions and gossip in the kitchen area of your office? Or do you want to actually, oh, I don't know, get on with some work like the bloke? Read Grazia for the former.

Teacher Training
"Don't Know"
24 May 2006
Teenagers famously think they know everything but here they are disarmingly unsure as they ponder difficult questions and it becomes clear that they don't. Do you have what It takes to enlighten them (and if you get placed in an Inner City school, have the ability to disarm them with minimum force?)

Army Recruitment
"Everest Chapter 6"
24 May 2006
Surely the strangest use of the word "brave" ever here as the army climbers' sensible decision to abandon their assault on Everest in the face of avalanches ends this campaign. Does it follow that a decision to continue the bid would have been cowardly?

24 May 2007
Splendid special effects as Ribena raises its game in this appealing series. Once again the berries are intent on making their way to the Ribena factory so they can be crushed to a pulp and upended into the gullets of toddlers. As usual, various hazards lie in their path.

24 May 2007
Viral film highlighting the failure of politicians to act in the interests of homeless children shows a politician on a walkabout. Seeing a baby in the crowd, he takes it into his arms for the photo op and then discards it in the most callous way imaginable.

24 May 2007
A woman is understandably irritated by the chavish behaviour of two lads sat in a car in front of her when she's trying to enjoy a packet of Seabrook crisps. She reduces their car to a wreck by shouting 'blah, blah, blah' at them. Cartoonish Viz-style humour that made us laugh.

On This Day
(1-25 of 25)

David Reviews - Lovely Lenzie Ltd, Woodbourne House, Seven Sisters, Lenzie, G66 3AW. Telephone: +44 141 776 7766. Editor: Jason Stone.